Li Shi returned to the conference room with some melancholy.
However, when he entered the conference room and saw the investors, a look of surprise appeared on his face.
All other investors arrived one after another, including Chen Kangtuo and Hao Qiong.
According to the current progress, the Jingtang Hotel will officially open for business early next month, so the promotion plan for the Jingtang Hotel must also be finalized early.
After all, a lot of preparation work is required before the official launch of the publicity work, and the production of various publicity materials also takes a certain amount of time.
The top seat of the conference table was empty, but Li Shi did not sit down. Instead, he sat in the first empty seat to the left of the top seat.
Obviously that position was originally intended for Mr. Pei.
Li Shi looked around at the crowd and said, "Everyone, there is good news and bad news."
Everyone: "?"
Li Shi explained Said: "The good news is that Mr. Pei was wandering around the Frightened Hotel just now, and he just deliberately avoided us. This is enough to show that he still attaches great importance to this project."
"The bad news is...his excuse I have something to do and I don’t want to participate in our discussion about publicity work.”
Everyone: “?”
Obviously, most investors were also confused by Mr. Pei’s trick. Circled.
If you don’t come, Mr. Pei, you won’t come. I didn’t really expect you to come, but you’re already here, but you don’t come to the meeting just for two steps. What does this mean? ah?
Seeing everyone's confused reactions, Li Shi knocked on the table.
"You haven't figured out Mr. Pei's attitude yet?"
"This attitude is so clear!"
"Mr. Pei came to the Frightened Hotel to check the progress. It shows that he still attaches great importance to this project, but he just doesn’t want to show it too obviously.”
“Not coming to this meeting is obviously to see how sincerity we can show in our publicity work!”
p>
"If we are sincere, Mr. Pei will see it and will definitely express it!"
The other investors thought about it carefully and showed surprise expressions.
That seems to be the case!
Previously, Mr. Pei had always acted casually, but when everyone proactively proposed to raise funds to build a shopping mall and give Mr. Pei half of the profits, Mr. Pei immediately became serious and built a golden maze. .
It seems that the same goes for publicity. Mr. Pei is waiting for our performance!
Thinking of this, Mr. Pei’s behavior becomes understandable.
After unifying his thoughts, Li Shi said: "Okay, if you have any publicity methods, please bring them out openly and honestly, don't hide them."
Investment People spoke quickly one after another.
“I’m considering buying some advertisements on buses and platforms in Jingzhou, and chartering a bus specifically to drive from a nearby bus stop to the Jingzhou Hostel.Dedicated line. ”
“I can go to major shopping malls and university campuses in Jingzhou and organize people to distribute flyers. Young people should be more interested. "
"I'm considering... advertising online? However, the specific method of attack must be considered again, otherwise the effect may not be guaranteed. ”
“Don’t Mr. Li know Mr. Wang from Dianping? Should it be possible to organize a discounted ticket purchase event on Dianping? ”
Everyone said something to me, and soon the publicity plan was spread to every corner of Jingzhou.
Everyone is used to this way of working.
After all, there was a disagreement when they were first determined to be responsible for the supporting industries, and Mr. Li forcibly twisted them into a rope.
Now everyone is on the same rope. The grasshoppers have each invested a lot of money. If this project fails, there will be no sudden death on the spot or queues on the rooftop, but there will definitely be a lot of blood.
Li Shi nodded: "Dianping.com. I'll go find Mr. Wang about it. "
"The current problem...it seems that all the propaganda is concentrated in Jingzhou, and at most it is spread to Handong Province. "
"Well, there's nothing we can do about it. If we want to promote it nationwide, the step is still a bit too big. ”
Everyone knows that in the early days, the main passenger flow of the Panic Hostel still came from Jingzhou, and at most it radiated to Handong Province.
We want tourists from all over the country to come here. It's unrealistic to come to Jingzhou just to be frightened at the Terror Hotel.
Not to mention, how much does it cost to advertise nationwide?
Either that. No matter how you think about it, advertising on some large variety shows or TV stations that are watched across the country, or spending a lot of money to promote it, is very low.
So, that’s all we can do for the time being.
We can only wait for the Panic Hostel to become a hit and become famous, and then promote it nationwide.
Li Shi looked at Chen Kangtuo. : "Brother Chen, Mr. Pei's side..."
Chen Kangtuo was a little helpless: "Mr. Li, you also know Mr. Pei's character, and my words cannot affect Mr. Pei's plan. . ”
Li Shi nodded: “Yes, yes, I understand, it’s just that everyone should do their best.” "
Chen Kangtuo: "That's for sure. ”
Li Shi looked at the finalized publicity plan and still felt a little unreliable.
