Sunday, May 1st.
Pei Qian came to the cafe near the school again. Today he was going to meet a new game producer.
Only 1 million of the 1.8 million allowed by the system to pay tuition fees has been used, leaving 800,000 unspent.
So, Pei Qian asked Assistant Xin to find a designer who had done some failed projects and had a certain reputation, and wanted to learn some successful experience.
As for why he should be famous despite failure, this is because Pei Qian wants to eliminate the interference of personal ability factors as much as possible.
If a producer himself is a failure and has no merit, on the one hand, the system does not allow him to pay so much tuition, and on the other hand, his failure factors are not prominent enough and it is difficult to learn.
If a person is full of failure factors, then which one should Pei Qian learn from? If what you learn is an insignificant factor, wouldn’t it be a waste of time?
You have to find designers who are capable and have successful experience. Their failure factors will be very obvious, as if they are directly "highlighted", making it easier to learn.
He An mainly talked about the reasons for the success of the Tengda project. For Pei Qian, it was a mistake book and a large-scale error correction exercise;
Today, the big boss mainly talked about Talking about his own failure experience is like a standard exercise book for Pei Qian.
Wouldn’t it be possible to combine what He An said with what the producer said today?
And he asked two big guys to give him lectures, successfully digested 1.8 million, and also learned the professional knowledge of game production.
If you can pass the system assessment during settlement, you can use what you have learned to make money-losing games in the future...
Wouldn’t it be profitable?
Compared to He An's "telling the wrong questions", today the boss will directly "tell the standard answers". For Pei Qian, the money-losing knowledge will be easier to absorb. Some.
So, Pei Qian is very much looking forward to this meeting!
Not long after arriving at the cafe, the game producer arrived.
"Hello, Mr. Ma! I am Qiu Hong." A man with long flowing hair who looked to be in his thirties shook hands with Pei Qian cordially.
Before coming, Pei Qian had already roughly checked Qiu Hong's resume.
Unlike the glorious resume of an ancient giant like He An, Qiu Hong's game production career can be said to be quite bumpy and ill-fated.
His resume can be seen as a template for the current prime generation in the domestic game market.
I entered the industry around 2001. After entering the industry, I worked as a numerical planner for a large domestic game company, and successfully developed a successful fairy-themed PC game. Of course, it was a krypton gold game.
Two years later, with his successful project resume, he moved to another game company as the main planner to develop a certain Western fantasy background client game. The project failed and it took a full year of development. However, the final test data was extremelyPoor, helpless death.
After that, he changed to another game company and continued to serve as the chief planner and producer of a certain war-themed krypton gold game. This time he was successful and successfully achieved the impressive result of over 100 million yuan in monthly sales.
This national war game can be regarded as an evergreen tree. Although its revenue declined after half a year, it still maintained operation for three years and accumulated a good reputation for Qiu Hong.
With the reputation accumulated by this project, Qiu Hong decided to start his own business, found investment to establish a game company, developed a krypton gold mobile game, and once again hit the market.
Currently, because his game project has failed, Qiu Hong is a little discouraged. He happens to be in a state of having nothing to do and wants to relax, so when he heard that someone spent 100,000 yuan to listen to his story, During the class period, I readily agreed and came to Jingzhou.
Pei Qian is very satisfied with Qiu Hong's resume.
To sum it up simply: if you stand high enough, you will fall hard enough!
This person is obviously focused on the field of domestic krypton gold games, and he has achieved a monthly turnover of over 100 million as the main planner five or six years ago, which is very worthy of pride.
And Qiu Hongzhi’s two failures did not seem to be due to money.
The first time he failed, the company he switched to was very wealthy and prepared to spend a lot of money to create a masterpiece that looked like that era. There was no shortage of money;
The second time After failing twice, he also received enough funds from investors to start his business, and he was also not short of money.
But even so, Qiu Hong, who has successful game experience and rich accumulation in the game industry, still failed to start a business.
The investment was huge and the losses were heavy. Tens of millions of dollars were directly wasted. This was very much in line with Pei Qian’s expectations!
Pei Qian firmly believes that in Qiu Hong’s experience, there must be something worth learning and learning from!
The waiter brought the coffee, and the two of them chatted while drinking.
Qiu Hong briefly introduced his resume. In terms of attitude, the difference between him and He An is very obvious.
He An is obviously a giant and successful person in the industry. In terms of qualifications, he crushes 99% of the designers in the industry. He teaches people based on his interest. The old man has a kind of arrogance.
Even if "Ma Yang" offers him a teaching price of 200,000 yuan per lesson, He An will resolutely tell what he wants to say. If you want to hear it or not, I'll do it if you don't. Leave.
