But when he heard that he was going to build a mobile phone with 8,000 gears, it was Changyou's turn to hesitate.
"Mr. Pei, at the price of 8,000 yuan, it is definitely a high-end machine, but even pineapples are not at this level at present..."
"We need to set the price To reach this level, there are only two ways:"
"Either, forcefully raise the price through the high added value of the brand, but the prerequisite for this is the market's high recognition of our brand;"
"Either, through stacking materials, stacking supporting services, etc., the actual value and added value of mobile phones can roughly reach this level."
"The former is definitely impossible, the latter... There is also a certain degree of difficulty. ”
“I personally think that making high-end machines with a 4,000- and 5,000-grade model is a more successful option.”
Chang You. He didn't expect that these words would come out of his own mouth.
When he was at Hongcheng Technology, Changyou was serious with his boss and other management every day, saying that he must make high-end models and not always be obsessed with low-end machines worth one thousand yuan and those worth two thousand yuan. For mid-range models, you must try to reach the price range of four to five thousand yuan.
As a result, no one paid attention to him, and they were all obsessed with making quick money by making low-end computers.
Now, it’s all the other way around.
The boss is clamoring to work directly to the 8,000 yuan level, but it seems that Chang You, who has always been radical, has become conservative...
This change of roles makes Chang You It was a bit uncomfortable for a while.
He never thought that one day he would label himself "conservative"...
Pei Qian was already prepared for this.
Do you think I didn’t consider these things at all in advance when I wanted to build a high-end machine?
Even if you want to collect IQ tax, the system will not allow it!
If Pei Qian makes a 3,000 yuan mobile phone and forcibly raises the price to 8,000 yuan, the system will not be able to pass it because the price is already significantly higher than the actual value of the phone.
The system allows the selling price to fluctuate within a certain range, but no matter how much it fluctuates, it cannot exceed a certain price range.
The overall profit margin of some large international manufacturers with high brand premiums may reach 30%, while the profit margin of domestic manufacturers may only be about 10%.
When Pei Qian wants to make a mobile phone, no matter how high the premium is, it will definitely not be higher than 30%.
Pei Qian even wants to lower this number even lower.
Because the high-end market is completely geared towards rich people. With Huo Qilin’s experience, Pei Qian has understood that for rich people, they have already spent eight thousand yuan, so they don’t care about spending five yuan more. One hundred, one thousand.
That is to say:
If this mobile phone cannot be sold, no matter how much the price is set, Mr. Pei will feel refreshed;
If this How many mobile phones can be sold, then the higher the price Mr. Pei sets, the less money he will lose.
So, set the price a little lower and the profit margin a little lower, so thatEven if you sell a few units, you won't make much money at all, and the overall loss will still be huge.
At that time, a large amount of money will be invested to produce hundreds of mobile phones and the backlog will be in the warehouse. If they cannot sell them, they will have to keep lowering the price...
Wouldn’t this be a happy life? Did you pay?
Pei Qian showed a confident smile and said to Chang You: "Forcibly raising prices through high added value is charging an IQ tax. How can we do that kind of thing? Despicable!"
< p>"Just pile up the materials and pile up the costs for me!""As for the comprehensive net profit margin, I think 5% is enough. Small profits but quick turnover."
< p>Chang You fell into deep thought.Many of his views on the mobile phone industry were subverted at this time.
Is the material piled up hard? Comprehensive net profit margin is only 5%?
It doesn’t sound like there is no chance of success.
Why does it sound so unreliable?
Seeing Chang You's expression of embarrassment, Pei Qian asked with great concern: "Why, is it difficult to stack the materials at this price?"
Chang You hesitated. Said: "It is not completely impossible to pile it up to this level."
"But there will be two problems."
"First of all, it is definitely impossible for our mobile phone to be mass-produced. If there are too many goods from the supply chain, the price will naturally be high. "
"On the other hand, when it comes to stacking materials, some new technologies are not yet mature, and various problems are prone to occur. There are various small problems, and the yield rate of mobile phones cannot be guaranteed.”
