Chapter 94 The stunning beauty in green clothes, publicity highlights,

Chapter 94: The Stunning Beauty in Tsing Yi, Promotion and Screening, Go to Heaven

The popularity of Legend of Sword and Fairy 3 is still fermenting.

This blockbuster fairy tale drama has a bit of the atmosphere when Fairy Sword 1 was a hit, and it had a strong impact on the Chinese film and television industry.

The undisputed king of the small screen.

The popularity of Zhou Yutang and Liu Shishi also continued to soar, which also laid a good foundation for the release of the movie in those years.

This year’s Lunar New Year stalls are very popular.

A lot of money was spent on the pre-publicity of Kung Fu Emperor’s Certificate of Declaration and Xiaogangpao’s rally, and the media and industry insiders unanimously praised it.

Finally, it was chosen to be released at the same time in December.

The investment in the title is about 200 million, of which the Kung Fu Emperor alone will be paid 100 million, which is a friendly price.

Li Lianjie is very well-known in Hollywood, with a salary of 15 million US dollars. When he accepted the role of "The Legend", he generously gave him tens of millions of dollars.

In the first week of its release, the box office in the Mainland was 98 million yuan, and the box office in Hong Kong was 9 million Hong Kong dollars. The national box office in the first weekend exceeded 100 million, exceeding the previous 96 million in the first week of "The Golden Age". At the box office, it set the best first-week performance for a Chinese-language film. Director Chen and the creative team opened the champagne.

However, in the second week, they encountered a strong sniper attack from the Small Steel Cannon Assembly.

Assembly account took in 70 million yuan at the box office in the first weekend, which was slightly lower than the one that was cast in the film, but it was very resilient. Xiaogang Pao led the starring team on a non-stop nationwide promotional tour, during which he gave more interviews. He repeatedly made shocking remarks that shocked the public.

This is Director Feng's usual method. Every time his movie is released, he will shoot it, and the effect has always been very good. Enough audiences are attracted to the cinema to watch the assembly number.

The battle between the kings at the peak of the Lunar New Year was very fierce.

After all is said and done, the box office stamina of the assembly number is stronger than that of the vote.

In the end, it ended up being unsuccessful. This large-scale production with a total investment of more than 200 million ended up with a box office of less than 200 million in the mainland and just over 20 million in Hong Kong. I originally expected Relying on the Kung Fu Emperor's trademark to dominate the North American box office, its performance was far below expectations.

As for Assembly, the total investment was 80 million, the actors were basically Huayi's own family, and the total salary was only over 1 million. In the end, it earned 2.3 billion in box office, setting a new box office record for domestic war blockbusters.

At this time, Feng Xiaogang was at the peak of his life and career. Taking advantage of his great success, he accepted an interview with the media and said, "I, Feng, set the rules for domestic New Year films."

A media interviewer asked him if Director Feng was under any pressure because Jay Chou's Slam Dunk is scheduled to be released in February.

Director Feng was very rude and opened his mouth to say, "Is it okay for Jay Chou to sing and have strong box office appeal? I remember that he just made a movie, but I can't remember it. The box office was only 30 million. I really have no impression.”

For a while, domesticIn the film world, there is no one who can compete with him for his perseverance.

Zhou Yutang took the time to watch these two movies in the cinema.

Personally, he still prefers to vote for a certificate of honor.

The plot of this movie is adapted from the Zhang Wenxiang Horse Stabbing Case, one of the Four Mysterious Cases of the Manchu Qing Dynasty. The story takes place in that dark and hopeless era, and the overall atmosphere of the film is inevitably a bit dark and heavy.

But the whole film still gave Zhou Yutang a big surprise, and a few lines were shocking

"Today, Pang Qingyun, Zhao Erhu, and Jiang Wuyang have submitted their names, and they have become brothers and trust each other in life and death. , help each other in good and bad times, depend on each other in misfortune and blessing, help each other in adversity

Any outsider who messes with my brother will be treated as a sign of honor and must be killed

Brothers who mess with my brother will be treated as a sign of honor. , Heaven and earth will surely kill you, as the mountains and rivers are allies. Anyone who violates this oath will be punished by heaven and earth."

