Chapter 112 Luxurious Endorsement, Social Rules
"Armani Brand Tianchao District Spokesperson"
When Zhou Yutang heard the news from Li Shuang, he was a little surprised and a little surprised. surprise.
Being in the industry, he has also photographed interior pages for several fashion magazines. He is still familiar with top fashion resources such as the Six Blue Bloods and the Eight Red Bloods.
Arani is an international red-blooded luxury brand with high style and high reputation. There is a popular saying in Hollywood,
“When you don’t know what to wear, wear Arani. wrong".
Endorsing Armani also proves Zhou Yutang’s status to a certain extent.
No wonder Su Mang, the riddler, took the initiative to say congratulations to him. This woman had deep connections in the fashion industry and might have learned some news in advance.
“Yes, airborne Armani spokesperson”
She was as calm as Sister Shuang, with a hint of pride and excitement in her tone, “Yu Tang, you know, when I first heard the news, I thought The process there is wrong."
Listening to Sister Shuang's explanation, Zhou Yutang gradually understood the process of top luxury endorsements.
The Chinese entertainment industry has developed rapidly in recent years, and several top international luxury brands have set their sights on this huge market.
The best way to enter this market is to invite popular celebrities to endorse, thereby forming a communication bridge with consumers.
The popularity of celebrities with high national popularity can build momentum for top brands, and these celebrities have so many fans. Although most of them are ordinary people, there is always a small number of people who are very rich. .
This group of fans with spending power are the potential customers of top luxury brands.
Armani probably had several considerations in signing Zhou Yutang this time. On the one hand, it was naturally because of Zhou Yutang’s traffic.
Zhou Yutang is not only a top figure in domestic entertainment. He became popular in both sides of the Taiwan Strait and three places in those years. Recently, the film adaptation in South Korea has also begun to promote and build momentum. Even Neon has people coming to contact the copyright. He is famous throughout Asia. It's quite famous.
Moreover, Zhou Yutang is about to sing at the Olympics. The ability and amazing potential he has shown in all aspects made Armani, who wanted to make a difference in the Chinese market, directly give him a high-end tite.
After reaching the cooperation, when Zhou Yutang attends various formal events, Armani will provide him with various high-end clothing.
A few days later.
Several pieces of news quietly made headlines on major entertainment portals.
Armani officially announced that Zhou Yutang’s temperament and character are all online in the Tianchao region
Mr. Giorgio Armani said that Zhou Yutang wearing Armani is perfect. I can feel the modern oriental urban male in him. Classy and a pleasure to work with.
Armani's most "perfect spokesperson", the handsome male god Zhou Yutang, is simply a walking clothes hanger
Suits and leather shoesZhou Yutang, low-key luxury, the dream of hundreds of millions of girls
Armani officially announced its partnership with Zhou Yutang. Jiangdong Studio immediately issued a joint statement and arranged a wave of press releases.
Major online forums were instantly abuzz.
Especially Zhou Yutang’s fans, knowing that Zhou Yutang rarely accepts endorsements, are particularly excited to receive a big one this time.
“In tears, the governor finally accepted the endorsement.”
“Armani is a good brand, low-key luxury and connotation, but it’s too expensive. It’s fun to watch, so I’ll go for it. Let’s buy clothes at the online store owned by my mother. They are cheap and good-looking.”
“Zhou Yutang is really handsome in a suit. He has the damn charm of a mature man.”
“No. 1 in the country. I'm a close friend of the Armani brand. I have a good reputation, Governor Zhou."
"I'm wrong upstairs. The Governor is directly parachuted into the brand's Tianchao District spokesperson to find out. He is not a close friend of the brand."
< p>Generally speaking.Endorsements for these top luxury brands are not that easy to get.
Top luxury manufacturers have set up several processes for selecting spokespersons.
The lowest level is brand friends. In fact, brand friends are not considered endorsements, but can only be considered a cooperative relationship between the brand and the artist. However, being able to get the top luxury brand friends is enough for domestic entertainment stars. They were overjoyed.
After a period of investigation, if the celebrity’s popularity and status are stable, he will be upgraded to become a brand ambassador.
If the artist does not develop smoothly and the contract expires, then the cooperation will end there.
Very true.
In the entertainment industry, not being popular is the original sin. Even dogs will ignore you, let alone those top luxury brands.
The brand ambassador goes one step further and is the brand spokesperson.
Brand spokesperson can be said to be the most familiar term between a brand and a celebrity. It originally refers to a special person who provides information dissemination services for the profit or public welfare goals of a company or organization.
There is such a hierarchical chain.
Brand spokesperson, brand ambassador, brand series ambassador, brand friend.
Zhou Yutang this time was like airborne directly to the top of the pyramid.
But you thought this was the end
Big mistake
Take Armani endorsed by Zhou Yutang as an example. Among the brand spokespersons in Tianchao District, there are Asia-Pacific spokesperson, and then global brand image spokesperson
In short, there are deep routines here.
