Li Shi quietly finished a cigarette at the door of Moyu Internet Cafe.
After listening to the report from his subordinates, Li Shi fell into deep doubts about his judgment.
Although Fuhui Capital is not a particularly top investment company in the country, there should be no company in Jingzhou that doesn’t know about it, right?
However, even after announcing his family status, Mr. Pei was still indifferent and refused at the speed of light?
This seems a bit unreasonable.
After all, similar investment behaviors are very common in this circle.
When a venture capital investor comes to your doorstep, most people’s choice is to have a chat first and see what conditions the other party offers.
If you are really dissatisfied and can't reach an agreement, the most you can do is break up and look for opportunities to cooperate in the future without any loss.
It is really rare to refuse without asking.
Li Shi was a mature investor after all, and was not easily knocked down by this little accident. He dispersed the smell of cigarette smoke and returned to Moyu Internet Cafe again.
Li Shi noticed that Pei Qian had stopped writing and drawing in the notebook, but he still looked at the notebook solemnly, not knowing what he was thinking.
If he didn't trust his subordinates enough, Li Shi would even doubt whether Mr. Pei had received the olive branch he extended.
“It’s strange that he is indifferent to my investment.”
“Did I make a mistake in my judgment?”
“Although Mr. Pei is temporarily trapped in Difficulty, the Internet cafe has been losing money, but he is still stubborn, thinking that he can turn a profit?"
"I can provide him with a lot of funds and cooperation opportunities, is it possible that Mr. Pei thinks that he can turn a profit? Absolute control is more important than this?"
"Anyway, he seems to be a very controlling person and does not allow anyone to interfere."
"Huh, Young people are young people and want to live alone. This is not the idea of a good entrepreneur."
From any angle, it is difficult for Li Shi to understand why Mr. Pei refused so decisively. own investment.
The key is that the rejection was too straightforward, without even asking for a specific plan.
Li Shi can only think of one explanation, that is, Mr. Pei is a fool, a very paranoid person, who has a strong desire to control his own industry and does not want to be dictated by anyone.
Of course, on the other hand, it also shows that Mr. Pei still firmly believes that the Internet cafe's route is fine and will definitely turn losses into profits in the future, so he does not want to share the fruits of victory with others.
Although Li Shi could go to Pei Qian directly and make it clear now, he has no intention of doing so.
After all, he is also the boss of an investment company, how can he do such an unqualified thing?
If Mr. Pei handed over the business card and said a few polite words but refused to accept it, wouldn't it be awkward?
What’s more, according to the previous situation,Judging from the situation, the possibility of being rejected again is very high.
“Huh, young man, no one can refuse my investment, and you will not be an exception.”
“The same investment, some companies are eager to ask for it, some companies are happy to accept it, and some companies are willing to accept it. Some companies need a little help..."
Li Shi observed Pei Qian silently, with a confident smile on his lips.
……
……
June 24th.
Moyu Internet Cafe, flagship store.
A taxi stopped at the door. Ma Yang opened the door, got out of the car, and entered the Internet cafe.
"Mr. Ma, are you done with the exam? How did you do?" Zhang Yuan greeted Ma Yang warmly when he saw him coming.
Ma Yang found a seat and sat down casually, stretched out, his long face elongated due to yawning: "It's not a very important class, passing is no problem."< /p>
“I also lent Brother Qian to copy his homework, which at least helped him get 10 points more than usual. I don’t think he will pursue the losses from Internet cafes and takeaways for at least a month or two. Question."
Zhang Yuan was in awe.
Sure enough, is this the so-called "someone in the DPRK is easy to get things done"?
Zhang Yuan was still confused before, why someone like Ma Yang could be appointed to such an important position as the general manager of Moyu Internet Cafe, but now he completely understands.
I even think this is natural.
Although saying this may make people think that Ma Yang relied on some improper connections to get this key position, for Zhang Yuan, it is also very comfortable to follow a leader like Ma Yang.
At least you don’t have to worry about being held accountable by Mr. Pei!
The waiter has brought a cold drink. While drinking it, Ma Yang sighed: "That being said, we have to keep up our efforts."
"Originally, we were counting on the takeaway to turn a profit. For those who made a profit, the results are good now, and the takeaways are also losing money..."
Zhang Yuan also felt a little worried when he heard this: "Yes, Mr. Pei was here with a small book two days ago. He was writing and drawing with a very serious expression, and he didn't know what he was writing."
Ma Yang has been a little depressed since he sent Chen Lei away last time.
