Chapter 478 Then let me change this industry!

Such a strange question stopped Guo Licheng at that time.

Pei Qian continued: "What is your current basic salary?"

Guo Licheng answered truthfully: "1500."

Pei Qian asked again: "How to calculate the commission?"

Guo Licheng: "The commissions for coaches at different levels are different, with an average of about 30%, 200 per private training lesson."

Private training The price of the class was the same as what Pei Qian remembered, and the private lessons he gave to his employees were also the same price.

Of course, from the perspective of ten years later, it is indeed quite cheap, it can even be said to be a bargain price.

Pei Qian did a quick calculation: "If there are three private lessons a day on average, with no days off for a month, the commission is 5,400 yuan, plus the base salary of 1,500, the total is 6,900 yuan."

Guo Licheng hesitated and said: "Actually, there are not so many. Because many of the private lessons I give are transferred to me by other coaches, and part of the commission must be given to them. Each of my The actual money he received every month was about five thousand to six thousand." Pei Qian nodded, thinking that this elder brother is indeed as his name suggests, he is very down-to-earth, and he can talk about everything.

For personal trainers, selling lessons is the core competitiveness. The more lessons they sell, the higher the commission. Many personal trainers in big cities can earn 30,000 to 40,000 yuan a month just by selling lessons, but this is This kind of marketing wizard can be said to be rare.

A coach like Guo Licheng, who is relatively dull, doesn't like to talk, and speaks the truth, naturally can't fool so many students into buying private lessons.

And those coaches who can deceive have deceived too many students into buying private lessons, but if they can't teach them themselves, they will transfer them to coaches like Guo Licheng who have more time.

But unless the relationship between the two people is very good, it will definitely not be in vain.

Pei Qian nodded: "I will give you a basic salary of 8,000, without commission, but with meal subsidies, housing subsidies, regular physical examinations and other benefits."

Guo Licheng was stunned. For a moment: "Uh, Mr. Pei, I'm not talking about salary. I want to leave this industry mainly because..."

Pei Qian: "Then a basic salary of 10,000, plus various benefits, and no commissions ."

Guo Licheng: "..."

My heart is moved.

With a basic salary of 10,000 yuan, even if you leave the fitness industry, where can you get a basic salary of 10,000 yuan?

What’s more, Guo Licheng loves the fitness industry and wants to leave just because he is disappointed with the current situation of the industry.

Now, the basic salary of ten thousand is already ridiculously high, and the words "no commission" surprised him even more.

This sincerity touched him.

But it also made Guo Licheng worried about Mr. Pei.

He didn’t want such a sincere Mr. Pei to be taken advantage of and lose all his money after taking over the gym.

Guo Licheng hesitated and asked, "Mr. Pei, have you everHave you ever had an in-depth understanding of the fitness industry? "

Pei Qian told the truth: "No. "

Guo Licheng showed a "Sure enough" expression: "To tell you the truth, your thinking is a bit too simple. ”

“Although this condition is very attractive to me, ‘no commission’ is also a good thing. But this is bad for the gym! ”

“With commissions, coaches will work hard to sell cards and classes, so that the gym can make enough profits to continue operating.” If there is no commission and the coaches do not actively promote, who will buy the lessons? "

Pei Qian smiled: "There is no need to buy courses. From now on, there will no longer be any private training classes in our gym. "

Guo Licheng: "Ah? "

Looking at Guo Licheng's confused expression, Pei Qian felt very interesting and briefly explained the rules of "managed fitness".

Guo Licheng's His expression changed from confusion, to shock, to hesitation, to confusion, and finally to compassion.

When Pei Qian finished speaking briefly, Guo Licheng sighed softly: "Mr. Pei, I am. Now it’s certain, you really don’t understand the fitness industry! To be honest, in this industry, gyms with a conscience are not open for a long time. ”

“If you approach it this way, you will be dissatisfied with both parties. ”

“I’m afraid I can’t earn either word of mouth or money. "

Oh?

Pei Qian was very happy. It seems that his plan has been recognized by senior gym industry insiders!

This is a good sign.

However, he still buried this joy in his heart and asked: "How to say?

Guo Licheng coughed twice, glanced at Manager Wei who was negotiating the contract with Assistant Xin, and then lowered his voice and said: "To be honest, Mr. Pei, the current fitness industry is actually a gambling. ”

“Fitness people bet that they will go every day after getting a card, but gyms bet that they won’t.” ”

“The gym often wins. ”

“But even so, domestic gyms are still closing down and running away in droves. Some people have not gone for several months after applying for the card, and found that the gym has been empty. This phenomenon Not uncommon. ”

“So, this is an industry where bad money drives out good money, which is similar in nature to...some other industries that are keen on applying for cards and running away. ”

“Only those with a dark heart can make money. Those who survive by relying on conscience and long-term goals are rare. ”

The more Guo Licheng spoke, the more serious he became, but the more Pei Qian listened, the happier he became.

Then if this is what you said, the situation is even more optimistic than I imagined. Huh?

Pei Qian said silently, I just love hearing this!

“Tell me more. "Pei Qian remained calm.

It seemed that Guo Licheng also had a strong desire to complain about this. He lowered his voice and said, "Mr. Pei, you ordered 50 yuan a day. To be honest, This is not pleasing to both ends. ”

"Most consumers calculate that if they come four times a week, they will spend close to 10,000 yuan a year, which is five times more expensive than a general gym annual membership! They must think it is very expensive."

“But in fact, gyms that sell cards for 2,000 these years rely on a large number of scrapped cards and private lessons to support their profits.”