Zhou Yutang was not dazzled by the surprise.
The most luxurious endorsement.
It's just a step on his way to the top of the mountain.
Zhou Yutang’s extravagant endorsement caused a stir.
It was only then that people in the industry discovered that Zhou Yutang’s popularity had reached such a high level.
The first new-generation child in domestic entertainment to receive Armani Blue Blood’s top luxury endorsementStudent, just taking out this title is enough to increase Zhou Yutang's endorsement fees to the same level as Liu Yifei's top domestic entertainment.
Within two years, he reached the sky in one step.
This is simply a miracle in the entertainment industry.
Zhou Yutang was not lost in the rainbow farts of Huang Xiaoming, Fan Xiaopang, Cai Yinong, Hu Ge, Damimi and others.
He is still the young man who wanted to make progress, and his original intention has not changed at all.
During this period, the script was improved again and the name of the script was changed to "Lonely Agent" following Mr. Han's advice.
I also found Yu Chenghui, an old swordsman, as a teacher through connections, and prepared a special training program for this movie.
This day.
Zhou Yutang had just finished an exclusive interview with Beijing Youth Daily about singing at the Olympics when he received a call from his driver Wang Qiang.
"Boss, I got Shi Shi."
"Well, let's drive directly to the restaurant. Brother Chao will treat me to dinner."
Not long after.
In a private room of a high-end hotel in Beijing, Zhou Yutang saw Liu Shishi, fully armed with sunglasses and a mask.
Taozi saw her Shi Shi and hugged Zhou Yutang as soon as they met. She lowered her head and pretended not to see him, and quietly retreated to the door, trying to close the door gently.
"Taozi, this restaurant tastes good. You and Sister Shuang go to the next room together. The dishes have been ordered there."
"Thank you, Mr. Zhou."
Taozi thanked her with joy.
Following Liu Shishi, she was also a foodie and immediately slipped into the box next door.
Liu Shishi held Zhou Yutang's arm and asked curiously, "You arrived early, did you order the food in advance?"
"I just arrived, Brother Chao ordered it, and he paid for it. "
"Haha, then you just asked Taozi and Sister Shuang to sit next to each other. Are you the king of free meals?"
The two entered the box talking and laughing.
I saw Deng Chao and Sun Li standing up together.
"Yu Tang and Shi Shi are here, sit down quickly."
"Brother Chao, Sister Li, I'm late to take over Shi Shi."
Zhou Yutang They shook hands with Deng Chao and hugged each other with a smile, and patted each other's shoulders familiarly.
Deng Chao specially invited guests to dinner tonight after hearing that Liu Shishi was going back to Beijing to catch up with the announcement.
It was hard to refuse the warm hospitality, so Zhou Yutang accompanied Shi Shi to the appointment.
This is actually not the first meeting between him and Deng Chao.
As early as last year at the grand ceremony when Huang Xiaoming signed with Huayi, Zhou Yutang had met Deng Chao from a distance, and later at the celebration dinners in those years.
It’s just that the two were not familiar with each other at the time, and Zhou Yutang was not as popular as he is now, so the two had little intersection.
Zhou Yutang took the initiative to toast Deng Chao with a glass of wine, "Brother Chao, I heard that you took good care of Shi Shi on the Yitian crew, thank you."
"It should be, it's all small things."< /p>
Deng Chao hurriedly raised his glass and touched it with Zhou Yutang, understanding in his heart.
He had heard the scandal between Liu Shishi and Zhou Yutang before, and he had some speculations. It was only now that he saw it that he realized that the relationship between the two people was really as the scandal said.
No wonder.
Zhou Yutang is famous in the circle for not participating in dinner parties, but Liu Shishi can call him out.
Gong and chips are mixed.
Liu Shishi and Sun Li were chatting about women's makeup and skin care, while Zhou Yutang was also chatting with Deng Chao about things in the circle.
"Yu Tang, I heard that you have a movie project coming soon."
"Brother Chao is really well-informed. I will play the male lead in this movie, and I will be with Xiangjiang." "It's in tune."
"I really envy you for having the ability to organize your own game."
Deng Chao smiled bitterly and shook his head.
In the past two years, there was a saying that mainland students were in the first echelon.
Refers to Huang Xiaoming, Deng Chao, and Chen Kun, three people of the same age group, whose popularity is basically equal.
However, in recent years, Huang Xiaoming's development momentum has been extremely strong, and Chen Kun has starred in large-scale productions. On the contrary, Deng Chao was slightly behind, and even offended Xiaogang Pao.
"Brother Chao, your acting skills are so good, sooner or later you will have a chance to stand out."
Zhou Yutang raised his glass and asked with a smile, "Will Li Mi's Conjecture be released soon?"
Deng Chao nodded, "I only have a supporting role in Zhou Xun's leading female role, and I don't have much of a role."
