Chapter 494: Muddy the waters

"My only request is to seek truth from facts. This matter is no longer something you personally can bear. Don't hold on to the idea of ​​​​resigning if it doesn't work. If you cause irreparable losses to the company, I guarantee that you will For the rest of my life, I can only live with heavy debts, and there will never be a chance to turn around."

Qin Hao's cold warning made both Wang Manni and Linda tremble.

Linda, who had an indifferent attitude before, could only tell the story of the incident tremblingly.

The executives on the side were speechless for a while after listening to the two men's stories. They never expected that such a huge crisis actually came from the inexplicable jealousy of a bottom-level salesperson.

After Wang Manni finished telling what happened, Qin Hao knocked on the table and said to the executives.

"This incident is obviously someone trying to smear us. Tell us what you think."

A young executive raised his hand and said, "Mr. Qin, this kind of clumsy It is not difficult to clarify the slander. I found the post where the report was originally published. When our store employees were fighting each other, we were obviously wearing uniforms, but in this photo, they were changed into skirts. The picture was not clever. As long as we issue an announcement in the name of the company and then ask the legal department to contact those media to delete the report, it shouldn’t be difficult.”

The young executive’s proposal was recognized by most people present, including Wang Manni. It makes sense.

However, Qin Hao was not satisfied with this plan. "Spreading rumors only opens your mouth, and refuting them will break your legs. Everyone, now is the era of mobile Internet and self-media. Don't try to shut up those mainstream media. Just It can eliminate all negative impacts. If this matter cannot be properly resolved, our competitors will bring this case up from time to time in the future to repeatedly discredit us."

As soon as he finished speaking, the conference room The place fell into deathly silence again, especially Wang Manni and Linda. When they thought of Qin Hao's previous warning, if this incident really caused huge losses to the company, they might not have a chance to turn around.

Then, Qin Hao knocked on the table again, drawing everyone's attention back, and spoke word by word.

“So, what we need to do now is not just to simply refute rumors, but to engage in a public opinion war with the black hands behind this incident”

In the era of mobile Internet, any incident If it can become popular, there will be no shortage of promoters behind the scenes. As for this incident, it is obvious that the competitors of "Mainasi" are behind it. Otherwise, incidents like "beating people" have happened more than once. Why is it only in this incident? Small-scale spread in the hardware circle

As for the identity of the mastermind behind the scenes, it is actually not difficult to guess. The emergence of "Manasi" does not seem to have much impact on the sales of big-name luxury goods such as v, but in fact But it is challenging the right of these big-name luxury brands to define exquisite life.

In the past hundreds of years, from fashion, shoes to bags and wine, French aristocrats used luxury goods toThe life of aristocrats across Europe is eager to imitate. Many French luxury brands have inherited the historical legacy of French aristocrats and monopolized the entire European and American high-end consumer goods market, thus defining what "upper society" is for the world.

In this dream, they tell customers that as long as you buy our products, you can get a ticket to the upper class society. From now on, your identity will be different. Those at the bottom People in society will cast envious glances at you, but all you need to do is raise your chin and look down at them proudly.

Once this dream is shattered, the brand value of these luxury goods will be gone, and their products will be worthless.

What "Mainasi" and other affordable luxury brands are currently doing is actually compiling a dream, but the target group of affordable luxury brands is young people who have recently entered the middle class.

The rich cannot always be rich, and the poor will seize the opportunity and rise to the top one day. Those big-name luxury goods know the rules of this game very well, and they also know very well that "Mainasi" controls them. Threat, naturally will not let go of this opportunity to nip it in the cradle.

Qin Hao’s tone became serious and passionate, “Don’t forget how Manasi started, and who can be our opponent in the public opinion war?”

“From now on , as long as we do two things well, we can not only reverse this crisis, but also use this hot public opinion to lay a solid foundation for us to expand the online market in the coming year.”

“First, in the mainstream. The media announced the detailed story of the incident. Secondly, mobilize all self-media bloggers that can be contacted and ask them to direct this public relations crisis to the malicious smear campaign of foreign luxury brands and force them to end."

Qin Hao's calm and decisive attitude in the face of danger gave the executives present a reassurance. They walked out of the conference room one by one and began to implement Qin Hao's strategy.

