Soon, the video’s views, comments, comments and other data began to grow rapidly!
The official account of Feihuang Studio on the Elle Island website already has a large number of fans, thanks to the accumulation of short videos, documentaries and movies; Chen Lei, as the current top folk singer, also has the same There is a very high level of attention.
The combination of the two made this "New Life" video go viral as soon as it was released!
Feihuang Studio did not deliberately interpret the meaning of this video.
When there are more viewers, someone will naturally analyze it.
"Is this Chen Lei's new song? Ahhh, it's great! But what about the first release of Ellie Island? And it's still using Feihuang Studio's account?"
"Chen Lei As for the MV, should it be considered a promotional video? I see that the words "Sloth Apartment" appear at the back? "Of course it's a collaboration! You forgot that Chen Lei wrote it in the first place?" "Waiting" to promote Moyu Internet Cafe? Isn't it normal and reasonable to write a new song to promote Sloth Apartment?"
"This singing skill is really amazing, I I have always felt that Chen Lei is the best folk singer in the country. He doesn’t have any dazzling skills, but he can sing like this and make people resonate with him."
"Does anyone understand this MV? What does it mean that the beginning and the end are connected? The broken building seems to be the same place as the living room where Chen Lei plays the guitar."
Everyone started talking, and soon a class representative spoke. .
"Let me explain! I have watched the video several times and noticed some details, which may be what Feihuang Studio wants to express:"
"First of all, this should be The promotional video for the Sloth Apartment was also released on the Tenda Life APP, and the slogan at the end, 'If you are tired, you might as well slow down and be a sloth' also proves this point."
“Secondly, there are a few details in this video that you can pay attention to.”
“The timeline of the short film is actually staggered. There are two protagonists in the MV, Chen Lei and the designer. . The scene is like this: Chen Lei sings in the house, Chen Lei walks around Jingzhou, the designer selects the house and starts designing and renovating it, Chen Lei comes to live in the house, and Chen Lei starts singing."
"Everyone found that the end and the beginning formed a loop, and the scenes could be connected. This shows that the narrative of the entire video is actually a flashback."
"If it follows the normal chronological order, it should be like this ’s: Chen Lei was walking around in Jingzhou, or wandering. The designer selected a house and started to renovate it. Chen Lei stayed in the house and started singing, which represented the wandering wanderer who finally came to the Sloth Apartment and settled down.
"Only notHowever, Feihuang Studio used a little trick during filming: they deliberately disrupted the order, used flashbacks to make the whole story form a closed loop, and then used special transitions to deceive the audience. Aerial shots actually imply changes in the timeline. "
"The mystery was not revealed until the end. There are strong hints in two places: one is that the designer and Chen Lei walked into the building from the same angle, and the other was not revealed until the renovation of the house was completed. That unique 180-degree floor-to-ceiling window shows that the house is the same house, but the designer and Chen Lei entered it at different times. ”
“And this special narrative method, I think, mainly highlights the transformation part! Perhaps most people are paying attention to Chen Lei's lyrics and some deeply touching clips in the film, but they have ignored the renovation of the house. ”
“In fact, there is a huge difference between the dilapidated house at the beginning and the house that was finally renovated! The use of flashbacks is equivalent to telling the audience the 'broken house' and the 'renovated good house' as two lines respectively. At first everyone thought they were unrelated, but in the end the mystery was revealed and it turned out that this was actually the story. For the same house, this unexpected impact will be stronger! "
"The most exciting thing is that Chen Lei's song and this video are perfectly integrated in structure! I don’t know who cooperated with whom or who had the idea first, but the result is that the last verse of Chen Lei’s song has the same melody and different lyrics as the first verse. "
"This approach, on the one hand, matches the timeline of the video, making the timeline form a perfect cycle;"
"On the other hand, it also has a hint: it It's not a simple loop and repetition. The lyrics at the beginning of the video are very 'mourning', sad, and lonely, but the lyrics at the end of the video become positive and uplifting, giving people a feeling of hope. This also hints at the entire video. New life' theme. "
"So the name of this video "Rebirth" should have two meanings: one is that the old house has been reborn under the renovation of the Sloth Apartment project, from ruins to a livable residence; The other is a wanderer who has experienced too much human warmth and warmth while wandering away. He settled down in this house and started a new life. ”
“In short, this promotional video is really great! It feels like it is not only a promotional video for Sloth Apartment, but also a promotional video for Jingzhou city scenery! ”
This long comment analyzing the connotation of the video was quickly upvoted as a hot comment, and even received official likes and pins from Feihuang Studio.
