He An, who spent more than five hours to complete "Struggle" in one go, fell into confusion.
Is there something wrong with this game?
Isn’t this too depressing and sad?
Or am I just too unlucky, and I chose every option carefully, and ended up with the crappiest ending?
He An subconsciously reflected on himself.
Well, maybe I opened it the wrong way.
After all, interactive movie games like this will have many branch options, and the same is true for the game "Struggle".
He An took a look at the plot line in the game. It was like a dense network with many branches.
According to common sense, each version should have at least three or four endings to be worthy of the size of the game.
What’s more, if you buy the poor version and the rich version together, there should be hidden endings and easter eggs?
So He An decided to run through all the remaining branches after dinner, and he should be able to get a good ending.
This feeling is like a table with delicious dishes and unpleasant dishes. If you get the unpleasant dish in the last bite, you have to quickly take another bite and squeeze it down. Otherwise, the unpleasant taste will linger.
“I have to say that Mr. Pei’s skills are quite profound. Regardless of whether the direction is right or not, the foundation is there.”
“I originally thought that playing with realistic themes would be boring. But the feeling after playing it is not like this. Although there are two bad endings, the content is still quite shocking."
"After all the endings are played, you can. Based on these endings, analyze what kind of private goods Mr. Pei brought in this game."
He An found that he rarely had this kind of excitement, expectation and excitement because of a domestic stand-alone game. He was so excited that he couldn't wait to eat. After the meal, he continued to play other endings of the game.
……
……
September 4, Sunday, noon.
He An sat in front of the computer, lit a cigarette, and silently thought about life.
Last night and this morning, he was working on various branches of the game "Struggle".
The rich version of the protagonist should choose different interests and hobbies when he was young, and when he becomes an adult, he should choose different girls to marry and choose different careers;
The poor version of the protagonist should choose different interests when he is young. Different courses, as an adult, he tries to be smart, save money, and find a better job...
However, no matter how hard he works and how many branch plots he gets through, the last two endings still remain unchanged!
No matter what the rich do, they will eventually be killed at a book signing.
No matter what the poor do, they will end up in a cycle of poverty.
Of course, there are still some subtle differences between the two versions:
p>Whether the rich make the right choice or not, it actually does not affect the progress of the game, because every time they fail, their funds will be quickly replenished, and choosing different careers is just a change from one kind of success to another. Success;
As for the poor, whether the choice is correct or not still has an impact. If you keep choosing wrong, you will come to the end in more than an hour. If you keep choosing right, you can last until three hours. The end came after a middle-class addiction.
As for the so-called hidden ending? It can’t be found at all!
As long as there is no hidden ending, there is no connection between the poor version and the rich version.
He An originally subconsciously believed that the person who killed the rich protagonist was probably the poor protagonist whose dreams were shattered, or the son of a poor man. However, after trying hard for a long time, he could not find any connection between the two. .
There is no connection at all between the poor protagonist, the poor son and the rich protagonist.
In other words, whether you buy the poor version or not has basically no impact on the game content of the rich version.
This is outrageous!
This seems to be saying: It is best not to buy either of you. If you must buy it, buy the rich version.
This is very unreasonable!
He An couldn't help but apply his game design theory to this game. He has told Mr. Ma four key points so far:
Choose marketing methods based on the game content;< /p>
Choose a game type with a high market share;
Appropriately include private goods in the game;
Analyze and meet market demand.
From the current point of view, the game "Struggle" really doesn't touch a single line! All wrong!
He An previously felt that if one of these four was wrong, the game would be incomplete; if two were wrong, the sales would be worrying; if three were wrong, the game would definitely die.
A game where all four are wrong? Unheard of!
At least, choosing a game type and choosing an appropriate marketing method are all points, right? Isn’t it a bit outrageous to answer this incorrectly?
As for the last two points, there seems to be a big problem with the approach of "Struggle".
He An said that when bringing in private goods, one must consider the audience’s acceptance and tolerance.
What is the private goods contained in "Struggle"?
Inciting hatred? Or is the struggle futile?
Indeed, as a realistic theme, this game is indeed realistic enough, including the details of the lives of the poor and the rich, which are basically consistent with some data in the United States.
But, isn’t this ending too disgusting?
More importantly, advocating the futility of struggle is wrong in any context.
This kind of private goods, cutting open the bloody reality, does not seem to have much guiding significance, but will only cause people's discomfort.
This is what the saying "kneel before the truth" means.
Real life is miserable enough, and I know real life is miserable, and then you still insist on talking about it in front of me with a loudspeaker?
Isn’t that disgusting?
So, He An's first feeling was that this was not appropriate private goods, because this kind of private goods had no guiding significance and was not well accepted by people. Instead, it could easily arouse resentment.
As for analyzing and meeting market needs, it is even more irrelevant.
Obviously, the current mainstream market still regards games as entertainment and leisure activities. You have made it so heavy, which obviously does not meet the needs of most players!
