"You must not underestimate this game console that is lost in playfulness"
As the dean of the School of Economics, Shi Guangyong His insight into the market and understanding of economic phenomena far exceed those of ordinary people.
However, even he couldn't help but feel a little surprised when he heard Qing Yun linking game consoles with the development of the semiconductor industry.
In his traditional concept, game consoles are more of a part of home entertainment consumption and seem to have nothing to do with scientific research and industrial development.
"Game consoles, which many people think are just entertainment tools, actually play an extremely important role in the development of computer hardware."
Qing Yun continued, " Games have extremely high requirements for computer graphics processing capabilities, which directly promotes the development of graphics processors (GPUs).
The development of GPUs, in turn, provides more powerful graphics rendering capabilities for games. It makes the game picture more realistic and the experience richer.
Not only that, the game has extremely high requirements on the computer's computing speed, memory capacity, storage speed, etc.
This makes the computer more realistic. Hardware manufacturers continue to innovate in technology and launch hardware products with stronger performance and faster speed. It can be said that games have greatly promoted the development of computer hardware.
In 1977, Atari-2600. It was launched, as you can see in the picture now, and caused a sensation. It was considered to be the first true home game console system in history. By the time it was discontinued in 1992, a total of 30 million units had been sold.
The reason why game consoles have developed rapidly as a separate computer category over a long period of time depends on people’s playful nature and increasingly interesting and interactive gaming experiences.
Due to the large-scale sales of game consoles, there was a large demand for chips, and game software gradually became the largest application in driving chip sales at that time.
In 1977, three companies, Coodore, Apple and Tandy. In this year, he released his own commercial personal computer, and the personal computer era began to arrive on a large scale. As shown in the picture below, from left to right are coodorepet2001, appleii and tandyradioshacktrs-80model1. Among them, appleii was the most successful. By the time it was discontinued in 1993 4 million units were sold.
But the standard for modern personal computers was actually set by Abby.
It launched the Abby 5150 in 1981. The operating system of the computer (commonly known as Aibi Aimu PC) is Microsoft Basic developed by Microsoft. Although it lags behind the above three companies in terms of time, due to its excellent design, sales greatly exceeded Aibi Aimu's expectations.
JustIn 1983, Abby sold more than 750,000 PCs, and the Abby almost immediately became the primary target for most microcomputer software development.
In 1984, Abby's revenue in the PC market reached US$4 billion, more than twice that of Apple.
A 1985 Fortune magazine survey found that 56% of American companies that owned personal computers used PCs, while 16% used Apple. PC has become synonymous with personal computers today. ”
“Fourth, application software that meets consumer needs not only creates a huge market, but also greatly promotes the development of hardware technology and the prosperity of the operating system ecosystem.
After 1985, after Microsoft developed the basic operating system for Abby, it also followed Apple and launched the graphical operating system Microsoft Dos, and launched Microsoft Office in 1990, and rapidly thereafter. Capture approximately 90% of the global office market.
Office can be said to be an epoch-making product in the history of world software, and it has been popular for decades. It is also one of the two most iconic software products of Microsoft and can be tied with DOS. By 2022, Microsoft will have accumulated Revenue from office software reaches hundreds of billions of dollars.
Not only office applications such as Office, but Microsoft also realizes that competition in operating systems actually lies more in whether the upper-layer application software ecosystem is prosperous.
In addition to the hard office needs, the demand for leisure and entertainment represented by games is the strongest, so Microsoft began to make great efforts to optimize the game performance of DOS.
When dos95 was released in 1995, the introduction of game performance and new development tools became the climax of the conference. Bill Gates directly appeared on the system screen to explain it in person, which is enough to show how much he attaches importance to games. . Since then, more and more games have been run on dos.
At the same time, Microsoft has developed the Internet Explorer browser on the application side to meet users' needs for accessing the Internet.
Multimedia is also a huge demand. People hope to listen to music and play videos on their computers. Microsoft has also developed related applications.
Downstream office, game, multimedia, Internet and other application software greatly meet the needs of enterprises and individual consumers.
The emphasis on these application software and the prosperity of the software ecosystem have made Microsoft's DOS the dominant operating system in the market for a long time. It has also made the share of PCs far exceed that of other personal computers, becoming personal computers. synonymous with.
Not only that, the continuous development of software applications has in turn promoted the improvement of hardware performance. Software such as games, editing, graphics processing, 3D modeling, etc. that have extremely high requirements for chip computing power directly Promoted the development of independent graphics cards. ”
Emperor Yun found more and more the state of freedom and ease that he had on the podium in his previous life.
He wrote again on the whiteboardWords:
Market demand, technological progress.
“Today, we are sitting here to discuss how to build the world’s second set of ict technology (note: information and communication technology) bases besides America, including chips. Operating system, basic software.
But I think America’s history of technological innovation is worth learning from.
That is to pay attention to the exploration and creation of downstream market needs and establish The business cycle from technology supply to market demand.
The reason why my country’s technological innovation has made great progress is actually related to the release of downstream demand and the gradual establishment of a business cycle.
p>The establishment of this business cycle can greatly mobilize the enthusiasm of upstream scientific and technological innovation, including capital investment and high-level talents entering the industry, and feeding back to the military and defense fields.
Reform and opening up. In the early days, my country's national income level was very low and the domestic market consumption capacity was limited.
