Tuesday, April 19th.
Outu Technology.
In the conference room, Chang You was excitedly telling the key employees of Outu Technology about the fruitful results achieved after the release of the OTTOE1 mobile phone.
Pei Qian was also present, but his face was not particularly good-looking.
Because he always felt as if he was being whipped to death...
Since the OTTO mobile phone launch conference became popular, this brand has become a very strange brand.
The "weird" here is a neutral word.
The shortcomings of this phone are obvious.
It is too heavy, and basically does not have any independent technology. It is all supply chain technology and OEM. In terms of various parameters, it can only be said to be relatively balanced and relatively water-resistant, and there is nothing eye-catching about it. A bright black technology.
The system, including mobile phones, is closer to the native Eldrone ecosystem. It is clean and refreshing for some people, but it is too crude and inconvenient for others.
However, the highlights of this phone are also very outstanding, enough to make people unforgettable after seeing it once.
Its brand is highly recognizable. The cool logo on the back appeared in "Better Tomorrow". As long as you take it out, many people will recognize that it is the phone that sells for more than 8,000 yuan.
At the same time, Changyou’s performance at the press conference added a lot to this phone. Coupled with the various benefits and added value contained in the phone, it seems to have become a Unique existence.
For many wealthy people who live in Jingzhou or are heavily dependent on Tenda's other industries, this mobile phone is currently an option that may not necessarily be affordable, but is definitely irreplaceable. .
So far, the sales volume of OTTO mobile phones has reached 160,000, which has ended the previous out-of-stock status and completed the spot supply. The sales volume is still growing slowly, but the sales volume will not be the same as before. An outbreak occurred.
This achievement is undoubtedly in the same category as others in the domestic market. The sales volume of new mobile phones of Hongcheng Technology, the company where Chang You worked before, is almost the same number.
The domestic market share is probably less than 0.5%.
But the amazing thing is that Hongcheng Technology’s mobile phones sold such a small number of sales, and it quickly went bankrupt; but Outu Technology’s mobile phones sold these sales, and they lived very well.
The same profit margin is not high, but the higher the price of the mobile phone itself, the more money you can make.
If you sell a thousand-yuan machine and still maintain a 5% profit, you will only earn thirty or forty yuan from selling one unit, and you will earn three to four million from selling one hundred thousand units. This little money will be stuffed into the supply chain. There isn't enough space between the teeth.
But there is still a 5% profit when selling at the 8,000 yuan price range. If you sell one unit, you will earn 400 yuan, and if you sell 100,000 units, you will earn 40 million.
So, even if Outu Technology returns all the profits from other industries and only retains 5% of the profits, it willStill making a lot of money!
In this way, a virtuous cycle is formed.
Pei Qian never expected that this high price would in turn screw him up.
Of course, looking at it calmly, this sales volume is not completely unacceptable to Pei Qian.
After all, the mobile phone market is now considered a red ocean. The market share of the big brand manufacturers will only get higher and higher. The third or fourth ranked manufacturers will not have an easy life, let alone Outu Technology. Manufacturers ranked outside the top ten.
To be able to sell hundreds of thousands of units is already a miracle.
The most amazing thing is that although it is an "others" mobile phone, OTTOE1 is an Internet celebrity phone with a high reputation on the Internet, although most people will not pay for it. .
Chang You said it very proudly.
After all, as a new brand, Outu Technology has taken the first step towards success, and due to the small demand, it has solved the supply problem, and people will definitely buy it in the future. Able to make long-term profits.
Pei Qian felt a little depressed and coughed twice: "Is there no problem with Outu's mobile phone now?"
Chang You immediately smiled and said: "Don't worry, Pei Boss, let’s talk right away!”
Chang You has already prepared for this.
He knows very well that Pei is always a person who doesn't like to hear the results and only likes to find problems, so he has already made arrangements when preparing for this meeting. After introducing the results, he will analyze the problems. Determine future development directions.
Pei Qian originally thought that his question could pour cold water on Chang You, but Chang You was actually prepared.
This left Pei Qian a little speechless. He felt that his employees seemed to be becoming more and more resistant and harder to control...
After introducing the results, Chang You began Talk about the disadvantages of mobile phones.
“A big problem for our mobile phones right now is stocking.”
“Stocking is a difficult problem for small manufacturers to solve. In the final analysis, it is still because of money. It is necessary. To prepare a large amount of goods, you need to pay enough money for the supply chain and store a lot of goods in the warehouse at the same time. "
"Purchasing goods is a very dangerous thing. If you sell a mobile phone for 2,000 yuan and earn 100 yuan, then. It means that if you buy one mobile phone, you have to sell 20 mobile phones to make money back. This is a terrible number.”
“However, the lack of stock will also cause a problem, which is the loss of consumers. Their impulse to consume cannot be satisfied right away. After they calm down due to the lack of goods, they may go and buy other brands of mobile phones.”
“This is very difficult for a company of our size. It’s a very thorny problem.”
“In addition, the details of our mobile phone are not polished enough, and as a high-end mobile phone, these details are essential...”< /p>
“...In short, our goal in the next stage should be to fight steadily and useWith the already established reputation and popularity, we will better integrate the supply chain and strive to launch the improved E1 mobile phone upgrade in the second half of this year. We will also work hard to ensure spot supply at the beginning of the launch and take it to a higher level! "
Pei Qian remained silent.
