Chapter 738: Once you take the wrong path, every step you take will be a reason to get beaten
When the market drops sharply, will consumers really take action?
Emperor Yun was excited when he spoke, but when Chen Yue heard the words, a pair of auspicious eyes revealed a playful look.
Qing Yun suddenly felt a little confused, what kind of look was this?
Did he say it wrong?
Then he discovered to his horror that the three women in front of him actually They all giggled like crazy.
Master Qianying was rolling on the ground in an exaggerated manner.
Just when he was puzzled, Qin Manman, who was full of laughter, put his hand on his shoulder and said intermittently,
"Brother, I can't do it anymore." Well, you gave the wrong example.”
What the heck
So, once this happens to a company in a large industry, consumers will have a wait-and-see mentality. This will make other companies in this industry even more difficult, and eventually the entire industry will collapse.
Seeing that the smelly brother looked wrong, she quickly stopped her smile, tilted her head and thought for a moment, then continued,
But as you can see, the bank actually doesn’t want to smoke at all. The loan was forced by us.
Chen Yue continued, "As an ordinary consumer, I would think that since one real estate developer has done this, another one is not far away.
We Don't ask them.
In this world, they hope that we can develop most.
Finance and industry are a fuzzy area. Finance can control industry. But the industry can go back and kidnap finance."
Qing Yun nodded, "This is human nature, buy up and not buy down.
How to find a way to control 50 companies in the industry. Together, this is a huge space.
Because he has clearly seen that as long as it survives this consolidation period, the industry will be profitable.
Chen Yue saw that there was something wrong and hurried. Pulling back the topic, "But most people will definitely not take action.
When we were annexing, the key factor was to build momentum so that banks had to withdraw loans.
Speaking of this, have you noticed that Morgan is equivalent to acquiring the steel group in the United States with nothing? He did not spend a penny of his own money.
Hearing this, the three women all took a breath.
So, when an industry enters the integration period, it is not the end. The integration period is the ultimate test for everyone.
Morgan believes that it is cheapest to take over the steel plant at this time, because everyone is losing money and many people have no expectations.
Back to the micro level, we ourselves are also the best example.
This is how Hopu Group’s hotels and real estate sectors came about.
It’s cheap enough.
At the same time, Morgan’s approach inspired a group of people toMany people are following his example in doing this.
But this is not a good phenomenon.
He directly told the bosses of these steel plants, how much production capacity and assets you have and how much residual value are left in exchange for money.
We have profitability and can gradually repay the loans, but what about those who do not?
The bank's approach is to spread the rumors and see which unlucky person will be the last fool.
In the long run, in the face of this trend, to me, all companies in the industry will prosper if they follow me, and those who go against me will perish.
Reducing costs, increasing efficiency, eliminating ineffective production capacity, and concentrating production capacity in advantageous factories with higher production efficiency. With these two actions, Morgan made Aramco Steel the most profitable company in the United States at that time.
It is indeed domineering and leaky.
Soon, he paid off America’s bank loan.
And the first to die will definitely be small real estate developers. Their houses may not satisfy me, so I will wait and see. ”
Structural efficiency means that 50 companies are put together, and then half of the costs are cut off, and the rest is full production capacity.
So, these two In fact, they are both invisible rich women. Just by sharing the dividends, they will have enough food and clothing for their entire lives. "
If you can't do this, I will do it. But I am short of money, so you give me money. .
For example, Rockefeller integrated four domestic oil companies in America to form a trust and became Mobil Oil.
When America's industry experienced large-scale overcapacity and everyone could only survive through vicious competition, Morgan reorganized America's largest industry, the steel industry.
In the end, the steel mill could only be sold, and it was sold at a 40% discount, because Morgan said, if you make me unhappy, my emotional value is also valuable.
But it can also be exchanged for shares. I am going to merge all of you into a super large steel company. You are worth 200,000 US dollars, and I will exchange it for you with stocks worth 200,000 US dollars. It can also be half in cash and half in stock.
Qin Manman nodded, "The converted land cost is only 300 yuan per square meter, which is similar to the price of industrial land in Jincheng.
Speaking of this, she herself He understood, "Maybe, I will wait until the end, and maybe I won't make a move. "
"It's not that you raised it wrong, it's just that you asked the wrong person. All three of us made a move during that crash. ”
All companies must eventually grow bigger, and there will be no small businesses in mature industries.
As a result, his economies of scale began to become prominent.
After we merged, faced with tens of billions of dead debts, the bank was the first to come to us to renew the loan.
Qing Yun suddenly became constipated after hearing this.
p>But there are also clear-minded people. For example, there is a steel company in central America that is very awesome. He told Morgan, I will fight you hard.You just bought it and I didn’t sell it.
I remember clearly that it was 1998, and the house prices in Sanya had dropped to more than 800, and Qin’s father got the land through debt restructuring. It was very cheap, and the price should be less than half of the market price. . ”
This also serves as a warning to the monkeys.
If you are not capable enough, you find a way to be part of the final winner, which is also a victory.
< p>The second is the unified supply of the entire market, and no price wars are allowed.At this time, mergers and acquisitions, it is impossible to say that a premium of 5 times or 10 times can help you maintain a net worth and win. If I give you a discount, you will be out of business.
In 1880, the cost of a factory with a daily production capacity of 1,500 to 2,000 barrels was 25 cents per gallon.
