"Ding."
The phone sounded the notification tone of the chat software.
Pei Qian was having a fierce battle in front of the big TV. He waited until the battle was over before he put down the controller and picked up his phone.
It was Coach Yaling who sent today’s “training results report.”
As for the DGE Club, although Pei Qian feels that not being able to participate in any official events has completely eliminated the possibility of backstabbing him, he still does not relax based on the principle of not being afraid of ten thousand, just in case. alert.
In addition to placing Guan Shuisheng in the club disguised as an assistant coach, Pei Qian also arranged double insurance.
Just let Coach Yaling send her the team members’ training results every day and supervise the coach’s work!
Of course, the so-called training results are not how many training games were played today or how many ranks the players have improved, but photos.
After training every day, these Internet-addicted teenagers wear tight fitness clothes to take photos, and Pei Qian will use these photos to test the results of Coach Yaling.
The logic is very simple:
These Internet-addicted teenagers all spend a lot of time and energy on fitness training, and they are exhausted after practicing every day, so don’t they have the physical strength to train well? ?
The method to test whether they are training seriously is also very simple, just look at the changes in their body shape.
After all, there is no way to be lazy when it comes to fitness. You may not be able to see it in a short time, but over time, all the hard work you put in will be reflected in your body.
Of course, people’s physiques are different. Some people’s muscles will appear after just two days of training, and they will rebound quickly after two days of relaxation. Some people’s muscles will be very slow after practicing for a long time.
But in general, fitness is a matter of effort and reward, which is fairer than most things in the world.
And Pei Qian wants to take advantage of this to supervise DGE Fitness Club, oh no, DGE E-Sports Club!
Looking through the photos one by one, Pei Qian nodded frequently.
Well, the effect was immediate!
It can be seen that Coach Yaling is very conscientious and does not take any chances. She has trained these Internet-addicted teenagers very well. They are all increasing in size, and their biceps and The chest muscles have bulged up, and the hunchback phenomenon has also been greatly improved.
Then I’ll be relieved!
Pei Qian put his phone aside, still a little proud.
After these players retire, they may be able to be assigned fitness instructor jobs in managed gyms, which will solve the long-standing problem of re-employment for e-sports players.
This advanced model is far ahead of other clubs in the industry.
It’s perfect!
……
……
May 28, Saturday.
Hosted gym flagship store.
Guo LichengI just finished training, wiping sweat with a towel while doing post-training stretching exercises.
Another coach came over: "Coach Guo, may I ask you something secretly?"
Guo Licheng nodded: "Old man, if you have something to say, just tell me."< /p>
Coach Bian looked around and said in a low voice: "It seems that there are fewer new students recently?"
Guo Licheng is a real person, and he has never thought about it. Concealing this, he said truthfully: "Yes. The price of our fitness meals has increased again. It was already expensive, and now the price of each meal has increased. Of course, those cash-strapped customers are even less willing to sign up. Moreover, Yaling The coach's departure also has a certain impact..."
Coach Bian whispered: "Then how long do you think our gym can be open? If we follow this method, in another one or two months, The boss must be anxious, right?"
Guo Licheng said calmly: "Who knows, from my observation, I don't think the boss is giving up, but he is even more motivated. These stores are much worse than ours. If we want to close them, we should close those stores first." Coach Bian's voice became even lower: "Then, have you considered the situation of all stores closing at the same time? ?”
The voices of the two became lower and lower. After all, they openly discussed the losses of their own gyms and discussed which store would close first. This was too demoralizing and should not be publicized.
Guo Licheng picked up a dumbbell and handed it to Coach Bian. Coach Bian immediately understood and pretended that he was also practicing, but in fact he was whispering to Guo Licheng.
Guo Licheng whispered: "We are old friends who have known each other for several years. I will tell you everything, and you don't want to spread the word."
Coach Bian nodded: " Of course."
Guo Licheng's eyes were firm: "I think this gym will definitely make money, it's just a matter of time."
Coach Bian showed a surprised expression: "Really? Then tell me quickly, what is the boss's plan? Why do you think this gym can be profitable?"
Guo Licheng organized his thoughts and said: "On the surface, the gym is indeed quite bleak. With the recent increase in the price of fitness meals, there are fewer new students. This is all obvious and everyone can see it."
"However, Have you noticed that those regular students who come here have fully accepted this model, and the fitness results are extremely significant?" Coach Bian was stunned for a moment and thought for a moment: "Well? , It seems to be the case. However, some of the personal trainers I have taught in other gyms have made rapid progress, which is okay."
Guo Licheng shook his head: "Wrong, the key is the proportion. Question. When you worked as a personal trainer in other gyms, how many students did well and made rapid progress? But here, all the students who persisted made rapid progress! "
Coach Bian was stunned for a moment, and then suddenly realized: "Oh, right!"
He thought.After thinking about it, he added: "It's no wonder that here we have a mandatory fitness plan and a mandatory healthy meal. To put it bluntly, fitness means keeping your mouth shut, spreading your legs, and practicing three-quarters and eating seven-cents. Both training and eating are guaranteed. If you are a normal person, you can achieve results!"
