Qing Yun, who was slaughtered as a big dog, is naturally not such a stingy person.
And when he was studying at Shishi Middle School, he was more or less favored by this group of people.
A bottle of Bingkuola when playing ball and drinking water, a popsicle from time to time, a pack of snacks...
Otherwise, it would be impossible to play together.
Although he can pay it back by giving lectures, doing small favors, etc., the most difficult thing in this world to repay is a favor.
"Everyone can eat as much as they want today. If there's not enough, please order more!"
Under the eyes of the four girls Qin Manman, Tang Qianying, Chen Yue and Xiao Ya, they looked like they wanted to rush over and kill someone. , Emperor Yun himself was still chewing burgers honestly and did not join the fattening army.
When everyone slowed down their eating speed and started drinking milkshakes and licking ice cream, Qing Yun started the topic and asked them,
"Brothers, What are your plans for the future?"
Wu Yihang and others put down the food in their hands, first looked at each other, and then looked at Qing Yun in confusion, "You don't want us?"
These words made Qin Manman and the four girls couldn't help but laugh. The boys' reactions were exactly the same as Li Yali's earlier.
Qing Yun was also happy when he heard this, "How is it possible? You are willing to help me, I can't ask for it."
Zuo Wangdao rolled his eyes at him, "Then it's over. Why! If you ask us what our plans are, we might as well ask you what your plans are for us. Anyway, with you here, we will have to struggle for at least ten years."
This is not surprising at all, the more elite we are, The more egoist.
The existence of the Super High School Alumni Association allowed them to clearly see the stakes in it when they were in high school.
It’s not like they don’t understand the principle of three people forming a crowd.
Clenching your back molars and pretending to be aloof, acting as a lone hero, and then climbing up step by step while singing "I Want to Fly Higher" without any background or support elsewhere?
Maybe after ten years of hard work it would be better to work for one year under the maknae in front of you.
Isn’t this asking for abuse?
Qing Yun was also well aware of this and said sternly, "That's okay, but it's better to break things off first and then not mess up. The old rules are just like when I gave you a lecture before, it's up to you. "My own destiny."
When giving tutorials to classmates, Qing Yun only took them to the door to see if they could open the door.
If he can't be kicked away, it means he is not the material.
In this case, Qing Yun would ask him to do a lot of questions and learn the routines by rote memorization, just like when he gave Tang Qianying some questions to practice every day.
They can score points and can cope with exams, but they are definitely not as good as those who can get in. He will teach them more advanced Olympiad methods.
Everyone nodded to express their approval of this approach.
How much ability you have, how much food you can eat.
They who come to Chang'an are also the most receptive to this kind of behavior.Legal.
Because their grades are only average, that is, there are lines inside and outside the door, they have become accustomed to Qingyun's method. If you don't have talent, don't think about eating glutinous rice balls.
Wu Yihang put down the ice cream in his hand and said seriously, "Old Qing, we know that you are good to us, but we also have self-awareness.
Those of us can be with you , we are already very satisfied.
We don’t expect to be like talented people like Lao Wu and Li Yali.
But don’t worry, we also want to make our own. Results."
Others also expressed their sincere and firm attitude.
Qing Yun nodded.
He knew that each of his classmates had their own shining points, and as long as they were given the right opportunities and guidance, they could all shine.
"Okay, everyone, don't be too nervous. I have full confidence in you." Emperor Yun had a smile on his face.
Glancing around, looking at these familiar faces, their eyes were full of expectation and trust. After clearing his throat, he began to talk about his arrangements for them,
"First of all, students must still focus on learning, there is no doubt about it.
If you are studying business, if you have nothing to do, you can work part-time at the Yanhuang Chang'an branch. For you, this is an internship. .
For those studying engineering, my idea is that you go back to Jincheng during the winter and summer vacations and go to the Hardware Research Institute to do something.
But in fact, I hope that you can all be here. When I was a student, I was exposed to all aspects of sales and operations, especially those of you who want to do research and development in Guangyi.
Believe me, this will be good for your future development. ”
He knew they didn't understand, so he explained in detail, "The ultimate goal of research and development is to develop a good product. So can you tell me, what is a good product?"
Silence After a few seconds, after all, these are all freshmen, and it is normal for them not to be able to answer the question. Qing Yun did not embarrass them and started talking himself,
"The concept of "good product" is too broad. , but we changed it slightly and it is easier to understand if we say it is quality.
Quality can be a standard, or it can be said to be customer satisfaction. After all, if the customer is not satisfied, there is no quality.
Please remember that quality is inseparable from customer experience.
I don’t have the final say on whether the product you make is good or not. It should be judged by the market.
If the market is not satisfied, it means that the quality of the product is not good.
