Tuesday, October 25th.
Handong University Family Courtyard Community.
Yu Pingan got out of the taxi, took out his mobile phone and looked at the specific address and house number.
Today he is going to visit Kong Zhemin, a respected old professor in the Literature Department of Handong University.
Professor Kong Zhemin, born in 1946, serves as a first-level professor of humanities and social sciences and doctoral supervisor at Handong University. He is also the director of the Chinese Education Research Institute of Handong University, the chief editor of Chinese textbooks for primary and secondary schools, and a member of the Basic Education Expert Committee. , served as the editor-in-chief of Handong University Press and the convener of the Chinese Curriculum Standards Revision Expert Group.
In short, he is a well-deserved master in the College of Liberal Arts of Handong University and even in the entire domestic academic circle.
Yu Pingan has seen a lot of wealthy company executives, so there is nothing to be nervous about.
But it is completely different to meet a real master like Professor Kong Zhemin.
Before going upstairs, Yu Ping'an first calmed down and carefully reviewed the preparations for the "useful APP".
He came today to ask Professor Kong to come out, but it was not that easy.
After receiving the development task of "Useful APP" from Mr. Pei last time, Yu Pingan immediately started to re-plan the business of the entire department and optimize the personnel structure.
Some people continue to develop and improve the various functions of Tenda Life APP, while others are transferred out to form a research and development team for "useful APP".
When receiving the task from President Pei, Yu Pingan was completely confused.
Because in his opinion, the development cycle of "Useful APP" is too long and extremely difficult to make a profit. It is really not a very good project.
However, he still strictly implemented Mr. Pei's request and started preparations seriously.
Because Yu Pingan knows very well that Mr. Pei emphasizes one thing when making software, and that is "iteration"!
It can be seen from the development history of its own department. From "Come on to the top students" to "Tengda Life", this APP has been revised several times, the content is constantly adjusted, and the user group it targets has also undergone tremendous changes. change.
It can be said that without the "iteration" that Mr. Pei has been promoting, the current success of "Tengda Life APP" would not be possible!
So, even if Mr. Pei’s new project “Useful APP” seems unreliable now, with iteration after iteration in the future, it will always meet Mr. Pei’s expectations and gain huge benefits. success.
On this point, Yu Pingan is convinced.
Just when he started to develop the "useful APP", Yu Ping'an encountered more problems than he imagined.
Mr. Pei has already given the basic structure framework of this APP: it is a content production platform and should be a tree structure.
The trunk part is a bit similar to the encyclopedia website: the roots are the keywords and basic concepts, branches are concepts and explanations derived from this keyword, and leaves are questions and answers for a specific derived concept.
The structure of the entire APP is like a forest composed of trees: key basic concepts will be related to each other, supporting jumping to each other within entries, or within a large category (such as literature) , physics, games, etc.) to perform classified searches.
In other words, grafting the encyclopedia mode and the question and answer mode is only a slight innovation in form, but it can greatly improve the efficiency of users in obtaining information.
But if you want to realize the basic structural framework that Mr. Pei needs, you still need to spend a lot of time and energy, working together on details and content.
For example, how to design each level of sub-interface of the APP, how to arrange the page layout so that users can see key information at a glance, how to allow managers to freely add and delete entries or modify the entire tree structure...
These are key issues that product managers need to worry about.
In addition, there is the issue of content production on "Useful APP".
Since "Useful APP" is a content production platform, whether it can become popular ultimately depends on whether the content on it is good or not.
Specifically, it is nothing more than three points:
Whether the content is accurate and there must be no wrong information;
Whether the content is concise and there must be no spam;
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Is the index convenient and able to quickly find the content you want to search?
In the final analysis, it still depends on the person.
If the content producers on the platform deliberately release misinformation and spam information to defraud traffic, then the platform will definitely not succeed.
Even if there is supervision, it can only be done by using excellent producers to supervise less excellent producers.
When it comes to some professional concepts, it is definitely necessary for a professional to come forward to accurately determine whether it is correct information, wrong information or spam information.
So, where to find these excellent producers?
The first thing Yu Pingan thought of was colleges and universities.
Of course, it is also possible to invite big names in various industries. For example, when it comes to issues related to the Internet industry, invite some senior executives of Internet giant companies. These people must also have real talents and knowledge.
But the problem is that these big guys are all successful people. They are busy with their own jobs and careers and may not have time to do these trivial things.
Moreover, there is a big difference between mastering knowledge and explaining knowledge.
