Meng Chang continued: "Secondly, with the rapid development of the mobile Internet, platforms such as Weibo, dianping websites, and chat software have become new marketing platforms for catering companies. The rapid development of takeout software and group buying industries has created new opportunities for catering companies. Tengfei provided support.”
“One of the biggest advantages of the Internet era is that a successful business model can be quickly spread and copied, making it known to everyone as quickly as possible and spread across the country. ! ”
“Many excellent catering brands could only expand slowly city by city in the past. Neither funds nor popularity were enough to support the rapid replication of successful business models.”
“But in the Internet era, all this has become possible!”
“Combining these two points, we can easily find that once a popular catering brand becomes a standardized, Internet celebrity brands that can be mass-produced and have outstanding quality can be spread across the country at an extremely fast speed, earning huge profits and generous returns!"
"The best thing is that 'people can Food is the most important thing, and people need to eat as long as they live, so once a certain catering brand is widely recognized by consumers, its long-term value will only get higher and higher!”
At this point, Meng said Chang observed He Desheng's expression for a moment.
He Desheng listened very carefully and nodded frequently.
Obviously, this theory is quite correct. If under ideal circumstances, catering + the Internet do have huge business opportunities, such as the takeout and review industry where a lot of capital is now investing, it is catering + Internet model.
But the question is, can something like grilled cold noodles develop into a chain brand and gain the trust of consumers?
Meng Chang had obviously anticipated this, and he immediately turned to the next page of PPT.
"After looking forward to the huge prospects and market potential of 'Cold Noodle Girl', I will explain the next content in two aspects."
"They are: grilled cold noodles Problems and opportunities in the noodle industry, as well as the implementation details of the 'Cold Noodle Girl' brand."
"Grilled cold noodles sounds like a very unappreciable food. It is also a food with no threshold. It costs three to five yuan a portion at a roadside stall and never appears in high-end restaurants."
"But there is something special about grilled cold noodles. It has a unique charm that everyone from billionaires to common people love to eat."
On the PPT, there was a picture of a rich man queuing up to buy grilled cold noodles. At the same time, there were also some pictures. Screenshots of sports stars or entertainment stars posting on Weibo to praise how delicious the grilled cold noodles are.
You can find a lot of this content by just searching online.
“According to statistics from shopping websites, more than 10 million servings of grilled cold noodle raw materials were sold on shopping websites alone throughout the year. On websites such as snail noodles, spicy strips, and self-heating hot pot, Among red foods, the sales volume ranks among the top three.”
“What’s more, there are many original vendors.The material does not come from shopping websites. ”
“This is enough to show that although grilled cold noodles may seem unattractive, there is a very large demand in China. This does not actually require data, it can be felt just by relying on daily feelings. ”
“In night markets and other crowded areas, you can always see stalls selling cold noodles, and there are often people queuing up. It can be said that small vendors selling grilled cold noodles are making a fortune in silence, and there are many people who earn tens of thousands a month. "
"Of course, this data may not be completely true. After all, various hidden costs have to be removed, but in any case, it has huge profit potential. ”
“However, there are also many problems and hidden dangers in the current grilled cold noodles industry. To sum up, they are: not formal enough and there are many health hazards; not refined enough and the brand image is poor; not complex enough and the products are diverse. few. ”
“Many raw materials for grilled cold noodles are produced in small workshops. The production conditions are inherently poor and there are potential health risks. The vendors at roadside stalls do not pay attention to hygiene, use low-quality oil, and wash and serve the ingredients. It will also be subject to various contaminations during the release process. ”
“So, grilled cold noodles, like many other roadside stall foods, are actually very unhygienic. It is possible that the dust on the roadside is the least harmful substance in it besides the edible parts. . ”
“Furthermore, different vendors have different techniques for making grilled cold noodles. Whether it is taste or shape, it is difficult to reach the level of elegance. It can neither standardize production nor guarantee the lower limit of taste, nor can it introduce new flavors and develop new flavors and styles. ”
“If there is no Internet thinking, then the cold noodles industry will always stop at the stage of roadside stalls. How can it develop? ”
“The goal of ‘Cold Noodle Girl’ is to integrate the already existing grilled cold noodle market and create a national gourmet catering brand with high visibility! ”
“In short, we are going to use new thinking and new methods to create a new type of fast food that belongs to the Chinese people. We must use good raw materials and new techniques to reproduce the traditional taste. ”
“As for how the brand ‘Cold Noodle Girl’ will redefine the grilled cold noodles industry? ”
“Next, please allow me to explain it to you one by one. "
Meng Chang stopped for a moment and took a sip of water.
