Chapter 543 The incompatible Dongzhan and Jingzhan
Actually, Niu Qiangdong did not want to see Qing Yun today.
In other words, he didn’t want to see anyone today.
Last night, his first girlfriend broke up with him.
The love that is not blessed by parents finally reaches the point where it becomes unbearable.
Niu Qiangdong did not redeem himself.
He knew that as a daughter of a noble family, she had already endured too much pressure for him.
And he, at the moment, had no way of proving to her parents that he could succeed.
Capital is swarming in and the boss waving checks is just an illusion in front of the parents of his ex-girlfriend who is in politics.
Just like an investor patting him on the shoulder when he was drunk and saying, "I believe you will succeed, because I believe in Mr. Xiaoqing's vision."
This is Borrowing the light of others instead of your own strength.
Vanity, at that moment, disappeared.
Niu Qiangdong sniffed quietly and listened more carefully.
“The era we are in now is an era of barbaric growth of e-commerce, from pure offline shopping to the early stage of e-commerce development.
Look, Lao Niu, Taobao The establishment of the platform allows products from all over the country to be sold online. Users during this period are like suddenly going from a rural area with overgrown grass to a bustling metropolis. Through online shopping, they can buy things that they cannot see offline. I define this period as the novelty stage.
When I stood on the streets of Jincheng for the first time, looking at the busy city, everything was so novel.
It was getting dark. Street lamps light up one after another, thousands of lights under the starry sky, convenience stores that are open at any time can be seen everywhere, large shopping malls, cinemas, and KTVs
Everything is so bizarre and dazzling .
You and I are both children from the countryside, you should understand how I feel."
Niu Qiangdong was a little stunned when he heard this, and then sighed, "I understand so well. , as if entering a new world, everything is different from the scene in the village."
Qing Yun patted his knee, smiled slightly, and said with stern eyes, "At this moment. The same is true for the e-commerce market. Most people are in the same mood now.
So others are emphasizing the number of customers and the number of products. In essence, they are getting bigger. This market."
At this point, he handed Niu Qiangdong a cigarette and said playfully, "Old Niu, do you remember the first time you were disappointed with the city?"
Not waiting for Niu Qiangdong to say anything, he asked and answered himself, "I found out that a bottle of mineral water costs one yuan at the canteen."
When Niu Qiangdong was confused, In his eyes, Qing Yun laughed, "The taste is not as good as the mountain spring water in our village, but you dare to charge one yuan."
Niu Qiangdong flashed his big white teeth at him, "I can't do this Empathize with you, weThe river is seriously polluted. ”
But after he finished speaking, he also had a funny look on his face, “I think the eggs in the canteen are too unpalatable compared to the eggs in our rural areas. ”
Qing Yun smiled, and then slowly said, “In the novel stage of e-commerce, users continue to find some novel things on the platform, which stimulates the desire to shop. The supply meets the growing consumer demand. This period is also the best window period for engaging in e-commerce. The number of users continues to grow and there are relatively few competitors.
So today’s e-commerce companies, whether it is Taobao or Joyo.com, are all crazy about staking their claim, constantly attracting merchants and customers.
But”
He paused, “But, you should be able to see that at this stage, there are good and bad merchants, so the products will also have good and bad products. divided.
Consumers all vote with their feet. If you lied to me, I will never buy anything from you next time. ”
No matter how much he wants to say, he doesn’t want to say anything. After experiencing the continuous iterations of e-commerce development, he is very clear about the subsequent development trends, but it makes no sense to tell them all now.
The development of business must follow objective laws. The business model in an era when the annual GDP per capita is 1.03 million yuan is completely different from the era when the annual per capita GDP is 8.57 million yuan 20 years later.
In an era with a disposable income of US$500, people's needs are different from those with an annual per capita disposable income of US$5,000.
The only thing that is the same is that no one wants to be taken advantage of and buy fakes.
p>
Niu Qiangdong thought for a while, and then said, "Mr. Xiaoqing, I understand and agree with your point of view. The quality of the products on the platform is the core foundation. ”
Qing Yun put out the cigarette, “Going back to the delivery speed you just mentioned, the key factor for e-commerce to link products and consumers is an efficient logistics system, so that products can fly over and reach users faster. in hands.