Therefore, customer satisfaction is the core of quality. >Let’s talk about experience. You developed this product without understanding the customer experience. It should be expected that "customers" are not satisfied.
You should expect it.Please remember that in Yanhuang Group, I never emphasize the needs of customers.
Because the customer will say, "I really can't tell what I want, but what I can tell is that what you gave me is not what I want." "
Does this sentence make you want to punch someone?
Sorry, in society, this idea is the idea of 99% of customers.
Remember, a customer never knows what he or she needs until you put it in front of him.
You may not know why now, but you will understand it in the future. Just remember what I say.
So, this requires us to infer the needs of customers.
The needs that are inferred subjectively are sometimes inaccurate.
For example, the sales of wireless mice on the market were particularly good last year. However, this year has changed. People have begun to buy wired mice again. Because wireless mice lose frames, I would never know if I didn't ask the customer.
This shows that the real demand of customers is a good user experience, so R&D must strengthen communication with customers. "
Shi Guangyi over there frowned when he heard this, "Isn't this a matter for the sales or marketing staff? Do you want us to go to the front line in the future? ”
He plans to engage in research and development related work in the future.
Because interpersonal relationships are simple.
But when Qing Yun says this now, it is a bit difficult for him to accept.< /p>
If you do this, you might as well just do sales and earn more money.
Qing Yun also understood their thoughts and smiled and continued.
"Don't worry, keep listening.
In my opinion, from a business perspective, making "good products" has never been just a matter for R&D personnel.
Only R&D is making products. Forget about giving him 100,000 a month, it will be useless even if you give him 1 million a month.
If he can't do it, he must need someone to tell him what to do, right? "
Huang Yingbin next to him nodded when he heard this, "I think they are called "product managers" in foreign companies. "
Qing Yun gave him a thumbs up, indicating that he was right.
"But domestically, the long-term double skin between R&D and market cannot be solved. Because we have been out of touch with education for a long time.
Moreover, the influence of studying systems engineering ideas from Lao Xiong is huge. People are accustomed to doing things in subdivided areas without the desire to break boundaries.
In other words, everyone is doing their own thing. Those who do research and development only do research and development, and those who do marketing only do marketing.
As for domestic product managers who originally linked the two, they neither understand R&D nor the market. ”
This statement made everyone amused.
In fact, many bosses attach great importance to research and development.
He spent a high salary to hire a R&D manager and R&D director, hoping that this person could make a good product for him, but no matter how much money he gave him, he couldn't make it, so he kept making it one after another. No matter how many substitutions are made, it still doesn't help, they just can't make a hit.
So the boss came to the wrong conclusion that there were no outstanding R&D personnel he wanted in the world.
In fact, there is something wrong with the boss’s cognition.
This is not a question of money, but a question of ability.
R&D personnel are not born with this ability.
Because R&D personnel are all engaged in technology, there are very few R&D personnel in domestic enterprises who understand marketing and customers, so the choice of enterprises is a blind man carrying a lame man.
""Good products" are made by the two of them, product marketing and R&D planning.
One of them is a father and the other is a mother. This is like a human being. The same goes for mom and dad.
The same goes for a good product.
As a R&D person, if you want to make a hit, you have to make a good product. , two people need to work together, one father and one mother.
As a marketer, you really need to understand the needs of the market, understand the needs of customers, and also look at the competition pattern before finally making a product. Definition:
Whatever my product looks like, it will definitely sell well. Only then can we discuss with the R&D planners how to implement it, what time, what cost, what technology, what process, so that we can launch it as soon as possible. Make it.
This is a question that needs to be answered before the product is made.”
At this point, Qing Yun shrugged, “But this is also a theoretical situation. /p>
In the actual operation process, the marketing staff cannot explain their needs to the R&D staff, and they will feel that talking to the R&D staff is completely the same.
What a coincidence. R&D staff feel the same way.
Most companies come up with something as soon as they think of it. The boss will do whatever he wants to do, and the R&D staff will do whatever they want to do. Everyone is there. Try your luck.
This is gambling, it is unreliable.
Of course we do not rule out that there are always people in this world who can win by gambling, but you have to ask yourself, are you a victorious general?
Can you win every time you play mahjong?
So, what is the best way?
The R&D staff should take the initiative to take a step forward. If you understand the market, at least you can understand the product manager's ideas and judge whether his ideas are reliable or not.
Of course, it is best if you can both become a real product manager and become these two things. A communication bridge between R&D and the market."
He spread his hands and looked at everyone and said sincerely,
"Brothers, frankly speaking, with our relationship, you. Enter inflammationThe Yellow Group will have at least one supervisor at worst in the future.
Under the same conditions, I will definitely give priority to you, because we are our own people. ”
……
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