Thursday evening, September 29th.
Li Shi returned to the Sloth Apartment in Shuguang City early, turned on the TV, and waited for the CCTV Financial Channel's "Financial Observation" column to start.
The program list has been announced a long time ago. This column will be a column that deeply analyzes the business model of Tenda Group. The program name is:
"Tengda Group: Always Believe in the Inexplicable" Things are about to happen".
Just looking at this name arouses strong interest in people!
There are many people like Li Shi who are waiting for the broadcast of this program.
Because everyone wants to know how this column will analyze the business model of Tenda Group.
"Financial Observer" is a professional financial column and a chat-style news commentary program. It often invites financial media people, experts, scholars and entrepreneurs to serve as guests to achieve the goal of economics in the form of chat. "Life-oriented" and "media-oriented", on the premise of ensuring easy to understand, it is also highly professional.
Of course, there are many so-called "media economists" who often appear in public and are touted by many media, but in fact they have no real talent and knowledge, and even lack the "conscience" that scholars should have.
However, due to the platform, this column of Financial Observation has not experienced a similar situation, so it is still very popular.
Li Shi has also watched several episodes of the program, and he benefited a lot from the analysis of some corporate business models.
This time, the Financial Observation Column encounters Tenda Group, which has expanded rapidly in two years. What kind of sparks will be created?
It’s exciting to think about it!
Soon, the show officially started.
......
"In-depth observation of the economy and serving the lives of the public. Hello everyone, I am the host Wang Zheping."
"Tengda Network Technology Co., Ltd., A local company in Jingzhou founded in 2009, in just two years, its business has expanded into many fields such as technology, electronic games, Internet cafes, catering, online literature, logistics, fitness, and housing rentals. ”
"Compared with those companies before our financial observation column, it is not that large in scale and has not achieved the leading position in the industry in most fields. It seems to be a bit 'mixed but not refined'."< /p>
“Many people have criticized Tenda’s business model as ‘biting off more than it can chew’ and ‘half-hearted’.”
“On the surface, this seems to be the case. Whenever Tenda After making a breakthrough in one field, you can’t wait to move into the next field, which often gives people a feeling of being ‘too impatient.’”
“However, as the scale of Tenda Group continues to grow. To expand, we might as well reflect on whether Tengda Group's business model is really, as some people say, 'complex but not refined'? How is Mr. Pei, who can build such a business empire in just two years, developing? Did he make a low-level strategic mistake, or did he think of something else?"
“Today’s Financial Observation column, we have specially invited economics expert Professor Bai Qimiao to provide us with an in-depth analysis of the deep strategy behind the seemingly unreasonable ‘Tengda Model’!”
Before the program officially started, a short video was played, which included most of the achievements of Tenda Group so far.
Including outstanding game works that have been praised many times by official platforms, Moyu Takeout that actively responds to garbage classification, the star project Jingtang Hotel in the transformation of old industrial areas, the Tengda Life APP that brings convenience to Jingzhou, etc. .
Then the host began to talk to Professor Bai Qimiao and got to the point.
Professor Bai Qimiao has gray hair, a face full of wrinkles, and a slow speech that makes people sound very comfortable.
"Tengda Group is a very interesting company, and I also conducted a simple research on it."
"Many people on the Internet have been saying that Tenda's business model is' "Miscellaneous but not refined", why? Because if you look at the development history of Tenda Group, you will find that at the beginning it was making games, but halfway through, it then started to make Internet cafes. After the Internet cafes started to improve, it also started to engage in catering and fitness. Ah, renting, and other industries."
"This is obviously completely contrary to the general business model."
"General companies are pursuing deep cultivation. In a certain field, for example, if ordinary people start an Internet cafe, if the Internet cafe is successful, the next step must be to open branches in other cities, and then work hard to find investment, burn money, expand rapidly, and strive to quickly open Internet cafes across the country in a chain manner. , Quickly occupy the market.”
“But Tengda is just the opposite. Once it becomes an industry, it will be thrown aside and start a new industry. As for the original industry, it will be left to fend for itself without financing. Don’t continue to invest money on a large scale, let it develop slowly.”
“So, so far, apart from its games, movies, mobile phones and other businesses, Tenda has other businesses. Most of the physical business is still concentrated in Jingzhou City, and at most it extends to Handong Province."
"Tengda Group does not touch those super first-tier cities that many young companies particularly prefer."
“Many people say that Tenda’s decision is too stupid. Why? Take Internet cafes as an example. If funds are pooled to open Internet cafes nationwide, the market share of Moyu Internet cafes may be It will be dozens of times what it is now. How fast will the money come from when it is split and listed? "But recently, this voice has obviously become less popular. Why? Because everyone has seen the 'Tengda model'. ”
“Because we found that Tengda’s various physical industries can support and help each other. Every time we enter a new field, it is not a decision made rashly, but clearly carefully considered. It’s been a success.”
“What’s the disadvantage of this business model? It’s slow to produce results.”