Fast delivery can not only improve consumers’ shopping experience, increase their satisfaction, increase repurchase rates, but also create more demand. "
At this point, he glanced at Niu Qiangdong, "Do you think Wal-Mart is an offline company or an online company?"
Niu Qiangdong was stunned when he heard this. .
Obviously, Wal-Mart is an offline company
However, as a scholar, Mr. Niu Qiangdong knows how to listen.
This question actually means that, at least in Mr. Xiaoqing’s eyes, Wal-Mart is an online company.
Qing Yun smiled, “Wal-Mart was founded in 1962 and has been around since the 1980s. It is at the top of the world's top 500 companies. It occasionally drops, but it quickly reaches the top again, often ranking first continuously.
Tell me, why has it been able to stand on the world stage and not fall down for so many years?”
This is the same situation even in 2023, let alone 2003.
WallMa occasionally dropped one or two places, but soon began to dominate the rankings again. It was like being assigned a game by the system after n consecutive wins, and then starting the winning streak again.
In 2022, Walmart’s revenue is US$575 billion, Jingdong’s US$140 billion, Alibapa’s US$120 billion, Penguin’s US$75 billion, and JBA’s total revenue is still short of Wal-Mart’s two Alibapas.
As for Qiandu Qiandu’s $15 billion, bat’s b has long been left behind.
And Pin Xixi
Forget it, the meaning of existence of that rubbish is just a joke.
The biggest problem facing China's economic development is the clearance of backward production capacity and excess production capacity. Those who go against the trend and policy cannot be friends with time.
“Wal-Mart has its large chain system all over America. You have to know that Wal-Mart is not a small supermarket like FamilyMart, 711, or the Hongqi chain you see in Xishu. They are all super markets."
Niu Qiangdong said in confusion, "Mr. Xiaoqing, if I understand correctly"
He looked at Qing Yun in surprise. , swallowing hard, "Actually, you are against pure e-commerce platformization. You are suggesting that I do the Internet you proposed before."
Qing Yun smiled and chatted with a real academic master. , it is actually very pleasant.
They can draw inferences from one instance and know the elegant meaning by hearing the strings.
So, a nerd cannot become a top student, and being a question writer is an insult to a top student.
But he did not answer the question, but continued.
Because the most difficult thing to convince is the academic master. It is useless just to talk about your opinions. You must have arguments to support your opinions.
“Today, Wal-Mart has 5,500 stores around the world and more than 1 million direct employees. With more than 2,700 stores distributed in America, it has started a chain model creation and achieved what it wants. What’s more, prices are affordable every day. This is an industrial empire, and it’s what ordinary people see as Wal-Mart.” As he said this, Qing Yun looked at Niu Qiangdong intently, “But, it’s still a Wal-Mart. It is a great company that has achieved technological revolution and innovation, business model revolution and innovation, and space revolution innovation, taking over the entire online and offline paths.”
Because the growth process is similar to the same experience, Niu Qiangdong is a previous life. Qing Yun's idol, he knows every step of Niu Qiangdong's development.
After Gaoling Capital invested in Jingdong, it took Niu Qiangdong’s entire team to America to have a face-to-face collision and frank communication with the Walmart operations team.
At that time, Niu Qiangdong did not pay attention to offline at all, because he appeared in the world as a revolutionary, saying that offline was garbage, and then online was the future. .
But after Niu Qiangdong saw the real operating model of Wal-Mart, his views were shattered, and the ground was filled with scum.
Wal-Mart seems to be an offline enterprise, but the technology behind itThe application has completely surpassed Internet companies. All information, all logistics, and all product scheduling are distributed using satellites. Its intermediate warehouse scheduling can radiate within a few hours to a radius that exceeds commercial cognition at the time.
After returning from America, Niu Qiangdong closed the door and thought for three weeks. Finally, he firmly decided to build his own routing carrier. Even if he was laughed at by his peers for more than ten years, he would not change his original intention.
