"Mr. Pei!"
Zhu Xiaoce hurried over to say hello.
Others in the crew, including Lu Zhiyao, Zhang Zuting, etc., also noticed Pei Qian and stepped forward to greet him.
Pei Qian smiled and waved his hand: "It's okay, I'll just walk around, you don't have to worry about me, just continue."
After a few words with a few old friends , Pei Qian picked up a prop cup next to him with interest and started playing with it.
Zhang Zuting whispered to Zhu Xiaoce: "Director Zhu, why do you feel that Mr. Pei is in a good mood today?"
Zhu Xiaoce nodded: "Indeed."
"I think... maybe it's because of the relief."
Zhang Zuting was slightly confused: "Glad?"
"Yes, gratified." Zhu Xiaoce looked at Mr. Pei who was leisurely and contented. , "When Mr. Pei came last time, although he was in a very relaxed state, he was still somewhat concerned about things on the set."
"I saw that Lu Zhiyao's acting skills were too strong. After the trend, Mr. Pei stood up and corrected it immediately."
"But this time, Mr. Pei watched from the side without saying a word."
" This shows that the actor's acting skills have been recognized by Mr. Pei."
"After seeing that everyone's acting skills were completely fine, Mr. Pei finally felt relieved and relieved, and then he was able to do it. Wandering around the set with such a leisurely attitude."
Zhang Zuting was stunned and nodded: "Yes, indeed."
"The performances of the male and female protagonists today are considered to be of a superb level. It’s not easy to get Mr. Pei’s approval.”
“It seems that although Mr. Pei doesn’t come often, he still attaches great importance to this movie.”
Zhu Xiaoce smiled: "Of course. To be precise, Mr. Pei attaches great importance to all projects, otherwise he would not have achieved the current success..."
"Just in time, while Mr. Pei is here, I will first put the advertisement Let's decide the matter."
Zhu Xiaoce came to Pei Qian who was wandering around, intending to take advantage of the break in on-site preparations to finalize a very critical issue.
"Mr. Pei."
"Can I take a few minutes to tell you about the current bidding and advertising for this movie?"
Pei Qian was stunned, then nodded: "Of course, let's talk about it."
Obviously, the word "advertisement" stung his sensitive nerves.
Zhu Xiaoce and Pei Qian reported while walking on the set.
“Mr. Pei, isn’t our movie filled with all kinds of advertisements?”
“According to the setting, the future world in the movie is such a world full of advertisements. , just like when the male protagonist lives in a capsule, he spends a lot of time surrounded by advertisements."
"We have been thinking about how to do these advertisements for a long time."
< p>"My idea is to find some companiesCooperate and engage in advertising placement! ""This approach has three advantages:"
"First, these companies shoot their own advertisements and pay us for advertising placement, which is very affordable from an economic perspective. Moreover, the quality of the advertisements they shoot will be guaranteed. "
"Second, after the film is released, it is easy to trigger hot topics, which may be helpful to the spread of the film. "
"Third, traditional movie product placement often appears abrupt and blunt, which can easily arouse the audience's disgust. However, there is almost no such problem with embedded advertising in our movies, and the negative impact is very small. "
"So, we also contacted some manufacturers and enterprises to ask if they are interested in cooperation..."
Pei Qian became nervous instantly: "How is the situation? "
Zhu Xiaoce's expression was slightly embarrassed: "Well...the big companies we contacted basically ignored us. However, there were a few not-so-famous small businesses that approached us, but because the advertisements they produced were too vulgar and did not look like advertisements for the future world, we rejected them. "
To put it bluntly, there is no progress yet...
Pei Qian took a deep breath and couldn't help but said: "Great! "
Zhu Xiaoce was stunned: "Ah? "
Pei Qian secretly rejoiced. If he really received the advertisement, how much less would he have to spend?
What if there are a few big companies that don't open their eyes to each other? How much money will they spend? With hundreds of thousands or millions of advertising dollars, wouldn’t Mr. Pei be vomiting blood?
So, we definitely can’t do this!
Fortunately, Feihuang Studio is in the film industry. It's not very famous, and this time it was all big companies, so it was rejected many times.
But this problem cannot be taken lightly, and the symptoms must be stopped in time.
What if Zhu Xiaoce persists in attracting sponsorships and impresses those wealthy companies, and relies on advertising to recoup a large part of the cost before the movie is released...
What a deal!
Thinking of this, Pei Qian's face turned serious.
"The first two points you said are correct, but there are some problems with the third point. ”
“No matter what, showing brand advertisements that exist in reality will make the audience feel like they are in a drama. ”
“Even if the subject matter of our movie is special, it will still affect the audience’s viewing experience. "
"Furthermore, our movie has a strong sense of satire. These companies bought our advertisements, and they were all more or less satirized. ”
“This may not necessarily have a great improvement effect on their brand image. Therefore, they may not necessarily be happy to do this kind of advertising placement. ”
“In short, this kind of behavior is not advisable. "
Zhu Xiaoce thought about it carefully and nodded quickly: "Yes, Mr. Pei, I understand!" ”
Looking at Mr. Pei’s solemn expression,Zhu Xiaoce couldn't help but feel a little scared.
