Chapter 545 Green Plums Cooking Wine and Discussing Heroes 2
Qing Yun actually knows what the fourth stage is.
But he hesitated.
Because, what happens at this stage will not only surpass the cognition of the great hadron, but also affect the idea of beginning with the end in mind.
Qing Yun was silent for a while before he lowered his fourth finger and decided to say only a small part.
After all, with him in this time and space, some of the chaos in the future may not happen at all.
“The fourth stage is called the content stage. In my understanding, the development trend of e-commerce at this stage is to be more quality-oriented and content-oriented. It turns out that we can rely on traffic, low prices, and promotions to guide consumers. When placing orders, we will now gradually rely on genuine content.
In other words, routines will no longer work, and sincere things will become more and more popular.
The quality of goods has become the most basic issue. More and more small and beautiful things are being discovered, that is, medium and long-tail high-quality goods. And those goods that rely on traffic guidance, low prices, high sales volume but poor actual quality, It is becoming less and less popular.
At the same time, the relationship between merchants and customers has changed. In the past, when we sold goods, the transaction was terminated, but customers had subsequent problems, such as usage problems and after-sales problems. , emotional expression issues, and relationship issues with merchants, these needs have not been well met.
So at this stage, the content of e-commerce is more about connecting the entire shopping guide transaction process. Expand in all aspects of pre-sales, sales, after-sales, relationship maintenance, user care, etc., and serve customers attentively.
Because of high-quality products and services, word-of-mouth marketing is getting better and better. When users use a high-quality product, they have a strong intention to share it.
The conversion rate must be quite high if users spread word-of-mouth to their surrounding circles.
So, as a top-level designer, it is more necessary to build tools and platforms so that users can have a voice and other consumers can reach them faster and more accurately. ”
said. At this point, Qing Yun shrugged his shoulders and said calmly, "Actually, I can't see clearly at this stage. After all, I'm not in this business, but I believe you will see clearly in the future."
< p>Da Qiangzi was silent for a while and asked doubtfully, "Mr. Xiao Qing, why do I feel that Wal-Mart's play style is the fourth stage play method."Qing Yun spread his hands, " This is your opinion at the moment. As for whether it is a fact, you need to verify it yourself."
Opinion Facts
In fact, Qing Yun knows very well that this is true for the Great Hadron. is not important.
What matters is who is speaking.
Yundi, who knew the same kind of retribution for his kind, was silent for a long time, and then said with a sincere face,
"Old Niu, e-commerce is a big deal. Double-sided sharpeningThe kitchen knife can be used to cut vegetables and kill people.
I think this is a question that all of us, offline and online, need to figure out together.
From an online perspective, whether you are an e-commerce platform or a merchant on this platform, they have actually gained an important power called traffic.
But if this knife is simply used like Taobao for 9 yuan and 9 with free shipping, and 19 yuan and 9 for free, then you will eventually find that this knife is a A murderous weapon.
As for this kind of murderous weapon, killing others is equivalent to killing yourself. This kind of 9-9 is completely meaningless. It can only drive out good coins with bad coins.
Some of our e-commerce companies are more straightforward, just like what Lin'an Ma is doing now.
In fact, he also knows very well that this kind of product is either suicide, trying to kill himself, or it is fake and inferior poison. With such a carrier, he can quickly sell it in the first and second stages. expansion and explosive growth, but it will hurt the real economy.
Because my physical product has a product cost and a product value, so it should be one-for-one price. It becomes a suicidal behavior of 9 yuan and 9 for the whole market to discover. , wow, when everyone is selling for 99, you sell it for 9 yuan and 9, which ultimately destroys the foundation of the entire market and affects the final consumption decision-making behavior of all people.
They will think that he sells it for 9 yuan and 9, why don’t you sell it for 9 yuan and 9? You just have no conscience, you are a black-hearted capitalist, and you just want to steal our money.
The common people are not wrong. They definitely give priority to price. It is not easy for anyone to make money. They will not consider the long-term harm to them. But if everyone does not consider it, our country’s real economy will suffer. Dead.