"My whole life, I have been walking on thin ice, do you think I can walk to the other side?"

However, since its release, many viewers have expressed disappointment because they went to the theater for the gimmick of Jet Li's action scenes. In fact, this is not a qualified action movie, but an excellent drama.

Zhou Yutang and Zeng Li came out of the cinema and breathed a sigh of relief, "Jet Li is going to win the Best Actor."

Kung Fu Emperor Li Lianjie's literary performance in this film can be said to be Reached the pinnacle of his acting career.

The interpretation of Pang Qingyun, a troubled hero who does whatever it takes to achieve his goals, is extremely perfect.

"Yu Tang, you really like this movie."

The beauty in Tsing Yi, who had just returned to the capital after the announcement in Hangzhou, looked at Zhou Yutang's eyes with affection. .

Zhou Yutang carefully analyzed, "I like it very much, but the overall atmosphere is a bit heavy. For ordinary viewers, the viewing experience may not be enjoyable enough. It is the kind of film that needs to be savored. After a few years, this film will It must be a classic."

"What's for dinner?"

"I'll cook for you, Sister Li."

The two of them. We haven't seen each other for a month, and it's rare for the beauty in Tsing Yi to return to Beijing, so Zhou Yutang cooks it himself.

The candles were left over from the convenience store in Zeng Li’s community last time, and they came in handy.

A simple steak with pasta, plus a bouquet of flowers prepared in advance by Zhou Yutang.

The beauty in Tsing Yi has endless surprises.

The two happily enjoyed a romantic candlelight dinner.

After dinner, we put away the dishes and cuddled on the sofa, watching TV and chatting.

Watching the Legend of Sword and Fairy 3 playing on the TV, Zeng Li looked up at Zhou Yutang's face.

The lower jaw is clear and superior and the nasal bones are high.

The Four Beauties of the End of the World are indeed well-deserved.

"Is there something on my face?"

Zhou Yutang touched his cheek inexplicably, Zeng Li's eyes flickered, and he took the initiative to come over and offer incense.kiss.

Farewell is better than newlyweds, the beauty in Tsing Yi is very proactive, Zhou Yutang has no choice but to comfort Sister Li.

After bathing.

Enter the time of the sages.

Zhou Yutang hugged the beauty in Tsing Yi and suddenly said, "By the way, Sister Li, have you read the book I posted a few days ago?"

"You said lurking"

"Sister Li, I am very optimistic about this script. It took me several months to write it. The project is expected to start next year. Currently, Teacher Zhang Songwen is tentatively scheduled to play the leading actor Yu Zecheng. You will play the role. The heroine Wang Cuiping."

"There are no announcements for you during this period. You must fully understand the role of Cuiping."

Zhou Yutang gently rubbed Zeng Li's waist. As she looked, the gentle smile in her eyes grew stronger, "Have you read the script I gave you, what do you think of this character?"

When talking about work, Zeng Li became visibly serious and wanted to After thinking for a while, she said, "Cuiping is a village girl who has lived in the countryside all her life. She is uneducated. She doesn't understand any big principles, but she is very kind, but she always has her own persistence and belief in her heart."

After all, she was born in the Nine-Six Immortal Class of Chinese Opera, and the beauty in Tsing Yi's professional abilities are still online.

Zhou Yutang nodded slightly and said thoughtfully, "Sister Li, your understanding is very good."

"Cuiping is just a village girl. She has never been out of the Loess Plateau, She has never seen the world, is chatty, uneducated, uneducated, and filthy. But when she has unwavering faith, she has a shining point that can impress people. She is a very cute person. Village girl."

"I know how to impress people, can you please remove your hands from my butt?"

Zeng Li glanced at Zhou Yutang angrily.

Zhou Yutang stopped his hand and said calmly, "Sister Li, there is a problem that needs to be solved. You are so beautiful."

"Whether it is appearance or temperament, it is nothing like a rustic. The village girl is not compatible at all. The appearance can be solved with makeup, and there is no problem. It’s just the way you express yourself, I’m still a little worried.”