“I only use my own money to open branches and continue to expand. , which is definitely much slower than regular mode. Many start-up companies have raised several rounds of financing in one or two years, and their market share has reached 60 to 70% or even higher. On the other hand, Tengda's real industry, although its size is not small, has not completely left Handong Province so far. . ”
“The expansion speed in a certain field is obviously not at the same level. ”
“But what are the advantages of the Tenda model? The foundation is solid! ”
“You will find that these industries are interconnected and support each other, forming an extremely stable business closed loop. ”
“When a new industry comes online, it can immediately divert all customers from other industries to it, easily solving the initial problem; and after customers get used to it, stickiness will increase. It will be particularly strong, even if other competitors engage in price wars, it will not work! ”
“Of course, there is no right or wrong between the two business models, both are successful. But it is obvious that Tenda's model is more stable and reliable, and it is almost difficult to shake once it is formed. ”
“So I say that Tenda Group’s ambitions are not small. ”
“Many companies today are thinking about how to burn money to build data, attract more money, and then find large companies to acquire them, and then sell the company directly to achieve personal financial freedom. ”
“Is this behavior right? I don't judge. But this behavior is obviously too short-sighted. This model is impossible to create a real giant company. ”
“The Tengda model is particularly stable, one step at a time! Its ultimate goal is to become a very large enterprise with strong risk resistance. Its future competitors will be behemoths spanning multiple fields such as Shenhua Group and foreign Pineapple Technology. "
"The purpose of Mr. Pei is obviously not to 'sell' the company to achieve personal financial freedom, but to truly compete with these large companies. ”
“This kind of long-term vision and patience is something that ordinary entrepreneurs do not have, and it is something we should encourage and promote. ”
The host Wang Zheping nodded: “So Professor Bai, do you think other companies can learn or copy Tenda’s model?” "
Professor Bai Qimiao shook his head: "It's difficult. ”
“The reason why Tenda Group can adopt this model is because their founder, Mr. Pei, has a long-term vision and is good at layout. At the same time, the financial resources continuously provided by Tenda Games can support this extensive layout.” business model. ”
“If an average company wants to adopt this model, it is very likely that the failure of any project will drag down the entire company’s capital chain. The risk is too high! ”
“However, this also illustrates the value of Tenda Group. We should cherish such private enterprises. "
The host Wang Zheping nodded: "So Professor Bai, what do you think of Tengda's slogan, which is the title of our program? "
Professor Bai Qimiao smiled slightly: "This is a very interesting sentence.The slogan is simply appropriate to describe Tenda Group. ”
“In my opinion, there are two ways to interpret this sentence:”
“The first is to all users, to make all users believe that Tengda It is an enterprise that can create miracles and surprises. ”
“Customers should always believe that Tenda will bring surprises to them. ”
“Because Mr. Pei’s layout is very complicated, and many industries are not even related at first glance, so it will give people a feeling of ‘inexplicable’. "
"But once the answer is revealed, it will make people feel that this is unexpected and reasonable. ”
“The second is for all employees, which is to cultivate their optimism and risk awareness. ”
“A foreign economist has proposed the concept of ‘black swan event’. This concept is very complicated, so I won’t go into details. ”
“This sentence is obviously consistent with the ‘Black Swan Theory’. ”
“Always believe that inexplicable events are about to happen. This emphasizes the coexistence of opportunities and risks. We must always be prepared to face opportunities, and we must always be prepared to face risks. ”
“Sometimes, what you don’t know is more meaningful than what you know. ”
“I think it was this high degree of risk awareness that made Mr. Pei attach great importance to the entire company’s ability to resist risks, and single-handedly created the prototype of a special business empire like Tenda. ”
The host Wang Zheping nodded: “Okay, thank you Professor Bai for giving us an in-depth analysis of Tenda’s business model. Professor Bai, do you think this financial observation column can help other entrepreneurs?” What kind of guidance are provided to them? "
Professor Bai Qimiao thought for a while and said: "It is impossible to learn from Tenda's business model, but other companies can definitely cooperate with Tenda. ”
“I think, with Mr. Pei’s risk awareness and Tenda’s ability to resist risks, Tenda Group should be a good partner! ”
“It is definitely better to cooperate with such entrepreneurs than with those entrepreneurs who are only thinking about burning money and selling companies! "
...
Seeing this, the 11th and 12th floors of the City Dawn Sloth Apartment fell into silence at the same time.
Pei Qian's head floated It was full of question marks, and Li Shitou was full of exclamation marks.
Li Shi realized a very serious problem.
A large number of companies would soon come to follow him. If Tengda cooperates, he may have to compete with himself!
And Pei Qian also realizes a very serious problem.
He is just putting an empty pot on the fire. Cooking, but Mr. Li and others inexplicably came with one portion of the ingredients, and then forced all the ingredients into their mouths. They were willing to just drink the soup.
Now, I'm afraid there will be more. Diners who brought their own ingredients came over to share the soup!
Pei Qian seemed to have seen the tragic scene of him choking to death after eating meat.
The only good news is that the settlement will be tomorrow, and no matter how you eat meat, it will be a matter of the next cycle.
But on the night before the settlement, Pei Qian still felt inexplicably complicated.
There is also a little bit of sadness.
Is it so difficult to secretly lose some money?