In fact, for luxury goods, it is very unwise to rush into first-tier cities. After all, luxury goods are all about style. Once the stores are crowded and forced to close, it will be a huge blow to the brand's influence.
However, the positioning of "Manasi" is different from traditional luxury goods. The price of "Manasi" products is much lower than that of big-name luxury goods such as V, unlike those that often cost tens of thousands of pieces. Trousers, tops, and bags that cost tens of thousands each. If you buy one at V at the same price, you can buy a set at "Mainasi". The consumption power of first-tier cities is completely affordable.
Of course, the brand influence of "Mainasi" is definitely not comparable to that of big-name luxury goods such as v. In this regard, more efforts need to be spent on marketing and publicity.
After the meeting, Qin Hao left several managers from the marketing department to have a small meeting alone.
“You have all seen the first two extreme marketing data. Although the influence of Weibo and official accounts are still online, the customer traffic brought by live broadcasts and short videos is no longer inferior to this. Now that we have two platforms, we need to increase our investment in this area.”
2016 is the year when the live broadcast war begins. Douyu, Zhanqi, Huomao, Huya, Dragon Ball, and Panda have all joined in. In this capital chaos, Qin Hao did not join in the fun, because he knew very well that in the end there would be no winner in this live broadcast war.
Even Douyu and Huya, who stood at the end, eventually lost hope of unifying the world due to the anti-monopoly investigation by their superior authorities. They had no choice but to fight hard, and their stock prices fell uncontrollably.
However, this live broadcast war has brought huge traffic to the live broadcast industry, making an industry that was originally a niche industry suddenly become a popular trend, and cultivated many user habits of watching live broadcast viewers.
For such a large amount of traffic, Qin Hao naturally wanted to make good use of it.
The director of the marketing department looked embarrassed and said, "But, Mr. Qin, our marketing expenses for the next quarter have already been spent."
Qin Hao raised his hand to interrupt, "The budget can be further "If you make the plan, I'll approve it."
Hearing what Qin Hao said, several senior executives in the marketing department were relieved. What their subordinates were most afraid of was. The kind of boss who is stingy and eager for success. He has no idea how much money he has spent. He always thinks that if he breaks the next penny in half and spends it, the next penny is still two and a half cents if he breaks it in half< /p>
It’s time to save money, it’s time to spend money. Qin Hao doesn’t believe in spending a small amount of money to achieve big things. If the people under his command were so powerful, they would have started their own business long ago, and they would still be working here
The final result will inevitably be that the people below are doing all kinds of tricks, as long as the boss can't see it anyway.
"In addition, there are short videos. I plan to separate the entire short video team and establish a new company. If any of you are interested in serving as the general manager of this company, you can talk to me in private. ”
After the meeting, not long after Qin Hao returned to the office, there was a knock on the door. Both managers of the marketing department wanted to compete.The position of general manager of the new company.
"Let's do this. After you go back, sort out your ideas for the development of the new company and send it to me in a report."
The two looked at each other and couldn't wait to walk out of Qin Hao's room. 's office.
On the other side, "Mainasi" Kerry Center store.
At the end of the night, the store manager called all employees together for a meeting.
“Let me tell you some good news. Due to everyone’s excellent performance this year, Mr. Qin has decided to increase this year’s year-end bonus from 5% of the original profit to 6%. Your new employees can ask about last year. How much are the year-end bonuses given to the old employees?"
As soon as this was said, there was a burst of whispers. The new employees were busy asking the old employees about the year-end bonuses, while the old employees' eyes lit up. It was as if I could see money flying around in front of my eyes.
"Sister Manni, I remember you were the annual sales champion last year. Can you tell us how many year-end bonuses you gave us." A new employee asked flatteringly.
The corners of Wang Manni's mouth raised slightly, with a hint of pride in her tone, "It's not bad. It will be released in a few months. Just feel free to increase sales. The company will not treat us badly." "
The new employee was a little disappointed, but heard a cold snort from behind Wang Manni.
"Humph, you're just pretending, you're afraid that others will be jealous of you. It's just a year's salary, what's there to be proud of?"
This sentence immediately attracted the attention of all the clerks. Wang Manni also turned around and looked over.
"Linda, I know you are not convinced that you won the sales championship last year. The company has always relied on performance, and there are less than four months left. If you also want to win the sales championship, even if you are in the performance If you surpass me, you don't have to be so weird." Wang Manni responded directly.