Your appearance is too outstanding to attract the public’s attention. , which is undoubtedly a huge advantage for celebrities.

But for an actor, this is not the case.

You will always be discriminated against if you are good-looking.

The audience will pay more attention to your appearance rather than your acting skills. You often have to put in more effort, even at the risk of destroying your image and making yourself look ugly, in order to gain the audience's recognition.

Hollywood’s Leonardo DiCaprio and Charlize Theron are the best examples.

DiCaprio stunned the world in Titanic, and he has had many outstanding works since then, but he accompanied him all the way. It was not until he let himself go and destroyed his image that he won the best actor crown.

Charlize Theron is also breathtakingly beautiful, in The Devil Wears PradaHe acted ugly, gained 30 pounds, and became the queen in one fell swoop.

"I understand what you mean."

Zeng Li nodded suddenly, "Well, during this period, I will go to the countryside to live a life like that, and observe Cuiping's behavior up close. If you have a certain living situation, then think about this role."

"As expected of my sister Li, she is so professional."

Zhou Yutang praised, "I have arranged the location for you. Just go there when the time comes."

Wait

A hint of surprise appeared in Zeng Li's beautiful eyes, and she immediately glared at Zhou Yutang.

Brother Yu Tang may have already made arrangements.

I just analyzed the script and talked about the drama for myself, but I am just waiting here.

Zhou Yutang read a lot of information from the Tsing Yi beauty's eyes, and smiled, "Sister Li, you know, I just want to experience life, there is no other meaning."

Zeng After Li wanted to see you and became famous, she was considered a second-tier female star in the industry and the first sister of Jiangdong Film and Television Culture Studio.

My own planning and layout has thrown people into the countryside. The euphemistic name is to experience life, but in fact it is just to be a village girl, which is more or less unjustifiable.

"I follow your arrangements."

Zeng Li lay on his side and leaned against Zhou Yutang's chest, looked at his side face, and smiled, "When will I go? Let’s clean up first.”

“The day after tomorrow, I’ll let Sister Shuang book the flight. Then I’ll ask the bob-haired assistant to accompany you.”

“Pfft, don’t keep calling me bob-head. Something like that, it sounds awful. She has a name, Li Wenwen. Wenwen is a very nice person, and she is still a fan of yours."

"Really?"

Zhou Yutang was sweating.

He really didn’t remember it. The main reason was that this little assistant with a bobbled head was now working as an assistant for Zeng Li, making announcements everywhere. He rarely met him in the studio, so he didn’t have much impression.

"Don't torment this little girl."

Zeng Li smiled brightly and reached out to Zhou Yutang coquettishly, "I'm not that coquettish. I'll be alone then." Over there, there are a lot of things going on in the studio now, Wenwen can still help, the post-production of the film is ready."

"The finished film has been sent for review."

Zhou Yutang hugged her gently. A beautiful lady in green.

Zeng Lixiu's cheeks turned red, she bit her lip and said, "I may not be able to come back to watch the premiere by then, so I will give you a New Year's surprise in advance."

"There are still surprises ”

Zhou Yutang was suddenly moved.

"You have bad thoughts when you look at the golden armor."

The blush on Zeng Li's smooth and white skin became thicker and thicker.

Rustling.

There was a soft sound of clothes rubbing against each other in the bedroom bathroom.

It is very touching.

The door opened with a creak.

"Hiss"

Zhou Yutang sat up straight and took a breath of cold air.

He saw a man in a gorgeous dress.A beauty in blue robes wearing harem clothes.

The lotus steps moved lightly, the slender waist was bent high, and everyone bowed down

"I, my concubine, pay homage to the king."

After a night, the emperor was addicted. Zhou Yutang finally understood.

Why were there so many foolish kings in ancient times?

After a brief moment of tenderness, Zhou Yutang sent Zeng Li off to the plane the next day.

The movie has already won the Dragon Award in those years, and Zhou Yutang is mainly busy with one thing these days.

Have a meeting.

Have a meeting with Li Xiaoping from Guangguang to discuss the schedule and publicity plan for those years.

It is finally scheduled to be released on February 10th, and there will be a very powerful opponent in the same period.