"Although the price of fitness meals has increased, the taste is better and it is easier to stick to it."
Guo Licheng nodded: "Yes, that's what I want to say!"
"There are indeed few people in our gym, and a large number of people who can't persist have been persuaded to quit. But those who can persist Everyone, without exception, will have immediate results! In other words, if we get rid of all the people who can’t persist, the results will definitely be achieved for those who remain!”
“Think about it! , in the long run, this is a golden sign!”
“What kind of training courses are the most popular? People nowadays are not afraid of spending money, but they are afraid that it will not be effective and the money will be wasted. Just tell everyone that spending money will definitely increase, even if it is more expensive, someone will definitely come." Coach Bian frowned and said, "But, judging from our current situation, there is no chance. It’s so popular.”
Guo Licheng said, “Because word of mouth hasn’t spread yet! Think about how long it’s been since we opened.”
"After our first batch of members have seen real changes after several months of fitness, and even some fitness novices have completed their previously unfinished fitness goals through our gym, the word-of-mouth effect will naturally take hold. !"
"Combined with the name of our gym, 'Hosted Gym', once the reputation spreads, are you afraid that customers will not come to the door?"
"The reason why Mr. Pei is here? The flagship store was still making huge losses and was about to open a branch. It must have been because I saw this phenomenon and felt that the fitness habits of core members had been developed and the expected brand effect was beginning to appear, so I decisively decided to open a branch. ”
“Otherwise, would a person as smart as Mr. Pei continue to lose money even though he knows he is losing money? He must have seen the prospect of profit!”
The more Coach Bian listened, the more he felt it made sense and nodded frequently.
"Then, Coach Guo, when do you think this reputation will be established and our gym will become popular?"
Guo Licheng thought for a while: "It's hard to say. Naturally, popularity spreads too slowly, but Pei is always a master of marketing. Maybe when he thinks the time is right, he can just find an opportunity to promote it and it will become popular. I have specifically learned about Tenda's Internet cafe and installation business. , they were all unknown at first, but suddenly became popular after one marketing. I think Mr. Pei is probably ready to do it again."
Coach Bian was convinced: "That's it, if it weren't for Coach Guo's interpretation. , I don’t know why our boss thinks so much. I can only say that he should make a lot of money!"
"But if you can see so much, coach!, it’s not simple either! No wonder the boss chose you to be the store manager. "
Guo Licheng shook his head: "My business vision is not that of Mr. Pei's. I just made a reasonable inference based on my understanding of the industry, and it happened to coincide with Mr. Pei's ideas. "
"After thinking about it, this may not be a coincidence. If a certain business model wants to be popular, it must solve the pain points of the industry. ”
“What are the pain points in the fitness industry? There is mutual distrust between customers and gyms. This distrust is simply deep-rooted. "
"Customers don't trust the gym. They feel that the gym sells cards and classes every day just to defraud them of their money. They don't want to talk to the coach at all;"
"The coach doesn't trust the gym. Trust, memorize a bunch of marketing indicators, and have no intention of leading students or training properly;”
“The gym also doesn’t trust its customers, so it feels like it’s just one thing after another. Once you get the card, you don’t care about anything. "
"Tell me, the three parties don't trust each other. How can this matter be resolved? ”
Coach Bian nodded: “Yes, many people would have left this industry!” "
Guo Licheng continued: "But Mr. Pei's model has eliminated all the distrust among the three parties at once! ”
“Customers don’t think that the gym is a scam. The prices are clearly marked, and your training results are absolutely guaranteed. The coaches can train and guide students with peace of mind, and they don’t have to think about how to sell classes all day long. Now, we are working hard; customers don’t resent coaches anymore; gyms don’t treat customers like leeks anymore. ”
“Look, in this model, everyone benefits! ”
“As for the current poor results, it is because the establishment of trust requires a process and takes a certain amount of time. When time comes and trust is established, isn’t it a matter of course to make money?
Coach Bian nodded again, but soon he had new confusion: "Then according to what you said, this is a great thing. Shouldn't it be publicized in a big way? Why can't it be spread to others?" ”
“We have to tell other people quickly so that they can build confidence in the gym! "
Guo Licheng whispered: "What are you thinking! The boss has a plan, but it doesn't mean that the plan has a 100% success rate. If it doesn't succeed, if you tell the truth, the boss won't be able to give you some shoes to wear? ”
“Just shut up and watch. Wouldn’t it be better to brag about the boss when it’s really done?” ”
Coach Bian suddenly realized that this seems to be the truth.
Think about Yang Xiu in history. He always liked to talk about the boss’s intentions with a big mouth, so he was punished. What boss likes his subordinates to be smarter than him?
Coach Bian said with admiration: "Okay, if you can do it, coach, your emotional intelligence has improved!" "
Guo Licheng waved his hand: "Hey, what's the emotional intelligence? I'm just like you. I like this place so much. Of course I don't want to see it go bad. ”
Coach Bian expressed deeplyAgree: "Well, yes! Then let's keep a low profile and wait quietly to see the boss's magical operations!"