At the same time, he quietly observed He Desheng's expression, and He Desheng was deep in thought.
For the above content, Meng Chang knew very well that it was actually a bit nonsense.
After all, he wanted to reverse the concept that "grilled cold noodles are just junk food from street vendors". It is difficult because its image is deeply ingrained in the minds of ordinary people.
However, Meng Chang’s goal is not to reverse this concept.
Sometimes. Marketing in the Internet era is inherently unreasonable. Jianbing fruit, cold skin, and roujiamo can all become internet celebrity brands, so why can’t grilled cold noodles?
How about ramen?, sushi, and other foods can have the god of ramen and the god of sushi, so why can’t the “god of grilled cold noodles” appear?
Many times, facts are not important, and stereotypes are even less important. How to make others believe is important.
Meng Chang spent two to three months preparing this entire plan and this PPT, but he had never presented it before.
Because he has never found a very suitable investor.
Sometimes, whether a cake can be painted well or not does not entirely depend on the person who draws the cake, but also depends on the occasion where the cake is drawn and the audience waiting to eat the cake.
If he were an ordinary investor, he would definitely throw Meng Chang out as a liar.
Although he is indeed a liar and has never denied this in his heart, being kicked out is unacceptable because it will affect his reputation.
In Meng Chang's opinion, his plan can only be used once, so that he can hit it with one hit.
If you look for some random investors, but none of them invest, your integrity and that of the project will be ruined. The pie will be exposed before the pie is evenly drawn. Isn’t this a fool’s errand? ?
In fact, the best people to deceive are wealthy people, such as executives of large companies, celebrities, rich people, etc., because these people will be more likely to believe in some lofty concepts and nouns.
However, the premise of all this is that Meng Chang himself must have a dazzling aura so that these big guys can ignore the unreasonable aspects of this project.
Where does this halo come from?
It is obviously not enough to just graduate from a prestigious school and have senior marketing experience in a major Internet company.
"Mr. Pei Investment" is a good halo. Although it is not omnipotent, it can at least scare many people.
Once there is this halo blessing, many unreasonable things will naturally be ignored. If investors are fooled, a huge influx of funds can be attracted.
Once he gets the money, Meng Chang can start marketing, using overwhelming advertisements and various specious concepts to guide the attention of the melon-eating masses and turn them into leeks.
Then, open a high-end store, generate profits through traffic, raise valuations, and trigger more capital investment. After harvesting enough leeks, you can pat your butt and leave, leaving behind. Chicken feathers everywhere.
In short, this routine is perfect, as long as you pass the first level first.
If you can’t even get Tengda’s investment, then the following series of tricks will naturally be out of the question.
So, Meng Chang took a sip of tea to moisten his throat, and then prepared to start his most exciting performance.
What I have said before is actually all foreshadowing, forcibly justifying the brand "Cold Noodle Girl" by 50% to 60%.
But people will always believe what they want to believe. The establishment of so many IQ taxes relies on the rationality of 50% to 60%. closeThe key is whether the following paragraph can cover up all the seemingly unreasonable places.
Various details of the brand "Cold Noodle Girl" appeared on the PPT.
"The brand concept of 'Cold Noodle Girl' is to create a grilled cold noodle brand with a sense of quality and petty bourgeoisie."
"The name itself is Giving people a hint of anthropomorphism, her virtual image seems to be cold and gentle at the same time. The brand's logo is traditional and youthful, just like our products are popular and exquisite. ”
“For building this brand, I have established a three-step goal.”
“The first step is to open a ‘Cold Noodle Girl’ flagship store in the bustling business district of the imperial capital. ”
“In this store, we will comprehensively demonstrate to all customers the differences between this brand and other roadside stall grilled cold noodles in terms of recipes, raw materials, tableware, and dining environment.”
“We first spent a lot of money to research the formula and taste of ‘Cold Noodle Girl’, from the raw materials of cold noodles and the selection of various seasonings, to the dosage of various ingredients, to the actual production. The heat and time must be standardized to ensure the taste of each grilled cold noodles.”
“At the same time, we must also fully develop multiple flavors of grilled cold noodles, not just sweet ones. Differentiating flavors such as spicy, sour and sweet, we also need to make more content and variations for grilled cold noodles.”
“Of course, we will also make a variety of dishes in order to enrich and diversify the dishes in the store. Traditional cold noodles, side dishes or fruit drinks. ”