Wang Manni looked at Qin Hao's sharply angular profile and felt a little distracted for a moment.

"As for you"

Qin Hao's words instantly woke Wang Manni up and made Linda's heart rise in her throat.

"I will ask my assistant to arrange a hotel for you. During this period, you should not have contact with the outside world, do not surf the Internet, and do not accept any interviews. After the incident is over, I will make other arrangements for you as appropriate. I Again, if your actions cause losses to the company, I will make you regret it."

Facing Qin Hao's sharp gaze, Wang Manni and Linda did not dare to say a word. He could only bow his head obediently.

Afterwards, Qin Hao asked his assistant to arrange a hotel for the two of them.

"Send someone to keep an eye on them, don't let them cause any trouble again"

"MingBai, Mr. Qin. ”

Qin Hao’s crisis public relations strategy was strictly implemented. At first, netizens did not believe what the mainstream media said, thinking that “Maina Si” had used her “money power” to bribe the mainstream media.< /p>

However, as more and more self-media began to direct the topic to foreign luxury brands, the trend gradually began to change.

At first, the reason why netizens were concerned about this time was that The incident has attracted special attention. In fact, there is a certain amount of resentment. After all, whether it is light luxury or luxury goods, it increases the burden of everyone’s life, especially for men. Originally, a piece of women’s clothing was only enough. One or two hundred yuan, but once it is labeled as an affordable luxury, it immediately increases dozens or even hundreds of times. Most women cannot afford such consumption, and most of them are paid by men in the end. < /p>

It is not an exaggeration to say that he has been harboring grudges for a long time. Fortunately, nothing happened before. He finally got an opportunity to vent, so he naturally cherished it, and the heat suddenly rose.

Qin. Hao used self-media to direct the topic to business competition, which undoubtedly poured cold water on the heads of these excited netizens and helped them calm down again. Once people calm down and start thinking, it will be difficult for them to be taken advantage of. < /p>

On the one hand, those big-name luxury goods are all foreign companies after all, but all foreign companies in China have a common problem, that is, mainland companies have little authority, but anything involving spending money must be reported to the Asia-Pacific region The senior executives in the Asia-Pacific region will then report it to the headquarters, and the headquarters will hold a meeting and discuss it before they can approve it. In this way, it will be conveyed to the mainland companies step by step. By the time the mainland companies get the instructions, the day lilies will be cold.

As for those domestic light companies. Luxury brands are not yet established at this stage, and they are fighting on their own. They have not taken advantage of their resources at all. When they see that nothing can be done, they cease to exist. Instead of spending money to discredit their opponents, it is better to invest this money in publicity and improve it. own sales.

Of course, this incident also gave "Mainasi" the nickname "beating people". Some netizens use it as a joke from time to time, but Compared with the previous excitement, it was completely out of control.

Qin Hao also breathed a sigh of relief. Despite how calm he appeared in front of those executives, he actually felt unsure. After all, the market value of any of those big-name luxury goods is hundreds of billions of dollars. If you really want to spend money, he really can't compare with them.

Fortunately, these big-name luxury goods are as arrogant and low-key as ever. The effect gave Qin Hao a chance to breathe.

The whole incident lasted for almost a month, and Wang Manni and Linda also stayed in the hotel for a month, and they were still in the same room. < /p>

Two people who disliked each other suddenly began to get along day and night. Both Wang Manni and Linda disliked it very much. Unfortunately, QinHao's assistant arranged a standard room for them. If they wanted to rent an additional room, they had to pay for it themselves. Wang Manni really had no money. Half of her money was used to pay rent and half to buy luxury goods. She had almost no savings and even There is no performance commission this month, so she may have to live on instant noodles for a long time.

But Linda was reluctant to give up. The conditions in her family were not good, even worse than Wang Manni's family. A rural girl came to a big city to work hard, and she also did not want to return to the countryside. Unlike Wang Manni, she has saved all her money and wants to buy a house in Shanghai as soon as possible.

From the beginning, the two were unwilling to even talk to each other, until they slowly started to argue and even get into fights, and then they were able to sit on the balcony and bask in the sun.

Although they are still talking with guns and sticks as usual, there is obviously some sympathy in it.

