December 31st.
Zhang Yuan came to the Handong University store of Moyu Internet Cafe early in the morning, ordered a cup of coffee, drank it leisurely, and browsed the post bar to see if the netizens had posted anything recently. What an interesting new post.
Yesterday, he had arranged for his employees to return all the faulty parts and send them for repair. He also used all the remaining funds in the account to buy parts with a high failure rate, especially memory modules. .
Although stocking up like this has a certain amount of dedication, Zhang Yuan is more concerned about the reputation of the ROF brand.
At the beginning of the birth of this brand, Mr. Pei spent so much money on the 1024 Digital Festival, and finally gained a reputation.
If this reputation is ruined because of the quality of the assembly machine, wouldn’t it mean that all Mr. Pei’s hard work has been in vain?
So, quality must be guaranteed!
Strive to ensure that every assembled computer does not malfunction, provide customers with the best after-sales service, and ensure adequate stocking. Customers in Jingzhou can order on the same day anytime they place an order. Goods delivered to your door.
After all this work, Zhang Yuan could finally have some leisure time.
Tomorrow is the 2011 New Year's Day holiday. There are three days of New Year's Day holiday, so you should be able to have a good rest.
Zhang Yuan drank coffee leisurely and browsed the post bar.
Suddenly, a post on Tieba caught his attention.
"MSC's factory is on fire again?" ? ? 》
“Damn! Is the price of memory going to increase again?”
“Profiteer!”
“Damn it, it seems the price has already increased!”< /p>
"I also said that I would wait and see if there would be any activities on the shopping website during New Year's Day, and then install it! Now it's fine, blood loss!!!"
"It's over, profiteers. I've already heard the news!"
"What do you mean, why are there fires every three days? I can't wait to burn it from Double Eleven last year to June 18 this year."
"Is it really a fire? , everyone knows that it is mostly the manufacturers themselves who started the fire."
"Indeed, these manufacturers are on fire in turn, and not only are they on fire, there are also floods and power outages... In short, you directly say that you want to reduce production. Wouldn’t it be better if the price increased? ”
“This fire seems to be quite serious, and the wafer production capacity will be greatly affected. I am afraid that not only the memory, but also the flash memory will increase...”
Seeing the discussion among netizens, Zhang Yuan was confused at first, and then fell into an unexpected joy.
He quickly opened the shopping website and checked the price of the memory stick he purchased before. It had increased by more than thirty!
Moreover, this is probably just the beginning. In the coming week, I am afraid it will continue to rise...
After all, Zhang Yuan has been in Tieba all year round and is very clear about this type of routine. Anyway, Every time the price of memory sticks is at a low point, these manufacturers will suddenly catch fire or lose power, and then news reports say that these manufacturers have lost money again.After making more than one billion, profiteers from all walks of life began to take notice and began to speculate on memory sticks like crazy...
But having said that, no one knows when this kind of accident will happen.
If you know this, you can definitely make a lot of money by stocking up on memory sticks in advance.
This news was originally bad news for Zhang Yuan.
Because ROF's installed machine business has similar pricing strategies to those of brand-name machines, according to Mr. Pei's guidelines, the brand premium and after-sales value have been fully taken into account from the beginning, and the price cannot change frequently.
If you want to increase the price, you need to update the configuration; you can't do too many price reduction promotions.
Such a strategy is mainly to eliminate customers' worries and give all consumers the impression that "this brand is very conscientious, reliable and value-preserving".
When the price of memory increases, the price of the whole machine also increases, which makes people feel a bit like a profiteer, which is somewhat detrimental to the ROF brand.
So, the original increase in memory prices must be bad news for Zhang Yuan. The purchase price increases while the selling price of the whole machine remains unchanged, which will greatly reduce profits.
But things are different now.
Zhang Yuan has already purchased a batch of accessories before, especially memory. According to the standard of four plug-ins for high-end models with more than 10,000 yuan, he has stocked up a lot!
In this way, these high-end models are extremely cost-effective for consumers, and they are much cheaper than buying one yourself!
For Zhang Yuan, if the current inventory continues to be sold at the original price, he can still make a huge profit.
Of course, he can also consider raising prices.
However, the price increase is obviously not in line with the spirit of Tengda and is not conducive to further market development.
So, after thinking about it, Zhang Yuan decided to sell this batch of inventory at the previous price!
Taking into account factors such as memory price increases, the next batch of computer configurations can be considered to make certain adjustments, improve configurations, increase prices, and re-price according to the new cost price.
Of course, that is something that needs to be considered after a while.
Because the stocking up this time is really a lot...
Thinking of this, Zhang Yuan couldn't sit still.
He immediately called his employees and asked them to customize a batch of new posters to display at the entrances of various Moyu Internet cafes. At the same time, the online store's promotional page was also updated.
The content of the promotion is also very simple. There is no discount or promotion, but there will never be a price increase!
……
2011, January 1, Saturday.
The three-day holiday on New Year's Day is from the 1st to the 3rd, and Pei Qian is happy to give himself a holiday and have a good rest.
Pei Qian felt a little headache when he thought that Li Yada, Lin Wan and others were coming back from the United States on the 4th.
How did a week pass so quickly?
Hey, happy time is always shortof.
Pei Qian went out for a stroll, planning to go to the Moyu Internet Cafe Handong University store to have a cup of coffee, play games, and relax.
