Chapter 139: Meeting the Archmage for the First Time
"Old Mr. Li"
Li Ning's memories were interrupted by the secretary who suddenly broke in.
"Chairman, sorry, Mr. Li is critically ill"
Li Ning, who was still recalling his youth, immediately regained his sharp eyes after hearing this, "Speak clearly"< /p>
"Several reporters went to interview Mr. Li in the ward. When they talked about the current situation of Jianlibao, Mr. Li's cerebral hemorrhage recurred again."
He was out of breath while running. The secretary didn't dare to take a breath at this time. He knew that this former gymnastics prince and Mr. Li had the same father-son relationship.
Li Ning took two deep breaths and forced an ugly smile on his face, "Brother Qin, I'm sorry today."
Qin Tianchuan waved his hand, "Laidu Come on, I'll go take a look with you."
Li Ning didn't waste any time and hurriedly waved the cars out.
Outside the ICU, Li Ning patted Li Jinwei's son Li Jiandong on the shoulder with red eyes, "Dongzi, be considerate, your father's merits and demerits will be commented on by future generations, and those people are not worthy."
p>
Li Jiandong wiped his tears and said, "My dad's current situation is really better to be dead than alive."
Li Ning shook his head and advised him to go and comfort his mother quickly.
This is not easy to say. Now he is no longer the gymnastics prince who dared to yell at the referee, but a mature entrepreneur.
There are not just a few of them outside the ICU, there are also reporters, patrol officers, discipline officers, and people from the yamen.
Because the person lying inside at this time was Li Jinwei, the founder of Jianlibao.
After placing a bouquet of flowers at the door to express his feelings, Qin Tianchuan was not in a hurry to leave with Qing Yun.
Weng and his son-in-law were sitting on a bench in the distance, and he told Qing Yun about Li Jinwei's life achievements and faults.
"Actually, Mr. Li's youth experience is similar to yours. He grew up in an orphanage, but his grades are not as good as yours.
When he was 10 years old, he started He worked odd jobs, connecting water pipes, repairing electricity, and worked as the youngest apprentice in a paint factory.
Because he was good at basketball, he gradually became famous and participated in many small competitions. Fortunately, I was spotted by the leader of the County Sports Committee and joined the County Sports Committee. Later, I was sent to the winery as a team leader when I was in my 30s. At that time, he took a few young men, carrying dozens of kilograms of rice wine on their backs, to restaurants near Yangcheng, and sold them door-to-door.
In just over a month, he became a success. Mastered all aspects and processes of the winery's operation.
For a while, the winery's orders plummeted. Because of his outstanding performance, Mr. Li was appointed as the deputy director and took over the important tasks of product development and sales. .
”
What follows is the magical beginning history of Oriental Magic Water.
Although Qing Yun had learned about relevant experiences through newspapers, magazines and the Internet in his previous life, he heard thatI was also fascinated by the comments of Qin Tianchuan, an entrepreneur who was a contemporary of Li Jinwei.
Li Ning, who was over there, also came over and sat down and joined in.
ICU couldn't get in, so he could only wait outside. He was idle, so he simply filled in the details for Qing Yun.
"It can be said that Mr. Li has used the advertising effect to the extreme. At the Sixth National Games, in the newly built Tianhe Sports Center, everything from the walls to the spittoons and trash cans were covered with roofs. Advertising for Jianlibao.
The most exaggerated thing was that at the entrance of the closing ceremony, all staff were required to wear sportswear with the Jianlibao logo
They also gave away a can of Jianlibao drink to each of the 80,000 spectators.
At that time, I looked at the entire stadium and saw the glitter of Jianlibao drink cans. It turned into an orange-red ocean.
Mr. Li only spent more than 2 million in naming fees."
Qing Yun smiled, " Mr. Li, this move is very similar to what you did during the Asian Games torch relay."
Li Ning wanted to laugh, but felt that he would be criticized for laughing in this situation, so he shook his head after holding back. " I just learned from Mr. Li.”
Qin Tianchuan continued, “Although Mr. Li’s entrepreneurial experience is exciting,
But what I admire the most is, Mr. Li still maintains a clear mind in this development situation.
