The previous multiple insurances began to work!
At the beginning of the Sloth Apartment project, Pei Qian racked his brains to think about how to persuade tenants to evict and keep the Sloth Apartment vacant as long as possible.
Just writing those inhumane regulations on the Tengda Life APP is obviously not safe enough.
Although doing this will definitely dissuade some people, there will still be some people who are lucky enough to come to the site to see the specific condition of the house. This is inevitable.
Each house has its own butler. These butlers can also be regarded as sales, because they have to introduce the characteristics of the house to the customers who are viewing the house.
What if these butlers have particularly strong sales skills and clever talking skills, and deceive customers into deciding to check in on the spot?
This is not impossible!
Because most of the people who apply for housekeeping jobs, including Song Kai, have experience in other rental companies, and these rental agencies are very good at turning people into lying. marketing machine.
Not only that, because the decoration standard of Sloth Apartment is extremely high and it was designed by Liang Qingfan himself, the first impression is very visually impactful.
Middle-aged people who like local tyrants look down upon it, but for young people, its lethality is particularly obvious.
Pei Qian was afraid that when a customer came to see the house and saw the interior of the house that was the same as in the promotional video, the housekeeper deceived him again and he immediately signed the contract.
In order to solve this problem, the training of housekeepers is obviously a very important part.
So, Pei Qian had told Song Kai a long time ago: If someone comes to see the house, they must not use any marketing techniques, and they must not be subjective when introducing the house. How good is this house?
When customers come, first introduce to them the rigid rules of the Sloth Apartment, such as the furniture in the house cannot be moved, you cannot buy your own furniture to increase storage space, you must rent the entire house for a long time, etc.
Butlers cannot use any marketing techniques, which will naturally discourage customers even more.
Furthermore, Pei Qian also specifically emphasized that the housekeeper must not reveal that he lives in this building, or even send out the signal that "Mr. Pei also lives in the Sloth Apartment".
Pei Qian made the mistake of unintentionally delivering food to Moyu before, and he didn’t want to make it again.
So, although some people followed the address on the Tengda Life APP to view the house in the morning, no one actually decided to move in.
Pei Qian felt a little relieved.
I just don’t know what the situation is like in the other three buildings.
The building where Pei Qian lives is a large flat-floor building with one floor and one floor. The rent is already very high, so it is normal for most people to not be able to afford it. But in the other three buildings, because the area of each house is not large, they are still within the rental range acceptable to ordinary people.
It’s time to pay a little attention to the trends on the Internet.
Yesterday’s video went viral, but at that time all netizens saw were beautiful illusions; today, when netizens see the house in person, whether they can maintain yesterday’s enthusiasm will determine the future of Sloth Apartment destiny.
Pei Qian came to Moyu Internet Cafe and checked his mobile phone while eating to check everyone's evaluation of Sloth Apartment.
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In some local forums and groups in Jingzhou, many people are already discussing "Sloth Apartment", a brand new industry under Tenda Life.
The previous Sloth Apartment only had a simple page on the Tenda Life APP, with only rigid regulations and no promotional videos. In addition, the Tenda Life APP had just been revised not long ago, so it did not cause much attention. focus on.
But after this video was updated, the attention of this project immediately increased!
Because so far, Tenda’s businesses, including Moyu Internet Cafe, Moyu Takeout, Headwind Logistics, managed gyms, etc., have all been well received.
Renting a house has always been a major pain point for young people.
There are small intermediaries and second-time landlords everywhere. If you rent a house from these people, it is a high probability that you will be cheated. If you are not cheated, it will be abnormal;
Experienced people say, It is said that you need to find a big intermediary company to rent a house, but big intermediary companies are also full of tricks. They also deceive you without negotiating, but they will not deceive you so miserably.
Compared with small intermediaries and second landlords, the so-called big intermediaries are just a step ahead.
Young people who have just started working will most likely be deceived if they look for a house by themselves.
Many people who have worked for two or three years have rented a satisfactory house, and that is only because they have been deceived many times, gained experience, and learned to spend a lot of time and energy to identify those scams and find good houses. It's basically like picking up leaks.
When they heard that Tengda was going to build an apartment, many local young people in Jingzhou were overjoyed!
If nothing else, at least Tengda is absolutely trustworthy. It will definitely not be full of routines like other intermediary companies. You are the uncle before signing the contract, he is the uncle after signing the contract, and the photo is taken before signing the contract. After making all your promises and signing the contract, you can’t even remember who you are.
What's more, this promotional video was shot so well, with Chen Lei singing the theme song in it. The whole room looked warm, comfortable, and simple... which made many young people feel itchy to watch it.
However, after viewing the house on site and listening to the housekeeper’s detailed introduction, many people chickened out.