“The former is okay, it just costs more money, but the latter is a very fatal blow to a high-end mobile phone brand. ”
“A mobile phone worth 8,000 yuan breaks down every three days, what do consumers think?”
“Of course, it is definitely not the case that eight out of ten units cannot be used.” It’s an exaggeration, but if one of the hundred units fails, it will be a huge blow to our reputation.”
“The more new technologies we use, the more serious this problem may be. ”
The yield rate is low?
Pei Qian smiled: "This is an easy solution. Make a data transfer function. When the customer's mobile phone breaks down, we will directly replace him with a new one and deliver it to his door. Since it is a high-end mobile phone brand, it must be "Just replace it without repairing it."
Pei Qian thought, not many people would buy it by then, and there are so many mobile phones in stock. If someone is unlucky enough to have a mobile phone malfunction, he can just replace it with a new one without any conditions. Come on.
Speaking of this, Pei Qian thought of another problem, which happened to be solved together: "Also, find a way to provide more unique additional services for mobile phones."
"For example, free door-to-door visits. If the customer's mobile phone is broken, if it is in Jingzhou, our brother will directly bring a new mobile phone to the door, transfer the data on the spot, take back the old phone, bring some small gifts, and apologize on the spot."< /p>
“If we are in other places, we will followCooperate with other courier companies to provide free shipping. The courier will deliver the new phone to your door to transfer the data, and then courier the old phone back. ”
“Or with this mobile phone, you can go to Moyu Internet Cafe to surf the Internet for free for a few hours every month. ”
“In short, add some additional services to make it worthy of the price. ”
Pei Qian thought, the system is already fixed, this phone must be worthy of its price, then get more expensive technologies from the supply chain, and then add a bunch of useless ones. With the additional services provided by the egg, at least there is no problem in getting through the system.
Chang You looked at Mr. Pei with doubts and confusion in his eyes, but also a hint of admiration.
< p>So many problems are all solved?Of course, it is hard to say whether this solution is feasible or effective, but it sounds like there is at least a corresponding solution.
< p>Chang You was thinking about it and was suddenly startled, thinking to himself: "Chang You, Chang You, why have you unknowingly become the kind of person you hate the most? ”He recalled his time at Hongcheng Technology.
At that time, he was always trying hard to convince the boss of Hongcheng Technology to adopt new technologies, push up mobile phone prices, Don't be obsessed with the low-end market.
But the boss of Hongcheng Technology and other senior executives always use various problems to excuse it.
Like "high-end brands can't do it", " He hears comments like "Customers don't approve of it", "Yield rate cannot be guaranteed", "It's not safe to do this" and so on.
He was very angry at that time. These problems do exist, but they cannot be caused by If there is a problem, don't do these things. You should work hard to solve the problem!
But now, facing Mr. Pei, Chang You suddenly found that the roles had been reversed.
He had always reversed his role. Asking questions.
But Mr. Pei is constantly solving problems!
“Changyou, Changyou, you are still avoiding problems and shirking responsibilities. Do you deserve Mr. Pei’s attention? Do you trust me? ? "
After asking himself this, Chang You made up his mind: "Okay, Mr. Pei! I think this solution is feasible! "
"I will try my best to get things done! "
"But...Mr. Pei, I have a heartfelt request. "
Pei Qian nodded: "But it doesn't matter. ”
Chang You said: “When I was at Hongcheng Technology, I had a group of brothers. Later, the company closed down, and some of them were unemployed at home, and some changed jobs to other companies. We still kept in touch occasionally. "
"If you don't mind, can I dig them all up? Don't worry, Mr. Pei, their salaries are not very high! ”
Huh?
Pei Qian’s eyes lit up when he heard this.
Isn’t this the dream team that brought down Hongcheng Technology?
Just in time, it saves me the trouble of recruiting people!
Pei Qian knows very well that Chang You is currently quite unpopular in the circle.
But this newly established technology company is also a subsidiary of Tenda, and it bears the name of Tenda.
Chang You recruits people in the name of Tengda. Even if various industry leaders are dissatisfied with him, they might still join Tengda for Tengda's sake.