Qiu Hong is completely different. Although he has a successful experience, he knows that he is not a top game producer in the game industry, so he is very polite to the "Mr. Ma" opposite him. "Whatever you want to hear, he is willing to tell.
After all, Qiu Hong is a numerical planner, and he only makes domestic krypton gold games. Most designers of this type have a distinctive feature, that is, they will not struggle with money.
Qiu Hong felt that since this "Mr. Ma" paid 100,000 yuan for a class, he wanted to attend the class., and it also covers round-trip air tickets, transportation and other expenses, which is the same as the relationship between the krypton gold tycoon players and themselves, the absolute basic necessities.
We must do everything possible to meet the needs of "Mr. Ma".
So, when Mr. Ma said that he wanted to hear his own failure experience, Qiu Hong was not angry. He just confirmed it and readily agreed.
"That's fine. Since Mr. Ma wants to hear it, I'll talk about it."
"But there is one thing I want to declare in advance."
"If I talk about successful experiences, I will definitely spend some time preparing. After all, every successful case is a combination of countless success factors. Each success factor must be clarified in order to restore the full picture of this successful game."< /p>
“But it’s much easier to talk about failure experiences, and I don’t need to spend time preparing.”
“As the saying goes, ‘A thousand-mile dike breaks in an ant nest’, many times you do 99 correct choices, but only one wrong choice will still lead to failure. ”
“Analyzing the reasons for failure, just find the most critical failure factor in the failed project.”
While drinking coffee, Qiu Hong explained his teaching ideas to "Mr. Ma". His attitude was very clear, and he wanted to obtain the consent of "Mr. Ma" as much as possible.
Pei Qian was very happy: "Great, I just want to learn the lesson of 'collapse in an ant nest', please be sure to explain it carefully!"
Qiu Hong nodded. : "Okay, in each of the following courses, I will talk about a key factor that will lead to project failure. I believe that with Mr. Ma's ingenuity, he will be able to avoid it or come up with a solution."< /p>
Pei Qian smiled: "That's for sure."
Qiu Hong took a sip of coffee and sorted out his thoughts: "So for today's first lesson, I want to start with Let’s start with a relatively basic, but most easily overlooked, aspect: "Project management."
"Compared with self-media and other industries. etc., the biggest difference is that they are industries that require close division of labor and cooperation.”
“In other words, it’s useless no matter how great you are, if your colleagues are all just messing around. No matter how good the idea is, even a talented game producer needs a strong production team to turn his design into a successful game project. . ”
“And people are lazy. Many employees in game projects only regard their positions as a job to earn a living wage and support their families, and do not regard it as a job. The cause they strive for, so most of the time, their enthusiasm for work is suppressed by themselves."
"At this time, project management methods become the top priority."
“The reason why I have made successful projects but failed to start my own business is that I haveLack of project management capabilities. ”
“The consequences of this are that the development plans I made in my original company were always successfully completed, with delays of up to a week; while in my own company, the development plans I made were always delayed again and again. No matter how many times it was postponed, the finished game still didn’t meet my own expectations. ”
“Each department always has various reasons to blame each other. It seems that everyone has completed their assigned work, but if you look closely, you will find that they do not seem to be promoting the entire project. proceeding. If everyone delays just a little bit, the project development progress will completely collapse..."
Pei Qian listened silently, with a fascinated expression on his face.
Okay... So envious!
Look at other people’s employees. The boss knows how to fish by himself without saying anything!
But what about Tengda’s employees? As a result, they all tried their best to work overtime!
Except for being envious, Pei Qian did not learn any practical methods from this valuable failure experience.
According to this. Qiu Hong said that failed project management will turn the company into a mess. No matter how awesome the design is, it will not be implemented at all.
But now Pei Qian has doubts.
p>I have never done any project management at all?
Then why did my employees not only become a piece of sand, but become a monolith?
Can’t the needle stick? The water is pouring in, and I can't find a breakthrough.
Pei Qian is very fascinated by what Qiu Hong said, but after listening to it, he still doesn't know what he wants! How to do it.
If according to Qiu Hong, his failure lies in not doing enough and not making good use of project management to stimulate employees' motivation, or in other words, not effectively treating lazy employees.
But Pei Qian thought, Qiu Hong just didn’t do enough, and he didn’t do anything!
Not only did I not supervise the employees in a positive way, I also did the opposite! Reported to the supervisor and sent all those overtime workers home!
It stands to reason that I have already exceeded the task limit, so why did it have the opposite effect?
Is it me? Is there something wrong, or is there something wrong with my employees?
It’s really frustrating...