Public opinion on the Internet is no longer one-sided praise, but has begun heated discussions.
“I went to see the house today. This house is indeed the same as the one in the promotional video. It has not been changed at all, but the price is really scary! Compared with the finely decorated houses in the same location, the rent is at least higher. 30%! Is this still the cheap and high-quality Tengda? "But the house here is well decorated." CompareA 30% increase! If compared with a poorly renovated house, the increase is 50%! ”
“To summarize, there are currently four houses in the Sloth Apartment: one is a large flat-floor apartment on the other side of the city, let alone this one. Most people cannot afford to rent it, and the layout is very strange; It is a commercial and residential loft in Shun Dong Garden. It is divided into two floors, but everyone knows about commercial and residential properties. The other two lofts are the ones in the promotional video, but the location is very remote. The 180-degree view of the living room is amazing at first sight, but really After seeing it, I worried whether it would be too impractical. ”
“The decoration standards of all the houses are very high, and the prices are also relatively expensive. "
"To be fair, I went to see the house. The decoration standards of the Sloth Apartment are really too high. Many people who bought their own houses are not necessarily willing to spend so much money on decoration. ! But this is not particularly obvious. For example, the furniture and home appliances seem to be more high-end than the "safe houses" launched by the "home" agency, but I feel that they are not too high-end. ”
“Yes, the overall decoration level is higher than that of the Anxin Room in 'Zhujia', but the decoration style is too simple. It is not an exaggeration to say it is shabby, and the advantages in decoration are not obvious. . "
"Why don't you mention the strict rules of Sloth Apartments? You can’t buy furniture, you can’t change the interior layout, you have to rent it for a long time, or rent it in its entirety. The price is still so high, how many people are willing to rent it? Even if I'm willing to rent, there's just so little storage space and there's not much room for my things. Do you want me to throw away all the clutter? ”
“Based on my many years of rental experience, the sloth apartment model is a complete face-saving project and is too impractical! It’s expensive and inconvenient, and it’s only suitable for artistic young people to take photos and show off. ”
“Indeed, it seems that if it were not for the appearance, renting this would definitely be asking for trouble.” I would rather choose the Anxin Home from the Home Group. Although the decoration is not that beautiful, it is a big brand and can be trusted. It is also well-decorated, the price is cheap, and you can decorate the furnishings in the room as you like. ”
“I think since it is a Tengda property, it must be trustworthy. Maybe there is a deep meaning behind this rule, and you can find out when you live in it?” "
"Then martyrs are welcome to be guinea pigs. ”
“Actually, I’ve wanted to complain for a long time. Aren’t Tenda’s other industries also focused on style over practicality? The Moyu takeout food box, with the addition of a broken box, is much more expensive than the regular version. The managed gym is directly bundled with fitness meals, and the price is pay-per-use, which is almost twice as expensive as other gyms! ”
“+1 upstairs, I don’t know why many people always call Tengda high quality and low price. I can accept the high quality. How is the price so low? Of all the things on the Tenda Life APP, are any of them really cheap? Isn’t it all about spending money to buy cool looks? If something like takeout is more expensive, it’s more expensive, it doesn’t matter. Renting a house takes up one-third of most people's salary, and if it goes up to 30%, who is willing to do it? ”
“Indeed, the first attribute of a house is to live in it, something like luxury cannot be used as food. ”
“I think Tenda has gone too far this time, placing too much emphasis on pretentious attributes, ignoring actual residential needs, and running counter to the market. ”
“So, doesn’t the safe house he lives in feel good? It is also well-decorated, has a housekeeper, and the price is 30% lower than that of the Sloth Apartment. If you think about it, if the monthly rent is 1,500 yuan, it can save you 6,000 yuan a year, and even a mobile phone is available! ”
“I also think it’s more cost-effective to live in a house over there.” As for the sloth apartment...just wait, I believe Tenda will soon find that this thing does not meet everyone's needs, and if it cannot be rented out, it will lower the rent or change the regulations. "
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After dinner, Pei Qian drank coffee and read everyone's comments about Sloth Apartment, feeling relieved.
Well, my safety measures worked!
What are the netizens saying? If I can’t rent it out, the rent will be reduced or the regulations will be changed.
Young man, are you thinking too much? !
Mr. Pei is waiting for you!
If the house cannot be rented, it will be too late for Mr. Pei to lower the price for you!
< p>Pei Qian felt a lot more at ease. This time, the script finally turned out as I expected.Strictly speaking, the rental price of the Sloth Apartment will not make it impossible for working-class people to rent it.
But it is not the absolute price that ultimately affects consumers’ decisions, but the relative price compared with competitors