Because he saw the strength of Wal-Mart.
Qing Yun also knew that it was impossible to convince Niu Qiangdong by speaking dryly now, even if the status of the two was very different at this time, he could not do it.
Those who can achieve great things, in addition to external fortune, are also people with extremely firm inner minds.
He does not expect to be able to convince with words. The most direct thing that can break the mind is the facts seen with his own eyes and heard with his own ears.
Taking out the phone, he called Xiong Xiaoge in front of Niu Qiangdong.
Idg Capital has nothing to do with Wal-Mart, but America International Data Group, the parent company of idg Capital, has a deep cooperative relationship with Wal-Mart.
Qing Yun’s phone call made Niu Qiangdong’s eyes red and he kept saying thank you.
This phone call allowed him to take his team to the Wal-Mart headquarters to study for 15 days.
"Don't be so pretentious. Since I voted for you, I have the obligation to help you." Emperor Yun waved his hand calmly and continued,
"As for commodities, the Internet It plays the role of allowing a person to go to the supermarket while lying in bed, but it cannot replace the offline logistics and distribution transfer efficiency. Online efficiency comes from offline."
He glanced at Niu who was listening carefully. Qiang Dong raised the corner of his mouth, "Those engaged in e-commerce, especially the one in Lin'an, are now saying that they will penetrate all offline enterprises.
I won't say that now. You don’t need to express your opinion whether he is right or wrong. When you come back from America, you can think about whether this possibility exists."
Qing Yun let out another round of smoke and lit it. Finally, he said slowly, "I will give you a perceptual understanding now. You can confirm it with your eyes and ears when you get to America.
Walmart has always controlled an extreme supply chain.
p>What does it mean?
In a typical scenario, Wal-Mart takes advantage of its procurement and scale advantages to require upstream suppliers to give lower purchase prices, so as to increase the profit margin of a supplier in a developing country.
It’s a very simple fact. Suppose I am Wal-Mart and come to you as an OEM to ask if you are willing to produce for me. But first, the quality must meet Wal-Mart’s factory inspection standards. Two, I will give you an order that is 10 times the size of the current one, but you can give me a price of 20. If I can make it, I will give it to you if you are willing to do it."
Niu Qiangdong stepped in and thought about it. After thinking about it, he said with great difficulty, "That would be very embarrassing. According to the general gross profit margin of 25% in the manufacturing industry, ifIf I supply you, my profit margin is extremely low. Based on the static income and expenditure, I can only make a hard-earned profit.
But if I don’t supply you, then I will lose a ten-fold growth opportunity. From the perspective of dynamic growth, I will lose the cost reduction that may be obtained by increasing scale and production capacity. ”
Qing Yun smiled, “I don’t only control your final finished product, I also control who your final raw materials and core raw materials are from.
After I take control, I will know your costs. Based on your production process, I can reasonably estimate where your cost line is. As I master more information, I will give it to you in the end. Calculate the account, I will tell the construction industry like the country, I will determine your profit margin, and you can only make this amount of money. "
At this point, he looked at Niu Qiangdong playfully, "But if you don't want this order, I will give you a competitor. ”
Ignoring Niu Qiangdong, whose face turned green, Qing Yun continued, “This is what Wal-Mart does. It obtains production advantages and cost advantages on a global scale, and purchases from all over the world. Cheap products are sold in America, a country with a per capita GDP of US$70,000, and they have maintained the overall advantage of large-scale cheapening.
So, do you think Internet e-commerce that allows merchants to operate themselves and the platform as the main player can really penetrate offline?"
Niu Qiangdong closed his eyes and thought. After a while, he spoke with burning eyes, "In other words, do you think Lin'anma's model will only create backward production capacity with low quality and low price?"
Without the pressure from the downstream consumer side, the upstream product side, There is no motivation to actively improve and iterate the product.
Epson’s dot matrix printers have been sold for 20 consecutive years without even bothering to change the model.