Zhou Yutang found that he and Jay Chou were really destined.

In the second half of the year, the media has been hyping up the biweekly battle in the music industry, and this time the battlefield has spread to movies.

Jay Chou is also very energetic. The movie "The Untold Secret" was only released this year. In between, he released an album, went on a world tour, and then another "Slam Dunk".

The enemy is the king of Chinese music, and he is really powerful.

Anyway, the results of the internal meeting at the Rays were not optimistic.

Personally, Zhou Yutang doesn’t care.

The main reason is that he was very confident in the quality of those years and focused on publicity and marketing.

Variety show promotion, online marketing promotion, offline advertising, theater billboards, trailer placement, coupled with physical book publishing in those years.

Everything that can be arranged is arranged.

Zhou Yutang took the lead in starting a group.

He posted a short essay on his Sina blog.

Tell me this beautiful story about youth.

At present, the number of hits on Zhou Yutang’s blog has exceeded 50 million. This is a very real number. The number of hits on the current blog is real and there is no moisture. Except for Xu Jinglei and Han Han, etc. There are several bloggers with hundreds of millions of clicks, and Zhou Yutang can also be regarded as a top blogger at this time.

The response to his short essay was quite enthusiastic.

Huang Xiaoming and Gao Yuanyuan also helped Zhou Yutang publicize during media interviews.

In addition, Xu Cainv knew that a movie written, directed and starred by a junior from the film school whom she admired was about to be released, so she took the initiative to help publish a blog about rainbow farts.

Zhou Yutang called to express his thanks, which was an unexpected surprise.

This sister is also one of the four great actresses, a senior in marketing of character design, and her number of fans is unparalleled in domestic entertainment.

Especially this year, she also participated in the big project of "The Certificate of Merit", starring with Li Lianjie, Liu Tianwang, and Jingcheng Wu. The reputation is very good. Xu Cainv's career has also reached a higher level, and she was directly praised by her fans. The only goddess among Dahuadan.

Furthermore, the fans of Xu Cainv are somewhat literary and artistic, and they are very sentimental. It is estimated that many of her fans were attracted to the cinema in those years.

In late January, the trailers of One Minute and Thirty Seconds of Those Years began to be released.

It begins with a clean white shirt hanging on a clothesline, fluttering gently in the breeze, with a faint ballpoint pen mark on the vest.

Wearing a white shirt, Zhou Yutang turned his head and raised his eyebrows, showing a heart-stopping smile.

In the middle of the clip, which is quickly edited, Liu Shishi smiles brightly outside the classroom and is interspersed with various details of campus life, focusing on highlighting the atmosphere close to reality.

The last thirty seconds are the most classic part of Zhou Yutang and Liu Shishi’s heavy rain.

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"Then don't chase the idiot"

"Yes, I am the idiot"

"Big idiot"

The camera swept Zhou Yutang's back figure walking away alone in the rain was finally fixed on Liu Shishi. She covered her mouth tightly in the rain, tears streaming down her face.

The sincere emotions don’t look staged at all.

This scene is heartbreaking to watch.

It is a campus youth story with a clear and simple context, but it makes people want to know what happened.

Finally, the screen turned black, and a line of artistic subtitles floated across.

On February 10th, the girl we chased together in those years, those years of youth and beauty were like a poem.

Zhou Yutang was personally very satisfied with this version of the trailer, and asked Sister Shuang to conduct an investigation.

1,000 target movie-watching groups aged between 18 and 35 were randomly selected. More than 800 of them expressed interest in this trailer after watching it. Some people felt that the trailer revealed Several details made them feel very friendly, and quite a few people were attracted by Zhou Yutang and Liu Shishi, and would go to the cinema to watch it.

The early publicity was carried out very smoothly.

Zhou Yutang was full of confidence in those years. He held several meetings with Li Xiaoping and proposed a screening plan. Li Xiaoping also respected Zhou Yutang's opinion and said straightforwardly

"I will arrange it." "

Li Xiaoping did not trust Zhou Yutang blindly.

At the beginning, she only had expectations similar to lottery tickets for this low-cost investment project.