In order to let him find something to do again, Pei Qian specifically gave him the responsibility of taking out fish.
Ma Yang was really high-spirited at the beginning. He was recruiting food delivery people, buying dishwashers, and looking for people to develop the first version of the APP. In the end, he found that no one was ordering food at all...
p>
Raising a group of people for nothing adds another expense.
Of course, it cannot be said that no one ordered Moyu takeout at all. There are still some customers who like this taste, but it is difficult to recover the cost.
The problem is multi-faceted:
Mr. Pei is very averse to "local promotion" publicity methods such as handing out flyers, so so far not many people know about Moyu Takeout;
The Moyu Takeaway APP only provides self-serviceHome-made meals have not integrated with other businesses, and are seriously not attractive to ordinary customers;
They are all home-cooked dishes, the dishes are relatively simple, and the pricing is much more expensive than ordinary home-cooked dishes.
In short, due to issues with exposure and general consumer perceptions, Moyu Takeout is not operating at full capacity, and many employees have nothing to do.
According to the original plan, the food delivery person can deliver to several houses at one time, and the food collector can also collect the tableware from several houses at one time. But now because there are too few customers, they only make one trip with one set of tableware.
Although the tableware is good, it is inevitable that it will be damaged or lost. According to Pei Qian's requirements, even if similar situations occur, the customer will not be held responsible unless it is discovered that the tableware has been deliberately damaged five times or three times. Condition.
Although there are currently no such customers who deliberately seek trouble, the accidental damage to the tableware still makes Ma Yang feel heartache.
According to this situation, it is basically impossible to make money.
Both of them were a little silent.
Ma Yang drank a drink and looked around at the situation in the Internet cafe. His brows suddenly wrinkled: "Strange, why do you feel that there are so few people in the store today?"
Zhang Yuanyi Stunned: "Oh? Really?"
He didn't pay attention at first. After all, there were not many people in Moyu Internet Cafe during the day. There were only about a dozen people surfing the Internet all year round, and the number of people drinking coffee was about the same.
Today is another working day morning, so it is normal for there to be fewer people.
But when Ma Yang said this, Zhang Yuan did notice that there seemed to be very few people today!
There were only two people playing in the Internet cafe area, and there was only one customer in the coffee area.
"Maybe it's a coincidence." Zhang Yuan said.
The two of them were wondering when the door of the Internet cafe opened, and a fish delivery boy ran over with several flyers in his hand and a hurried look.
"Mr. Ma, Mr. Zhang, something happened!"
"Look at these flyers!"
Ma Yang and Zhang Yuan are a little confused. , took the flyer from the delivery boy.
Although the current operating conditions of Moyu Takeout are not very good, there are still some customers. Obviously, this deliveryman went out to deliver food and saw something on the way back.
There are several flyers, some from Internet cafes, cafes, and bars, and there are a few duplicate flyers among them. It may be that the delivery boy took duplicates in a hurry.
Ma Yang and Zhang Yuan spread the leaflets on the table and looked at them one by one.
Internet cafe, recharge discounts, limited time discounts!
Cafes and bars also offer discounts on drinks and half price on the second drink!
Ma Yang was a little confused: "What does this have to do with us?"
The delivery boy was still a little breathless: "Mr. Ma, these, these stores are all around us! "
Zhang Yuan frowned and instantly realized that the situation was not good!
Take a closer lookIt’s true, these stores are indeed around the flagship store of Moyu Internet Cafe, not far away.
Ma Yang's long face instantly tensed up, realizing the seriousness of the problem: "Is this... maybe it's targeting us?"
He thought for a moment, then shook his head. : "No, we don't seem to have offended anyone, nor have we ever entered into a price war with them. Are these stores so targeted?"
Ma Yang was puzzled. Logically speaking, if Moyu Internet Cafe If it is prosperous and takes away other people's business, then forget it.
The key point is that now that Moyu Internet cafes have become so deserted, is it interesting to still engage in this kind of targeting?
Zhang Yuan’s expression became more solemn: “Not necessarily.”
“Although Moyu Internet Cafe is losing money, as long as our store is still open, we will be as good as these stores. Competition. Maybe they just want to add insult to injury and won’t stop until Moyu Internet Cafe closes down?”
“Moreover, so many Internet cafes, bars, and cafes are offering promotions together. It seems like there is a tacit understanding... Maybe there is someone behind this!"
Ma Yang felt like he was in danger: "What should I do?"
Zhang Yuan frowned and thought for a long time. .
“It’s not easy to handle. The other party is obviously prepared!”
