When he first heard the words "garbage classification", Pei Qian did not notice any danger.
After all, garbage classification is a major trend, and every country in the world is doing it. Although it is only 2011, it seems a bit early to start garbage classification in China, but there will be some advanced things in this world. Pei Qian has experienced the phenomenon of development many times.
Moreover, garbage classification is nothing more than cultivating everyone's environmental awareness and making everyone's daily life a little more troublesome, and it will not have a big impact on everyone's lives.
Therefore, Pei Qian did not immediately realize what "garbage classification" meant to him.
But after being stunned for a moment, Pei Qian suddenly reacted.
Garbage classification does not have anything to do with you, but it has a lot to do with Moyu takeout!
Currently, all Moyu takeaways follow a unified process: white porcelain bowls are packed and delivered to your door. After the customer has finished their meal, the leftovers are left in the tableware for recycling, and the delivery boy recycles the tableware. After that, the leftovers are disposed of in a unified manner, and the tableware is washed and disinfected in the dishwasher for reuse.
The bad thing is the "unified handling of leftovers"!
In fact, Pei Qian didn’t think about this aspect at all when he first started. He just thought that recycling the tableware would allow the delivery boy to make more trips and spend more money. At the same time, he could pay more if the tableware was lost. point.
But once garbage classification is implemented, the situation will be completely different!
For customers, compared with other takeaways, Moyu takeout does not have to worry about leftovers, nor do they have to worry about disposable lunch boxes and tableware.
After finishing other takeaways, you need to throw away the lunch boxes, cutlery and leftovers separately, but you don’t need to do this for Moyu takeout. Just put the entire set of cutlery at the door and wait for recycling as usual. Yes, it saves you a huge trouble!
Originally, Moyu Takeout had a higher premium, and other takeaways could compete with Moyu Takeout for the market by relying on its advantages of being "cheap and convenient", but now...
The more Pei Qian thought about it, The more panicked I got, the more I set out immediately to go to Moyu Takeaway No. 1 to see the damage!
……
Moyu Takeout No. 1 store, gourmet laboratory.
Rui Yuchen is worried about the prospect of taking out fish.
After reporting to Mr. Pei before, Mr. Pei ignored the data at all and instead conducted a wave of reverse operations with unclear meaning.
Moyu Takeaway obviously performs better in super first-tier cities and first-tier cities, and performs better in cities with fewer stores outside Handong Province, but Mr. Pei did the opposite, leaving Rui Yuchen Open all new branches to Jingzhou City and other cities in Handong Province.
Moyu takeout stores throughout Handong Province are now obviously in a saturated state, especially in Jingzhou, where Moyu takeout stores are competing with each other for business and customers.
Of course, the so-called "saturation" is a phaseRegarding the concept, it does not mean that all Jingzhou is covered, but that based on the existing number of users of Moyu Takeout, the number of Moyu Takeout stores has exceeded the actual demand of users.
There is nothing we can do about it. Before opening the store, Rui Yuchen had already tried hard to avoid the coverage of the two stores from overlapping, but there were already too many Moyu takeaways in Jingzhou that he couldn't handle!
In the end, it was just trying to find every opportunity. There was obviously some overlap with other stores, so it had to be like this.
In short, the current supply of Moyu takeout exceeds demand in most cities in Handong Province, especially in Jingzhou.
In addition, Rui Yuchen is still having a headache with the Shi·he brand.
Judging from the pilot situation, Shi·he’s reputation is indeed pretty good, but it is only open to Tengda’s loyal users and requires customers to reach a certain credit rating, so it has a small number of customers.
Although the food itself has a certain premium, a lot of money is invested in customizing food boxes, purchasing ingredients, chef training, cleaning tableware, etc., just to sell a few pieces of food. And, there is simply no way to cover current expenses.
Rui Yuchen’s original idea was to make Shi·He into a high-end brand, just like many car manufacturers making additional high-end luxury cars. The main purpose is not to make money, but to flex their muscles and reduce the dimensionality of other brands. attack, thereby enhancing the high-end value of the main brand.
If we follow this line of thinking, food and drinks should be small but beautiful, high-end services only provided in specific big cities and major stores. They should not expect to meet everyone's needs, but more The purpose is to show off muscles and showcase high-end food.
However, Mr. Pei’s thinking is still unpredictable.
Mr. Pei requested that the Shi·he brand be immediately promoted to all Moyu takeout stores, even those in third-tier cities.
Including all Moyu Internet cafes that already have Moyu takeout business, they will also be updated completely simultaneously.
As a result, each store has to invest a lot of money in purchasing food boxes, training chefs and purchasing ingredients, which suddenly greatly increases the losses of all stores!
Rui Yuchen, who originally saw a little glimmer of profit, was instantly stunned by Mr. Pei's combination of punches, and his fish-taking takeout business turned into a bottomless pit of losses.
