It’s nonsense to have bright lights in broad daylight.
However, the Dongfang Houpu electrolytic aluminum production base in normal operation seemed very out of place in the silence of the surrounding factory area where there was a power outage.
Qin Tianshan smiled self-consciously, "We are still in the trial production stage, so this electricity is a bit wasted."
He said that his own coal and electricity will not matter if there is a power outage. Can't stop there.
"This was the main reason why we separated." Qin Tianchuan pointed to the continuous factory area in front of him and said to Qing Yun.
“When our feed industry became bigger and we were about to start diversifying operations, your Erboli mainly entered the heavy chemical industry.
Although our other three companies also Everyone has their own ideas, but they all agree that it is too difficult to develop the heavy chemical industry, so they all disagree.
Your second uncle proposed to separate the family in a rage. ”
< p>Qin Tianshan on the other side waved his hand, "What do you mean by saying this now? In anger, my mother told us to go our separate ways and verify each other."Qin Tianchuan did not answer any questions. , patted him on the shoulder, "Now it proves that your path is the right one."
After that, he turned to Qing Yun and said, "The reason why we opposed it in the first place was because of the importance of The chemical industry, from raw materials to products, is a monopoly industry.
There are too many unknown risks for us private capital to get involved.
And your second uncle, hehe. ”
Qin Tianshan smiled coquettishly, “We were married in 1992, and it was not until last year that I started to get involved in the heavy chemical industry.
I spent a whole time. I have been observing the rise and fall cycles of this industry for ten years and taking stock of the mistakes of those martyrs.
I will enter this industry after they have overcome all the previous mistakes.”
Qing. Yun was silent for a while, frowned and asked, "Second uncle, aren't you worried about other people's first-mover advantage?
The industry barriers formed by first-mover are not easy to break.
< p>Ten years is enough to turn an industry into a red ocean, and it is very difficult to gain every point in market share.What’s more, in the electrolytic aluminum industry, our country is already inheriting international production capacity. The transfer has been going on for decades.”
Qin Tianshan shook his head, “I don’t deny that the first-mover advantage is important, but it is based on the fact that the cost difference between the two is not big. "
He pointed to the continuous factory area, "My electricity price is only 9 cents, and my coal price is only 20 yuan. My cost is one-sixth of that of international manufacturers. One-third of the state-owned enterprises."
He laughed, "With this cost gap, they don't even dare to start a price war with me, and they have to hold on. Let's form a price alliance together."
Seeing that Qing Yun understood, he said enthusiastically, "Electrolytic aluminum.It is a highly energy-consuming industry, and its main costs are alumina and electricity.
Through these ten years of observation, I have discovered that only by combining aluminum and electricity can we gain greater industrial space.
Domestic power companies are notoriously inefficient.
If I generate my own electricity, I can not only supply aluminum production, but also sell it.
If you want to generate your own electricity, it must be either thermal power or new energy. The concept of new energy is quite popular right now, so I’m still going to wait and see.
Thermal power is coal power generation. It has a mature industry and pricing mechanism. I simply bought the coal mine.
In this way, I have reduced the cost of electricity to the extreme.
You see, Hualco spends more than 30 billion on electricity every year.
I calculated that for the same output, my electricity cost does not exceed 10 billion yuan, and the middle is the profit.
I have made coal, aluminum and electricity into an industrial chain.
This industry chain can even be grafted with the feed industry later. "
Qin Tianchuan was a little stunned when he heard this, "Second brother, how do you graft?"
Qin Tianshan chuckled, "I'm going to tell you some time later, let you Allocate part of the feed production capacity. "
While walking with the couple in the factory, Qin Tianshan pointed at the transmission pipeline and said, "Electricity cannot be made into feed.
However, the large amount of steam generated by power generation can be used twice. If combined heat and power is used, this part of the heat can be used to synthesize lysine, the raw material of feed.
The remaining steam from power generation can even be used to condense all the wastewater produced from lysine production into trace element additives.
Injecting it into cattle and sheep feed can not only achieve the purpose of environmental protection but also reduce the cost of feed. "
Having said this, he pulled the two of them onto the high platform, pointed to the factory area and said,
"In this way, a coal-aluminum composite electric heating system was formed in this factory. Jointly produce a huge industrial chain of lysine feed.