Almost messed it up!
Thinking about it carefully, Mr. Pei is indeed right. No matter how whitewashed the product placement is, it is still a product placement. The audience has already bought tickets when entering the cinema, and then let them watch the product placement. It’s a bit unreasonable no matter what.
If you don’t do this well, you will definitely be scolded to death!
Although the money will be made by then, the reputation will be ruined. I am afraid this is not in line with Mr. Pei’s expectations.
Zhu Xiaoce couldn't help but reflect on himself.
The placement of advertisements is obviously against the spirit of Tengda.
You must remember this lesson in the future!
The current plan was rejected by Mr. Pei, so there must be an alternative.
Zhu Xiaoce hesitated for a moment and said: "Mr. Pei, if we can't use other companies' plans, then we have to do it ourselves."
Pei Qian nodded: " Well, of course we have to shoot it ourselves!"
How can we miss this kind of good thing that can cost more money?
Pei Qian thought for a while and continued: "In my opinion, this advertisement is very important."
"It must be high-end and classy, low-key, luxurious and connotative."< /p>
"I think...well, first tell me how you want to shoot."
Pei Qian had already thought about the general direction, but suddenly stopped.
He thought of his glorious deeds of "turning stone into gold" many times, and decided not to interfere with Zhu Xiaoce's ideas and let him express himself freely.
Maybe he can have a better idea than Pei Qian himself?
If Zhu Xiaoce’s idea has a high probability of making money, then Mr. Pei will have to do it himself.
Zhu Xiaoce thought for a while: "Mr. Pei, that's what I think."
"Make a brainwashing advertisement!"
"Just put a simple, rhyming sentence The advertising words are repeated over and over again, three or four times or even more, so that people will never forget it after hearing it once."
"You can also add some simpler melodies to make the advertisement more interesting. More brainwashing."
"There were a lot of ads like this in the past few years. Although the number has decreased recently, they still exist."
"We also shoot ads like this. Once it is done, it can well arouse the audience's disgust, make them empathize with the protagonist's experience, and deepen the irony of the movie!"
After hearing Zhu Xiaoce's thoughts, Pei Qian fell into a brief silence. .
No, if we follow Zhu Xiaoce’s method, it seems like it will still be easy to get into trouble!
Pei Qian has experienced the power of brainwashing advertisements.
The characteristic of this kind of advertising is that it opens and closes widely, giving people a feeling of arrogance. As long as the advertising is done well, a brand can block an entire category and make consumers have a feeling of "this brand". It’s the illusion of being number one in this category.”
In short, the reason why this kind of advertising is very popular and cleanThe brain is outstanding precisely because of its effectiveness.
If the movie is filled with a lot of brainwashing advertisements, it might also trigger heated discussions among the audience, thereby gaining some inexplicable and unnecessary popularity...
Pei Qian silently Sighed.
No, these subordinates of mine are too utilitarian and cannot be counted on!
Pointing at Zhu Xiaoce and taking the initiative to come up with an idea that will result in huge losses? Disaster!
You still have to take action in person.
Pei Qian thought for a while and said: "Brainwashing advertisements are somewhat inappropriate."
"First of all, technology is developing and the times are progressing."
"Although brainwashing advertisements have obvious effects, they have also aroused resentment among many people, and they are becoming less and less popular now."
"The setting in the movie is a future world, and the advertising industry should develop further. Moving in an even more elusive direction."
"If the audience sees brainwashing advertisements, they will definitely think that this is the advertisement in the future world?"
"Just like the current one. When people look at advertisements from decades ago, they will look very strange and incompatible with the overall environment."
Zhu Xiaoce nodded, feeling that this was the case.
Pei Qian continued: "Secondly, this kind of advertisement seems to overshadow the main event."
"The audience pays too much attention to the advertisement and has no time to see the actors' acting skills and the plot of the movie." "
"So, my suggestion is to shoot some ads with big scenes, cool scenes, and incomprehensible meanings!"
"This kind of ads will be played repeatedly to attract the audience. They kept looking at it, but they felt confused and couldn’t understand it at all.”
“This is in line with the development trend of advertising in the future.”
“As for the brand in the advertisement... It’s completely fictional.”
“When shooting an advertisement, it must be of high standard and have a sense of quality, understand?”
Anyway, the advertisement must be shot, but the specifics will be Pei Qian couldn't tell what it would look like.
It can only point out the wrong direction as much as possible. After that, we can only look at Zhu Xiaoce's performance.
After listening to Pei Qian's words, Zhu Xiaoce was silent for a long time, and then said: "Mr. Pei, this is a very difficult task."
"But, I am confident!"