“In other words, your pricing The way, consumers think it is expensive, and you may not be able to make much money. In my opinion, this is simply a conscience, and it is even more conscience for those novices who have no motivation, but the novices themselves are not like this. I think so."

"They all think that they can practice every day just by getting an annual card, so they definitely think it's not worth it."

"That's why I said it's bad. The reason why money drives out good money is because there are too many noobs like this. It’s hard to make money with good conscience, but it’s easy to make money with bad intentions.”

“The annual card is 2,000 yuan, and the two-year card is 3,000 yuan. That’s it. At first glance, the two-year card is definitely a good deal. The gym bets that you won’t come often, so the longer you stay as a member, the cheaper it will be. On the surface, it seems that the gym is losing money, but for the gym, they only need to patronize it for two years! Let’s talk about it later. Let’s make the 3,000 yuan first.”

“As a result, if one gym does this, other gyms will have no choice but to follow suit, otherwise all their customers will be taken away by him.”

“These gyms try their best to sell annual or three-year passes. After making money in advance, they then try their best to distribute flyers, attract people, and sell private lessons, completely ignoring the actual carrying capacity of the gym, but it is true that It overwhelms other gyms in terms of momentum."

"It overdraws the nearby customer base and makes other gyms unable to operate."

"If you open a gym with conscience, If you don’t make this quick money, you won’t be able to hold on for long before being crushed by the publicity campaign of these gyms. How can there be a future?”

“These gyms that make quick money have disrupted the market and overdrafted the future. Consumption potential, when the situation was not good, it quickly ran away, leaving a lot of chicken feathers."

"Another key point is that fitness is quite painful for beginners. Things. Consumers in our country generally do not have the correct concept of fitness. The fitness threshold is too high, the consumer experience is too poor, and there are too many noobs, so the current gyms are like this."

" If you want to make good money, you have to be prepared to suffer losses for at least several years. The resources and manpower you have to invest are far beyond imagination. Not only do you have to make good products, but you also have to cultivate the market and change people's living habits. This is too difficult! ”

“So, if you want to make a profit and run away, just pretend that I didn’t say anything.”

“But I know that Tengda is a conscientious company, so I did. I hope you will think carefully and never step into this muddy water out of impulse."

After hearing what Guo Licheng said, Pei Qian fell into silence.

Excited!

Listen, listen, my plan has been recognized by professionals!

And it is highly recognized!

According to what you say, it would be easier for me to lose money?

Seeing Mr. Pei fall into silence, Guo Licheng hurriedly said: "Mr. Pei, it seems that the contract hasn't been signed yet. It's still too late to regret it."

Pei Qian haha A smile: "Repent? No, no, no, I have thought about this carefully."

"Since you said that this industry is an industry where bad money drives out good money, if you want to make conscience money, you have to be prepared to lose a lot." Years of preparation... Then let me change this industry!"

"From now on, you are the store manager of the 'Managed Fitness' Handong University store, and you have three tasks in the next few days. . ”

“First, recruit a coaching team with a base salary of 7,000, with benefits but no commission. All coaches must follow your template, and only those who are autistic will not be hired.”< /p>

"Coaches take turns, taking two days off a week, with two shifts in the morning and evening. Normally, we ensure that there are enough coaches in the venue to guide the students."

"How many coaches should be recruited specifically? You can do the math yourself. Try to hire as many people as possible. I think about twenty people are enough. If someone gets sick and needs to take leave, they must be able to adjust their shifts in time. No unreasonable overtime is allowed under any circumstances. ” p>

"Second, find a construction team to re-decorate and paint the entrance of the store to make it more low-key."

"Third, purchase fitness equipment according to the highest specifications directly, don't be afraid "Gui, do you understand?"

Guo Licheng felt a little confused, thinking that all he had said just now was all in vain?

"But Mr. Pei..."

Pei Qian patted his thick shoulder: "No but, go get ready."

On the other side, Xin The assistant has also finished talking to store manager Wei.

"Mr. Pei, we have reached an agreement. The gym covers an area of ​​1,800 square meters. The original investment in this store was about 1.7 million. The main expenses are: the equipment here is medium and low-end and some are second-hand. The total price is 500,000 yuan; other supplies are about 50,000 to 80,000 yuan, including various equipment and instruments for personal training, computers, desks and chairs, etc.; the decoration cost is about 900,000 yuan, in addition to personnel salaries and advertising and marketing expenses, etc. Wait.”

“If we take over the whole business, the transfer fee will be around 500,000 to 600,000, but we only need to decorate the venue, without fitness equipment, etc., so the final transfer fee is negotiated to be 300,000. ”

“Manager Wei will transport all the equipment away. We will repurchase all fitness equipment, recruit coaches, and pay the rent of the venue...”

“Consider The fitness equipment we prepare must adopt high standards, and staff salaries are higher than the industry average. The initial investment in equipment, transfer fees and some odds and ends is about 1.5 million. The annual expenses include rent, water and electricity, staff salaries, etc. Nearly 3 million... The average is about 250,000 per month."

Pei Qian points.He nodded, thinking that this investment didn't seem to be a lot.

The initial investment is 1.5 million, and the monthly expenses are only about 250,000. Even if there are no customers, it seems that you will not lose much money.

But then I thought about it, this is just a store after all.

If you open ten stores, wouldn’t you comfortably lose tens of millions a year?

Open a store first and see how it goes. If no one takes it, open a few more.

Anyway, as long as you open too much, you will definitely lose more and more!