Pei Qian nodded: "Yes, do you have any questions?"
Chang You's expression was very wonderful, changing from confused to confused, and then from confused to thoughtful.
After a few changes, Chang You still gritted his teeth and said, "Okay, Mr. Pei, I'll do it this way!"
He turned around and was about to go out.
Pei Qian quickly raised his hand: "Wait a minute."
Chang You: "Huh? Mr. Pei, is there anything else you want to tell me?"
Pei Qian coughed twice and thought about how to organize his words.
He found that the situation seemed to be getting worse and worse.
In the past, when he made a rather outrageous suggestion, the people below him would confirm it repeatedly and ask for some operational details before reluctantly implementing it.
As a result, Chang You came over today and didn’t ask a word. He just had a mental struggle in his heart and decided to implement it!
This won’t work.
Pei Qian is worried.
If his subordinates do not question the plan, how can Pei Qian know whether their understanding of the plan is in place?
This kind of thing can make a huge mistake if it is missed!
Pei Qian thought for a while and said tentatively: "Please tell me specifically what content will be discussed at this press conference."
Chang You said confidently: "I will focus on Let’s talk about the shortcomings of this mobile phone. One is that it is expensive and the other is that it is heavy.”
“Then I will tell all the viewers that our mobile phone is expensive because of the following materials. The configurations are all listed."
"Don't worry, Mr. Pei, every item will definitely be streamlined enough. Just disclose the key information to the customer."
"Then it's time to focus. , I will show the weight of our mobile phone and compare it with some common items to give everyone an intuitive idea of the weight of the mobile phone."
"Then I will tell all the audience why. Heavy, mainly because we have a large 5800mAh battery..."
Pei Qian was a little melancholy.
Thankfully I asked one more question.
This guy really misinterpreted my meaning!
According to Chang You's statement, the shortcomings are mentioned first, and then these shortcomings are turned into advantages. For example, for example, weight, let’s throw out the concept of a half-pound phone to make a fool of ourselves, and then highlight the advantage of the phone, which is a large battery and long battery life.
This technique, in layman’s terms, is to suppress first and then increase.
How can this be done!
If the press conference is held in this way, it will definitely not be called a failed press conference!
After thinking about it for a while, Pei Qian said: "You are going in the right direction, but you still need to look into the specific details."
"My suggestion is this ."
"The process of the press conference should be reversed from that of most mobile phone brands."
"First of all., put the price first. ”
“Nowadays, don’t netizens all like to brush “Excuse me”? Let them brush it as soon as it comes up, no need to wait. ”
“Use a picture to bring out all the advantages of our mobile phones. The time for talking about this picture should not exceed 5 minutes. ”
“After that, let’s focus on the shortcomings of mobile phones. ”
“First of all, it’s expensive. We not only want to emphasize that this phone sells for 8,000 yuan, but we also want to emphasize that this phone does not support installment payment, and the price will never be reduced in the future! ”
“The second is weight. We not only need to provide specific weight data of the bare metal, but also the weight data of the film and case, and then compare it with the weight of some items in reality. Let me tell you clearly which group of people will feel pressure when holding it with one hand! ”
“Moreover, after entering this stage, we can no longer introduce the advantages of mobile phones in disguise, because we have already introduced them before! ”
“Words like ‘our mobile phone is very heavy because we use a 5800mAh battery’ must not appear at this stage! ”
“When talking about shortcomings, just talk about shortcomings, and I don’t let you praise yourself. Less routine and more sincerity. ”
“Of course, these are definitely not enough for the press conference. "
"Think about it carefully, are the only shortcomings of this mobile phone being that it is expensive and heavy? There is no perfect product in the world. If you cannot see the shortcomings, it only means that your vision is not good! ”
“Find enough shortcomings for me and talk about them for half an hour! "
"In short, the time of this press conference should be controlled within one hour. Of course, I have no objection if it can be shorter. ”
“Many mobile phone manufacturers’ press conferences are very long and boring. They can talk about trivial functions for ten minutes. It’s very disrespectful of the audience’s time. We must put an end to this phenomenon. ! "
"That's about it, remember? ”
Pei Qian looked at Chang You with a smile.
Chang You’s expression once experienced a process from confusion to confusion, then to thoughtfulness, and then again. Nodding: "Okay, I will make a PPT based on this!" "
Pei Qian: "..."
I still feel a little uneasy, but after all the talk, I can't do the PPT myself, right?< /p>
So he nodded: "Okay, then go ahead and prepare. If you have any questions, feel free to ask me. "
......
At 3 o'clock, He Desheng arrived on time.
He held two stacks of plans in his hand: "Mr. Pei, this is mine. Here are some of the better investment projects compiled by Mr. Ma that are more dreamy for you to take a look at. ”
Pei Qian reached out to take the two piles of plans, flipped through them a little, and frowned.
