Thursday, August 18th.
Wu Bin and Cui Geng came to Halo Studio and met Ruan Guangjian.
When I was interviewing Qiao Laoshi, the interview with Ruan Guangjian was already on the agenda.
It’s just that the summary and summary work after the interview is time-consuming, so the interview has been postponed until today.
Wu Bin knows very well that Ruan Guangjian is also one of Mr. Pei’s friends and a long-term partner, and he must have a unique interpretation of Mr. Pei.
Ruan Guangjian fell into deep thought: "My first impression of Mr. Pei..."
"It should be a special Party A."
"Why? Let’s talk.”
“The average Party A that I have met before or seen on the Internet has some problems, such as...”
“Demand It's not clear. He wants colorful black when he opens his mouth, or it just doesn't feel right. He has no concept of what he wants in his mind, and he can't express it clearly, but he asks you to do something that he can't even imagine. "Something;"
"Change for the sake of change. It seems that I am ashamed of the word 'Party A' if I don't put forward any opinions. I changed it over and over again, and finally used the first version again; ”
“Without any consideration of Party B’s actual situation, the project schedule can be met as quickly as possible, the final payment can be kept as long as possible, and often makes some very unreasonable demands.”
“And Mr. Pei’s behavior. Party A is completely different.”
“He will never put forward any specific requirements and will not interfere with your creation, but he will guide your creation through other methods. The work and his original intention can be integrated at a deeper level."
"I fully trust Party B, give enough time and money, and never find faults or ask for rework. Because I get a lot of money, I do my best to improve it, for fear of accidentally losing this big customer."
"Moreover, in most cases, Party B's first version of the project is the best. When doing this version of the design, the designers were fully inspired and energetic. However, the subsequent versions that were revised would not work due to mental and physical exhaustion and Party A's rough interference in the design intention. The first version is so good.”
“That’s why Party A often says: Let’s use the first version.”
“ This should be the biggest difference between Mr. Pei and other parties."
Wu Bin took notes quickly and nodded frequently.
"So, Mr. Ruan, what do you think is the reason for this difference?"
Ruan Guangjian thought carefully and replied: "I think the main reason lies in the concept."< /p>
“Why does Party A want Party B to make repeated revisions? I think the biggest problem is that there is a natural conflict of interest between the two parties, and the basis of mutual trust between them has been seriously damaged. Therefore, most Party A and Party B are not interested in each other. Think of this collaboration as a zero-sum game.”
“Some irresponsible Party B will cheat if they think they can. They will first make a rubbish plan for Party A. If Party A does not raise any objection, then the money will be easily earned. Save It saves time and effort; if Party A asks for modification, it will be more trouble-free for Party B to modify it again than doing it seriously from the beginning. "
"Such behavior destroys Party A's trust in Party B. Many Party A will think that all Party B are irresponsible. Anyway, the first version of the plan you gave me must be garbage. , then I must let you modify it. After modifying it many times and coming up with many solutions, I will choose the one that I am most satisfied with, so that my money will be worthwhile. ”
“Furthermore, Party A is the party that gives the money and is already in a stronger position. In order to show the results of their work, the personnel responsible for demand docking will continue to put forward more modification requirements. If once If you pass, it will appear that you are derelict in your work, so you must find faults. ”
“If the department responsible for docking has several layers of personnel, then before one layer is passed, they all seem to have a sense of presence, which is a disaster for one party. ”
“So, in the final analysis, Party A and Party B regard this cooperation as a zero-sum game: Party A uses Party B’s first version and feels that it is at a loss; Party B’s first version Even if you give Party A the best plan, you will feel that you are losing money. ”
“Both sides held back, and finally entered a vicious cycle. The more Party A made repeated revisions, the less serious Party B was about the first version; the more Party B was not serious about the first version, The more Party A makes repeated revisions. "
"Over time, it has become the current situation. ”
“The reason why Mr. Pei can become a special Party A is because he does not regard cooperation as a zero-sum game, but as a win-win situation, breaking this vicious cycle from a conceptual perspective. chain! ”
“As Party A, Mr. Pei first showed enough sincerity: it was much higher than the quotation of the same industry on the market, fully respected Party B’s professionalism, and strived to integrate his own ideas with Party B’s. Allow Party B to fully realize its potential. ”
“As a result, Party B produced a work that far exceeded the average level. Coupled with Mr. Pei’s ideas, the product became a hit. ”
“Not only was Mr. Pei’s project a great success, Party B also gained a lot of attention and recognition from more people because of the popularity of this project. ”
“Thus, this establishes a virtuous cycle. Party A and Party B trust each other and use their utmost efforts to complete the details of each project. ”
“Party A can offer a very high price without worrying about being deceived by Party B; Party B can fully inspire its own inspiration to design without worrying about being criticized by Party A or having the work repeatedly modified. ”
“Once this virtuous cycle is established, it becomes unbreakable and ultimately allows both parties A and B to benefit from it. ”
“This is the best thing about Mr. Pei as Party A. He not only provides Party B with generous experienceeconomic benefits, and will also give Party B full trust and care in life. I am deeply aware of this. ”
Wu Bin nodded frequently and was deeply inspired.
