Sunday, May 29th.
It’s time again for the monthly lesson in learning from failure.
In fact, relatively speaking, Pei Qian's expectations for Qiu Hong's course are stronger than his expectations for He An's course.
After all, the latter has to turn a corner and reverse the operation before it can be used. No one knows whether the reverse operation will work; while the former can just follow the failure experience.
However, Pei Qian did not feel anything gained from the last course, but was introduced as a confidant by Qiu Hong.
This is so painful.
Qiu Hong talked about the failures caused by project management problems for a long time, and everything he said was very correct, but Pei Qian had no use at all!
I can only look forward to sharing some truly useful failure experiences today.
Qiu Hong came to the cafe on time and shook hands with "Ma Yang" cordially.
"Mr. Ma! How about it? Has the company's project management made any progress this month?"
Pei Qian: "..."
Also progress?
If I make further progress, I will lose all my people!
Pei Qian coughed twice: "I benefited a lot from the last course, but time is limited, so let's seize the time and get to the point."
Qiu Hongdiandian Head: "Yes, yes, hurry up and get to the point."
The two of them sat down separately, and the waiter brought coffee.
Qiu Hong took a sip of coffee and said: "Mr. Ma, what I am going to talk about today is also a very critical failure factor. Among all game startups, the teams that failed because of this factor are Definitely not a minority!"
When Pei Qian heard this, he immediately became energetic.
Such a universal failure experience?
Then I have to listen carefully!
Qiu Hong deliberately put it off, paused and then said: "This failure factor is... the random interference of the boss or other external forces!"
Pei Qian: "? "
Qiu Hong did not notice that "Ma Yang" had a blank expression. He had completely fallen into the same state of pouring out his heart and soul: "This one is full of tears."
“Most people who work in the game industry have a relatively simple dream before entering the industry, which is to make something fun for players. How about even making a gold-earning game to earn money for big players? As long as he is happy, our work will not be in vain."
"But this society is not that simple, because games cannot be made by one person. If you want to go to work, you have to face it. In all kinds of office politics, you have to take sides and have good relationships with other people, otherwise you won’t be able to get resources, and you won’t be able to do the best projects.”
“When doing execution planning, you have to listen to the function. Planning, right? When you are doing feature planning, you have to listen to the main planner, right? After you finally become the main planner, you still have to listen to the producer, right? Human's? ”
“If you really become an investor, you still have to listen to the market and money, because you are not willing to let your money go down the drain! ”
“Look, you do have ideas, but you can’t guarantee that the people who can direct you will have the same ideas as you! ”
“This thing is external intervention. Think about it, if you have a good idea, go to the producer to change it for you, the boss to change it for you, and finally go to the investor to change it for you again. When it is about to be released, the channel dealer will ask you to change it again... …It’s been changed over and over again, and you don’t even recognize what it is anymore. "
Pei Qian listened silently, with a blank expression.
Sounds like a very good prospect.
I really want someone to help me give me some advice. Make the project dirty...
However, no one above Mr. Pei has the final say. It is entirely up to him.
Even Mr. Pei often gives instructions to his subordinates.
But the problem is, I have been gesticulating for a long time, but this game is not bad.
On the contrary, the more I point out, the more successful it is. Where are you going to explain this?
Is it possible? , is my way of pointing fingers wrong?
Pei Qian coughed twice: "Well, I have a question. Mr. Qiu, what you are talking about is, ‘The boss’s gesticulation led to the failure of the project.’ Can you tell me specifically how you gesticulated? "
Qiu Hong looked surprised: "Mr. Ma, do you still need to explain this? You can think of it if you just think about it! ”
“For example, you know what games are popular now, but the boss insists on doing the opposite; you know clearly what the players’ tastes are, but the boss insists on going against the players; there is no design solution on the market at all. , the boss slapped his forehead and insisted that you do one..."
Pei Qian fell into silence again.
It sounds like, doesn't this what I have been doing?
Then my idea of losing money seems to be fine?
Why is the result so completely different?
No, this one doesn’t work. It’s all because I’ve tried it before. method, he had to ask Qiu Hong to stop talking any further.
Pei Qian felt that he could no longer waste his precious time on this topic, so he quickly said: "Well, I completely understand. . This one can really easily lead to failure! But this experience is not very useful to me. Can we change it to another one? "
Qiu Hong was stunned for a moment: "Isn't it useful? Mr. Ma, you probably mean that you are unlikely to encounter this kind of problem, right? "
"Well, indeed, Mr. Ma, your immediate boss is Mr. Pei. Mr. Pei himself is a top game producer. There is no possibility that you will fail due to the guidance of your boss. ”
“It’s okay, Mr. Ma, I’ve already considered this, so this is just an appetizer, and I’ve prepared other content later. ”
Pei Qian is very happy.
It’s so good, I almost thought this class was in vain again!
Qiu Hong continuedSaid: "Then, the next very critical failure factor is not being able to discover the talents you want! Mr. Ma, you should be able to use this, right?"