Qing Yun shrugged and halved. “He will be successful, even very successful, but it will be a staged success, because he cannot escape the laws of e-commerce development. "
Niu Qiangdong was stunned again when he heard this, but Qing Yun's mouth was dry at this time. He stood up, opened the door, and said to Yang Bingnan outside the door, "Brother Nan, get two boxes. The beer is boiled. You can buy some peanuts and beef jerky. You can also make me a bucket of instant noodles. I didn’t have enough to eat in Huaqing at noon. ”
The Huaqing Canteen at this time was not as fairy-like as it would be ten years later, and it was not much different from pig food.
Niu Qiangdong rushed to make arrangements upon hearing this. , but Qing Yun waved his hand to stop him, "I really can't get used to your Subei taste. Let's keep it simple. I'll add a meal. As for you, drink some boiled beer to soothe your nerves. You can sleep well while I'm gone. One sleep. "
After saying that, he raised his eyebrows at Niu Qiangdong and asked jokingly, "How long did I cry until yesterday?"
Niu Qiangdong was very embarrassed when he heard this, and his face was serious. Zao's voice was there, and then he sighed dejectedly, "It's dawn. ”
He didn’t bother to ask Qing Yun how he knew.
After coming into contact with the capital market, he understood that in fact, in this vanity fair, people’s words and deeds have no influence. What a secret.
Yes, it’s just about the value.
Being noticed by others shows that you are valuable, so enjoy it secretly.
Qing Yun patted his shoulder and comforted him, "Old Niu, it's okay. It will get over. There will be better ones later."
Little Big Qiangzi 20 The 20-year-old milk tea sister is his true love.
After the Mingzhou incident, one stone stirred up a thousand waves. While Niu Qiangdong was controversial, Jingdong’s stock price also plummeted to freezing point. Even international short sellers lamented that they haven’t used it yet. It fell down
Because the major shareholder divorced, the damage to the company was very fatal. The prenuptial property agreement between the two and all the defensive arrangements made by Da Qiangzi, after the milk tea sister gave birth to her daughter, , it is actually invalid.
While people across the country were waiting for the divorce news between Loli and her uncle, they saw a milk tea girl in pink clothes, wearing a pink top hat, holding her newly released husband in her arms, sweetly attending the King of Fu princess wedding.
In the picture, the two looked as happy as honey, which not only broke the rumors that the two were about to divorce, but also instantly brought Jingdong's stock back to the commanding heights.
The Chinese media later pointed out that Milk Tea Sister and Da Qiangzi were not on the wedding invitation list.
Princess Eugenie is not an important member of the royal family and has no influence. Local residents were unwilling to attend her wedding, and even the BBC refused to broadcast it live.
In order to support the occasion, the princess not only invited 850 celebrities and dignitaries, but also recruited 1,200 external guests.
Milk Tea Sister only spent 20 pounds to buy two tickets. About 200 soft sister coins dispelled the divorce rumors. Jingdong’s stock price immediately stopped falling and rebounded. This is equivalent to turning the tide in the capital market. Yu Ji fell.
If this god operates, the keyboard warrior can be said to be Niu Qiangdong’s layout, and the milk tea sister is just a vase for the puppets, then the wonderful performance of the milk tea sister in the duel of tens of billions of ladies makes it a The model of a good wife that the wealthy class covets.
It’s not a pity that Jingdong lost Jing, it’s just a bit hard to get over.
If flowers bloom, butterflies will come. After success, Da Qiangzi met his milk tea sister and captured his first girlfriend again.
So, men, don’t just focus on love every day. If you have a good career, you will have everything.
And only then will you realize that you are still facing the troubles of happiness.
The Beijing coupons are valid for everyone without any restrictions. This is the atmosphere of the milk tea girl.
The East Voucher has product category restrictions and can only be used when purchasing goods in specific categories or merchants. This is the rule set by Milk Tea Sister.
The Beijing coupon can be matched with all coupons, but it cannot be matched with the East coupon. When placing an order, you cannot use the East coupon if you use the Beijing coupon, and you cannot use the Beijing coupon if you use the East coupon. This is the milk tea sister plan. A certain red line.
Beijing coupon and Dongguan are incompatible with each other.
Thinking of this, Emperor Yun was very worried.
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