A newcomer who just made his debut is writing, directing and starring in a movie to test the waters.

If you can win the lottery, that would be a good thing.

If you thank me for your patronage, you will at least get in touch with a potential newcomer like Zhou Yutang.

With the talent of this young man, even if he fails once, he may not have the opportunity to rise in the future.

But after participating in the entire filming process as a producer, and later watching the finished film, Li Xiaoping was already aware of the quality of the film.

Pointreflect.

This is an indispensable step in the film promotion strategy.

The concept of spot screening originated from Hollywood, where the entire system is quite mature. It refers to the fact that before the film is officially released in the public, the producer designates it to be released in some theaters in advance, and usually invites some people in the industry to show it. Well-known film critics, media and a small audience attended the event.

The main purpose of screening is also to win word-of-mouth in advance after the movie is released. At this stage, the Internet is not that developed, and it takes a certain amount of time for word-of-mouth to exert its influence.

Word-of-mouth will, to some extent, involve the scheduling of movies.

Very simple reason.

Theatrical chains will value movies with good reputations, because this means that the quality of the movie has passed the standard and has been favored by professional film critics. It may be recognized by more audiences after it is released.

After all, it’s all about making money.

This trick was played by Zhang Yimou a few years ago.

Lao Mouzi’s Heroes pioneered domestic screenings. The producers held a seven-day screening in Shenzhen in advance, and the response was quite good, which later attracted more audiences to the cinema. Favorable conditions were created.

Zhang Yimou took the lead in updating the film industry version of the game, and everyone followed suit.

Generally speaking, the better the reputation of a movie, the more suitable it is for screening.

Only films that are confident enough in their quality will choose to screen them in advance on a large scale. In this way, the early reputation of the film can be built up, and it can be coordinated with the release of the release from the distributor. Promote it.

In this way, more audiences can be attracted to the cinema after the movie is released.

As long as the movie's reputation is stable, it will have a positive impact on the subsequent box office of the entire movie.

Beijing.

u International Cinema.

Fang Ping walked into the cinema and greeted several colleagues.

The accompanying assistant carried the bag and followed him until he finished greeting a few old friends and found a seat.

As the editor-in-chief of China’s top film magazine, Times Movie, she has good connections in the industry.

The "Assembly Number" and "Yangtze River No. 7" released in December have already given her a lot of surprises, and then Zhou Xingchi's "Yangtze River No. 7" is also considered to be of excellent quality.

In those years when there was Zhou Yutang in February, the girl we chased together had a slam dunk with Jay Chou.

She had watched the full-length film of Slam Dunk, and originally had certain expectations for the Chinese music king who had made a secret that cannot be told. However, after watching the movie, she rudely wrote in her column I gave it a negative review

“A movie should at least have a complete and full storyline, that is, the plot. If it cannot do this, it should at least set up a decent framework, and then Filling it with content, the framework of "Slam Dunk" is loose and the plot is fragmented. The content is probably those vulgar jokes. Unfortunately, these baggage are not funny at all, and even make people feel embarrassed. Fortunately, Jay Chou stillIf you can sing, if you don't have enough drama, you can make up for it with singing. ”

Fang Ping has always been so strict when it comes to movies.

I came to the Niandian Cinema today to see the quality of Zhou Yutang’s movies, which have been in the limelight recently.

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The movie hasn't started yet, Fang Ping crossed her legs, looked at the starry eyes of the assistant next to her, and smiled, "You are a Zhou Yutang fan"

"Yes, boss. "

"He seems to be very popular in Tianya recently"

"Yes, he is recognized as one of the four beauties of Tianya, an ancient style male god, and very talented. "

"Haha, he is indeed very talented. The TV script he wrote at the beginning of the year was very exciting. "

"Boss, Legend of Sword and Fairy 3 was also written by Zhou Yutang. ”

“Oh, let’s get married a few months ago, it seems that he also wrote the script. ”

Fang Ping dusted her trouser legs, a little surprised.

Zhou Yutang.

It’s this young man again.

One year in a row He has made several hit scripts, he is going to heaven

He has some expectations for this movie written, directed and starred by Zhou Yutang

Soon. .

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