Sunday, June 26th.
Moyu Internet Cafe Handong University Store.
Pei Qian, who had just finished lunch, was drinking coffee while smoothing out the mind maps of various departments.
This afternoon, it’s time to learn from failure experiences once a month.
Last time, Qiu Hong talked about three failures in succession, namely: the boss’s indiscriminate interference, the inability to discover the talents he wanted, and biased common sense.
It has to be said that these failure experiences still have some inspiration for Pei Qian. The only problem is how to apply these failure experiences into daily operations.
I wonder what kind of valuable failure experience Qiu Hong will bring to himself today? It’s really exciting!
Pei Qian was drinking coffee when he suddenly saw a familiar figure.
Mr. Li!
Seeing Mr. Li push open the door and walk towards him, Pei Qian silently turned off the mind map on the computer, then handed the laptop to the waiter and put it away.
Of course Li Shi saw this scene, but he didn't care.
After all, it is normal and reasonable for a business wizard like Mr. Pei to have a few trade secrets. Li Shi does not want or dare to investigate rashly.
Otherwise, what should I do if I can’t drink soup in the future?
"Mr. Pei, I knew you were here!"
Li Shi sat down opposite Pei Qian very happily and took out a folded document from his pocket: "The main reason I came here this time is to briefly talk about the publicity work of various investors on the Terror Hostel so far!"
Li Shi's calculation was very shrewd.
Since the last meeting, the investors have tried their best to carry out various publicity activities for the Terror Hostel project. It can be said that it has basically spread to every corner of Jingzhou, and has also spread to Handong Province.
So far, there is no sign of Mr. Pei taking action to promote the Frightened Hostel.
Li Shi came to Mr. Pei with this plan for two purposes: the first is to claim credit and show Mr. Pei that the investors have already contributed, and it’s time for you to show off your talents; The second is to test Mr. Pei's tone and see if Mr. Pei has other plans for the publicity work of the Frightening Hotel.
After all, judging from the current publicity work, it seems that it is still far from the level that can make the Panic Hostel profitable.
"Mr. Pei, the publicity plans that have been adopted so far include..."
Li Shi observed Mr. Pei's expression while talking about the publicity plan.
But the expression on Mr. Pei’s face is confusing.
Looking forward to it? Definitely not, he seems a little bored.
But to say indifferent? It's not like that, Mr. Pei seems to be listening carefully.
Satisfied? But it feels like Mr. Pei isn’t very happy either?
Not satisfied? But after hearing about some powerful propaganda measures, Mr. Pei's expression obviously changed.
So mysterious.
Mr. Li was puzzled while explaining the current publicity plan.
Pei Qian was furious.
You are going to die!
So much publicity? How much money will I lose?
Pei Qian was very resistant to what Mr. Li said, but in order to understand the current situation, he had to listen, which made him very angry.
Soon, Mr. Li finished speaking.
"Mr. Pei, what do you think of this publicity arrangement?" Li Shi asked tentatively.
Pei Qian: "...Okay."
What else can be said?
Should I give each of you a little red flower?
Li Shi didn't know what to say for a moment. He always felt that Mr. Pei's words seemed a bit forced.
"Mr. Pei, to be honest, this publicity plan is definitely deficient. It failed to promote the Fright Hostel to the whole country." Li Shi said very sincerely.
Pei Qian: "..."
Do you still want to promote it nationwide? Are you still human?
Pei Qian said nothing, took a sip of coffee silently, and then looked at the time.
Why is it not class time yet?
Fortunately, there is less than half an hour left, and there is nowhere to go now, so just bear with it.
Pei Qian played with his phone silently.
Li Shi fell into confusion.
What does Mr. Pei mean? I reported my work, and Mr. Pei said it was okay; I talked about the shortcomings of my current work, but Mr. Pei didn't say anything and started playing with his mobile phone.
Shouldn’t you at least show your stance?
Li Shi had no choice but to take out his mobile phone to ease the awkward atmosphere.
However, as soon as he took out his phone, he saw a new message, which was sent by another investor in the Panic Hotel.
"Mr. Li! Waiting, waiting!"
"Shared phone booths across the country are all advertised as Fright Hostel!"
" [Picture]"
"[Picture]"
Li Shi's eyes widened instantly.
The first picture is of a shared phone booth in a shopping mall in Jingzhou. The screen on the side displays promotional materials for the Panic Hostel. It looks like it should be a video that plays in a loop.
The second picture is a screenshot of the Xueba Kailai APP. It is clearly a recommended advertisement for the Frightening Hotel in the advertising area.
"That's it!"
Li Shi couldn't help but knock on the table excitedly.
Pei Qian had just reached out and grabbed the coffee on the table, and the knock caused the coffee in the cup to spill out and splash on his hand.
Pei Qian: "..."
The coffee was not hot, but I was shocked.
