Chapter 671 Tenda Group slogan

Tuesday, September 27th.

Pei Qian came to the company on a whim today and checked the results of the recent Tenda Spiritual Fit Test on the computer.

Since Tenda’s recruitment was changed from free recruitment by various departments to unified examination, two large-scale recruitments have been carried out so far, in November and May respectively.

The employees recently recruited have also joined Tenda Group as regular employees.

Of course, relevant arrangements, such as expanding office space, arranging workstations, purchasing office supplies, paying wages and various benefits, etc., are all handled by the administrative and human resources departments. Except for asking if I can add more money when I need money, I basically won’t ask at other times.

Because he really has no energy to take care of these things, and there is no need to take care of them.

But today, Pei Qian suddenly thought of a question.

Why does it seem that no employee has been eliminated in the Tenda Spiritual Fit Test so far?

This test doesn’t look that easy?

Pei Qian looked through the records and found that indeed only the earliest batch of employees got stuck on the Tenda Spiritual Fit Test. The pass rate was very low at the beginning, but they still managed to pass in the end. passed the test and was not eliminated.

The latest batch of new employees who took the exam and joined the company in May all passed the Tenda Spiritual Compatibility Test on the first try!

This is outrageous!

Pei Qian had racked his brains and laid countless traps in order to come up with this set of questions.

As long as the answerer has a little bit of inertial thinking in the workplace, it will be difficult to pass the test.

Moreover, the question bank is constantly changing, and only Pei Qian has standard answers. After each answer, even if the examinee passes, it is impossible to know which question he got right and which question he got wrong.

In this case, how did these newcomers pass all at once?

In the absence of leaks, Pei Qian thinks there are only two possibilities:

The first is that the people recruited happen to be bastards.

This is too optimistic, the possibility is almost zero, Pei Qian will not lie to himself.

The second type is that these people were not gangsters originally, but they were influenced and cultivated into gangsters by various departments.

This is more likely.

Then the question is, since all departments have become gangster departments and new employees have been trained to be gangsters, why is Tengda Group still booming and prospering?

Could it be that Tenda Group has become a magical company where everyone can survive and develop just by hanging out and working casually?

This idea is a bit outrageous, but it cannot be said to be completely unreasonable.

After all, this is what the "Matthew Effect" is about.

We still need to take a long-term approach.

Pei Qian spent two hoursDuring the period, I updated the entire question bank again, including some of the questions in it. If I changed a few keywords, the answers became completely different.

After correcting everything, Pei Qian resubmitted the question bank.

Although it seems that there is little hope of using the Tenda Spiritual Fit Test to persuade employees to quit, we cannot give up hope.

"Tuk tuk tuk."

There was a knock on the door outside the office, and Assistant Xin pushed the door open and entered.

"Mr. Pei, CCTV's financial observation column wants to make a special program for our company."

"The program team wants to use our Tenda Group's slogan as the title , so I asked. However, our company doesn’t seem to have a slogan yet.”

“How about one?”

Pei Qian just uploaded the mental test questions. Looking at Assistant Xin, a question mark slowly floated over his head.

?

Financial observation column?

Why is it a TV station again!

Forget Jingzhou TV station, now even CCTV is here?

Do you want me to die? !

Pei Qian's face darkened: "Reject!"

"Uh..." Assistant Xin hesitated, "Mr. Pei, you may not understand. Financial Observation is an analysis. It is a program, not an interview, and does not require you or any Tengda employees to come forward. Even if we do not provide this slogan as the title, the program team will decide on a title for the broadcast. ”

Pei Qianyi. .

Can you still play like this?

Is this killing first and then showing off?

In other words, whether I cooperate or not, the program will be broadcast as usual?

Pei Qian was silent for a moment and asked: "Then...can we discuss with them not to broadcast this program?"

Assistant Xin smiled and said: "I'm afraid so. It won't work."

Pei Qian leaned on the boss's chair, feeling very melancholy.

It seems that this is not a discussion, but a notification.

Okay, don’t you just need a slogan? Here you go.

On behalf of Tenda Group, I will give you a very outrageous slogan. If you dare to use it, then I respect your program team as a man.

Pei Qian thought for a while and said: "Our slogan of Tengda Group is: always believe that inexplicable things are about to happen."

Even the well-informed Assistant Xin, I was stunned for a moment subconsciously.

The so-called slogan can be translated into a slogan or slogan, but the translated meaning does not fully reflect the original meaning of the word.

Specifically, it is to convey the company's philosophy through short and condensed text, emphasize the most prominent features of the company and products, and establish brand characteristics to attract users.