Linda sneered, "Okay, let's see who laughs last."
The store manager had a headache. Wang Manni was the top seller, and Linda's sales performance was also tight. Afterwards, the gap did not open up too much. She was in a dilemma for a while. She couldn't decide who to help, but she also wanted to maintain the majesty of the store manager, so she could only scold.
"Okay, what's the point of arguing? With such strength, you two should clean up the public area before getting off work"
Linda gave Wang Manni a hard look. , Wang Manni also showed no weakness and glared at the other party.
It wasn’t until 10:30 in the evening that Wang Manni dragged her tired body back to the rental house. She had moved out of the dormitory since the second half of last year. Although the dormitory environment was not bad, There is no private space. Roommates in the same dormitory often bring their boyfriends to their rooms. At night, the sound is like magic, making Wang Manni unable to sleep at all.
In addition, since the second half of last year, Wang Manni's performance has been getting better and better, becoming the store's stable sales leader, so she gritted her teeth and rented this room worth 7,000 yuan a month, here Not only is it close to work, but there is also a small balcony. When taking breaks, Wang Manni likes to sit on the balcony, holding a book and looking at the bustling crowd under the balcony.
Wang Manni especially likes this feeling, as if she didn't rent this house but bought it, and she is already a resident of Shanghai.
Of course, the monthly rent of 7,000 yuan accounted for half of her salary. Coupled with various miscellaneous expenses, Wang Manni didn’t really save much money. Fortunately, last year’s generous The year-end award gave Wang Manni a lot of blood.
However, Wang Manni did not save the money, but bought some luxury goods that she had been reluctant to buy before. Although they were all discounted goods, they also fulfilled her luxury dream. Wang Manni thinks it's worth it.
Opening the wardrobe, Wang Manni looked at the luxury goods lying quietly inside, and a sense of satisfaction emerged spontaneously. She would not wear these luxury goods when she usually goes to work. After all, " There is an invisible competitive relationship between "Manasi" and these big-name luxury goods. Although the store has no explicit regulations that do not allow clerks to wear the products of these luxury brands, it is somewhat taboo, especially under the nose of the owner of the Kerry Center store. 's store.
If the boss sees it, the future will be bleak.
"Oh, I have three days to go on my vacation. Which clothes should I wear and which bag should I carry then?"
While Wang Manni was thinking about the wonderful holiday life, her mobile phone The bell rang.
“Hello, Mom”
On the other end of the phone, after a few words of greetings with her daughter, Wang’s mother complained, “Nini, what’s going on between you and Jiang Chen? Oh, you didn't tell us when you broke up, which made it very embarrassing for us to meet Jiang Chen and his parents today."
After a year, Wang heard the name Jiang Chen again. Manni didn't react for a while.
"Oh, what's there to say? Breaking up means breaking up. Jiang Chen's parents didn't say anything bad about me. Don't believe him."
Mother Wang interrupted "What are you kidding about? I haven't said anything bad about you. I just think that you have been together for a while and the conditions are suitable in all aspects. It is a pity to separate."
Wang Manni was impatient. "How are Jiang Chen and I suitable for each other? I was deceived by him because I was young and ignorant."
Mother Wang still wanted to persuade, but Wang Manni quickly changed the topic, "By the way, Mom, you received the money I transferred to you. Don’t be so frugal. It’s time to spend. Now I can make money to honor you.”
“I got it, Nini. Actually, you don’t need to send money back. Yes, your dad and I don't have much money to spend at home, but you spend a lot of money in Magic City and there are many places to spend money." Mother Wang said with concern.
Wang Manni said proudly, "I still have money. The treatment in my company is very good. Not only is the salary high, but the year-end bonus is also high. Last year, my year-end bonus was higher than my salary in a year." "Yes, our Nini is excellent." After chatting for a while, Wang Manni hung up the phone and stood on the balcony. Overlooking the night view of the Magic City, Wang Manni opened her hands, as if she wanted to embrace all the beauty in her arms.middle.
In the next few months, various stores of "Mainasi" began to enter the sprint stage. In conjunction with the marketing channels of various platforms, the number of customers visiting the stores was obviously more than before, which gave Wang While Manni's sales have brought about performance, they have also brought about reception pressure.
