After hearing what Bao Xu said, Lu Mingliang felt excited and heavy at the same time.
He is excited because he feels that he is participating in a great cause and making a great game that has historical significance and can leave a mark in the development history of the domestic game industry!
The reason for the heavy feeling is that I am more worried about the future of this game.
Can such a game that is not kitsch or please players achieve commercial success?
If you are not careful, you may face double failure in business and reputation. It is really too risky an attempt!
“I didn’t expect that Mr. Pei would make such a life-and-death decision while chatting and laughing!”
“If this game loses money, then millions will be wasted. , and I have to bear the infamy!"
"If it were me, I might be so worried that I couldn't even sleep, right?"
"But Mr. Pei is calm as usual, as expected. He is someone who does great things!"
With great respect, Lu Mingliang was ready to return to his workstation to continue testing the game.
"By the way, how are you going to promote this game?" Bao Xu suddenly thought of this question.
It’s not that I’m worried that “Game Producer” is not popular, it’s mainly that I’m curious!
What ingenious ways will Mr. Pei use to promote his games this time?
It’s really exciting!
Lu Mingliang was stunned for a moment: "Uh... I haven't asked about this yet. I'll ask."
......
......
p>
In Pei Qian’s office.
Lu Mingliang secretly observed Mr. Pei's expression.
I really didn’t feel nervous at all!
Are you putting life and death aside?
Still confident and confident?
No matter which one it is, it is admirable!
Pei Qian is thinking.
Lu Mingliang came to ask for instructions on how to promote "Game Producer".
Originally, Pei Qian didn’t think too much and thought it would be better not to promote it at all.
But now that I have thought about it carefully, I feel that this idea is very wrong!
We must look at the problem from a development perspective and cannot seek a sword at the last resort!
Before the two games "Lonely Desert Highway" and "Ghost General" were produced, Tenda was still a little-known small company. If it wanted to lose money, not publicizing it was a good way.
But it’s different now!
"Ghost General" and "Sea Fortress" are two well-known games. Even if Pei Qian doesn't take the initiative to promote "Game Producer", players will definitely find out about them.
It is impossible to hide this!
In that case...
Then why not just promote it?
You can also spend more money!
But how to promote it specifically needs to be carefully considered.
If we follow the conventional publicity methodStyle, what if the game becomes so popular?
So, the best choice is to spend money without achieving any publicity effect.
It would be best if it even has a negative publicity effect.
At present, there are only a few promotional methods available.
Buying recommendation spots, buying advertisements, looking for endorsements...
Pei Qian will definitely not do these things.
The possibility of making money through these publicity methods is too high!
These are very traditional methods of publicity. Although the conversion rate may be high or low, considering the particularly distinctive art style of "Game Maker", it is still very easy to catch people's attention.
Just like many cheating web games, buy a web psoriasis advertisement with completely stolen video material, such as "I keep taking showers, where is the greasy senior sister"...
Or you can hire an endorsement and spend a lot of money to find a celebrity to say the line "I am Zha Zhahui, and my brothers are here to kill me." Although it costs a lot of money, this kind of fake advertisement has a wide influence.
What about just raising Kun? It's just a simple picture, crude cutout, and poor splicing. As long as the traffic of the website is large enough, it can attract a large number of players!
If this fake advertisement becomes popular, Pei Qian will have no place to cry.
Can't take this risk.
Therefore, Pei Qian does not intend to use a similar method, as the possibility of making money is too high.
He thought for a moment and said: "Let's go to the video website and find the video author to promote."
"Video author?"
Lu Mingliang was stunned for a moment.
He didn’t expect this level.
The main thing is that compared to other promotion methods, video author Qiafan promotion is basically the promotion with the lowest price and the worst effect, which is not the level that Mr. Pei would consider.
It is now 2010, and many well-known video authors, such as Qiao Liang, are still hungry for food.
For example, "Mr. Pei's Daily Life" produced by Huang Sibo and others has accumulated millions of views. However, all they can receive are some very rubbish casual advertisements, "high-end customization" Video” no one cares about at all.
It cannot be said that everyone is ignorant of the goods. The key point is that the current video advertising effect is indeed not up to the mark.
If you really have money, just buy ads directly on video websites and place them accurately.
When a player clicks on a game video and an advertisement is played at the beginning, a lot of people might click in to watch it. Isn’t this much better than finding a video author to chat with?
So, Lu Mingliang didn't react for a while.
But he immediately realized: "I understand! Mr. Pei, you mean to ask directors Huang Sibo and Zhu Xiaoce to customize a special promotional video for our game, and use the popularity of "Mr. Pei's Daily" to " Game Producer" promotion, right?"
Pei Qian:"???"
When did I say I wanted to find Huang Sibo and Zhu Xiaoce!
Don’t misinterpret my meaning!
I will never ask Zhu Xiaoce and the others to customize a video, absolutely not!
Because it’s such a good deal.
Feihuang Studio is a wholly-owned subsidiary of Tenda. If Pei Qian gives them 100,000 yuan to customize an advertising video for "Game Producer", then the 100,000 yuan will become Feihuang Studio. Part of Huang Studio’s profits will still go back to Tengda!
Changing the left pocket to the right pocket is equivalent to a super discounted price. How can that be done?
Moreover, Zhu Xiaoce is a genius director, and the themes of "Game Producer" and "Mr. Pei's Daily Life" are so close to each other. If he makes a hit, wouldn't he kill two people?
By then "Mr. Pei's Daily Life" will also be popular, and "Game Producer" will also be popular, and Pei Qian will vomit blood on the spot!
Thinking of this, Pei Qian shook his head.
"Don't look for Huang Sibo and the others. The short video of "Mr. Pei's Daily Life" is still in a critical period of accumulating reputation. We cannot let the game's advertisements affect their reputation and disrupt their plans because of short-sightedness. "
"Yes." Lu Mingliang nodded, secretly thinking that he still lacked a global perspective.
Mr. Pei is right. At present, the most important thing for Feihuang Studio is to accumulate popularity, and it is not advisable to overdo it.
Especially since the relationship between the two companies is too close, suspicion must be avoided.
"Then... how about I contact the video author who is more famous and has more fans on the market?" Lu Mingliang asked.
Pei Qian thought for a while.
"Let's do this. Tomorrow I will give you a list, a draft and a quotation. You must follow this."
Lu Mingliang nodded: "Okay "Mr. Pei."
Hey, it turns out that Mr. Pei still doesn't believe in my abilities and does everything myself. I have to keep working hard!
Lu Mingliang couldn't help but feel a little ashamed.