If we use a social account as an analogy, the brand logo is the avatar and the brand name isNickname, and slogan is a personalized signature.

A good slogan must be closely related to the company's characteristics or product characteristics, and it must be simple, easy to read, easy to understand, and easy to remember, so that customers can see the core value of the brand at first glance. .

It is not only a promotional slogan, but also a slogan that contains the core spirit of the entire company.

For example, the phrase "JUSTDOIT" is a very good slogan.

As for the Tenda Group so far, although there are many industries and different industries have their own characteristics, the entire Tenda Group does not have a very clear slogan.

But Mr. Pei’s slogan...

Always believe that something inexplicable is about to happen?

This sentence feels as inexplicable as the content it describes.

"Mr. Pei, are you sure you want to use this sentence?"

Because this slogan was a bit too outrageous, it triggered the secondary confirmation mechanism that Assistant Xin rarely used.

Pei Qian nodded: "Yes, that's it!"

Assistant Xin didn't ask any more questions, but nodded and left.

She could predict that the people in the Financial Observation column would be as shocked as herself when they heard this slogan.

……

End point.

The Ma group welcomed Wu Bin, Cui Geng, and Lu Mingliang in, and then quickly closed the door of their office.

Then, he took out a few books from the locked drawer and distributed them to everyone.

There are several big words written on the cover of the book: "A Preliminary Exploration of Tengda Spirit"!

The so-called preliminary exploration means preliminary exploration. It is generally used as the title of a paper to express humility.

The use of "preliminary exploration" here obviously emphasizes that Tengda spirit is broad and profound. These are just preliminary explorations of Tengda spirit. In addition to the content in the book, you can continue to dig deeper.

Readers are reminded that this book should only be regarded as an inspiration, not a dogma.

Wu Bin reached out and took it, with a look of surprise on his face: "It's been printed? So fast!"

He happily touched the cover, which he had owned for several months. What a painstaking effort! Finally saw the physical book!

Ma Yiqun nodded: "Well, because it is not distributed, it saves a lot of time. As mentioned before, only 200 copies were printed in small quantities and distributed to internal core employees first, as well as Mr. Li. This kind of friend of Mr. Pei."

"If you can't finish it, keep it locked up and don't send it spam."

Although this book doesn't have much content, it doesn't have much content. Illegal content, but according to relevant regulations, if you want to print in batches, you must obtain an approval certificate, otherwise it will violate management regulations.

Many people secretly print books without approval, even if they are just for reading by themselves, it is strictly speaking illegal.stipulated.

So, Ma Yiqun discussed with Wu Bin and felt that in order to get the accurate seal, it would be better to publish the book directly through formal channels at their own expense.

Self-publishing a book has three steps: writing, publishing, and distribution. The so-called distribution means entering the sales terminal market through distribution channels and facing customers directly, which requires spending money to promote and distribute goods.

However, the book "A Preliminary Exploration of Tengda Spirit" does not expect to make money, or even be widely disseminated. It is only used for communication and learning by some core members, so it is only published and not distributed.

There are three places worth mentioning in this book:

It is clearly written on the first page of the book. This is only a preliminary interpretation of Tengda spirit and can only play a role. To play an inspiring role, don’t fall into dogmatic thinking, but continue to experience, expand, and dig deeper in your work.

Mr. Pei's three "world famous paintings", namely "Back View of Countercurrent", "Mr. Pei's Lunch", and "Mr. Pei Thinking", are all printed in the book as illustrations.

On the last page of the book, Mr. Pei’s long list of titles is written in small characters. It can be easily overlooked if you are not paying attention.

Ma Yiqun said: "The printed books are basically in Lu Mingliang's warehouse. Everyone can pick them up according to their own needs, but the whereabouts of each book must be recorded."

Wu Bin added: "Also, let me emphasize one point."

"The reason why this book is limited is not because of fear of leaking secrets, but to cultivate everyone's independent thinking spirit."< /p>

"One of the principles of Tengda spirit is to 'think independently and not blindly follow'. If everyone stops thinking deeply about Tengda spirit after getting this book, this is another kind of blind obedience, which we must be wary of. ."

"The more valuable content of this book lies in Mr. Pei's actions and specific examples."

"For these contents of Tengda Spirit, it is not necessary in itself. Deliberately keep it secret."

Wu Bin's meaning is very simple. If "Tengda Spirit" is a secret book, then those few sentences that are highly summarized can at most be the names of moves. .

It is meaningless to only know the name of the move but not the specific mental method.

On the contrary, letting these highly summarized contents circulate privately in an unofficial way will be helpful and is an important part of Tenda's corporate culture communication.

Everyone nodded: "Understood!"

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