Zhou Yutang's carefully formulated film promotion strategy has earned him a very explosive start.
The publicity of "The Lonely Agent" was much stronger than that of the first movie, and the publicity funds were directly raised to 15 million.
Posters are laid out, trailers are released continuously, and variety shows are all progressing according to the original plan.
According to the traffic survey conducted by Enlight Media and the statistics obtained from the random group of young people who have watched the trailer of "The Lonely Agent", nearly 82% of people said that after watching the trailer, they said Will go to the cinema to watch movies.
The situation is excellent.
Zhou Yutang has flown directly to Hunan Province. This trip is to prepare to participate in Hunan Province’s two ace variety shows Happy Camp and Tiantian Shang.
Previously, Zhou Yutang maintained a very good relationship with Hunan Province and Taiwan.
In the past, there were TV series and movies to be released, and these two programs were used to promote them.
But this time I came to Hunan Province, it was not just for publicity.
The specific negotiation process involves a lot of interests, so it naturally has to be left to a professional negotiation team. As the boss behind the scenes, Zhou Yutang is only responsible for controlling the general direction.
Now Sister Shuang is a little out of control, and she has repeatedly asked Zhou Yutang to find professional variety show department management talents to connect with Mingjie Company.
Open the plan.
Several leaders moved their chairs and came over to take a look.
It is very comfortable to chat with people with high emotional intelligence.
Teacher He is such a shrewd person. He immediately guessed what Zhou Yutang was thinking. "Yu Tang, your recent development momentum has been really strong. Last year, you were still a studio. This year, you will transform into an entertainment company. Next, you will be alone." Agent will definitely sell well. If I lose my job one day, I will make a living with you."
A good voice is just the first shot for Zhou Yutang to launch his signature.
He is a native of Jiangsu Province and is also a publicity ambassador for his hometown. In addition, he also has a very good relationship with the senior officials of Jiangsu Province Satellite TV.
The director of Ouyangyang has sent a special car to pick him up.
Although Kuaiben’s basic plan is there, he also hopes that his career can reach a higher level. This variety show jointly created by Xiangtai and Zhou Yutang will undoubtedly be a trump card.
If a company wants to develop, it needs talents.
Every time I come to Changsha to record a program, Xie Na invites him to dinner because I am sorry that I have a busy schedule and don’t have time, but Teacher He never refuses to invite him to dinner.
Actually, it’s not all rainbow farts.
Zhu Yilong, Zhang Ruojun, Li Yao, etc. have already joined the team, and the filming is expected to take two months. Director Zhou Yutang originally strongly recommended Xue Xiaolu, but teacher Xue Xiaolu has now started filming Ocean Paradise, and finally hired another capable person Send director Yang Wenjun.
Zhou Yutang said calmly.
Teacher He was talking about who had resigned from Mango Terrace. When Zhou Yutang heard a familiar name, he put down his chopsticks, "Teacher He, what are you talking about?"My sister has resigned."
After many revisions, this complete and professionally feasible plan was handed over to him.
Zhou Yutang was also shot while lying down. He looked confused.
Zhou Yutang wants to build Jiangdong Film and Television Culture Company into an entertainment dynasty.
He has also dealt with Mango TV many times.
"No need, the film arrangement is not a big problem since Mr. Han is here. ”
Teacher He smiled and explained, “It’s because of your good voice that you couldn’t hold your head up even in variety shows across the country last year. ”
“The specific requirements are to comprehensively introduce singers from multiple regions, fields, and fan groups. ”
Director Ouyang Yang called him and wanted to talk to him about variety shows.
This year Jiangdong Company will definitely have a bumper harvest in film and television.
< p> Hong Tao, the head of Mango Channel’s variety show department, was the first to lose his composure. He didn’t care that Zhou Yutang was still present, and couldn’t help but said in a hopeful tone, “Boss, you can do it. "Except for the lone agent that countless people are looking forward to, the movie "Youth", a collaboration with Hua Yi, has started shooting in late April.