Because at 9 yuan, there is no profit, and it depends entirely on money-burning subsidies. In the end, the whole society will pay for this platform. "
He shook his head at this point, "It is the poor people in the whole society who pay the bill. This has nothing to do with the rich. "
Qing Yun picked up the cup and clinked it with Da Qiangzi, "We have no way to say whether a business behavior is right or wrong. We can only say that existence is reasonable. But, Lao Niu, you have to Think clearly about which kind of enterprise can survive to the end.
I always believe that being a good company, producing good products and building a good brand will eventually win the favor of users, and only in this way can the wealth earned be passed on. "
After saying this, Qingyun smiled again, "Old Niu, believe it or not, in a few years, many rich people will find that their wealth cannot be passed down. of. In their final outcome, they will all pay the price for their contempt for people's wisdom and manipulation of human nature.
Just like before"
"Three trees, flying dragon" Niu Qiangdong, who had a slight understanding, swallowed a mouthful of saliva and spoke with difficulty.
< p>Qing Yun nodded, "History is essentially repeating yesterday's story. ”At this time, he has traveled thousands of milesWhile on the road, Qin Tianchuan's preaching made me understand more deeply, and the experiences of the two lives began to be integrated.
With the perspective of the next twenty years, he understands better than anyone what business is.
Wealth is only wealth that can be passed on to future generations.
Inheritance of wealth
Da Qiangzi felt that he did not need to think so much now, but he understood what Qing Yun meant.
Be final-minded.
To put it simply, don’t just focus on short-term gains, lest you fail in the end even though you clearly didn’t make any business mistakes.
Da Qiangzi poured himself a glass of wine and was silent for a long time. "I understand what you mean. You want to say that the dimension should be higher. Don't snatch the traffic that is easily available in front of you. Instead, Consistent service is good for getting traffic."
Qing Yun nodded, "So I think you can take a bigger step. The first one is product selection, and the second one is quality, service, and delivery speed. One is soft power, focusing on money-burning distribution.
Now that you have seen this, you should also know that only by taking control of the logistics system can you increase the speed of distribution. To gain more user satisfaction."
Niu Qiangdong sighed, "However, the logistics system is a heavy asset, and I don't have the power now."
Qing Yunxiao. "Bezos' biggest regret is that when Amazon was founded, America already had logistics giants like US, so he missed the opportunity to integrate supply chains."
He determined He looked at Niu Qiangdong, "So, I think your idea of raising another 30 million is fundamentally wrong."
Yundi paused, "I'll give you 80 million."
Any more will be ineffective.
Even if you are burning money, you still need to control the speed. If the management and control cannot keep up, then it will really be a waste of money.
While Niu Qiangdong was stunned, Qing Yun smiled, "80 million this year, 200 million in June next year, double the year after that, and after that, as long as you dare to ask for it, I dare to give it to you. Whether it's equity or debt, I don't care. I only have one request. You must quickly establish a nationwide logistics system.
Don't be afraid of losses. I will make up for whatever you lose. How much, I will provide it to you in the form of debt, and the interest rate of the bank will be halved during the same period, but I hope that by this time next year, at least in the provincial capital cities across the country, I require Jingdong to achieve next-day delivery.”
Niu Qiangdong. Stayed.
He didn’t know what virtues or abilities he had, yet he always valued him so much.
If Qing Yun's orientation was not very clear, he would have doubted whether he himself was being targeted by Qing Yun.
The great Qiangzi fell into a long test.
On the other hand, Emperor Yun was eating peanuts and drinking wine leisurely.
For Yundi, investing in Jingdong is not at all a consideration of investment returns, or to put it further, it is not a financial investment.purpose of funding.
It is a security strategy.
A security strategy that serves the ultimate goal of Yanhuang Group’s Internet of Everything.
There are many types of strategies, those based on main business operations, those based on the development of auxiliary businesses, those based on financial drivers, and those based on industry drivers
When a company gets bigger, there is a demand called Security strategy.
Give an example from life.