The rise of Jianlibao means the arrival of spring in the domestic beverage market, which has greatly stimulated people's imagination. < /p>
A group of extremely ambitious entrepreneurs have poured into the beverage and food field, such as Hercules, Wahaha, Robust, Feilong, and Sanzhu, all of which have slowly developed in this era. ” p>
Li Ning covered her face with her hands, blocking others' sight, and snickered, "Brother Qin, when I talk about this, I think of the Sun God at that time.
When Huaihan Xin took the He was wearing a can of Jianlibao and told the designer that this is the best drink in the country, so you should design it like him."
Qing Yun almost couldn't help laughing, it's so damn simple. Rough.
Sure enough, high-end business competition is always so plain and simple, just copy it.
Li Jinwei performed a craniotomy to remove the hematoma, and he was under observation in the ICU for 24 hours before being transferred to the general ward.
Li Ning has always been a self-sufficient nephew to Li Jinwei and needs to stay in the hospital.
But he couldn't get into the ICU ward, so Qin Tianchuan simply invited him to go downstairs for a walk.
The main thing is that several people sit together, which is very attractive to reporters.
Local officials saw the presence of Qin Tianchuan, the God of Wealth, and came over from time to time to say hello.
"Mr. Li's research on advertising was indeed unparalleled in the country at that time. I still remember the sentence in the advertisement on Central Television Station. If you want to be in good health, please drink Jianli." "Treasure"
QinTianchuan also laughed when he heard this, "You may not know that when I was chatting with Mr. Zhong Qinghou, he said that he was launching Wahaha children's nutrition. The saying that drinking Wahaha makes eating delicious, the whole inspiration came from Lao Li I stole it from here."
Li Ning chuckled, "We asked Mr. Zhong, but he still didn't admit it."
Qin Tianchuan laughed, "This kind of thing. How could he admit it?"
Li Ning took three bottles of Jianlibao from the canteen and handed them to the two of them. < /p>
I seem to remember that there were prizes for pull tabs in 1990 or 1991. As long as you pull the tab with a special pattern, you can get a bonus of 50,000 yuan.
This activity lasted until 1994 and achieved unexpected success across the country, directly driving Jianlibao's revenue to increase from 300 million to 1.8 billion."
Qing Yun scratched his hair and looked. He was a little disgusted with the pull tab, "This thing was popular around our village two years ago, but it was used by scammers.
They were sitting on the long-distance bus and suddenly exclaimed that they had pulled it. A jar of Jianlibao with a huge prize of 50,000 yuan, and then resold to those passengers who are greedy for petty gains."
Actually, he was thinking more about the scene in Crazy Stone, which seems quite realistic now. of.
Qin Tianchuan also shook his head. This kind of thing seems very stupid, but it happens every day in the countryside of China.
Li Ning glanced at Qing Yun secretly. He had no idea that the son-in-law of the chairman of Hopu Group was from the countryside.
What he didn’t expect was that Qin Tianchuan would work so hard to cultivate his son-in-law.
This is completely like raising a son.
But after thinking about it, he understood. His heart moved slightly, and he quietly sent text messages while listening to Qin Tianchuan teaching Qing Yun.
“In that era, Jianlibao stood at the top of the domestic health care products and beverages.
The wealth effect was huge, so a large number of entrepreneurs poured into this industry .
The number of health care product manufacturers has increased from nearly 100 to 3,000 in just two years, and the annual sales of the entire industry have increased 12 times in four years.
The health care product industry has become a global leader. The fastest-growing golden place in the country."
Qin Tianchuan glanced at Li Ning, and then said, "As the number one beverage brand in the country, Jianlibao's positioning is between health care products and beverages. During this period, the industry was greatly impacted by the rapid development."
Li Ning waved his hand when he heard this, "Brother Qin, there is no need to be so polite, no need to embellish, just tell the truth."
After saying that, he pursed his lips and simply started talking to himself, "Although I make clothing.
But I have been the spokesperson of Jianlibao during that time, and I was also the spokesperson of Jianlibao. I know that period of history very well.
That is, 1994.At first, Jianlibao faced enemies in the entire market.
Two years later, Sun God has achieved a turnover of more than 1 billion, and their avant-garde and cutting-edge brand image has already surpassed Jianlibao.
