He An continued: "Of course, including what I am going to talk about, there is also some personal information. I hope Mr. Ma can understand."
"Because there is no absolutely objective and fair statement. Yes, anything that has been artistically processed will be influenced by the subconscious mind of the 'processor'."
"It's just that the private goods I want to bring in next are my personal views on the domestic game industry. It’s a vision of development. It’s best if you agree with it, Mr. Ma. It doesn’t matter if you don’t agree with it.”
Seeing He An’s expression became obviously serious, Pei Qian temporarily put aside his painful emotions. Finally, listen carefully.
"What I want to talk about today can be divided into two parts."
"The first part will talk about my successful experience in making "Landlord Game". And demonstrate how to maintain restraint while incorporating the correct 'private goods'."
"In the second part, I will briefly talk about my views on the current development prospects of the game industry, or, in other words, a kind of Initiative."
Pei Qian nodded.
He could clearly feel that He An today seemed different from the previous two classes.
He An in the first two classes was a pure "observer". As an industry insider, he carefully analyzed successful cases and interpreted success elements.
But today, He An seems to have a light of preaching and karma, which makes people think of those old gentlemen who care about the country and the people.
I don’t know if this is an illusion.
He An organized his thoughts and said: "First of all, let me talk about "Landlord Game"."
"Actually, the gameplay of this game is not my original creation, it comes from A board game in my enlightenment period, the earliest origin can be traced back to an American political economist named Henry..."
Pei Qian has a very vague impression of this story, but he has no clue about it. It is not systematic and the understanding is not deep. After He An's narration, it gradually became clear.
This political economist named Henry was born in poverty. He worked as a sailor, a gold prospector and a printer, and came into contact with countless people at the bottom who were even poorer than him.
In the mid-19th century, the United States rose rapidly at a speed visible to the naked eye, but this also led to an unprecedented intensification of the gap between the rich and the poor in society. Henry realized that the accumulation of countless wealth did not bring prosperity to the poor, but instead made the poor poor. The gap between them and the rich is widening. The income of the top 1% of rich people exceeds the total income of the other 50% of ordinary people.
As a result, Henry began to think about the reasons for this huge inequality, and finally completed a theoretical book "Progress and Poverty", revealing that the root cause of all this is the privatization of land in the United States. system.
At the beginning of the twentieth century, a female reporter named Elizabeth inherited Henry's ideas and decided to make a board game to verify George's theory. After a long period of development, the rules of the board game gradually Perfect it.
And this is what He An producedThe prototype of "Landlord Game".
He An took a sip of coffee and continued: "In the process of making the computer game "Landlord Game", in order to make the game more interesting, I added a lot of interesting gameplay methods. For example, adding a variety of props cards, add special events, establish a complete stock system, character voice system, lottery drawing mechanism, etc., and add different maps, and carefully polish the painting style..."
"And these designs , all in order to make the game interesting enough and win the love of players."
"Obviously, this game contains private goods, which is my recognition of Henry's thoughts."
" p>
“Many people have interpreted this game and looked for elements that have been confirmed in reality, such as: the poor get poorer and the rich get richer; buying land emphasizes the first-mover advantage, the earlier the richer; location is king ; Pay attention to internal information when stock trading; pay attention to unexpected events during the investment process; the essence of war is the redistribution of resources; people without starting capital are not qualified to enter the market..."
"Most of these interpretations They are all things that I have thought of when I was designing the game; a small part of them I had a vague understanding of when designing the game; there are only a few parts that I have no clear awareness of, but in the process of making the game, along with the rules of the game It is formed naturally through continuous improvement.”
“Obviously, I included a lot of private goods in this game, but this game did not arouse players’ disgust, but they agreed with it very much. It’s a successful case.”
“In summary, there are three principles to follow when carrying private goods:”
“First, convey positive value.”
< p>"Second, ensure fun.""Third, bury it at an appropriate depth."
"Whether it is a game or other cultural product, its quality must reach , in layman’s terms, the game must be ‘fun’, otherwise it will not be a qualified game and will not be welcomed by players, and the private goods you carry will not be able to affect others. ”
"You can bury it at a moderate depth so as not to cause resentment."