What if there are really a few awesome people in there who take over this business?
Now that he sees Chang You planning to reunite the dream team that brought down Hongcheng Technology, Pei Qian is even more overjoyed.
"No problem!"
"Whoever you want to recruit, I will not interfere with your words."
"But there is one thing I must explain. "When your brothers come to work in Jingzhou, they must not be treated poorly in all aspects. Each of them must be given enough moving expenses and housing subsidies!"
"The wages should not be disappointing, at least according to the original price!" 30% of the salary premium will be paid!”
“When the product is produced, regardless of sales volume, the bonuses and benefits will be the same as those of Tenda’s parent company, and no penny will be lost.”
< p>Chang You's hands trembled slightly, excited and moved.What is this?
This is the boss’s absolute trust in him!
With such a significant power of personnel appointment and dismissal, the boss gives it to him whenever he wants. If this is not completely based on his talent, can he be so relieved?
Originally, Chang You felt that there was a lot of pressure on research and development, and there were many difficulties in putting together so many immature new technologies.
But now, with the brothers who worked together before, many plans that were scrapped in the middle of development can be taken forward again.
Moreover, Mr. Pei is so trusting that these difficulties must be overcome even if they are overwhelming!
Pei Qian thought of another question and felt that he should explain it clearly in advance.
"Mr. Chang, there is one more thing."
"Although you are responsible for all the business of this new company, Tenda will have a director. From a practical perspective In terms of structure, she is half a level above you."
"But you must have your own opinion. If you have any disagreements with her, you can report it to me. , I will mediate, understand?"
Pei Qian has not forgotten the second most important goal of this mobile phone business.
That is to get Lin Wan back as much as possible to inherit the family business.
If Lin Wan doesn't care about the mobile phone business at all, when the mobile phone business really fails, it won't have any impact on Lin Wan's confidence.
So, Lin Wan has to be the nominal head of the mobile phone business.
The ultimate goal is to let Lin Wan take some control of the mobile phone business, but not let her get too involved. It is best to make Lin Wan feel that she should take the blame after the business fails. This is the most perfect Condition.
So, Pei Qian has to help Chang You secretly.
Chang You nodded: "Don't worryMr. Pei, I must get along well with the director. ”
Chang You obviously did not realize the seriousness of this problem.
However, it is not easy for Pei Qian to explain too much. He can only wait until a problem really arises.
p>
At this time, Chang You remembered the most critical issue.
“Mr. Pei, the name of our company has not been decided yet. ”
Pei Qian only thought of this issue after Chang You’s reminder.
Yes, the development strategy has been clearly thought out, but the name of the company has not been decided yet.
Pei Qian thought about it, what name should I give?
What should I name a high-end mobile phone company?
It should look low. The name!
The name directly determines the user’s first impression.
Many brands give people the first impression of “low-end” and “country”. Even if a high-end phone is released, no one agrees with its brand value.
So, it must be as cheap as possible.
However, it cannot be called a "dog egg phone". A name like "Cuihua Mobile Phone" would not be acceptable to Changyou.
Pei Qian thought for a while: "In order to enter the international market and become a big international brand, let's create a pure alphabet. , easy to remember name. "
"Then, based on the transliteration, come up with a Chinese name with a better meaning. ”
Chang You deeply agreed: “Yes, that’s the idea. "
Pei Qian thought for a while: "Then we will call it Otto Technology, which translated into Chinese is Outu Technology. ”
“The gull is the gull of the seagull. Seagulls are all over the world, flying between the sea and the sky. This means that our business is flying around the world like seagulls, and the company's future is as vast as the blue sky and as grand as the sea. "
"The picture is the picture of the hegemonic ambition, which symbolizes that our career can flourish! ”
The actual meaning is that I hope that this company will become a high-level paraplegic company and be able to blow the trumpet and send Joy away as soon as possible.
Chang You fell into deep thought.
The meaning of this name is quite good, and it is quite catchy.
Why does it feel like there is an indescribable sense of dissonance?