"Useful APP" is more like a platform for explaining knowledge. When the encyclopedia model is developed to its extreme, it is actually a textbook. The questions related to the encyclopedia entries are actually detailed explanations in the textbook.
Therefore, graduate students, young lecturers, professors, etc. from universities are the most suitable candidates and are also the backbone of this APP.
Big names in various industries can only serve as supplements.
And "useful APP" covers everything, so where should we start with this task of moving mountains?
The first thing Yu Pingan thought of was some basic knowledge.
Mr. Pei said that "Useful APP" is a long-term plan. It is better not to do some ambiguous issues than to do them wrong.
Start with a certain area of basic knowledge, do it a little bit, and test the waters. If the effect is good, then extend it to more areas and expand step by step.
Do not seek quantity but only quality to ensure that this APP is truly worthy of its name.
So, Yu Pingan found the officials of Handong University and visited Professor Kong.
Handong University, especially the School of Liberal Arts, is quite supportive of this cooperation. In fact, school-enterprise cooperation has always been strongly supported and advocated by the state. Many science colleges and enterprises jointly conduct research projects. This is nothing new.
The College of Liberal Arts has less cooperation with enterprises due to the particularity of its majors. If this "useful APP" can succeed, it will also be a win-win attempt.
What's more, Tengda Group is based in Jingzhou, and Mr. Pei has donated money to his alma mater five times and three times. With this relationship, it will be much easier to talk about cooperation.
The only problem is that the college cannot make decisions for Professor Kong Zhemin.
Because Professor Kong has to lead graduate students, teach undergraduates, and do research, there is a question mark as to whether the old gentleman has the time and energy to join this project as a special consultant.
So, if Yu Pingan wanted to move the giant Buddha of Professor Kong today, he had to use all his strength.
After calming down for a while, Yu Pingan entered the family building, went to the second floor and knocked on the door gently.
After a while, the security door opened, and a gray-haired and energetic old professor looked Yu Pingan up and down: "Mr. Yu, right?"
Yu Pingan hurriedly said: "Mr. Kong, just call me Xiao Yu. I'm sorry to disturb you."
Professor Kong Zhemin smiled: "No need to disturb, please come in."
Yu Ping'an Following Professor Kong Zhemin into the living room, the situation here is similar to what he imagined. The sofas and furniture are basically made of wood, which looks very period. There are paintings and calligraphy hanging on the wall, and the entire wall is filled with bookshelves. Various books.
Professor Kong Zhemin also poured a cup of tea for Yu Pingan, who was a little frightened.
After chatting for a few words, Yu Ping'an did not dare to waste Professor Kong's time anymore and went straight to the point: "Mr. Kong, the leader of the School of Liberal Arts should have briefly told you about my purpose of coming. Okay, let me tell you more about the specific content of our APP."
"I was originally in charge of the Tenda Life APP business in Tenda Group, and now I am in charge of this 'useful APP' because I just want to do it. A knowledge base that combines 'encyclopedia' and 'question and answer' modesKnowledge sharing community..."
Professor Kong Zhemin listened carefully, nodding from time to time, and occasionally doubts flashed in his eyes, but he did not interrupt Yu Pingan's story, but waited for Yu Pingan to explain the entire "Useful APP" After describing all the starting point, specific structure, charging model, incentive model and other contents of " , listening to your description, this software seems to be somewhat similar in positioning to CNKI for retrieving academic documents and academic papers. So what is the specific difference between the two? "
Yu Pingan immediately replied: "Of course there is a big difference. ”
“To put it simply, the people we target are completely different, and the goals we want to achieve are also different. ”
“Academic papers and academic documents, including textbooks for various courses in universities, are certainly the most essential and cutting-edge knowledge, but to understand and master these contents actually requires a very high threshold. of. ”
“For most ordinary people, even if they are shown this knowledge, they cannot understand it. ”
“If the goal is to popularize science, this efficiency is definitely very low. ”
“So, the software we are making is mainly aimed at the general public, and we are committed to popularizing professional knowledge in these areas to them in a relatively easy-to-understand way. ”
“What we are doing is to understand professional content with lower cost, and we are more inclined to let users ‘understand’ rather than ‘completely master’. ”
“The biggest difference between this software and the Q&A platform is that the knowledge on it has been screened. We will try our best to avoid junk information. At the same time, we have a more advanced indexing mechanism to greatly improve the knowledge. acquisition efficiency. ”