It was full of words, and it gave me a headache to read.
Hey, if you don’t say that these people are too serious and too reliable in their plans.
You are like this.It’s hard for Mr. Pei to do this!
Pei Qian couldn't help but sigh, what a great project "Xueba Come" is, it is much more reliable than these projects, but...how come you still make money...
While flipping through these plans, he asked casually: "How is the Xueba Come Soon project going recently?"
He Desheng said quickly: "After Xude Education took over the Xueba Come Come project, They made some big moves.”
“First, they forced all their students to register for this APP, and they also forced their family and friends to register, forcing them to log in every day, which made their students complain.”
“Later, we arranged for the APP to be revised and renamed ‘Xude Xueba’. We added functions to the APP to promote some of Xude Education’s own courses and create a quick registration portal.”
< p> "The results have plummeted, and there is a lot of criticism on the Internet. People in Xude Education must also have a headache now..."Pei Qian was flipping through the plan casually, but when he heard this, he suddenly saw something in front of his eyes. Bright.
Isn’t this the scene I have dreamed of?
What I hope is to be active and plummet, unable to make ends meet, and keep losing money!
Pei Qian seems to understand a little. There is nothing wrong with the project he came up with, and the operational problems are not big. The reason why he made money is that he didn't seem to wait for the right time!
Xude Education really knows how to do it. It compensated for this project as soon as it took over, which is simply enviable!
Pei Qian immediately pushed all the plans aside: "I have thought about it."
He Desheng was stunned for a moment, and then an expression of admiration and longing appeared on his face.
"Mr. Pei, you have already found a reliable project after only five minutes of browsing? This is so efficient!"
He Desheng couldn't help but give a thumbs up for the investment. Mr. Wizard Pei liked it.
Pei Qian chuckled: "Use this money and buy me the Xueba Project!"
Wherever you fall, you will roll!
It doesn’t matter if you make money, as long as you spend as much as you make, that’s it, right?
He Desheng was stunned.
Buy it again?
Now Yuanmeng Venture Capital still owns 20% of the shares of Xueba Kuilai. They are internal shareholders. If they want to acquire shares, they can be given priority.
Furthermore, after a lot of hard work, Xude Education has found that this project is both expensive and scolded, and there is no possibility of a turnaround in the short term. It is estimated that if someone is willing to take over at this time, they will definitely It is necessary to cut the flesh and stop the loss.
Even if you don’t sell it now, you will definitely be unable to bear it in a week or two, and you will definitely sell it.
But it is precisely because of this that there is no need to buy it!
This project now seems to have turned into a mess. We have already successfully cashed out at a high point, so why go back and wade into troubled waters?
He Desheng was a little confused and asked tentatively: "Mr. Pei, what exactly are we doing?"...how much to buy? 34%, 51%, or 67%? "
Pei Qian waved his hand: "Of course you can buy as much as you can. Buying 100% directly is the best! ”
“By the way, give me money to recruit the person responsible for this project from Xude Education and let him continue to be responsible for this project.” ”
Pei Qian has now figured out that whether the same thing can be accomplished depends on the person!
Buy this project back and hand it over to He Desheng to take care of it. It's back to life again.
You have to recruit the person from Xude Education who failed in this project and let him continue to work on this project and continue the previous failure to ensure that everything is foolproof!
< p>He Desheng looked confused, but Mr. Pei had already made it so clear that there seemed to be no need to ask further.After thinking about it for a moment, He Desheng nodded: "Okay Mr. Pei, I will. Let’s make arrangements now! ”
……
After sending off Chang You and He Desheng, Pei Qian felt much more at ease.
Send off another one, today’s work tasks It’s done!
At 4 o’clock in the afternoon, Lin Wan arrived to discuss with Pei Qian what kind of promotion method should be used for the game "BEQUIET".
"Pei Qian. Anyway, have you played the game? Do you have any comments or suggestions? "Lin Wan asked.
"Uh..." Pei Qian wanted to say that he hadn't played it yet, but that seemed to be a bit of a loss of status, so he said vaguely, "There shouldn't be any problem, so just go straight in." Let’s get to the point. "
Lin Wan nodded: "Okay, let me first talk about the publicity strategy I want. "
Pei Qian listened carefully.
For the game "BEQUIET", Pei Qian initially just proposed a wrong direction, an online horror game without a plot. .
Unexpectedly, Yangyang Games actually made it!
But it doesn’t mean that players will buy it. Pei Qian still thinks that an online game is a good idea. Horror games without plot should be neither scary nor fun, and should not be attractive to horror game enthusiasts or ordinary players.
However, we cannot be careless in terms of promotion.
"Lonely Desert Highway" itself is a rubbish game, but it became popular all of a sudden because of the right promotion method.
Pei Qian. I don’t want this kind of inexplicable thing to happen again.
The game "BEQUIET" must be strangled from the beginning of its promotion!