Before the construction of this factory started, I had invested 7.5 billion yuan in the production of aluminum ingots and aluminum deep processing in Liaocheng, and at the same time launched an investment of 4.5 billion yuan in an alumina project with an annual output of 1.05 million tons in sx.
I can produce all raw materials by myself and convert all rough-processed products into deep-processed products.
This series of portfolio investments has formed an industrial closed loop, which is the circular industry currently advocated."
Sitting in the scheduling room of the production workshop, Qin Tianshan began to summarize, "Xiao Qing, please remember.
Cost and efficiency are key factors for a company's survival. "
As he spoke, he handed the cost management daily report to Qing Yun, "This table has 142 data, including mine consumption, electricity consumption, and coal consumption."
"I read a report from a certain company and said that the per capita production capacity of the entire electrolytic aluminum industry is 30 tons. They have reached42 tons is a huge improvement. "
After that, he pointed to the production workshop outside, "Guess what the per capita production capacity of my place is."
As a junior, Qing Yun naturally had to join in the fun," 80 tons"
Qin Tianshan laughed, "It is still in the trial operation stage. The per capita production capacity of Oriental Magnolia is 300 tons, which is ten times that of the industry. "
Seeing that Qing Yun was shocked, he reached over and patted him on the shoulder, "Xiao Qing, within ten years, I will double the per capita production capacity. ”
Tapping the cost management daily report with his finger, “There is still room for improvement. In these 142 data, every place can be saved.” "
After that, he patted Qing Yun on the shoulder again, "Second uncle will teach you an experience. If the strategy stays on paper, it will be empty, bluffing others and deceiving yourself.
In order for the strategy to be truly implemented, we must start from small things and start from within ourselves. "
"Your second uncle is a master of seeking benefits from management. No, he should be called a master.
His business philosophy has reached its extreme. Among the four brothers, he is considered the godfather of business. "
Qing Yun nodded, "Second uncle's experience can indeed be partially learned. ”
Qin Tianchuan tilted his shoulders outwards, and then reached out and gave him a big showdown, “Young man, you’re floating.”
Qing Yun looked at the layout of the economy class of the plane. He was a little speechless.
He was so big, and he was sitting in the middle, so Qin Tianchuan had to lean outside to hit him.
He looked helplessly at the cheap father-in-law. , he curled his lips and said, "Dad, I don't believe you can't see that the second uncle's method is only suitable for the heavy chemical industry.
If this approach is applied to other industries, especially the service industry, it will only lead to a decrease in quality. "
Qin Tianchuan sighed, reached over and rubbed his head, and said in a confused manner, "Your second uncle earns too much." ”
Earning too much is sometimes a mistake.
However, Qing Yun’s nod in agreement made Qin Tianchuan stunned for a moment, “I really understand”
Qing Yun chuckled, "Dad, you took me to Li Ning to chat for so long. I'm not a fool. There are limits to property rights. ”
Qin Tianchuan laughed in surprise. There were things he didn’t want to talk about originally.
The ideal strategic pattern set by the elders was that private enterprises founded by small and medium-sized enterprises should be in the industry. The downstream areas of perfect competition gain room for survival and development, while large state-owned enterprises completely control a number of upstream monopoly industries.
The boundaries between Chu and Han are clearly distinct.
But the reality is not. So.
However, Qin Tianchuan still does not intend to explain this section thoroughly to Qing Yun.
Because there are many things that need to be understood in practice.
These frameworks, depending on the industry and the founders, are viewed differently by the outside world.
This is the emerging industry that Qing Yun wants to pursue.In industries where the country is preparing to release water for fish farming, the boundaries of property rights are not so clear.
Of course, if this child really does something extraordinary, I will teach him what it means to be a great nation.
"So I am very worried about your second uncle now. If things continue like this, he is likely to be suppressed.
Don't tell me, something is really wrong with the trend in the past two years. .
The think tanks in our group, the experts in the economics major you want to study, are constantly talking about retreating from the country and advancing the people.
