Zhang Yuan took these two pieces of paper and analyzed them repeatedly, and suddenly felt that Mr. Pei was indeed far-sighted!
On the surface, it seems that there will be some conflicts between officials and clubs, but in fact it clarifies the rights and obligations of players and clubs, weakening the game between players and clubs.
Everyone should stop making trouble, take a step back, and run the league in a down-to-earth manner.
In Mr. Pei’s view, a healthy and standardized league mechanism is far more important than short-term traffic, popularity and profits.
As for the lack of training by various clubs after the Global Invitational Tournament, Mr. Pei has actually already given a solution.
Just start a GPL league!
Guarantee that there will be games played most of the year, and the points throughout the year will affect the finals places, which can ensure the training effect of each team.
Thinking of this, Zhang Yuan suddenly became full of energy.
Because from these regulations given by Mr. Pei, Zhang Yuan saw a bright future for Tenda’s e-sports industry!
......
After leaving the DGE Club, Pei Qian and Ma Yang made an appointment to meet at Moyu Internet Cafe.
The club has already agreed not to bring Ma Yang to play games, but it has to be cooperated by Lao Ma.
Last time Lao Ma said that he wanted to find some new ways to organize his life. I don’t know what’s going on now.
After arriving at Moyu Internet Cafe, Lao Ma had just arrived when the coffee was served.
"How's it going? Have you decided on the new live broadcast content?" Pei Qian asked straight to the point.
Ma Yang sat down opposite Pei Qian and said confidently: "No!"
Pei Qian couldn't help but feel happy, yes, he is indeed an old horse.
The word "no" is so confident!
Pei Qian nodded happily: "What are the general considerations?"
Ma Yang took a sip of coffee and said: "Brother Qian, I am a very good person. People who are self-aware. As for their hobbies and things they are good at...there is nothing else besides playing "Shenqi" and GOG."
"If I don't want to play GOG, then I will. I really can’t think of a job that I can do. If the job fails, I won’t be responsible to the fans, right?”
“So I thought, maybe I can just move around in various industries of Tenda. Transfer? For example, after the game is released, I will go to play the new game; Moyu Takeout will have a new dish, so I will try it; Moyu Internet Cafe will open a new store, and I will support it..."
< p>Pei Qian silently put down his coffee, a question mark floating over his head.?
What you said, Lao Ma, is full of nonsense. I don’t even know where to start!
How dare you say that you are a very self-aware person? It’s outrageous to say that he is good at playing GOG!
And if you are asked to become an Internet celebrity, don’t bring Tenda’s industry with you. Aren’t you messing with me?
YouWhat do you mean by "moving around casually" among Tenda's various industries, or "making money casually"?
This is absolutely not possible!
Pei Qian coughed twice and said, "Old Ma, this is your fault."
"Excessive humility equals pride. You are not self-aware, you are completely overestimating it." "I am very moved and understand that you want to continue to promote Tengda's various industries, but this is such a waste of your talent!"
p>Ma Yang's eyes shone: "Really, Brother Qian? What do you think I should do?"
"Well..." Pei Qian fell into deep thought.
Yes, what should Ma Yang do?
With his IQ and ability, what can he do in a live broadcast?
It is best to do things that cost more money, make no money, and are easy to get scolded, but are not harmful to nature.
Pei Qian thought for a while: "How about... live streaming to bring goods?"
Ma Yang's long face was filled with confusion: "Brother Qian, what is live streaming?" "Bringing goods?"
Pei Qian explained: "To put it simply, you conduct a live broadcast and introduce some products to the audience."
Ma Yang's face was still filled with emotion. At a loss.
I don’t understand!
Because there is currently no clear concept in this regard in this world.
Although the current live broadcast platform already has basic live broadcast functions, for the time being it is still a purely money-burning and heat-absorbing industry, and no one has thought of actually using it to bring goods.
In other words, it cannot reach the level of the concept of "bringing goods".
The most the anchors can do is post some advertisements in the live broadcast room to increase their income, but generally speaking, the content of the live broadcast is mainly games, outdoor, etc.
The real live streaming model may not appear until five or six years later.
So, Pei Qian thought that he could let Lao Ma do this, but it wouldn’t work anyway.
Ma Yang thought for a while with doubts and said, "Brother Qian, isn't that right?"
"Isn't our position against consumerism? Then I, a senior executive of Tenda Group, go What's the point of doing sales?"
Pei Qian smiled slightly: "Old Ma, you and I really have the same mind, and we have the same ideas!"
"I am a hero! Of course I’m not asking you to do sales promotion.”
“On the contrary, your task is not to plant grass for consumers, but to pull grass for consumers!”
“You are introducing. When selling these products, you can’t brag about them. You must point out the problems and bad points about them!”
“Of course, we seek truth from facts and do not make any accusations. All content must be well-founded. Otherwise, it would be slander."
Ma Yang nodded thoughtfully: "Oh..."
"It seems a bit interesting to say so."