"I think you have a good chance of winning the award, Brother Chao, in this drama. ”
“Haha, I’d like to give you some good advice.”
“I’ll probably watch Zhou Xun in September this year. Li Mi’s Guess will be released together with Painted Skin, which is great.”< /p>
"Yu Tang, you are also amazing. You have just won the endorsement of Armani Tianchao District, and the studio has collaborated with China Film Group on a major production."
Deng Chao is truly envious.
Although he is a high-ranking star in Huayi Company, in the final analysis he is just a chess piece.
And Zhou Yutang has completed the transformation of his identity and is now a chess player.
This change in identity is even more meaningful than the promotion of coffee status.
“Brother Chao, you have a strong background. This year’s Diamond King and Lao Wu’s Tough Love had very good ratings.”
The sedan chair was carrying people, and Zhou Yutang also flattered him. .
The Difficult Love of Diamond Kings, this is a TV series released in April and May this year.
Although the name is very shocking, the show became the ratings champion of dozens of TV stations across the country after it was aired.
An hour and a half later, the meal ended.
It was the first time we met. It was nothing more than exchanging business information and enhancing emotional ties.
Deng Chao and Sun Li sent Zhou Yutang and Liu Shishi out, waving and watching Zhou Yutang's car disappear into the vast night.
Liu Shishi held Zhou Yutang's hand and breathed a sigh of relief, "Yu Tang, I was worried that Brother Chao would ask you to give him a role in a new movie."
"Deng Chao Much smarter than you think. "
"Are you saying I'm stupid?" Liu Shishi immediately became alert.
"How is it possible? Liu Shishi is very smart. Sister Cai calls me every day. She is so heartbroken. Crying that I abducted the most beautiful woman in the Tang Dynasty. "
"Haha, what are you talking about again? ”
After receiving a weak punch, Zhou Yutang hugged Liu Shishi’s small waist and said, “I see you and Sun Li are having a very happy chat.” "
"Yeah, Sister Li is very nice, and she even praised you. "
"Really?"
"You said you were very talented, and you also praised me for my good vision. I said I would definitely cooperate with you if I had the opportunity. "
Liu Shishi rested his head on Zhou Yutang's shoulder, with a curious tone in his voice, "By the way, you and Brother Chao are not familiar with each other, how come you can chat so well the first time they meet. ”
“In the past, I tried my best to suit everyone I met, but now it’s different. I can chat with everyone I meet. ”
Zhou Yutang smiled.
The law of social interaction is so cruel.
Your relationship with anyone does not depend on how familiar you are with others. How good it is.
It ultimately depends on your strength
and how much chips you have.
"It turns out that he and Liu Shishi are the same. A pair. "
The dinner ended and Zhou Yutang and Liu Shishi were sent away.
Sun Li got into Deng Chao's car and couldn't help but ask, "By the way, why didn't you mention it just now? Ah, I see you had a good chat about the movie he made with China Film Group. What a great opportunity. ”
Deng Chao is a member of Huayi, but Huayi’s top resources are also limited. If he can ride on the train of Zhou Yutang and China Film, it will also be an opportunity for Deng Chao.
Deng Chao shook his head, "Our friendship hasn't reached that level yet, so it's not easy to say this.
Sun Li opened her mouth and nodded, "That's true, but I originally thought that Zhou Yutang was quite arrogant. After getting in touch with him, I felt that it was really not easy to treat others." ”
“How can it be simple? "
Deng Chao shook his head and laughed, "Mr. Wang didn't even get the 60 million. ”
“It’s really a waste of 60 million”
Sun Li sighed and said, “How many movies do we have to take to earn so much money? How much is his net worth?”< /p>
"How do I know? I guess it will definitely not be lower than the amount given by Mr. Wang. You also saw the charity banquet that day, and millions of people didn't even blink. ”
At the traffic light, the assistant stopped the car.
Deng Chao and Sun Li were calculating Zhou Yutang’s net worth.
The stars at this time were still being paid. It’s far from being as exaggerated as a one-day pleasure. Last year, the top celebrities on Forbes’ celebrity list only had an annual income of about 20 million.
“In the future, if you have more interactions with Shi Shi, I think he will treat Liu Shi Shi. Quite seriously, multiple friends lead to multiple paths. ”
“Well, Shi Shi has a very good personality. I can chat with her, but don’t everyone in the circle talk about Zhou Yutang and Liu Tian?”Are the immortals a couple? Fan Binbin also spread rumors of an affair with him two days ago, and they were really having fun."
"Ladies, why are there so many gossips about Yu Tang, a very nice person?"
Chao Geyi Staring, trying to cheer up her husband, but Sun Li immediately grabbed the soft flesh under her ribs, rotated 180 degrees counterclockwise, and glared
"Who are you talking about, old lady"
"Ouch , I said, wife, you are right." Please remember to collect it. The latest and fastest website without anti-theft, free to find books and add books, you can join the qq group 952868558