Finally, a long month passed, and Qin Hao's assistant pushed open the hotel room.

"Come with me, Mr. Qin wants to see you."

Wang Manni and Linda looked at each other, and came to "Mai" with an uneasy feeling of going to the guillotine. Nasi” headquarters.

"Mr. Qin, we have brought it."

"Well, you go and do your work first."

Qin Hao continued to immerse himself in signing the document and did not Pay attention to Wang Manni and Linda.

The two of them did not dare to sit down and could only stand there waiting for the trial. They did not even dare to breathe loudly for fear of making Qin Hao unhappy.

Finally, almost half an hour later, Qin Hao finished signing all the documents on the table, then raised his head and stared at the two of them with cold eyes.

"Why, I'm impatient"

Wang Manni and Linda shook their heads subconsciously.

Qin Hao snorted and patted the documents on the table, "Do you know what these are?"

The two shook their heads again.

"Here are the publicity expenses generated by this crisis public relations. In one month, the company spent a full 3.5 billion yuan to restore its image. You tell me, what should I do with you?"

Wang Manni and Linda were shocked when they heard the figure of 3.5 billion yuan. They had never thought that they would be able to interact with such a large sum of money in their lives.

Linda raised her head with a feeling of resignation, "Mr. Qin, now that it's up to you whether you want to kill me or cut me into pieces, I just want to know who removed me from the list of reserve store managers." ."

Wang Manni also peeked out of the corner of her eyes curiously. She couldn't afford to pay such an astronomical figure of 3.5 billion anyway, and it seemed like a dead pig was not afraid of boiling water.

"It's me."

Linda and Wang Manni both looked at Qin Hao with disbelief.

"Why?" Linda's eyes were red and she asked unconvincingly, squeezing her neck.

Qin Hao crossed his arms and pointed at Wang Manni, "That day, Wang Manni didn't help you when she was serving my girlfriend, but you came to take credit when she swiped her card at the end. I can tolerate ordinary people."Sales use some means to improve performance, but they will never allow an unscrupulous person to become a store manager, thereby ruining the atmosphere of the entire management team."

As soon as she finished speaking, Linda collapsed on the ground. She did not expect that Just because of her greed, she ruined her promising future.

Wang Manni had a trace of reluctance in her eyes and wanted to help Linda up.

However, Linda. But he shook off her hand and said to Wang Manni with an almost self-deprecating sneer, "It seems that I didn't hit the wrong person. The root of this matter still lies with you. ”

At this moment, there was a knock on the door. The assistant opened the door and handed two A4 papers to Qin Hao.

Qin Hao looked at it and handed one to him. To the assistant.

"Take her to go through the resignation procedures and pay her last month's salary. "

Linda did not resist, and was taken out by the assistant like a wooden figure.

Wang Manni stared at another A4 paper in Qin Hao's hand anxiously, giving it to the company It has caused such a big loss. Although she is a victim, does the boss care about this?

"Wang Manni"

Wang Manni's whole body's nerves were tense. She can't lose this job, especially after this incident. Once fired, it will be almost impossible to find a similar job in the future. Who would want an employee who caused the company to lose 3.5 billion?

“This year’s year-end bonus rating has been reduced to the lowest, and the position has been reduced to junior sales consultant. ”

After more than ten seconds, Wang Manni realized that Qin Hao had finished speaking.

Wang Manni suddenly had a sense of déjà vu. Although The year-end bonus rating was reduced to the lowest level and her position was demoted, which caused her heavy losses, but at least she kept her job.

“Thank you, Mr. Qin. "

"No need to thank you. I'm just doing things in accordance with the company's rules and regulations. Besides, you cost me 3.5 billion. I fired you all. Wouldn't it be too cheap for you to keep you?" You have to work to pay off your debts, do you understand?"

"I understand, Mr. Qin, I will definitely work hard. ”

Looking at Wang Manni’s back happily leaving, Qin Hao shook his head. The reason why he kept Wang Manni was, on the one hand, because it was indeed not Wang Manni who initiated the incident. On the one hand, it is to convey to the company that a boss must also abide by the company's rules and regulations. Please remember to collect, the latest and fastest free anti-theft website to read