Only scale. Only with economic efficiency can there be room for further industrial cost reduction and efficiency improvement.
With this method of negotiation and share exchange, Morgan did not spend even half of the money he borrowed from the bank.
His reorganization is actually very simple.
His annexation method is very simple.
You will become the best. It's painful because you have to work hard every day, but you don't make money every day. This is a waste of your life. If you can't hold on, you will be out in the end.
But the most fearful thing is that you are in the integration period. At that time, he neither integrated others nor was integrated by others and became an isolated person.
He said to the mine, if you sell it to me, you will pay this price, then I will not pay this price. I won't consider you anymore, I'll buy another one, but just wait for death, because the US 90 volume has no chance with you. Don't worry, I am not a violent monopoly. I don't want any 100 profit, I will return to my normal 10. Everyone will make money.
He told the bank that you all know the current situation of the steel industry. If it continues, you will be finished.
At this time, he said to the mine.
Why do you want to borrow money from a bank?
There is actually one. The company controls 90% of the production capacity of America's steel industry, and the vast majority of the steel market in North America supports his steel company.
He said, if you don't sell it to me, I'm sorry. The railway is out of service. If your ore cannot be transported in and the steel cannot be pulled out, you will die.
At this point, Qing Yun smiled, "This is why I know that the computer industry is so bad." It is one of the three main reasons why I will still enter when the Red Sea is open.
Once you take the wrong path, every step you take is a reason to get beaten.
What can I say
I can only say that it is not a good thing to be able to play with a big dog family.
However, you have to think about whether you have the ability to penetrate the past. If you have the ability, you can become the initiator and integrate everyone.
No wonder Sun Hongbing felt thatFeeling that thunder was about to explode, he immediately went to find Qin Tianchuan to be the knight on the white horse.
If you want cash, I will give it to you immediately, with a 40% discount on the residual value.
He told the bank that only in this way can this industry have a future, so he needs a sum of money to take over these steel plants.
Concentrate production capacity in a small number of excellent factories. Almost all industries will reach this stage, and in this stage it is a process of reincarnation.
Durant pushed for the merger of more than 200 automakers to form General Motors, and together with Ford, he controlled the U.S. automotive order for more than 100 years. ”
Mobil concentrated its production in a few factories. By 1885, the above-scale refinery could maintain a daily output of 50,006,000 barrels of wood, and its cost dropped to 15 cents. This is the industry The effect of integration.
After hearing this, the mine had no choice but to surrender. If it didn't sell it, it would die.
This happened in history, just in the last century. During the Great Depression, this scene happened in every country.
Even the harder we worked, the faster we died.
We never got new land. When the real estate bubble burst, Numerous developers were hit by thunderstorms, and we took advantage of the situation and converted it into a hotel.”
So this Morgan persuaded America Banking to give him a sum of money, allowing him to start a very majestic journey. The great industrial consolidation has annexed 785 small and medium-sized steel plants out of 808 steel plants in the United States.
Then the employees in this industry will be ruined, which will then spread to the families of the employees, and then it will become a systemic financial crisis for the entire country.
It is no longer possible to reduce costs to the limit by relying on a single factory, and can only adjust structural efficiency.
The only way before you now is major integration, integrating enough steel plants in the United States into one.
If the supply exceeds the demand, that factory must make money, right?
The reason why the factory does not make money is because the production efficiency utilization rate is insufficient.
Scale is space.
As a result, this part of the funds became his operating funds, which turned over quickly.
If your business reaches this level
Every day, if you have full production today and stop tomorrow, what the hell kind of money can you make?
You can't make it.
As he spoke, Qin Manman pointed at Chen Yue and Tang Qianying, "When Haifa Bank went bankrupt and dealt with the debt package, my dad listened to the advice of Tang's father and Tang's mother, and through Yueyue's father, he With the help of urban construction, we obtained the planning drawings, built a few pieces of land in Sanya and built a hotel." Seeing that Chen Yue understood, Qing Yun continued, "Now let's go back to Morgan's case. , you can understand what I am going to say next.
“In fact, in my opinion, monopoly is the most efficient way to save social resources, and every industry will eventually move towards monopoly. Let’s not talk about whether monopoly is good or not.
Small-scale economies have no economic space.
Later, Morgan bought out the railway company in front of him, and then asked the boss of the company to give up all his shares within a time limit.
We are in this process now.
But this place must be mentioned. Morgan still controls the railroads in the United States. If the mines are not sold to it, its ore cannot be transported out at all. ”
Qing Yun finally understood why Qin Tianchuan would get involved in an asset-heavy industry such as the hotel industry.
1,000 companies in an industry are involved in each other and fighting each other. There was no room for dodge, everyone would die.
So, he used various methods to integrate all the steel industries in the country, and after buying them, he established Aramco Steel Company.
< p>When an industry has overcapacity and enters a period of consolidation, do you have room?At that time, many steel company bosses felt that Morgan was a lunatic
The industry was quick to play After that, he still bought it, so everyone happily completed the transaction.
Some people exchanged shares and some exchanged money.
After that, she shrugged, "Of course. , Dad Chen and Dad Tang are also small shareholders.
What he wants to do
The first is to remove the post-drop production capacity. Even if we have backward production capacity, stop working on it. Don’t linger on. Get rid of all of them and directly make unified purchases from upstream mines.
So, if you can't beat it, the best way is to join. ”
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