Tuesday, November 8th.
Meng Chang came to the office building of Yuanmeng Venture Capital and tidied up his appearance a little.
The weather was a little cold. Meng Chang was wearing a fitted casual suit, a solid color T-shirt underneath, jeans and sneakers on his lower body.
There is no shirt or tie. The most business-like thing on the body is just a watch, and this watch is not a very expensive mechanical watch. It is simple to the extreme.
The hair is carefully trimmed to a full length, and the mustache is also trimmed. It neither looks too old nor makes people feel frivolous.
Meng Chang is very satisfied with his current image.
All of this was, of course, carefully prepared.
The wave of mobile Internet is rising rapidly, and the impact of Internet thinking on entrepreneurs is not only in terms of thinking, but also in terms of appearance.
Nowadays, the big guys who really have Internet thinking are no longer the kind of suits and leather shoes. They basically wear solid color T-shirts and jeans, and their hairstyles are basically flat or round. How to be neat and tidy.
In the eyes of investors, you are a no-nonsense senior industry insider with rich Internet experience, while in the eyes of users and the public, you are a down-to-earth CEO.
Of course, the so-called down-to-earth and slovenly appearance is just a carefully created illusion. In fact, the price of a haircut of this size may be more expensive than a complete set of washing, cutting, blowing, perming and dyeing. More often than some pretty girls.
Generally speaking, a mustache should not be included in the standard set of jeans, T-shirts, and sneakers, because a mustache may give investors a sense of being old-fashioned and conservative. The impression is not enough for Internet thinking.
But Meng Chang can't help it. He is relatively young and looks tender by nature. If he doesn't grow a mustache, he looks like a college student or even a high school student, so it is difficult for investors to trust him.
If Meng Chang could replace these two mustaches with a few deeper wrinkles on his face, especially the crow's feet at the corners of his eyes and the nasolabial folds around his mouth, then this image would be absolutely stunning, but it's a pity that he can't change it. .
The only thing I can do is trim my mustache carefully to make up for the shortcomings of my "not mature enough" image.
In short, appearance is a detail that affects the first impression of the other party.
The first impression of the other party often means that this deception, oh no, whether the investment can be successful.
For today’s interview, Meng Chang is full of confidence and expectations.
I have long heard that Mr. Pei founded Dream Ventures just to help others realize their dreams.
For Meng Chang, dreaming is really too much.
He firmly believed that as long as he could have an interview with Mr. Pei, he could definitely persuade Mr. Pei to invest in him in just ten minutes!
Looking at his watch, the time was almost up. Meng Chang walked forward proudly.Step by step towards Dream Venture Capital.
……
In the conference room of Dream Venture Capital.
He Desheng sat on the sofa, drinking tea and watching Meng Chang explain PPT.
I have to say that He Desheng’s first impression of Meng Chang was quite good.
He is handsome, well-groomed, neatly dressed, and energetic, like a person who can do something great.
The two mustaches were a bit strange at first sight, but after seeing them more and more, you got used to them, and they became some kind of personality symbol.
Moreover, in the past, many people came to solicit investment, some with resumes, some with investment letters of intent, and some with product samples. It is really rare to see those who bring their own PPT.
The effect is definitely best when explained in front of PPT.
Furthermore, Meng Chang’s PPT is absolutely top-notch. It is neither fancy and frivolous, nor rigid and old-fashioned, with various elements, color blocks, layouts, charts, etc. Everything is done just right, anything more would be messy, anything less would be crude.
He Desheng even felt that Meng Chang could earn a monthly salary of tens of thousands of yuan even if he worked full-time as a PPT maker for some Internet manufacturers.
Moreover, Meng Chang's eloquence is very good, his speaking speed is moderate, his words are fluent, and his grasp of rhythm and content is perfect.
He Desheng felt that just watching Meng Chang talk freely made people feel comfortable.
The first half of this PPT is mainly about Meng Chang introducing his personal experience.
Some people say that investment is about investing in companies and concepts, but it is also about investing in people.
The key to a company's success depends on the ability of its boss.
Meng Chang naturally knew this, so the first half of the PPT was mainly devoted to self-introduction.
After graduating from university, the 29-year-old Meng Chang went to study abroad, which is the kind of prestigious school where he is very good.
Have experience working in major domestic and foreign first-tier Internet companies, and also in marketing-related departments such as user experience department and marketing department. Although it is difficult to say how many achievements are his, this resume It is indeed impeccable.
Moreover, many people who have worked with him in the past have become senior executives of major Internet companies. Although it seems useless at first glance, this undoubtedly implies that he has deep network resources that can be tapped.
In short, this paragraph mainly emphasizes that "I am a capable and reliable person."