This is indeed Feihuang Studio had already thought of the expression in advance when making this video. In order to complete this video, Feihuang Studio also helped Chen Lei and Liang Qingfan reshoot a lot of scenes.
In fact, in the end, only two minutes of the more than three hours of material originally recorded by the videographer were used, and the other three minutes were all retaken.
But these two minutes are equally important because they show the process of the entire house changing, which is an integral part of the theme of the video.
So far, the promotional video "Rebirth" produced by Feihuang Studio for Sloth Apartment is complete!
It successfully conveyed the concept of the sloth apartment and resonated with many drifters in the city.
In every noisy city in the world, there are people who are longing for a place where they can be alone and relax and rest.
The Sloth Apartment provides everyone with a place where you can wash away the pain of wandering, slow down like a sloth, and no longer just struggle for life in the steel jungle. , you can also forget everything and have a good rest in this unique space of your own.
So, at the end of the video, among the barrages such as "Moved to tears", "Good to hear", "See you at the beginning", there is another barrage that is read over and over again:
“So, where should I rent such an apartment?”
……
……
August 24, Wednesday.
At 10 o'clock in the morning, Pei Qian slept until he woke up naturally.
He didn’t know that Feihuang Studio had updated the video last night, nor did he know that there had been a storm of discussion on the Internet last night and this morning.
Get up and wash up as usual, and get ready to eat at Moyu Internet Cafe.
However, when going downstairs, Pei Qian stepped out of the elevator and suddenly realized something was wrong.
There is someone looking at the house on the first floor?
The voice of housekeeper Song Kai came from the housekeeper's room on the first floor. He seemed to be introducing the rules that need to be followed when renting a sloth apartment, as well as the specific rental price, to interested customers.
Pei Qian instantly felt like he was facing a formidable enemy.
What is going on?
In order to prevent being discovered, Pei Qian hurriedly hid in the fire stairway. While waiting for the house watchers to leave, he took out his mobile phone to check the truth behind it.
I have lived here for more than three months, but no one has paid attention to it. Why did so many people suddenly come to look at the house today?
When something goes wrong, there must be a monster!
Sure enough, Pei Qian opened the Tenda Life APP and saw the Sloth Apartment promotional video just uploaded last night, as well as the comments below that fully interpreted the promotional video.
"Uploading videos after get off work at night?!"
"I think these people haven't taken enough vacation, and they dare to blatantly violate company regulations!"
"Uh ...It doesn’t seem certain. It takes time to pass the review. Judging from the release time, it seems that the review was submitted before get off work, and the review was passed just after get off work?”
Pei originally wanted to prosecute? Qian carefully studied the release time and found that Feihuang Studio seemed to be very smart and did not leave any clues for himself.
"Huang Sibo has already gone on a trip. This video isIs the progress not delayed at all? How unreasonable! "
Pei Qian was helpless. Although he knew that what was supposed to come would always come, it still caught him off guard when it came so quickly.
At this time, footsteps came from outside. It seemed that the housekeepers had left one after another.
Pei Qian opened the door of the fire stairway and happened to meet the housekeeper Song Kai who had just sent the customer away.
Song Kai was stunned for a moment. .
Is Mr. Pei... climbing the stairs to exercise in the early morning?
Why else would he walk out of the fire stairwell instead of taking the elevator?
Looking at Mr. Pei’s lack of breath, is he in good physical condition?
After analyzing it for a long time, he felt that something was wrong.
Pei Qian didn’t know about Song Kai. Psychological activities, asked: "Are those people just here to see the house? ”
Song Kai nodded: “Yes, Mr. Pei, several groups of people suddenly came to look at the house this morning. It should be due to the promotional video updated on the Tenda Life APP yesterday. "
Pei Qian felt like he was facing a formidable enemy: "So, does anyone want to rent it now? "
"Uh..." Song Kai hesitated, "Not yet. After I introduced the specific regulations and rent of the Sloth Apartment, everyone said they wanted to go back and think about it again. "
Pei Qian was overjoyed. Sure enough, my strategy was still effective!
He quickly continued to ask: "When you introduced the house, you didn't use any marketing techniques, right? ”
Song Kai nodded: “Of course not, Mr. Pei, you have explained it before.” Nor have I revealed to anyone that you live here. "
Pei Qian was very satisfied with a smile on his face: "Very good, keep up the good work! ”