In major urban markets, multinational companies and Guangzhou Robust, the sun god with a relatively good brand image, have grabbed a large share of the market.
In the urban market, Wahaha, which has switched its children's nutrition solution to nutritional solution, relies on its strong channels to make Jianlibao very difficult to compete with.
Jianlibao has always supported the undefeated health care concept, but it has been stolen from the limelight by the more bold Feilong and Sanshu. "
Qin Tianchuan nodded and said sternly, "We just said that Jianlibao's beginning was the success of advertising marketing.
Then what he faces next is competition in advertising, or to be clear, disorderly competition.
Mr. Li’s advertising skills are almost perfect, while his opponents are all unreasonable and false propaganda.
For example, the product launched by Feilong is Yanshenghubao Liquid, which is said to be effective in treating kidney deficiency in men and women.
It does not pay attention to marketing techniques and brand image like Jianlibao, but blindly uses advertising bombing as its only means.
Its advertising is nothing but a full-page advertisement, and it follows up on TV and radio stations at the same time. The advertising density is unprecedentedly high.
This kind of intensive advertising bombardment without any placement skills or artistic effects can create a suffocating hot atmosphere, which is actually very effective in the urban market with a strong emotional temperament.
Jiang Wei, the head of this company, does not build factories or assets, nor does he even renovate office buildings. He adheres to the marketing cycle strategy of advertising market efficiency.
These three axes made Jianlibao miserable. "
Li Ning was also very angry when he thought about the original situation, "Feilong is pretty good. Advertising only exaggerates the effect of the product. Three plants make one shameless. "
After saying that, he shook his head, "Actually, if you say that Sanzhu is a bad company, it doesn't make sense. In my opinion, I actually admire his business ideas.
His founder is Wu Bingxing. He used the idea of surrounding the city from the countryside as a strategic basis and carefully designed a four-level marketing system for the rural market. He adopted a layer-by-layer penetration method to ensure that Sanzhu Oral Liquid is sold in cities and towns. Goods can be widely distributed in rural areas.
What is shameful is that in order to achieve promotional purposes, his marketers will do anything.
Wantly exaggerating the functions of the product, the Sanzhu Oral Liquid is promoted as a miracle medicine that cannot cure any disease.
At the same time, they also boldly promoted the model of letting experts speak and patients being witnesses.
On the one hand, it fabricated consumer testimonials, and on the other hand, it pioneered the promotion method of expert free clinics.
Many so-called free clinic consultation activities are held in various places every year. The purpose is to determine that the patient is sick and must take Sanzhu oral liquid. "
Qing Yun almost said "I'm sorry".
Free is the most expensive.
This model has become commonplace in later generations. It turns out that the original creation came from here.
Talent
Qin Tianchuan clapped his hands unconsciously, "So Mr. Li was really sober at that time and did not follow this wave of false propaganda."< /p>
Li Ning scratched his head, "I almost followed Sanzhu's lead at that time
This is also the path proven by consumers, and the advertisements have been filmed.
Mr. Li put the advertisement on the company TV and watched it repeatedly all night. The next day, with red eyes, he asked for the advertisement to be destroyed.
He said that as a human being, you cannot have a bottom line.
p>Qin Tianchuan continued to comment, "During that time, Jianlibao was severely beaten, and its annual revenue fell by about 30% for two consecutive years.
But we look back now , the entire beverage market has experienced about three years of marketing chaos, but Jianlibao has not been deeply involved.
It has not followed the Sun God in advertising wars. Its advertising has always been very restrained, and it has always been based on the brand name. Sports is the main focus of advertising, and it features news and public relations planning with small investment and big effects.
It has not followed the path of Feilong and Sanzhu in arbitrarily exaggerating functions and deceiving consumers.
< p>So when the credit of health care products collapsed in the country in 1998, Jianlibao was not affected, and instead embarked on a path of diversified expansion.Until 2001, the entire company had no cash. The situation is good, and capital operations are always carried out within the capabilities."
After that, he looked at Qing Yun and said slowly, "The health care products and beverage market in the mid-to-late 1990s. , Frankly speaking, it is an industry with no moral bottom line.