He gave specific creative ideas and ideas, and then Let the professional team of Mingjie Company perfect the details.
In other words, Zhou Yutang has already planned and calculated this step.
After Zhou Yutang carefully reviewed and confirmed that there was no problem, he took advantage of this time. Promote the movie "The Lonely Agent" is brought to Hunan Province.
Requires that the number of entertainment programs broadcast by each satellite TV channel during prime time should be limited and the quality should be on par with China's Good Voice.
This is really an accident.
"Thank you. "
"Okay"
Tian Ming on the other side of the phone also cheered up, "I will send a negotiation team over as soon as possible. How many days will you stay in Hunan Province?"
Ten minutes later.
See here
"What does it have to do with me?"
The Voice is a national-level music variety show. Zhou Yutang, who is behind the scenes, is also well-known in the variety show industry.
This is a very detailed planning document
Based on his professional vision from many years of doing variety shows. Look, I Am a Singer has a different format from The Voice, but it is undoubtedly an excellent variety show with considerable feasibility.
The Ministry of Culture has rated The Voice of China as an excellent program. And was praised by the senior leaders for “taking care of reality” and “paying attention to quality”
“I wish us a happy cooperation. ”
And Zhou Yutang’s ambition.
I want to take advantage of the good news and take off directly, and then take over the I Love to Remember Lyrics program on Blueberry Channel, but the result is no Taking off, the legs were broken first.
Director Ouyang Yang closed the planning book, smoothed the wrinkled planning book after reading it, and said slowly, "Yu Tang, if this program, if The mango station won’t accept it, what are you going to do?”
The two scripts of Snow Leopard and Legend of Zhen Huan are rich in content, and the adaptation work will take a little later, probably until the second half of the year to be completed.
The division of labor between the two is very clear.
You blame me
Zhou Yutang also sweated slightly when he heard this.
Everyone chats about the gossips in the industry, the prospects of the industry, who has been promoted, and whose salary has been downgraded.
Director Ou Yangtang was very polite during the dinner and asked proactively, "Yu Tang, I want to hear your thoughts about variety shows."
"Then I'll go find Su Provincial TV. "
"About two days, I will go to Jiangsu Province to record a variety show in two days."
The ratings are too low, no one will watch it.
This youth film is expected to be filmed within two months, after which the second and third seasons of Classmates will be broadcast in June and July, and the filming plan for the final season will also begin.
This is a very capable woman, especially in variety shows, with her own unique insights.
Zhou Yutang’s development momentum is indeed very strong.
Teacher He shook his head and smiled and said, "Don't you know, in fact, Beibei's departure has something to do with you."
The director of Ouyang Terrace of Mango Terrace is indeed a capable person. He got it in advance After getting the news, the higher authorities will implement cultural control policies.
“Comprehensively covering the characteristics of the times and singer types, it creates a collision between eras, a blend of classics and pops, and a bold and tender dialogue, so that music audiences of all ages and preferences can enjoy Find your favorite part among them."
"Almost, the contract details are still being discussed."
Under such basic conditions, variety shows on various major TV stations are bound to be necessary. Take the road to excellence.
After Zhou Yutang finished communicating with Tian Ming, he hung up the phone.
Catch with both hands, both hands must be strong.
I Am a Singer, cooperating with Hunan Satellite TV, will be the next step for Zhou Yutang to become a god.
Zhou Yutang was deeply impressed by her.
Last year, Magic TV’s The Voice became an instant hit, and Blueberry Channel immediately followed suit with I Love Singing.
It’s exactly like wearing iron shoes and finding nowhere.
There were also several senior leaders of Mango TV during the banquet, and they talked about policies.
The development of variety shows cannot be left behind.
Zhou Yutang is the boss behind the scenes, while Tian Ming stands at the front desk, charging into battle wearing the armor of power.
“At the same time, there are also innovations and reforms from multiple angles, showing professional music standards, serious music attitudes, groundbreaking program standards, and comprehensive program content”
“She I was so stimulated that I got angry with my superiors and issued a military order to improve my ratings every day. However, I was still crushed by The Voice. I resigned at the beginning of the year, saying I hoped to accept challenges from the outside world."