As for the highest level of demand creation...
He An previously felt that Mr. Pei was a master of demand creation.
But for "Struggle", creating this level of demand is incredibly difficult!
What's more, there are four questions in this paper. You answered the first three questions wrong, how can you still answer the last question correctly?
If you can answer this correctly, I will frame this paper on the spot...
Framing it!
He An originally wanted to set up an FG, but then he thought about it and decided that he couldn’t do this and underestimate Mr. Pei.
I can think of problems, so how can Mr. Pei not think of them?
Definitely thought of it.
And He An subconsciously felt that this game was not that disgusting to him. If you dig deeper into your deep feelings about this game, you will find that there are actually some special emotions in it.
He An thought for a while and decided to temporarily forget the theories he had accumulated over the past few decades, re-examine the game from the perspective of an ordinary person, and analyze its deeper meaning.
Maybe my theory is outdated?
......
At the same time, Pei Qian was also at home, using his laptop to check the first batch of players' reviews of "Struggle".
The game process of "Struggle" is not very long. I bought the game yesterday and I can complete it today. If I play a little bit, I can complete all the branches.
Pei Qian knows very well that the feedback and reputation of this group of players will directly determine whether the game "Struggle" can succeed in losing money!
The best result, of course, is that players scold the game so much that a group of players refund the money, and more players refuse to buy or even pay attention.
Of course, Pei Qian himself felt that this idea seemed too optimistic.
The worst result is that a few players blew up "Struggle", while the majority of players did not buy it.
This result is very acceptable to Pei Qian, and it is the most likely result in his opinion.
Pei Qian began to check the players’ comments.
“This game is falsely advertised! I thought it was a large-scale action game, but after I came in, I found out that I had been deceived!”
“However, the promotional slogan was completely correct. Speaking of marketing geniuses... thisAt best, it's deliberately misleading, although it's really unpleasant. When did Tenda start playing tricks like this? Are you afraid that people won’t buy your true propaganda? ”
“But I think it’s okay to just promote it as an interactive movie game. We will still buy it and play it! "
"No one can stop me this time, I must give a one-star negative review! I bought the game as soon as it was released, and I was still excited until this morning, thinking about a perfect ending. What was the result? I was disgusted several times! I watched both endings three or four times! ”
“I feel like my soul has been severely traumatized! Playing the poor man's version made me depressed, so I thought about playing the rich man's version. The first part was good, but I never expected that I would get a hand wrapped in gold foil at the end! ”
“Upstairs, you’re good. I played the rich version first, and got fed a mouthful of cock at the end. Then I was wondering if the poor version would be different. But this time I started from the beginning. Wei, I feel bad all over! ”
“No matter which one you play together, it will make you feel disgusted? "
"Is this a game? If you want to do this, why not make a documentary or art film? ”
“Games are obviously a freer form of expression than documentaries or art films. If you think about the characters in it, then think about the separate pricing of the two versions, and the many interactive experiences, these are all Movies can't give you that. ”
“Anyway, I’m going to blow this game up!” Especially these two endings, the "liar" in the rich version, and the echoing monologue from the beginning to the end in the poor version, it's great! "
"OK, those two paragraphs do feel okay, but looking at the entire game, don't you feel lame? This seems to be a game made entirely to reproduce reality. What about the fun of the game? Moreover, the inclusion of private goods is too serious. Is this advocating fatalism, class theory, or the futility of struggle? "
"Indeed, I think this game may sell better in the West. After all, they like this kind of unnecessary moaning. Most players in China still believe in struggle and "God rewards hard work and self-improvement". The theme of this game is actually conflicting with the thinking of most people in China and will cause instinctive discomfort. "
"At this time, I think I should call Qiao Laoshi! ”
“Indeed, there may be some things that I haven’t noticed, right? If Qiao Laoshi could explain it in detail, it might be more comprehensive. ”
Pei Qian read a large number of players’ comments and feels that the current situation is quite optimistic, but it is worse than he expected.
A large number of players are reflected in the game The cruel reality has stimulated me, which is in line with Pei Qian's expectations, but the problem is that Tenda's long-term reputation has withstood this trend of collapse of public opinion!
If it were another manufacturer, it would probably be at present. Those who criticize will have an absolute advantage.
But there are too many die-hard fans of Tenda Games, and everyone is just making up their minds when playing Tenda Games.It will naturally bring about an aura, and many originally ordinary advantages have become special advantages in the eyes of these players.
These die-hard fans are the first to get the game, and are more keen to participate in discussions and have a louder voice, so the two voices on the Internet are still evenly matched.
In addition, there is another important reason, that is, the quality of the game itself is really good.
After all, the Tenda Game team has rich development experience. Even if it is doing this kind of realistic theme, it can still be very good, especially the endings of the two versions are still quite bluffing.
Pei Qian thought about it, this may also be the reason for the subject matter.