"The biggest highlight of "BEQUIET" is that it is a horror game played by multiple people online. There is no similar game type on the market so far, so I think the early promotion should highlight this point to the maximum extent. "
"Promotion is still based on traditional methods, such as buying videos and web ads, asking video authors to help promote it, etc."
"I have already negotiated with Qiao Laoshi. , he will play our game for the first time, and then make a video to help promote it."
"At the same time, we will cut out a cooler promotional video to create buzz in advance..."
Lin Wan explained in detail the publicity strategy he had thought up before.
After finishing speaking, she looked at Pei Qian slightly nervously.
Although it took her several days to finalize these publicity strategies, and they are very safe and certainly effective publicity methods, she still felt a little uneasy when speaking them out in front of President Pei.
After all, Mr. Pei’s skills in promoting games have been perfected. This kind of petty promotion method may not catch Mr. Pei’s eyes at all.
After listening to Lin Wandi’s propaganda, Pei Qian sighed silently.
Especially when I heard the words "Qiao Laoshi", my body couldn't help but tremble, producing some stress reactions similar to PTSD.
The employees under him seem to be growing rapidly, and Mr. Pei can hardly control them...
Lin Wan was still a newcomer when he first started, and he has always been silent in the project team. I started working hard, and after some experience, I became more and more like a department leader.
Take this publicity plan as an example, in one word, stable!
Pei Qian is very sure that if Lin Wan's method of promotion is followed, many people will buy "BEQUIET" without any thought as soon as it comes out, and the sales volume will not be low from the beginning.
So you definitely can’t do this!
But what to do specifically...
Pei Qian is a little melancholy.
He knows in his heart that Tenda currently has too many successful games, has a large number of fans across the country, and is also a focus of attention on the official platform.
Games such as "Game Maker", "Return to the Shore" and "Hot Blooded War Song" all have a strong presence on the official side. "BEQUIET" is on the official platform. With a little promotion, it must have Many people buy it.
The good thing in the past that you don’t have to worry about becoming famous without publicity is gone now.
So, today’s publicity is not enough just to waste money, it must also achieve the opposite effect!
This sounds difficult, but Pei Qian has been prepared for it after careful consideration.
The ultimate goal is to persuade players to quit before paying!
In the past, Pei Qian mainly tried to persuade players to quit the game by extending the refund time and increasing the difficulty of the game..
But it turns out that the effect is not very obvious.
There is no other way. It can only be said that today’s players have a strong rebellious mentality. After buying the game, the more you ask them to refund the game, the less they will refund it.
Now Pei Qian has a better idea, which is to persuade players to quit before buying the game!
Do you want to buy a game?
Sorry, I won’t sell it to you at all!
Who stipulates that all games can be purchased casually?
Things that are conventional may not necessarily be reasonable!
The game "BEQUIET" can only be purchased after you have worked hard to prove yourself.
Ordinary people are not worthy of playing this game!
If anyone has any opinions, just give him the six-character mantra.
Pei Qian decided to solve a lot of problems in the early stage of publicity. Only players who pass various tests can be qualified to purchase the game!
In this way, ordinary players cannot buy it even if they have money, they must first obtain qualifications.
Obtaining qualifications is not that simple. You have to pass many tests.
People are lazy. If players find that they have to go through nine or eighty-one difficulties before buying a game, most people will probably give up.
Moreover, as long as the puzzle is made more complicated and it takes everyone a month to successfully solve it, there will be no income during this billing cycle.
In the worst case scenario, it is better to defer income to the next cycle than to make money in this cycle!
This is Tengda’s publicity strategy in the new era: persuasive publicity!
Of course, you can’t say this to Lin Wan. You must change it to a more deceptive statement.
Pei Qian lightly knocked on the table and said in a deep voice, "There is nothing wrong with your publicity plan, it's just that it's too conservative."
Lin Wan's eyes lit up.
Sure enough, Mr. Pei has a better plan!
She hurriedly listened carefully.
Pei Qian continued: "I will do this publicity event myself, and none of you should interfere. I will still buy the ads, but it is up to me to decide what ads to use."
"We are going to play a simple ARG game with all the players of "BEQUIET"."
Lin Wan was stunned for a moment: "Huh?"
She was originally prepared It’s good to remember Mr. Pei’s suggestions and then implement them seriously.
As a result, Mr. Pei planned to go there in person this time, and it seemed that he had no intention of telling her.
But looking at the bright side, this also means that Mr. Pei’s publicity this time must be generous!
Lin Wan was very happy: "Okay, Mr. Pei, I'll wait and see!"
......
Sent Lin Wan away, Pei Qian After seeing that there was still some time until get off work, I immediately started arranging the persuasive promotion of "BEQUIET".
Pei Qian did not disclose any information to Lin Wan at all, because this activity was a puzzle-solving activity and must be kept as confidential as possible.
Pei Qian found the programmer on the TPDb website who was responsible for the Tenda Spiritual Fit Test and asked him to be responsible for all programming work.
There have been no leaks in the Tenda Spiritual Compatibility Test so far, which shows that this programmer is very reliable, so Pei Qian also gave him this task.