"Some players will only try it lightly and only have a very preliminary and superficial understanding of what you want to express, and the main fun lies in the gameplay. itself."
"Some players are more perceptive and will associate these game contents by themselves."
"There are also some players who will delve into the details of the game. They will fully understand the private goods you carry, and even in rare cases, they will over-interpret your thoughts..."
"The burial depth is moderate, so that these three different players can play You have to be comfortable.”
“Of course, what I’m talking about is theoretical. In practice, you need to make decisions based on the actual situation. Don’t think it’s useless. The game industry includes most people. Most cultural industries do not have a quantifiable standard of success.”
“If there were such a quantifiable standard of success and a quick method, then everyone would have it.A successful game can be made. ”
“It is these theories that are truly valuable. Understanding these theories is equivalent to finding the right direction. This is the first step to success. "
Pei Qian nodded. It can be seen that these contents are all the dry information in He An's theoretical reserve.
Although to Pei Qian, there does not seem to be too much It is not operable, but this theory itself is valuable.
Like many instrumental disciplines, it cannot simply and directly change your life, but it can increase your wisdom and subtly change your life. Life.
He An took a sip of coffee and continued with some emotion: "The following is my opinion on the current game industry. "
"This only represents my personal opinions as a family. Mr. Ma, please just listen to it. It doesn't matter if you don't agree with it. "
"I think that although the domestic game market is becoming more and more prosperous, it is becoming more and more hollow. A money-based game that sells hatred can indeed bring players a sense of satisfaction, but does it convey any positive value? No. ”
“Of course, I am not saying that all games must be educational. This is a wrong view. Games are entertainment products, and their first goal is entertainment. There is no problem with that. "
"However, this does not mean that the game itself should be empty and meaningless. A game that sells hatred, plays with probability, and plays on the sidelines may achieve commercial success, but it will never become a classic game and be passed down to the world, and it will never win the true respect of players. ”
“We emphasize that the goal of the game is entertainment, which is true, but we should not laugh at the producers who express something to the players through the game. They are also indispensable. "
"Unfortunately, in the current market environment, there are fewer and fewer game producers of this kind. ”
“Everyone likes to fight and kill, like big scenes, and like beautiful faces and hot bodies. The competition among game developers is like dishes with more and more seasonings, which are constantly improving. The taste thresholds of players and diners leave chefs who insist on the original taste with nowhere to go. "
"So, I also considered retiring, because I knew very clearly that in this market environment, even if I make another "Landlord Game", it will not be successful. ”
“This is why I have always admired Tenda Games so much. Mr. Pei of Tenda Games is one of the few domestic producers who dares and is good at incorporating private goods into games. Moreover, these games are always thought-provoking. ”
“Mr. Ma, if you can become an excellent game producer in the future, I also hope that you are a person who knows how to include the right private goods in the game in an appropriate amount and with restraint. ”
“Of course, don’t forget to carefully wrap this kind of private goods in a beautiful and easy-to-accept shell. It is absolutely not allowed to expose the naked truth directly in front of players. of. ”
Pei QianmoListening silently, with mixed emotions.
From He An's speech, we can hear a sense of sadness of a hero in his twilight years. You can feel how high-spirited and successful he was when he was working on several successful games such as "Landlord Game". But now facing such a market environment, choosing to retire may seem free and easy, but it is also mixed with some helplessness.
But the good news is that Pei Qian feels that he will definitely succeed in losing money this time!
Is there any private goods in "Struggle"?
Anyway, no matter whether there is any entanglement or not, Qiao Laoshi can definitely decipher the private information.
And this game is exactly what He An said, exposing the naked truth directly in front of the players, which is a taboo!
According to He An’s theory, private goods should be buried at a moderate depth, and the more you dig, the more. Burying a lot of dry goods in the shallow layer will dissuade most passers-by who just want to have a taste. Players, this is a recipe for game failure!
He An looked at the time: "Okay, that's it for today's lesson."
"I hope today's lesson can be helpful to you."
"Also, please remember not to reveal the naked truth directly in front of the players. It will only be counterproductive."
He An was afraid that "Ma Yang" would knowingly commit the crime, so he emphasized in the end Again.
Pei Qian nodded: "Okay, Teacher He, I'd like to lend you some kind words!"