As soon as I walked to the door of the Internet cafe, I suddenly realized that something was wrong.
Why are there so many people? !
There was a long queue at the entrance of the Internet cafe, all the way to the roadside!
Of course, it is obviously different from the long queues at sales offices and train stations. It seems that there are only a dozen people in line.
But this phenomenon is very rare in Moyu Internet cafes!
Because the space of Moyu Internet Cafe itself is very large, although there are not many seats in Moyu Internet Cafe 1.0, everyone can rest in the coffee area, movie viewing area or book area while waiting for a seat, so that they will not be overwhelmed. Line up on the street.
Furthermore, it stands to reason that the number of people who often come online has been fixed. Even if today is the New Year’s Day holiday, there won’t be so many people coming here to go online, right?
Pei Qian looked inside and discovered keenly that the problem seemed to be more serious than he imagined!
The coffee area in Moyu Internet Cafe is not full, and there are also empty seats in the Internet area.
And this long queue only extended from the counter to the outside, and a certain amount of space was deliberately left for other customers to come and go freely.
The few people at the front of the queue just filled out a form at the counter, paid, turned around and left, without even going online!
The more Pei Qian looked at it, the more puzzled he became, what is going on?
At this time, a waiter said loudly while maintaining order: "Don't be anxious, everyone, queue up in an orderly manner. Placing orders in our online store is also valid! The address of the online store is right outside the door. On the poster!"
Pei Qian glanced at the poster outside and was a little confused.
There is indeed the address of the ROF online installation store, and there are also installation configuration lists at various price points.
But the problem is, is this the regular price?
The configuration has not changed and the price has not changed.
Then why do these people come here so early in the morning to queue up to fill in the form and buy a ROF host?
Pei Qian had a vague feeling that something was not good about this matter. There might be some secrets that he didn't know about!
The waiter said loudly: "I would like to remind everyone again that the ROF host provides on-site warranty service and on-site update configuration service. The charging standards are written on the flyer."
"But please pay special attention to the special terms on the flyer. If you want to change the host configuration, be sure to keep the original accessories and do not resell these accessories, otherwise you will no longer be able to enjoy the after-sales service we provide..." < /p>
Pei Qian feels even more confused. Why should he be reminded of this?
He came to Moyu Internet Cafe full of suspicion, and happened to see Zhang Yuan drinking coffee with pride written all over his face.
"What's going on?" Pei Qian was confused.
Zhang Yuan smiled and said: "Mr. Pei, MSC's factory is on fire, and the price of memory has increased!"
"Huh?" Pei Qian was confused for a moment and could not fully understand the behind-the-scenes of this matter. meaning.
Zhang Yuan said: "The original price of a memory stick was more than 200 yuan, but now it has increased to more than 300 yuan!"
"I'm afraid it will continue to rise in the future!"< /p>
“Our high-end host was originally equipped with four memory sticks. Now each memory stick has increased by more than 100 yuan. In addition, the price of hard disks has also fluctuated. The price of each host has also increased. The price of pure accessories has increased by at least 500 yuan!”
“Now, not only are our complete machines extremely valuable for those who are new to installing them, but even those who know how to install them themselves feel that Especially great value!”
“Coupled with the ROF brand advantage that you have been working hard on, our computers are selling like crazy!”
“Don’t worry, Mr. Pei, I will always be there! Keep your requirements in mind and never raise prices like those profiteers!"
"After I released the news yesterday that the price of the ROF machine will remain unchanged, many people have come from all over Jingzhou today! I have ordered computers, and dozens of them have already been sold on the online store!”
“Conservatively, we can sell thousands of them during the New Year’s Day without any problem!”
Pei Qian turned pale in an instant. He was subconsciously thinking of countermeasures, but couldn't think of any.
Price increase?
No, I just said before that I would keep prices stable. Wouldn’t the price increase slap me in the face? Moreover, even if the price of the complete machine increases, some people will still buy it. After the price increase, the profit of each computer has become higher!
Price reduction?
What’s worse, now everyone is buying it like crazy. If the price is lowered, even if the profit drops, ROF’s reputation will become even greater. What will happen in the future?
Pei Qian was stunned. He found that he was helpless at this time. This problem was simply unsolvable!
Zhang Yuan looked thankful: "In the final analysis, this is a blessing in disguise!"
"Mr. Pei, you asked us to rent a warehouse and stock a large amount of goods before, and now it comes in handy. ! ”
“If the stock is not sufficient, the stock may be sold out today. If we buy accessories then, the price will go up, and the profit will be greatly reduced!”
"Moreover, a batch of faulty hardware happened to appear yesterday, and all of them have been returned or repaired. I was worried that the remaining accessories would have problems again, so I purchased a batch in advance, especially memory modules. I bought a lot of them."
"According to the current situation, the memory modules we have in stock can still last for a long time. The next goal is to let the ROF host brand completely penetrate the Jingzhou desktop market!"
" We can now start grabbing customers for DIY consoles and branded consoles!"
Pei Qian was sitting on a chair in the coffee area, feeling a little short of oxygen.
“That’s not quite right. Is there something wrong somewhere...”
Pei Qian began to doubt life.
Today is January 1st, and 2011 has just begun!
He never expected that the New Year’s Eve The first heavy blow came so quickly!