Whether it is Yan University. Both Li Stock and Wu Market from the Academy of Social Sciences are saying that industrial structural adjustment should give full play to the power of the market and allow private capital to enter.
But Xiaoqing, I always believe that in some fields and some industries, The country must not retreat.
Heavy chemical industry, like food, is a key raw material for the national economy and people's livelihood. The rise and fall of the prices of these things affects the order of the entire economy.
However. , but the reality is that entrepreneurs like your second uncle are flocking to steel, chemicals, and energy.
If it’s too hot, something will happen sooner or later.
And”
Qin Tianchuan endured it again and again, but still couldn't hold it back, "We must be wary of the intervention of foreign capital.
Your second uncle was engaged in alumina in SX. At one time, he wanted to use low-priced foreign capital to jointly build a factory. , we firmly opposed it."
Qing Yun had nothing to say after hearing this. Compared with the capital costs of domestic private enterprises, foreign-funded US dollar funds are indeed low enough.
Some things are really hard to say.
The Qin family could refuse because Hopu Holdings was large enough, and the three brothers could easily support Qin Tianshan with tens of billions of funds.
But what about other private enterprises?
He thought about it and felt that Qin Tianchuan was right. These industries should not be touched by private enterprises.
But now the country’s ambiguous attitude is hard to fathom. < /p>
In fact, I think it is wrong. From the development experience of that football kingdom and even Latin America, we can see that although short-term economic prosperity can be achieved by introducing foreign investment, it is unlimited. The dangers brought by excessive opening up to national development are fundamental and long-lasting.
Just like the soybeans we are facing now."
Qing Yun sweated. , you should change your name with Tang Qianying's father.
He quickly stopped the car and said, "Dad, if you stop talking, you will break the ban."
Qin Tianchuan laughed in surprise when he heard this, "You kid, you are more cautious than me.
Qing Yun rolled his eyes, "You are a famous entrepreneur and business leader. You dare to say this, but I don't dare to say it. Maybe it will happen then."There was a flash of white light and the connection was lost.
Qin Tianchuan couldn't laugh or cry, and gave him another big competition, and then said,
"It's empty. When you were communicating with your second uncle, you advised me from the side, and the three of us Brother, let me tell you, he gets angry easily.
You are a junior, so he will be more receptive to what you say. "
Qing Yun nodded, and then comforted, "Dad, there should be nothing serious about the second uncle.
If the sky falls, the one who will be killed will definitely be the first bird.
If you want to catch this kind of thing, you must catch the typical ones. For the second uncle, the most extreme thing is to close down the business for rectification.
He is not alone in this industry. All investments are from his own funds. It doesn’t matter if it takes a year or two to rectify. It won’t cause any major problems. "
Qin Tianchuan thought about it and said, "This is also the reason. He has no capital cost burden. "
"As early as the Qianlong period of the Qing Dynasty, there were farmers in this county who would carry sugar on their shoulders and shake rattles every winter and spring during the off-season. They would use the local brown sugar to make sugar cakes and go to other villages. Walking around the alleys, going door-to-door in exchange for chickens, ducks, goose feathers, scrap copper and iron, for a small profit
Due to the large number of people and the small amount of land, around the Spring Festival, there are still many Wushang farmers who go out to carry their burdens, eat in the open air, and travel over the mountains. Ridge, shaking the rattle, "chicken feathers for sugar." ”
Weng Rongjin pointed to the rattle and pole in the company’s exhibition hall and introduced it to Qing Yun and Qin Tianchuan.
The name of Langsha Socks Industry sounds very romantic.
Its helmsman, Weng Rongjin, the eldest son of the three Weng brothers, looks as elegant as a university professor.
It is hard to believe that this gentleman looks so gentle. The handsome young man once traveled around the country reselling various daily necessities.
After making his first pot of gold, Weng Rongjin began to make money from women.
And they were all women. Personal money.
Socks and underwear.
Underwear is a battlefield that Weng Rongjin has just opened. It is not yet on the market, so it is not convenient to show it to outsiders.
Qing. Yun and the others were looking at the sock industry.
“At the end of 1996, during the peak sales season, we discovered that hundreds of thousands of pairs of stockings might have loose threads after washing.