At that time, the European, American and Japanese markets were huge and had strong consumption capacity. Therefore, our country established an export-oriented industry and exported a large number of products to the market. The vast European and American markets not only expand the quantity of exports, but also realize the re-pricing of products.
Because these markets have stronger purchasing power, the same products can be sold at higher prices.
In 1999, our total export volume was 194.9 billion U.S. dollars. Last year, the number was 325.6 billion U.S. dollars. From January to August this year, it was 298.8 billion U.S. dollars. It is no problem to double the 1999 figure by exceeding 400 billion U.S. dollars for the whole year.
The profits generated by these exports can feed back the development of domestic industries. This is a business cycle.
As I do now, I use various products in the market. I keep making money, and then invest in software development and hardware development. You have also seen that because of tax software and industry software, my computers are better sold, and my gross profit is very high. I can continue to spend money to maintain research and development.
The hardware will indeed have no effect in the short term, but once I break one, my gross profit will be higher.
I can take the initiative to provoke it. Price war, expand my market share, not only domestically, but also abroad.
Don’t think this is impossible, I admit that the products I started with were low-end products that seemed unattainable. Products.
But!
Seniors, there are not only Europe and the United States, Silla, Sakura, Shicheng, and the Four Asian Tigers. In Africa! In South Asia! There are billions of silent people there!
I can earn them! money, and then invest more resources into my research and development, allowing me to gain greater advantages.
As for technological progress, as software becomes increasingly rich, hardware will be required to have larger memory. to store data and strongerParallel processing capabilities require higher chip performance and technology, which is also a cycle.
..."
Qing Yun finally concluded, "In short, these are some of my thoughts on the development of the semiconductor industry from a business perspective.
On the one hand It is investment, which includes capital, high-level manpower, etc.;
On the one hand, it is to constantly discover market demand, tap demand and create demand. After the demand comes out, it can form a huge driving force for interests and fully mobilize The enthusiasm of various institutions and individuals has greatly promoted scientific and technological progress and innovation.
Compared with the former, the latter can be said to be equally important, and sometimes even more important.
Because the existence of demand is the driving force for people to do something, Sima Qian said, "Everything in the world is bustling for profit, and the world is bustling for profit." In fact, the same applies to technological innovation. The same is true. ”
Qing Yun’s speech came to an end, and there was silence in the conference room. Everyone seemed to be digesting his words.
Li Guangnan, Huang Lingyi, Xu Duanyi, Wang Shouwu, Wang Yangyuan, Xu Juyan, Zou Shichang, Yan Xiaolang and other big names in the semiconductor industry had different expressions on their faces, some were thoughtful, some were surprised, and some were thoughtful.
...
Li Guangnan broke the silence, with a hint of hoarseness in his voice, but more serious,
"Xiaoqing, your words are very insightful and very important." Inspiring. Those of us who engage in scientific research do sometimes focus too much on the technology itself and ignore the importance of market demand. ”
He also spoke out of emotion.
In fact, of all the people here, he is the only one who knows something about the market because he served as the chief engineer of Fantasy Group.
After listening to this cheap disciple’s speech at this time, combined with the reflection on the continuous failures of Fangzhou and Yongzhong, Li Guangnan actually felt that he was on the wrong path.
Over there. Huang Lingyi also nodded, "Qing Yun, you made us old bones re-examine the development of the semiconductor industry. Indeed, a technology without market demand is like water without roots and is unsustainable. ”
She led Hu Weiwu to create Godson. This was originally a very proud thing, but the subsequent development made her feel confused.
The country’s performance of Godson Not interested at all.
Huang Lingyi previously thought that because Loongson was not good enough, compared to Hanxin, which was so brilliant when it was born, Loongson, nicknamed "Gou Sheng", was indeed a bit unsatisfactory. < /p>
Huang Lingyi felt that this was a matter of their level.
Especially when Qing Yun told her through the organization that she and Hu Weiwu were wasting things because they didn’t understand management, which made her angry. I couldn't sleep for several nights.
However, after listening to Qing Yun's words, Huang Lingyi realized that this was the case.Disciple Yi is indeed right.
They only understand scientific research and know nothing about the market.
According to Qing Yun, they didn't go to the market at all.
However, developing chips is a business activity.
No wonder...
Academician Wang Yangyuan over there smiled slightly, with a hint of amusement in his eyes, "Xiao Qing, you are teaching us a lesson.< /p>
However, this lesson was great! It was timely!
We really need to consider the development of the semiconductor industry from a more macro perspective. ”
Wang Shouwu. With a complicated look on his face, he looked at Qing Yun with a hint of emotion in his tone, "Xiao Qing, your idea is very bold and forward-looking."
He was convinced.
This guy is indeed qualified to take the lead in producing this programmatic document.
And...
This guy is only 18 years old!
He is Chaoyang!
Wang Shouwu burst into laughter thinking of this, "We old guys are getting old, and this industry really needs fresh blood like you to promote the development of the industry."
Qing Yun cleared his throat, and there was a trace of determination in his eyes, "I firmly believe that only by truly understanding the market demand can we truly promote technological progress.
We cannot just be limited to the technology in front of us, but should Look to the future to discover and create greater market demand
I know this is a long and challenging process
But I believe that as long as we unite and move forward. , we will surely be able to overcome all difficulties and realize the rise of China's semiconductor industry.
Dear seniors, the future... is here."
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