Gaode map.
Few people know how expensive Gaode Maps can be.
Every night, there will be a small white car on the streets of many cities, with a 360-degree camera on it, running and running. Most people rarely pay attention to it, and they don’t even know it is there. What are you doing.
It is updating the map.
Which night the road is broken or repaired, it needs to be reflected in time the next day, and the landform must be restored continuously. Regardless of whether you buy GS or Beidou data, aerial photography data supplies hundreds of millions across China. Users, the annual expenditure of this big platform will always be in the billions.
Is the cost of Gao De’s map high?
You might as well think about whose work Gao De has done
Who should do the map work
p>
Country.
The country should create a big map for everyone to use.
This should be part of the infrastructure.
However, the country was too short of money at the beginning. As the price of embracing the world, we embarked on the road of marketization when many industries were very imperfect.
There has never been a precedent in the world where our country has developed so rapidly. At that time, we didn’t know how to regulate it, and we didn’t know which industries must be in the hands of the state. This is a situation we have to go to. development issues.
Gaode, a private enterprise, has done what a country should do. From an enterprise perspective, this is remarkable.
Have courage.
This requires the investment of massive resources, funds and strength.
It is not an easy task to update the map of every corner of the country. It requires updating every road in the village.
Whether this can be done with Beidou GS, it also relies on a large number of road updates and identifications on the ground. This cost is very high.
Who should I collect money from if it is so high?
Thousands of users across the country are using it, and users are so happy with it, shouldn’t they be charged money?
< p>Should it?Actually, it should.
Whoever uses it pays, this is the most basic business logic.
However, Gaode Maps did not charge these users a dime.
Of course, Qiandu will not accept it.
Assume that Gaode takes the lead in charging today and charges 10 cents for each navigation.
Then, how many people will insist on using Gaode
All All the customers will defect and go to Qiandu.
This is very counter-logical.
Obviously, Gaode Maps serves end users. According to conservative data, there are 300 million Gaode users in China. Each person pays 10 cents for each navigation. For the convenience of calculation, the number of navigations in a year is simply 1,000 times. Daily Three times in total, including online car-hailing and taxis, this data is not too outrageous.
Then 1,000 times is 100 yuan, and 300 million people are equivalent to 30 billion. This is reasonable in terms of business logic. At most, one third, 10 billion, is enough to cover the high expenditure.
But if you can’t collect this money, whoever collects it will die.
So this dime cannot be collected.
If every time you open the Gaode map, pop, three advertisements will pop up for you, and when you reach the intersection, there will be another advertisement, saying something about a nearby store, I believe everyone will immediately I will uninstall the Gaode map and turn around to fall into the arms of Qiandu.
Of course, the result is that only Qiandu is left in the market. After the company went bankrupt, everyone was desperate for life in Qiandu’s advertising maze.
Qiandu, the king of advertising, would not dare to do this, otherwise he would be happy.
But how do Gaode and Qiandu support themselves?
Taxi, data, traffic, and positioning
What is counter-intuitive is that these things combined If you can't feed them, you can only make up for the losses with better than nothing.
Otherwise, shareholders would not think about how to make money every day.
The user-side toc cannot collect money, the enterprise-side tob cannot collect any money, and the government-side tog has no logic. If you collect money from the government, why should the government give you money
b , g, c, no money, what should I do
No one will give money, capital will give money
Is capital a fool?
Capital is everyone If you are willing to give money, I will give you more money. Capital will only be willing to give money if the company makes more money or makes more money in the future.
So, Gaode Map’s own business model is not profitable at all, but why did Alibaba, which has nothing to do with it, buy Gaode?
Why did Lin’an Ma buy this? Why is Lin'an so flattering that he happily spends tens of billions to eat up the Gaode Map
Is Lin'an Ma stupid?
He just has no conscience, but he is definitely not a fool.
Is it data
Ali Daddy has no data and who has more data than him
Is it traffic
Ali Daddy still has Lack of traffic? It itself creates traffic, who can do it more?
It is a security strategy.
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