“These stores are the first to start a price war. Whether they are Internet cafes, bars or coffee shops, they all reduce prices. , and they are trying their best to distribute flyers."
"If I guess correctly, several intersections near our Internet cafe have been occupied by them."
"Like this. First of all, people who want to shop at our Internet cafes will definitely see their flyers and promotional advertisements.”
“The customer flow in this area is not large to begin with, but after they all sucked it away, our place has become more crowded. It will naturally become more deserted."
Ma Yang was suddenly a little angry: "No wonder there are so few people in the Internet cafe today!"
Zhang Yuan continued: "It's not just that. That’s it!”
“I feel like the other party came prepared, and this move directly hit our weakness!”
“According to Mr. Pei’s plan, our Internet cafe It has been positioned as a high-end product from the beginning, so the price is relatively high.”
“The other party wants to drag us down and start a price war with us, which is very difficult to deal with.”
“ If we don’t lower prices, we will have a huge disadvantage in terms of price.”
“For example, our original price is 40% higher than elsewhere, but we have a better environment and service. Few customers will be willing to spend more and enjoy better services.”
“But now that the other party is spending money to reduce prices, our prices are 60% or more higher than theirs, and customers will be willing to pay more. Do you want to spend so much money on our environment and services?"
Ma Yang frowned and said, "Then we also lower the price?"
Zhang Yuan shook his head again: "No! We are taking a high-end route, and lowering prices will damage our reputation, not to mention it is also a waste of money. We have been losing money.How can you beat them? "
"Also, have you forgotten what Mr. Pei said last time when we proposed a price reduction? ”
Ma Yang was speechless.
When Moyu Internet Cafe first started losing money, Zhang Yuan once proposed a price reduction strategy, but Pei Qian rejected it directly.
If I mention it again this time, the result is probably the same.
But it won’t work without price reduction. Moyu Internet Cafe flagship stores are now completely surrounded. As long as these stores are on Moyu.com. Crazy handing out flyers at several intersections near the cafe can cut off most of the customer flow.
It’s useless even if a few rich people are very loyal to Moyu Internet Cafe. After all, customers who don’t care about the price at all. They are in the minority, and most people still have to consider cost-effectiveness.
Zhang Yuan looked serious: "Report to Mr. Pei, this matter is not something we can decide! "
......
In the rental house, Pei Qian was sleeping happily.
The phone rang.
Pei Qian was sleeping He was very upset when he was woken up.
But when he saw that it was Ma Yang, considering that he had just lent him his class homework, Pei Qian forgave him.
"What's the matter, Lao Ma? "
On the phone, Ma Yang quickly recounted the major crisis encountered by Moyu Internet Cafe.
"Brother Qian, this is roughly the situation. "
" Zhang Yuan and I analyzed that all this is definitely not that simple, there must be someone behind it! "
"What should we do now? ”
Ma Yang’s voice was very anxious.
Pei Qian fell asleep instantly.
Is there such a good thing???
< p>Pei Qian almost laughed out loud. The pressure of losing money in this cycle was already great, and he was still wondering whether he could successfully make a loss by then.As a result, someone came to deliver a pillow just as he was about to sleep. Ah!
Currently, the Moyu Internet Cafe flagship store is losing more than 300,000 yuan a month, but this is under the premise that there is a certain income from the wine and Internet cafe business.
Although Chen Lei. Although it is gone, the impact remains. Many old customers still like to come to Moyu Internet Cafe when they have nothing to do, so the Internet cafe’s losses have been reduced a lot compared to the beginning.
Now. The surrounding stores have started a price war, and the customer flow of Moyu Internet Cafe has been cut off, which means that Pei Qian will have less income before settlement!
If these stores can persist, it means that In the next cycle, Moyu Internet Cafe's income will continue to plummet, that's really...
That's great!
There is only one week left before the settlement, and Moyu Internet Cafe's income is partly The amount of wasted money may reach 70,000 to 80,000 yuan.
Don’t underestimate the 70,000 to 80,000 yuan. If you earn less than 70,000 to 80,000 yuan, your profit will turn into a loss. What a world of difference!
Pei Qian tried to calm down his mood and prevent himself from laughing.
When Ma Yang heard the silence from Pei Qian, he felt that the situation was even more serious: "What should we do, Brother Qian?"
Pei Qian rubbed the corners of his mouth that couldn't stop rising, and spoke as calmly as possible Said: "Don't panic, at this time, it is better to be still than to move."
"You don't have to do anything, I have my own arrangements!"