He seemed to have discovered a paradox.
In many cases, when he gives guidance, things will happen inexplicably. changes, and make the project profitable in the end;
But if you don’t guide and let it happen, the project will still be profitable.
Take this time as an example, Changyou made a decision for the OTTO mobile phone. After choosing a steady and steady route, should Pei Qian take care of it or not?
After Chang You finished speaking, he subconsciously observed Mr. Pei's reaction.
However, Mr. Pei frowned at this time. Wrinkled slightly, he fell into deep thought.
Chang You couldn't help but feel a little nervous.
What is Mr. Pei thinking?
I think there is something wrong with my plan. Plan?
No, Mr. Pei must have been thinking ahead and already had a better plan, so he didn’t just start thinking about it now.
In other words, Mr. Pei should have thought about it suddenly. What else did you think of and decided to overturn the plan you had already thought of and take it to the next level?
Is Mr. Pei thinking about something two levels above me?
What could it be?
Forget it, I can’t think about it. This is not a level I can reach. I’d better wait patiently for Mr. Pei to figure it out.
Chang You waited patiently <. /p>
Everyone else was waiting patiently.
Pei Qian struggled for two minutes and found that the place was quiet. He raised his head and looked around, only to find that everyone was looking at him expectantly. To himself.
Pei Qian realized why the place was so quiet, everyone was waiting for him to say something...
It was awkward now, so he had to say something.
p>We can't let everyone wait for a long time, and then say "I have no objection", right?
That may cause everyone to think more deeply.
Mr. Pei thought about it for so long, why did he say "no opinion"? Is there a better plan but didn't say it? What kind of plan was it?
< p>Pei Qian thought about it, and everyone's ideas seemed to be more terrifying.Let's point them to the wrong path, even if the final result is to make less money!
p>Thinking of this, Pei Qian said: "Stop making new mobile phones, just sell the existing stock, and don't continue marketing. ”
Chang You nodded: “Yes, okay, Mr. Pei.” Then what? "
Pei Qian: "..."
What do you mean, are you not surprised at all now?
At least show a surprised expression to convince me My plan is very unreliable!
However, looking at the other people in the conference room, they all looked serious.With an expression on his face, he was seriously waiting for Pei Qian's next words.
Pei Qian sighed silently in his heart and had no choice but to continue.
“Next time the goal will be extended to 10 months to a year.”
“Establish a software laboratory and make some useful apps. Improve the mobile phone system, optimize the imaging algorithm and so on."
"We have promised our customers before that we will launch two versions of the mobile phone system that support one-click switching, but now there is only a streamlined version. Feature-rich version."
"We must fulfill our promises."
Chang You reminded in a low voice: "Mr. Pei, the feature-rich version is planned to be developed simultaneously with the new mobile phone. , I said it before."
Pei Qian was stunned.
Have you talked about it?
Oh, it seems that I have indeed said it.
But Pei Qian still looked serious: "R&D resources are limited, so we must concentrate our efforts on big things. They are all R&D, but with different inputs, the results of R&D are naturally very different."
"Don't think it's enough to just develop a feature-rich version of ottoos to fool consumers. To do it, you must make it perfect, understand?"
Chang You felt a little ashamed and nodded quickly: " Yes, Mr. Pei. "
What Pei Qian considers is that after entering this cycle, another project can be postponed to the next cycle for settlement.
At present, Outu Technology seems to be a good choice.
For Pei Qian, delayed projects must have three characteristics at the same time: first, the current harm is huge; second, the project itself must be able to invest a large amount of resources and can play a role in spending money unexpectedly; Third, the next cycle can be completed in time or the product can be produced.
The Outu mobile phone meets all of them.
Pei Qian emphasized that a software laboratory must be established, not a hardware laboratory.
Although the hardware laboratory seems to be more expensive, it is also easy to burn for a long time without producing results.
Because hardware is not easy to fool around with, if something works, it works, and if it doesn’t, it doesn’t work. There are no ambiguous options.
If nothing usable is produced before settlement, wouldn’t it be the end of the world?
The software laboratory can also burn a lot of money, and it is easier to produce results, so the possibility of card settlement is unlikely.
Even if you just optimize a version of the system, launch a good APP, or optimize the imaging system algorithm of your mobile phone, these are all achievements. If you can find some profit points, it should be in the system. Can be fooled.
Chang You carefully wrote down Mr. Pei’s request without raising any questions.
From market positioning to brand marketing of the OTTOE1 mobile phone, everything was handled by Mr. Pei, who has completely convinced Chang You.
Changyou’s current principle is to do his best to fulfill Mr. Pei’s requirements when Mr. Pei has them.You can decide the direction yourself when asked.
Chang You does think that Mr. Pei’s goal is a bit too small. In 10 months to a year, just optimize the mobile phone system, build a few apps, and then study the imaging algorithm?
Killing a chicken with a bull's-eye.
But since Mr. Pei made such a request, he did not dare to take it lightly. After all, Mr. Pei’s request has always been perfection.
Looking at everyone taking notes carefully, Pei Qian suddenly felt that his life was a little lonely as snow.
I don’t know how everyone will understand what I said.
Hey, it is the fate of the expresser to be misinterpreted!