Indeed, everyone can see Mr. Pei’s concern for Mr. Ruan.
No matter Whether it is establishing the "Tengda Standard" to increase the quotation for purchasing Party B's products, helping the Halo Studio that has just moved to Jingzhou to tide over the difficulties, or building the Panic Hostel to satisfy Mr. Ruan's preferences, all of these show Mr. Pei's love for his friends and partners. Care.
Wu Bin suddenly had an idea and thought of something: "In this way, Mr. Pei and his employees seem to have the same relationship! ”
“Bosses of other companies regard the relationship between themselves and their employees as a zero-sum game. They believe that by squeezing employees more, they can reduce costs and make more money. ”
“As a result, employees do not trust their bosses and feel that they are being squeezed. They fish and paddle during working hours and think about how to change jobs. ”
“Mr. Pei also broke the chain of this vicious cycle and re-established mutual trust with his employees through this method of ‘taking the lead in showing sincerity’! ”
“That’s why this magical phenomenon occurred: It was originally a company on the verge of bankruptcy, and the employees were not interested in working, eating and waiting to die. But after Mr. Pei took over, he was able to bring it back to life. , let every employee start working seriously and strive to create value for the company! ”
“I originally thought that this was a relatively mysterious ‘Tengda spirit’ at work, but now it seems that Mr. Pei’s efforts to build mutual trust with employees are also a very important part! "
Ruan Guangjian nodded: "Well, I agree with this view. ”
“This also shows that Mr. Pei has never treated employees as his personal property or as livestock that can be driven at will like other bosses. ”
“It stands to reason that the status of employees should be lower than that of Party B. Because Party B is often a company and has a stronger say; employees are just individuals, and it will be more difficult to refuse when faced with the boss's request. ”
“As a result, a chain of oppression often forms. Party A oppresses Party B, and Party B oppresses its own employees. This chain is under high pressure all year round and will collapse if you are not careful. ”
“Therefore, many low-level employees of outsourcing companies cannot bear the oppression and leave in large numbers every year, and these companies can only recruit new people with no experience to fill the vacancies. Without talent accumulation, it will be more difficult to satisfy Party A with output, which will lead to greater pressure. ”
“But Mr. Pei is completely different. He treats employees as the same collaborators as Party B. Employees can reap rewards no matter how hard they put in. Under this incentive model, employees will definitely be rewarded.”
Most people will be stimulated to their potential, because this kind of effort does not bring oppression, but is fighting for their own career. ”
Wu Bin was in a great mood and felt that today’s interview was really profitable!
As a member of the human resources department, and from otherWhen his company came to Tenda, Wu Bin also clearly felt the difference between Tenda and other companies.
But how is this difference formed?
Wu Bin never found a particularly accurate answer.
Tengda spirit is indeed an explanation, but it is more like a summary and induction than a cause.
Now, the cause has been found.
That is Mr. Pei’s philosophy, which breaks the original vicious cycle of zero-sum game and establishes a mutually beneficial and win-win cooperation between the company and employees, and between Party A and Party B. Community of interests!
The interests of the company, employees, and consumers are unified, so everything seems so harmonious and smooth.
It sounds very simple, but after careful analysis, Wu Bin feels that only people with extraordinary courage and perseverance can do this kind of thing!
In order to break this chain, the benefits transferred by Mr. Pei are extremely huge, and may even exceed the imagination of all employees.
Under such huge profit concessions, the wealth Mr. Pei ultimately gained as the boss of Tengda may not be as good as some black-hearted workshops that exploit employees.
But it is obvious that Mr. Pei cares about more long-term interests.
Perhaps other companies that squeeze their employees have bosses who are far wealthier than Mr. Pei, but in the competition with Tengda, their companies will lose their armor and lose completely.
Mr. Pei gave up a huge amount of personal interests. Only in this way can he build a fast-growing business empire like Tengda in just two years, and still maintain an extremely fast growth rate and make rapid progress. !
Wu Bin stood up and shook hands with Ruan Guangjian: "Thank you! Mr. Ruan, I am deeply inspired by your words!"
"I feel that for the spirit of Tengda All the materials required for the annotation have been collected!”
“Next, I will start to retreat, deeply analyze the relationship between these materials and Tengda spirit, and strive to make annotations for Tengda spirit. And analyze the most comprehensive and authentic Mr. Pei!"
Ruan Guangjian was also very happy: "You're welcome, this is all my responsibility. But...when this book is written, I can. Can't you give me a copy too?"
Wu Bin nodded: "Of course, no problem!"