Pei Qian smiled slightly, that was more than justIt makes sense, it’s so appropriate!
The normal delivery model is to get the product first, then mainly introduce its advantages, let consumers buy it, and then the anchor gets a commission.
Of course, the reason why this thing is better than TV shopping is mainly because the products sold are indeed genuine, and the prices are indeed cheaper than online.
Especially in some industries where profits are very high, such as makeup, skin care products, cosmetics, etc., even if you make a lot of concessions, you can still make a profit, so some businesses are willing to cooperate with the anchors who bring goods. , paying a very high commission.
It stands to reason that Lao Ma is not a sharp talker, and his sales ability is even more out of the question. Those brand owners should not be crazy enough to stuff him with money to bring goods.
But don’t be afraid of ten thousand, just be afraid of the unexpected.
So, this road must be blocked in advance!
If Lao Ma only talks about the shortcomings of these products and not the advantages, then no brand owners will take the initiative to come and give money, right? Isn’t that a brain watt?
Who has his stuff delivered to his door and gets hacked?
There is no perfect product in this world. If you want to find flaws, you can always find them.
So, this time it can be said to be triple insurance.
Originally, the live streaming model of selling goods is immature. It will take at least five or six years before it will be recognized and accepted by the market. It is unlikely that Lao Ma will cause any splash now;
Only If you talk about the shortcomings but not the advantages, it is impossible for brand owners to come and stuff money;
Scamming other products may not necessarily bring a good reputation. Many trolls specialize in smearing others, which is very misleading. People are disgusted, and this is very offending. Many manufacturers will definitely join forces to throw dirty water back.
It’s thankless, that’s what I’m talking about.
Isn’t this great!
It is much better than Ma Yang just promoting Tenda's own industry and new products.
If the effect is good, Ma Yang can also be asked to hack his own new product.
I’m blackmailing myself, so I’m asking you if you’re afraid!
The more Pei Qian thought about it, the more suitable it became, and he felt that Lao Ma should be given a try.
"Lao Ma, let's try it first, let's start with it."
Pei Qian pointed to the almost finished cup of coffee on the table.
Ma Yang's long face became much more solemn: "Okay, Brother Qian, let me try!"
"Well..."
"Uh ..."
"This cup of coffee is... a little bitter."
"It's a little sweet."
"The amount is okay, not too much. "
"Drinking it will relieve fatigue and refresh you."
Pei Qian was stunned: "Let me tell you about the shortcomings."
That's when Ma Yang responded. Come over: "Yes, yes, let's talk about the shortcomings."
"The shortcoming is...it's a bit expensive? Doesn't the latte art look good? That's not right either.Ah, this latte art is actually quite pretty. "
"Well..."
Ma Yang frowned, his expression a bit like he was constipated and couldn't hold it in.
Pei Qian put his hand on his forehead. .
What are you talking about?
Obviously, given Lao Ma’s ability, he can’t even find fault.
The key is, if Lao Ma can't find fault, wouldn't it objectively still have the effect of bringing goods?
Ma Yang already has a lot of fans. When the time comes to get a product, he originally wanted to I couldn't find any faults, but just mentioned a bunch of advantages.
Then the fans thought, "Is this a good thing? Buy it!"
In the end, the brand owner knew this. It’s a matter of coming to Lao Ma’s house to ask for goods...
No, no, absolutely not!
There is a technical element to finding faults.
Lao Ma can't do this, so we still have to find professionals.
In this case... let's hire a professional team for Lao Ma?
Otherwise, we'll have to figure it out ourselves. The model in does not work at all!
Pei Qian coughed twice: "Let's do this, old horse. I also know that this requirement is a bit harsh for you. After all, finding faults has to be done by professionals. ”
“In this case, where is the Dream Fund on Weibo, you can post it. "
"I will give you some extra money and let He Desheng build a special team for you. These people will divide their work and mainly help you write articles. If there are any problems with each product, please tell me. Write it clearly. "
"As for you, just memorize these manuscripts and just talk about them during the live broadcast. ”
“You don’t even need to memorize it, you can just read it out using a teleprompter or something like that. "
Ma Yang was very happy to hear that he no longer had to memorize lyrics: "Huh? This is good, Brother Qian, then I can do it! ”
“But, where should I start? "
Pei Qian thought for a while: "It's up to you. If you want to make women's clothing, cosmetics, etc. first, that's fine. "
Ma Yang's expression changed: "Brother Qian, I don't have that special hobby! "
Pei Qian smiled: "So you can choose, but you must remember three purposes. ”
“First, we can only talk about shortcomings, not advantages. "
"Second, the shortcomings must be well-founded and convincing, but never deliberately discredit others. "
"Third, don't be greedy for money. If a brand owner comes to us and asks us to pay hush money so that we don't review their products, we will never accept this money. Do you understand? ”
Ma Yang nodded: “Okay, Brother Qian, don’t worry, I’ll take care of you!” ”