When there are more people, all kinds of strange people come. They can’t afford it and just go shopping and end up saying that the product is not good. There are also some little girls who come into the store specifically to take pictures and try on clothes. I put on one thing after another, picked up my phone to cover my face, took a picture in the mirror and nothing happened.
This is good. When you encounter unreasonable customers, you have to apologize with a smile. It is common for some new store clerks to be scolded and cry. Even old stores like Wang Manni Members were also scolded.
"Hey, Sister Manni, did you come here like this before?" A new employee cried in the tea room, wiping tears.
Wang Manni sighed and comforted, "Look, I'm getting scolded a lot now. Some customers are like this and like to belittle others to get pleasure. If you meet such people in the future, Just put yourself in the dust, lift her up, and then recommend the limited edition to her, and kill them so hard that they will bleed."
The new employees burst into tears immediately after hearing this." Yes, bleed them hard."
"Thank you, Sister Manni."
"You're welcome, just put on your makeup and go back to your seat. There are many customers. If the store manager sees it soon, he will punish you. "
Wang Manni just returned to her job and saw Qin Hao. Wang Manni was stunned when she walked into the store with a woman. Although she was far away, she was sure that this woman was not the "proprietress".
The Kerry Center store is in the same shopping mall as "Jingyuxuan", and the store manager there also used to be a "Mainasi". Women can't escape gossip, there are many The news naturally spread. Since Zhao Jingyu became pregnant, her status as the boss's wife was basically confirmed in the eyes of these shop assistants.
However, at this moment, Qin Hao came to the store in an intimate manner with another woman. Not only Wang Manni, but also many store employees were dumbfounded.
Not only the clerk, but also the store manager was dumbfounded. He thought to himself, why would this thief not go far away? Is he so unscrupulous
"Mr. Qin."
p>"Good afternoon, Mr. Qin."
Qin Hao nodded to the store manager, and then said to her, "Help her choose some clothes."
The store manager quickly accompanied her Smiling face said to Zhong Xiaoqin, "Miss, please come with me."
Zhong Xiaoqin took Qin Hao's arm and whispered, "Why do I feel that the way they look at me is not right?"
Qin Hao was happy, but he did not explain the real reason to Zhong Xiaoqin. Instead, he smiled and said, "Maybe they are jealous that you have such a handsome boyfriend."
"Wang Po sells melons." Zhong Xiaoqin spat.
The store manager scanned around and asked Wang ManniHe waved, "Manni, please help this young lady choose some clothes."
Qin Hao saw Wang Manni frown, but did not stop him. Instead, he said to Zhong Xiaoqin, "You pick first. I'll go up and do something."
"Oh." Zhong Xiaoqin reluctantly watched Qin Hao and the store manager go to the second floor.
"Miss, please come over here." Wang Manni brought Zhong Xiaoqin to the women's clothing area.
Compared with those big-name luxury goods, the product design of "Mainasi" is younger in style and very suitable for Zhong Xiaoqin's age group.
Zhong Xiaoqin was dazzled by the dazzling clothes and had difficulty choosing.
Wang Manni saw that Zhong Xiaoqin had not moved yet, and she probably guessed the reason, so she suggested.
"Miss, what do you call me?"
"Zhong Xiaoqin, just call me Xiaoqin."
"Miss Zhong, I think that blue and white dress The dress and that off-white knitted skirt suit you very well, how about I help you take them down and try them on?" Wang Manni suggested.
Zhong Xiaoqin nodded doubtfully until she came to the full-length mirror after changing.
"Zhong Xiaoqin, this dress suits your cute and petite temperament very well. It would be even more perfect if you paired it with such a small satchel."
Linda looked at Wang Manni from the side. Busy and busy, he sneered, "Huh, there's no point in being so diligent. Do you still expect the boss to pay for your performance?"
Most of Zhong Xiaoqin's previous clothes were bought by Zhong's mother. Her taste is far inferior to Wang Manni's. With Wang Manni's help, Zhong Xiaoqin has a completely new look, and she also has a good impression of this young lady who serves her attentively.
"Well, this suit is also very beautiful. By the way, I don't know what your name is yet."
"My name is Wang Manni."
< p>"Wang Manni has a nice name." Please remember to bookmark it, the latest and fastest website is free to read without anti-theft