I Love to Sing, a music program that aired for only two episodes, was immediately dropped off. The program planning team made Blueberry TV lose millions, and they all left.job.
In film and television.
Jiangdong Company also has a big project called You from the Stars.
He has enough confidence in the lonely agent.
However, this incident also caused a wave of reactions.
"The regular program selects seven professional singers to compete. After two weeks of competition results statistics, a last-place elimination system is adopted. The singer with the lowest votes will be eliminated. Then a new singer will take over the place. , the seven singers reshuffled their cards and competed again."
It turned out that they had been prepared for it.
Another rainbow fart, Teacher He did not forget to send Zhang Yibei’s contact information to Zhou Yutang.
I know very clearly which one is capable and which one is a loser.
"All the leaders are professionals. It should not be difficult to see that Tianchao's variety show base is very large."
Now that I have encountered such a management talent in the variety show department, and There's no reason to miss it
"I'd like to toast you for your awesomeness. The boss has talked to me. I may be the main control of this show."
Taste of Hunan cuisine On the heavy side, I actually quite like Zhou Yutang, and Teacher He is actually a wonderful person, so every dinner party is quite enjoyable.
There is also a newcomer in the company's screenwriting department, August Changan's Hello, Old Time, who is also in the process of adapting the script. It is expected to be completed around May, and the filming plan will start in the second half of the year.
Sister Bei’s full name is Zhang Yibei, and she is the person in charge of Tiantian Shangxiang.
The topic of variety shows was discussed during the dinner. As the host of Mango Channel, Mr. He obviously received some rumors and took the initiative to ask, "Yu Tang, you have reached an agreement with the director of the channel."
< p>Just like The Voice, the ratings soared last year, and it won the national variety show in one battle. Not to mention its improvement every day, Happy Camp couldn't beat it. I really don't blame Sister Bei."Teacher He, then you have Do you have Sister Bei’s contact information?"
Film and television and variety shows are the two carriages of the dynasty.
"Brother Ming, the cooperation is settled."
He took out a variety show planning book directly from the bag he carried with him.
Teacher He was also very happy.
The features and selling points of this program are clearly written, and even the lighting, stage, program packaging and other elements are all marked with special details.
At the hotel, Zhou Yutang finally met the man who brought Xiangtai to the top.
The TV station is not doing charity.
"I am a singer"
Zhou Yutang smiled and said, "Now I have an idea for a music variety show. I wonder if the leaders are interested"
< p>Program recording ends."You want to poach her?"
As usual, Teacher He invited Zhou Yutang to taste the Changsha flavor at a local restaurant in Hunan Province.
When she was a producer, Tian Tianxiang was even able to compete with Happy Camp, but she didn’t expect that she would become a producer.Mango TV has resigned. No wonder I feel a little low pressure every day during this recording.
Director Ouyang stood up and took the initiative to extend his hand towards Zhou Yutang.
Her expression gradually became more focused and solemn.
If the ratings of some TV series and programs do not meet the standards, they will be cut in half.
Only when the two of them work together can they create the greatest benefits.
Two days later.
Ouyang Changlin raised his eyebrows.
Before Zhou Yutang helped Shanghai TV to build a golden reputation in the ratings, no one could compete with Mango without Yang Ma.
Zhou Yutang thanked him profusely.
Of course Zhou Yutang did not do it alone.
After negotiating the cooperation intention with Director Ou Yangtang, Zhou Yutang called Tian Ming in the hotel.
"I have already said hello to the station about your movie, and I will help you promote it. Wu Heru, do you want me to say hello to you?"
Also.
Just got off the plane.
Ouyang Changlin's back straightened instantly and he pushed up his glasses.
But it’s much more than that.
He wants the entire variety show in China to be decided by him.
He wants China to become a major exporter of variety shows in the future. Please remember to collect it, the latest and fastest website without anti-theft, free to find books and add books, you can join the qq group 952868558