It is full of temptations, and business games in which pros and cons drive out good money are prevalent everywhere. The construction of order and brand often means being attacked and low-efficiency. Even eliminated.
Looking back now, there are only two survivors in this troubled times. One is Zhong Qinghou of Wahaha, who made a brave retreat in 1995 and withdrew all health products. market.
The other one is Mr. Li who refused the temptation.
During this wave, Mr. Li showed his outstanding management determination and kind-hearted humanity. So you also received huge rewards.
Go back later and collect information on the losers that Mr. Li just mentioned, and carefully study why they succeeded in the short term and failed quickly. "
Just when Qingyun nodded and was about to speak, a voice suddenly came from behind him,
"Hey, isn't this our gymnastics prince? The feed king is here too, oh! It's a pleasure to meet you."
Qing Yun followed Qin Tianchuan and Li Ning and turned around, almost unable to hold back her laughter.
He couldn't quite match the photos and people of other business tycoons of this era, but he was too familiar with this one.
It can even be said that people who have experienced this era basically know this famous mage.
From a special prodigy to a tantric master to a capital tycoon, and finally a wanted person.
He can perform special functions such as holding large leaves in his mouth and turning them into small leaves, reading books on his head, and dialing watches with his mind.
In the next ten years or so, I would probably be beaten by uncles and aunties on the street, and I wouldn’t even know my own mother.
But in the special era of the last century, Zhang Hai enjoyed the admiration of everyone for his deeds.
At this time, Zhang Hai was only 28 years old, but Qing Yun could also see that this man was already so floating that he couldn't even walk without his feet.
What others ride is called a chariot, the kind carried by four people.
The only person who dares to call Qin Tianchuan the "Feed King" is Master Zhang Hai in China.
No wonder Jianlibao, which was so prosperous, could be brought to the point of almost bankruptcy and liquidation in just two years.
Facing Zhang Hai's approach, Li Ning just said calmly, "I am an entrepreneur with more than 10 years of business management history. Please stop treating me as a celebrity idol."
Qin Tianchuan lit a cigarette and said something in his mouth
The voice of this sentence was not soft, and Zhang Hai wanted to get angry after hearing it.
The four believers carrying the chariot glared at Qin Tianchuan, put down the chariot from their shoulders, and wanted to come up to vent their anger on the Archmage.
Qin Tianchuan's security chief Li Guodong saw this and took a step forward with a few people.
These bodyguards are all retired veterans, and many of them are fierce soldiers who have ravaged monkeys in the south. Naturally, their aura cannot be matched by a few fanatical believers.
Zhang Hai had no choice but to give in when he saw this. After all, in a fight, it couldn't be justified that a great mage like him had no magic power at all.
"How should I deal with the world when people bully me, slander me, insult me, laugh at me, belittle me, and despise me?"
The four believers put their hands together and said, "This situation is natural. Tolerate it, avoid it, give in to it, retreat from it, keep a respectful distance from it, and deal with it calmly." Qing Yun took a breath of air after hearing this, blinked her eyes, and thought about how to step forward and slap him. A slap in the face, what will be the consequences?
Zhang Hai nodded with satisfaction and smiled at Li Ning, who had just been talking to him nicely.
“I don’t know Mr. Li’s current condition, how is the surgery? Is it still successful?"
Although Li Ning despised the man's various evil deeds after staying in Jianlibao, he still replied to him when he asked about his condition,
"The operation is very difficult. It was successful, and I am still under observation in the ICU. The doctor said that the problem is not too big and my life can be saved, but there may be some sequelae later. "
Things like cerebral hemorrhage all depend on fate.
There is no such thing as a good life, and the absorption is no different from that of a normal person.
For those who were close to death, it was actually easier to just leave.
The most fearful thing is to damage the functional area and survive half-dead.
Zhang Hai nodded sadly, "As long as you save your life, we'll talk about the rest later."
After saying that, he pointed to the flowers on the chariot seat behind him. "Why don't Mr. Li take it up for me?
I won't go up. If I go up, some people may not be able to sleep tonight." Please remember to bookmark, the latest and fastest website without anti-theft To find and add books for free, you can join the qq group 952868558