The task is not large, just changing some small details on the website and the game.
"Well...it seems that this invitation letter still lacks a signature from the inviter."
"It seems a little too late to arrange for someone to redraw a logo now."
"Use the ready-made ones."
Pei Qian rummaged around on the computer and pulled out the logo of the Frightened Hotel that he had made before.
……
……
On March 3rd, Thursday, “BEQUIET” will be officially released!
Qiao Liang has been in front of the computer early in the morning. Even snacks and drinks have been prepared. He is just waiting for the game to be released and will start to release the video as soon as possible!
This time, he was not invited by Mr. Pei like in "Return to the Shore".
But it doesn’t matter, Mr. Pei didn’t invite him, and Mr. Lin invited him the same way!
Before the game started to be promoted, Lin Wan had already found Qiao Laoshi and asked him to help make a video to promote the new game after it was launched.
As Mr. Pei’s confidant, Qiao Liang is of course obligated!
Although "BEQUIET" is produced by Yangyang Games, the TPDb website clearly states that Yangyang Games is now a subsidiary of Tenda Games.
Considering that the mobile game "War Song" can be regarded as a conscientious mobile game and has been recommended by the official platform, Qiao Liang has reason to believe that the games released by Yangyang Games should also be under the supervision of Mr. Pei It's done in a hurry, and the quality and creativity are definitely not bad.
In a word, it is worth playing!
There are obviously not a few players who hold the same idea as Qiao Laoshi, which can be seen from the situation in his fan base.
Everyone is talking about this game and waiting to buy it as soon as possible.
At 2pm, the game is officially open for purchase!
Qiao Liang clicked on it with the speed of a single man for more than 20 years!
However, the imagined deduction interface did not appear.
Qiao Liang was stunned.
"What's going on? A bug broke out just after the game was released?"
"No way, how could Tenda make such a low-level mistake?"
Qiao Liang Feeling confused, he found that after he clicked on it, the buy button turned gray.
On the game details page, there was originally a slightly horrifying original painting of the game. After clicking the button, the nextA line of small words appeared on it.
"The invitation was left behind on the previous journey."
There is a bloody handprint and a red sign behind it.
The upper part of the red logo is the tip of an obtuse triangle, and below it are two English words: PalpitationHotel, which seems to be the logo of a hotel.
It’s just that the lower part of these words has the effect of dripping blood, which looks a little hairy.
Qiao Liang was a little confused.
Which one is this?
He carefully observed the original painting and felt that it should be a scene in "BEQUIET", which seemed to be a country hotel.
Under the dark night, the dilapidated hotel was completely hidden in the darkness, like a monster with its mouth wide open, waiting impatiently for its prey to be caught in the net.
After looking carefully for a long time, I found that there didn’t seem to be much useful information in this original painting.
That line of small text, "The invitation was left behind on the previous journey" seems more like a real clue.
Of course, it is not ruled out that special information may be hidden after downloading the picture and opening it in txt or other formats.
Qiao Liang took a look at his fan base. Obviously, his situation was not unique, and everyone else also encountered this problem.
You can’t buy games that have already been released!
After a brief period of confusion, Qiao Liang instantly became excited.
This game requires solving puzzles before buying it!
"Mr. Pei, Mr. Pei, why do you always come up with so many new tricks? It's so surprising!"
Although I am looking forward to playing new games He couldn't play, but Qiao Liang wasn't angry. Instead, he found it very interesting.
The group is already discussing what is going on.
"What do you mean? Is there a secret behind this picture?"
"I don't know, there's no response when I click on it!"
"I'm here I also saw this picture on the web advertisement. This should be a puzzle!"
"The picture on the web page can be downloaded. I changed the format a lot, but I didn't find any useful clues."
"I think you are all thinking too much. The clue should be this sentence."
"Does the 'invitation letter' refer to the qualifications to purchase the game?' The Journey of the Past 'What is it again?"
"Is it somewhere in reality? Is anyone in the group going to look for it?"
"The Journey of the Past" It’s an independent game on the official platform, maybe it’s linked?”
“Don’t be ridiculous, when did you see Tenda’s game linked to other games? This is definitely a coincidence!”< /p>
Qiao Liang’s fan group originally had a lot of people, but now the news is flooding the screen like crazy, and it’s hard to even read it..
Not only that, Qiao Liang looked at several other player groups, and it seemed that many people were discussing this matter.
Just looking through the discussions among these people, Qiao Liang felt that they obviously did not understand Mr. Pei at all.
To solve the puzzle, the key is to look at me, Mr. Pei’s confidant!
Qiao Liang feels that this puzzle is not that complicated at all. For a game producer, isn’t the past journey the same game you have developed before?
Qiao Liang thought for a while, then opened "Return to the Shore" to look for clues in it.
After looking for this one, the next one is "Sea Fortress".
Because in his opinion, since Mr. Pei wants to be linked with games, he must also be linked with his own games, and "Return to Shore" and "Sea Fortress" are currently two relatively successful games.
Linking with these two games can further enhance the brand value of Tenda Games, and at the same time increase the sales of these two games. Why not?