Pei Qian casually took out a paper towel from the table and wiped the coffee stains on his hands. Pei Qian was speechless: "Mr. Li, you are a successful investor. What news makes you so excited?”
Li Shi laughed: “Mr. Pei, you are still calm and gentle!” I can’t learn this mentality. ”
“You have already thought of a publicity plan, that’s why you are so calm, right? ”
Li Shi recalled Mr. Pei’s previous expressions, and everything clicked!
Why didn’t Mr. Pei go to a meeting with investors?
One On the one hand, it is to let the investors contribute their own efforts, and on the other hand, it is also because Mr. Pei knows very well that no matter what the investors’ publicity plan is, he can handle the publicity work of the Panic Hostel!
Why is Pei! The general expression is neither satisfied nor dissatisfied? Why are you indifferent to the publicity issues summarized?
Mr. Pei has obviously seen the efforts of various investors in publicity work, and he also knows that this kind of publicity alone is not enough. It is far from enough. Without the most important national publicity, this publicity event is incomplete.
And Mr. Pei has already arranged it, using shared phone booths and Xueba Kuai Lai APP. This shortcoming was filled perfectly and at low cost, allowing the news of the opening of the Frightening Hotel to spread throughout the country.
Li Shi had been thinking that the publicity work seemed to be in a dilemma. .
Without advertising nationwide, it seems that tourists from Jingzhou and Handong Province alone cannot support the popularity;
But if advertising is to be spread nationwide, the cost will be paid. It’s too high and the price-performance ratio is very low.
But now, Mr. Pei has solved this problem perfectly.
And all this is due to Mr. Pei’s arrangement a few months ago. The layout has allowed shared phone booths to be spread all over the country, and the Xueba Kailai APP has an extremely large user base!
No wonder Mr. Pei is so calm and relaxed about everything. Everything is under control, what is there to be nervous about?
Li Shi couldn't help but feel proud, look, I just said it, right? As long as everyone works together and let President Pei see it, President Pei will definitely take action! < /p>
Isn’t it time to take action?
Sure enough, if you know Mr. Pei, you can win in the investment circle in Jingzhou!
Li Shi really wants to be big! Laugh three times.
However, Pei Qian didn't know Li Shifu's inner drama, but he was confused.
What was he talking about? So happy?
What do you mean by "having already chosen a publicity plan"?
Li Shi looked at the paper publicity plan in his hand and saw that there was a lot of money in it. , the effect is not necessarily a good publicity strategy, I can't help but feel a lot of emotion.
Take out a pen from your pocket and write a few big words in the blank space.
Read it after you finish. , this publicity plan is finally complete!
“Working with Mr. Pei is just waiting to win! "
Li Shi left the paper propaganda plan on the table and left happily.
Pei Qian: "? ”
With some curiosity, he reached out and took the publicity plan, only to see it was empty.There are several large characters written in the white space.
"Shared phone booths + academic masters come here = Panic Hostel is popular all over the country!"
Pei Qian was stunned for a few seconds, and then tried hard to associate these two projects with Panic Contacts that may occur at the hostel.
Then, he couldn't help but blurt out.
“Bullshit!!!”
However, Mr. Li has happily left the Internet cafe without knowing anything about it.
……
A cafe near Handong University.
Qiu Hong asked with some concern: "Mr. Ma, your face doesn't look very good. Are you feeling unwell?"
Pei Qian forced a smile: "It's okay. Encountered some unhappy things..."
Qiu Hong nodded: "At first glance, Mr. Ma is obsessed with work and overthinking. Sometimes, if you relax and look away, life will be better. Be happy."
"Have Mr. Ma used the three tips he shared last time?"
Pei Qian nodded: "Absolutely."
Qiu Hong did not ask any further questions and continued: "Okay, let's hurry up and get to the point."
"The failure experience I want to talk about today is that the voices within the R&D team are not unified. "
"This can be seen from the fact that a major European and American manufacturer was forced to cancel a major project."
"This major manufacturer rarely gets involved in new games. Genre, their success is mainly based on existing game genres. Its employees are experienced players, so it is easy to agree on how to replicate the game experience and optimize it. ”
"However, if you get involved in a completely new game field, this model will become ineffective."
"With no one defining this new game type, designers lose reference , it is difficult for the boss to make up his mind to hand over the project to a certain person, and he will object to it. However, the result is that no one can convince others."
"Once it reaches this point, the project will be lost. Talented developers will only continue to argue, modify, and iterate, and the project is doomed to fail."
Pei Qian was speechless.
It seems that I have perfectly solved a hidden danger that may cause the project to fail.
The voices within the project team are not unified?
Hmm...this problem does not seem to exist in Tenda.
Because everyone will strictly follow Mr. Pei’s requirements. Although it is a complete misinterpretation, it ensures that the voice within the project team is highly unified every time. Everyone knows that the ultimate form of this game is What.
However, can this experience be used in reverse?
What about trying to create disunity within the project team?
Pei Qian couldn't help but fall into deep thought.