Soon, I finished the first half of the PPT.
Meng Chang looked at He Desheng opposite with a smile on his face: "Mr. He, do you have anything to ask?"
Although he was smiling, there was still a little bit of confusion. A little nervous.
He was really afraid that He Desheng would ask about some details in his resume, such as how he got into a prestigious school, how he studied abroad, how he entered these major Internet companies, and why he left.
If these issues are discussed in detail, some embarrassing situations may arise.
He Desheng took a sip of tea: "No, let's continue."
Meng Chang couldn't help but raise the corners of his mouth slightly.
Sure enough, I won’t ask further questions.
This is the best scenario that Meng Chang had previously estimated.
Meng Chang is not sure whether He Desheng really did not see the merits of his academic qualifications and work experience, or did he pretend not to see it?
Meng Chang felt that it was probably the former.
But this is good news, because it shows that Mr. He, like many other investors, only cares about authenticity and results, and does not care about the specific process.
Even if there is a little opportunistic element here, investors will not mind, because it proves that Meng Chang is flexible and good at thinking of solutions.
He Desheng did have some doubts about Meng Chang's resume, but did not get to the bottom of it.
But the reason was not what Meng Chang thought.
In fact, He Desheng not only didn't care about how Meng Chang obtained this resume, but also didn't care about the resume itself.
Because He Desheng had seen Mr. Pei’s investment methods, even Mr. Pei, a “big inventor” like Zhang Wan, dared to invest, and the investment was successful. This made He Desheng realize that Mr. Pei I don't care about frivolous things like academic qualifications at all.
Since Mr. Pei doesn’t care, of course he doesn’t need to care either.
He Desheng’s current task is not to help Mr. Pei invest, but to help Mr. Pei review.
As long as it complies with the regulations, we will never ask any more questions.
But Meng Chang thought he had conquered He Desheng and was still complacent.
Then we entered the second half of the PPT, which is the project that Meng Chang will do this time.
Meng Chang feels that as long as this paragraph can be explained to the satisfaction of Mr. He, then Mr. He will definitely report it to Mr. Pei. If he explains it to Mr. Pei again, he might be able to get the thousand yuan directly on the spot. An investment worth tens of thousands!
When the time comes and we look for other investors to invest, wouldn’t it be easy for the company’s market value to exceed 100 million?
Meng Chang continued.
"Mr. He, the name of my entrepreneurial project is-Cold Noodle Girl!"
The LOGO of the brand "Cold Noodle Girl" appeared on the PPT, with a boxy shape Although the form of the seal is in traditional Chinese characters, it is not small seal script or block letters, but a relatively beautiful cursive character, with beautiful patterns as embellishments.
Just like Meng Chang, he is neither too fancy nor too old-fashioned, and the first impression is very good.
Meng Chang continued: "To briefly summarize, Cold Noodle Girl is committed to building an Internet grilled cold noodle brand!"
"How did this concept come about? In fact, it It comes from my thinking about the Internet business model over the years."
"Internet.A very important component of Internet thinking is cross-border thinking. When two seemingly unrelated things are connected, unprecedented business opportunities will burst out, and this ability is what most people lack. ”
“I used to work in the marketing department. At that time, my immediate boss, the president of the marketing department, was a big man who emphasized ‘cross-border thinking’. He was originally a well-known host. He later served as president of the creative brand and president of the marketing department, all of whom made brilliant achievements. ”
“So, in the Internet era, entrepreneurs must also be discoverers of new business models and generalists who dare to cross boundaries! "
"My experience in the marketing department has allowed me to see many "cross-border success" cases, especially the Internet + catering model, which is definitely a very hot trend right now! ”
“Why combine the Internet with grilled cold noodles? Next, is my detailed analysis of the current market environment and prospects. ”
“First of all, the current domestic catering market is facing a severe test. Except for a few high-end catering, most of them are in trouble. On the contrary, mass catering is gradually coming to the forefront and becoming mainstream. Fast food and snack brands are facing an unprecedented period of opportunity. ”
“We all know that it is difficult to become a catering giant in high-end catering. ”
“Because high-end catering has too strict requirements on chefs, ingredients and all aspects of details, it is impossible to produce it in batches, and its high price naturally dissuades most of the money. Shy consumers. ”
“Tengda Group, which owns two brands, Wuming Restaurant and Moyu Takeaway, should know better than me. ”
“Therefore, consumers are more inclined to those ‘small but beautiful’ catering brands, for which they are willing to bear a certain premium. ”
“For catering companies, the way to pursue more profits is to open branches, and the prerequisite for opening branches is to have recipes and mass production. ”
“This is the current industry situation in the domestic catering market. ”