This small problem may not be a big deal in other factories.
But Director Weng ordered all the products to be withheld, and in front of all the employees, he personally set fire to the socks and burned them, which cost the company more than 700,000 yuan in losses."
The commentator was explaining to an old photo, while Weng Rongjin smiled sheepishly on one side,
"Quality is the lifeline of an enterprise. Good quality can bring good reputation to the enterprise,"< /p>
The commentator also joined in the fun, "Later, many merchants came to our factory to pick up the goods, and even unpacking and acceptance were omitted."
All kinds of socks, long socks, short socks and silk stockings The colorful lines of black, white, red, gray and flesh dazzled Qing Yun.
The romantic line on the wall not only attracted his imagination.Pian.
I wanted to take a few back for Qin Manman to wear, but I was worried that if I did, I wouldn't be able to go to bed at night.
That woman is very discerning.
After all, this is Langsha.
On the way to the transition, Qing Yun commented objectively, "It is undeniable that the three Weng brothers have achieved the number one sales in the country with socks, but, dad, I think his 100,000 terminal Strategy is digging your own grave."
"Well," Qin Tianchuan said with a smile on his lips.
Qing Yun scratched his head, "Dad, think about it, you can see silk stockings on the street stalls in our town. What kind of brand image do you think they have?
Even if it is In Jincheng, in the small alley near our school, Langsha's so-called specialty store is also a small store that is dim and only a few square meters.
The last time I went shopping with Manman, there was only one store in the mall. The Langsha brand can only be seen on the float.
It seems that Langsha has increased its exposure channels through 100,000 terminals, but it reflects that it is hungry.
That's it. This phenomenon has left a deep impression on at least my generation and children younger than me
Langsha is like a street shop, the quality is not good, and the street stall products are very cheap.
p>If things go on like this, Langsha will unknowingly start a consumer disconnection mode.
And”
The way he hesitated to speak made Qin Tianchuan. He couldn't help but smile, "It's okay. Speak boldly. Your analysis just now is very reasonable."
Qing Yun smiled and said, "Dad, I always feel that Mr. Weng, this person, may be on the wrong path." Diversification is a loser."
"Well, let's talk about it."
Qing Yun was not afraid of the stage. He sat aside and talked, "Although Mr. Weng's diversity is in line with Uncle Shi's words.
But it spread too quickly. We count it as related to textile advantages.
But real estate cannot be counted, just to ride on this wave. In terms of making money, I personally feel that his understanding of the industry is insufficient.
For the same reason, he said that he would later get involved in daily chemicals, fiber, biotechnology, and even photovoltaics, which is even more consistent with his main business. Totally irrelevant.
If you just open one separately, it is easy to say that it is just a dual-main business operation, which is not impossible, but if the stall is opened too fast, you are looking for death. ” >
At this point, he sneered, "His main business is only the sock industry, and the output value is limited by the industry ceiling, which cannot support his fantasies."
Photovoltaic
You can’t support it by selling socks.
Even Qin Manman’s second uncle, Qin Tianshan, later got involved in the photovoltaic industry only after 10 years of accumulation in the electric aluminum industry chain.
And it is still the connection of the industrial chain, which goes smoothly.
"Coal Valley", "Electricity Valley", "Aluminum Valley", "Silicon Valley", "Chemical Valley", "Biology Valley", a circular industrial economic chain that connects and complements the six valleys.Transform Zhundong resources on-site into high value-added products with industrial and technological advantages to achieve resource recycling.
Once this model comes out, Qin Tianshan can directly become the king in the business world.
Well, it seems like he is already the king.
Qin Tianchuan nodded, "It's good to have your own opinions and ideas."
However, after saying that, he looked at his son-in-law with a painful look on his face,
p>
“That’s right, Xiaoqing, men, you should still focus on your career, like going shopping with women
Of course, we are very pleased that you and Manman have a good relationship. "Yes, but yes, this, this, this"
Faced with Qin Tianchuan's stuttering, Qing Yun blinked her eyes and expressed that she understood, and would never mention such a thing in front of her mother-in-law in the future.
Let your daughter speak for herself.
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