What does Mr. Pei mean by this?
Rui Yuchen is really puzzled.
He also discussed these issues with Lin Canrong from the Wuming Restaurant. However, Lin Canrong couldn't explain the reason. He just said he couldn't figure it out and waited patiently. Mr. Pei must have other plans.
So, these days, Rui Yuchen is busy opening stores and promoting food and beverages, while at the same time trying hard to figure out Mr. Pei's true intentions 24 hours a day.
But still found nothing.
After letting several customers try the new Moyu Takeout products at Moyu Takeout Store No. 1, Rui Yuchen found an empty seat in the store and sat down, continuing to think about Mr. Pei’s move.of profound meaning.
However, at this time, frequent voice prompts for new orders sounded in the store.
"Ding, new order."
"Ding, new order."
"Ding, new, ding, ding, new order."
p>
Rui Yuchen didn't pay attention at first, because he looked at the time and saw that it was already past 5 pm. It was almost dinner time, so it was normal to have new orders.
However, after a while, Rui Yuchen suddenly realized something was wrong.
This new order is too frequent. This situation has never happened before!
In particular, the voice prompts for many new orders are connected together. This is the case when several people place orders at the same time.
Rui Yuchen hurriedly checked the backend and found that the number of orders at Moyu Takeout Store No. 1 was growing rapidly. Compared with the dinner time yesterday and the day before yesterday, it had increased by nearly 40%!
Rui Yuchen was surprised: "Business is good today!"
But at the same time, he was also confused, what happened to everyone today, why did they suddenly think of ordering Moyu takeout?
Actually, many people in Jingzhou have ordered Moyu takeout, but they don’t eat it every day. They only order once in a while to adjust the taste when they remember it, and they usually order other takeaways.
Although Moyu takeout has many types of food, you will definitely get tired of it if you keep eating it.
Therefore, Moyu Takeaway already has a lot of users in Jingzhou and is well-known, but people don’t order frequently enough, so it’s still difficult to make back the money.
But look at the current situation...
Rui Yuchen couldn't help but said in surprise: "If we have this order volume every day, we will definitely make money!"
"Forget it, what are you thinking about? How can we have this amount of orders every day."
"No, today is not a special holiday. Why do so many people think of ordering Moyu takeout?" ”
The more Rui Yuchen thought about it, the more something was wrong, so he hurriedly went to the group of store managers of Moyu Takeout to check.
When I took a look, I realized that this group had been flooded with messages!
"Look at this news!"
"[Link] Handong Province's 'strictest garbage classification' is fully implemented!"
"[Link] It is imperative to cultivate awareness of garbage classification”
“[Link] Guide garbage classification to become a new trend and new habit!”
“Has it already been implemented?”
< p>"Yes, the stage of soliciting opinions has ended. Now it is fully implemented in Handong Province, and Jingzhou is a key demonstration city.""Some communities are already inspecting garbage classification today. It’s no longer possible to throw it away.”
“So fast? No wonder I’m wondering why the order volume is so high today!”
“My order is also high in a third-tier town! , there haven’t been many customers all year round, but today there were more than a dozen orders, I was shocked.”
“Don’t tell me!Okay, I have to rush to the kitchen. ”
Rui Yuchen hurriedly clicked on the link in the group and read the news, and then realized why orders were soaring.
Handong Province needs to sort garbage!
p>Every city has its own regulations on garbage classification, but it is obvious that Handong Province’s garbage classification policy is the strictest in history. It is divided into kitchen waste, recyclable garbage, hazardous waste and so on. There are four categories of garbage and other garbage.
Food waste and recyclable garbage cannot be thrown away together!
All plastic lunch boxes and plastic bags used in take-out packaging. It is recyclable garbage and must be thrown into the blue trash can, while food waste must be "broken into bags" and thrown into the green trash can.
This means ordering an ordinary takeout and leaving the leftovers in the takeout. Leftovers must be thrown away separately from takeout lunch boxes and plastic bags!
Rui Yuchen couldn’t help but slap the table and suddenly realized: “I understand! ”
“It turns out that Pei always meant this! "
"If we consider the policy of garbage classification, then this series of measures taken by Mr. Pei is the optimal solution! "
"Mainly opening Moyu takeout stores in Handong Province, especially Jingzhou City, can best meet the demands of consumers under the conditions of garbage classification. ”
“If I follow my original idea and open stores to other cities across the country, then the local demand guaranteed by garbage classification in Handong Province will definitely not be met! "
"As for the opening of the Shi·he brand in all stores, it is even more important. It can have two key effects:"
"In addition to showing all diners how to fish." In addition to high-end takeout brands, demand can also be diverted. Customers who want a higher-end experience can order food and drinks, while those who don't care much about these can order ordinary Moyu takeout. ”
“It’s perfect! ”
“Could Mr. Pei have heard the news a long time ago, or predicted the trend? ”