But with the current strength, it can only go so far.
p>
......
A motion capture studio in Jingzhou
Zhang Zuting is giving lectures to a group of motion capture actors in English
Because. These actors were all cast members in "Better Tomorrow" and all knew Zhang Zuting, so they all listened very carefully.
Zhang Zuting did not dwell on the details of each scene, but talked about the overall performance. ideas.
"Based on my understanding of Mr. Pei, since he has decided to make the characters facial makeup, he definitely hopes that everyone will use more exaggerated acting skills. That is to say, every subtle expression must be magnified as much as possible, and the performance will be more biased For dramas and stage plays.”
“On the drama stage, because the audience is far away, they cannot see some subtle expressions. In order to enhance the stage performance, the performance must be exaggerated.”< /p>
“This game can be seen as an interactive movie, which is similar in a sense. The use of facial-like characters and exaggerated performances can well strip away the players’ sense of substitution, although it will It seems less real, but it will also strengthen the symbolic meaning of the characters and the story, and trigger players to think..."
"I previously gave everyone a page with the character's facial features written on it. Everyone should try to figure out these characteristics and express them in an exaggerated way as much as possible..."
The actors listened carefully and nodded from time to time.
Before Zhang Zuting came, they didn’t know exactly how to interpret the role. Everyone had their own ideas, and the final performance would obviously be messy and not meet Hu Xianbin’s requirements. .
But after Zhang Zuting’s analysis and explanation, everyone had a deeper understanding of their roles and their performance methods were unified.
Hu Xianbin was overjoyed when he saw this and hurriedly said: "Okay, let's work harder, let's reshoot the scenes we were not satisfied with before!"
"We must reach the level of Mr. Pei!" Expectation!"
...
"Sneeze!"
Pei Qian was lying on the sofa basking in the sun when he suddenly sneezed for no reason.
"This Mr. Li is speaking ill of me behind my back again..."
...
...
June 23 ,Thursday.
In a cafe near Handong University, He An's third lecture to "Ma Yang" officially began.
The publicity campaign for the Panic Hostel seems to have been launched. On the way to the cafe, Pei Qian saw the billboard of the Panic Hostel at a bus stop.
It’s just that Pei Qian has no good solution now. He can only let it go and pray that these publicity activities will not have a good publicity effect.
He An handed today's teaching materials to "Ma Yang", took a sip of coffee, and prepared to start the lecture.
Pei Qian still had a humble and studious smile on his face, but his slightly trembling fingers had betrayed him ruthlessly.
Today, it seems that we will no longer talk about the Tengda case!
At least this is the case from the textbook content.
The title of the teaching material is: "Lesson 3 of Successful Case Study: Restraining Private Goods and Desire for Expression".
Just in case, Pei Qian looked through the specific content of the textbook and found that the case inside was from a successful game that He An had made a long time ago called "Landlord"game".
If Pei Qian had seen this name before, he might have thought of the three-player card game of "Twenty-seven cards, can you beat me", but after all, he has done his homework and studied He An. Successful games that have been developed in the past.
"Landlord Game" For Pei Qian, another familiar name can be found in his memory: "Monopoly".
Although the names are different and the packaging is different, the gameplay is still the same.
Pei Qian couldn't help but look forward to this course.
He An said: "The main content of this course will not be about Tengda's case."
"Because on this issue, Tengda's case has nothing to do with it." The value of learning."
Pei Qian was a little surprised: "Huh? Teacher He, what do you mean?"
What I want to talk about today is Restraint on private goods and desire for expression. Whether it is movies or games, the reason why every content exporter becomes an exporter is because they have a very strong desire for expression."
"And they. Strictly speaking, the things expressed are 'private goods', because these contents are derived from his own knowledge reserves and may not be recognized by everyone."
"When most people agree. When, we will say: His expression arouses empathy, reveals the truth, contains philosophy, and is thought-provoking."
"And when most people do not agree, we will say: His. The expression contains private goods and creates wrong inducements, which is punishable."
"However, if the creator does not 'contain private goods', then he is not a qualified creator, because he is not a qualified creator. The output content will be thoughtless and empty. "
"So, if a creator wants to be successful, he must exercise restraint and not bring in too much or too little personal information; it cannot be too extreme. , and it can’t be too vulgar.”
“As for why Tengda’s case has no reference value…”
“Because Tengda’s games and movies have transcended this stage, no matter how complicated it is. Everyone will accept a lot of private stuff, so don’t learn from it.”
Pei Qian: “…”
I don’t know whether to be happy or miserable at the moment.