Pei Qian deeply agreed: "Well , I am really troubled about this!"
Qiu Hong smiled slightly and continued: "A boss cannot do everything, otherwise he will be exhausted. Dog, and you can’t do it well. At this time, you need to find people in charge of your various businesses.”
“This is still different from project management. Project management is how to utilize talents. What we are talking about now is how to discover talents! Relatively speaking, discovering talents is more advanced."
"Many failed projects failed because of the poor vision of the leaders. The boastful liar deceived him and entrusted him with important tasks, but he turned out to have no actual ability."
Pei Qian nodded fiercely: "So, where are all these liars?"
Qiu Hong didn't know how to answer for a while: "Uh... hidden in the vast crowd."
Pei Qian asked: "Theoretically speaking, the base of scammers should not be small, right?"< /p>
Qiu Hong thought for a while: "Who knows? No one has done any data survey in this area. But I think it should be okay. Most people will always encounter one or two when starting a business. Liar?"
Pei Qian was speechless.
Does that mean I have bad luck?
It still doesn’t work. This article still doesn’t seem to be useful. After all, I really don’t have any talent in identifying liars. Zhang Wang is the best example.
Pei Qian coughed twice: "Well, Mr. Qiu, this doesn't seem to be of any help to me..."
Qiu Hong was stunned for a moment: "Uh...it doesn't matter, Ma Anyway, I’ll try another one.”
“I don’t have much success experience, but I have plenty of failure experience!”
Pei Qian: “…”
What's going on with the inexplicable feeling of sympathy for each other?
Qiu Hong thought for a while: "Then let me talk about the concept of 'common sense bias'!"
Pei Qian nodded, feeling that this theory seemed very high-level. It should be helpful to you!
Qiu Hong explained: "In game companies, we often hear words like: 'The boss is just a SB, he doesn't understand anything, so he quits', or, 'The newly recruited planner is too lazy. Stupid, I've already fired you."
"This kind of dialogue happens in many game companies, and even the tone is very similar. So, why do people in the game circle always do it. Do each other think the other doesn't know anything? "
"An experienced chief planner and a producer who can attract investment should both be industry insiders. They both say that the other doesn't know anything. "Understand', then who doesn't understand?"
"This is the 'common sense bias', that is, everyone'sCommon sense is different. You and I are thinking about the same thing, but the common sense I think and the common sense you think are not the same thing at all, so we both feel that the other doesn't understand it at all. ”
“For example, in the case of ‘copycat games’, for capital or bosses, this is a proven successful experience, so why not do it? And for most practitioners, what is the future for something that others have already done badly? "
"Of course, this is just a very simple example. In actual work, this 'common sense bias' will be more serious, and will occur in the process of making games and in all aspects of company operations. The impact ultimately caused the development of the project to completely deviate from the original expectations. ”
Pei Qian blinked blankly.
Isn’t this exactly what I am going through!
My best friend!
< p>Pei Qian held Qiu Hong's hand: "Yes, yes, yes, yes, that's how I feel! I'm very distressed by this! ”“So, how should we solve this ‘common sense bias’? "
Qiu Hong smiled: "Well, this is easy to say but difficult to do. That is to establish good communication between each other. "
"The root cause of 'common sense deviation' is the inability to understand each other. As long as we can communicate well, let the other party understand their true thoughts, and form a synergy in the same direction in thinking, then it can Solve the problem of 'common sense bias' to a certain extent. "
Pei Qian: "..."
My enthusiasm was extinguished again.
Why is it another solution that I can't do at all!< /p>
Communicate well and let the other party understand your true thoughts? I think so, but the problem is that the system doesn’t allow it!
I can’t let others know that I am losing money on purpose! < /p>
What’s worse is that my employees seem to have formed some kind of synergy, but they are just in the opposite direction from me...
Pei Qian was instantly discouraged. He learned three things about failure today. It can be said that the experience has been fruitful.
However... I still can't use any of it!
Qiu Hong looked at his watch and found that the time for today's class was almost over. I let out a sigh of relief.
Huh, Mr. Ma’s requirements are really high.
If I hadn’t been well prepared before coming, and I had a lot of failure experience, I wouldn’t be here today. There is a real possibility that the course will not go on.
What’s going on with this sad feeling?
Fortunately, the course was successfully completed!
Seeing Mr. Ma lowering his head in thought, he must be very inspired, right?
Pei Qian raised his head: "Mr. Qiu, I have one last question. What if, and I mean what if, these three questions were no longer a problem?
Qiu Hong was stunned for a moment, then smiled: "Of course, congratulations to Mr. Ma, you can make money even while lying down!" ”
“You can do whatever you want, you don’t have to beNo one gives directions blindly; all talents are selected, and each one can do his or her own job; employees do not have common sense bias, they think in one place and work hard in the same place..."
"Who will succeed if you don't succeed? ? "
Pei Qian: "..."
What I said is so heartbreaking.
Obviously I came here to learn from the experience of failure, but after learning, On the contrary, I am even more desperate!