Monday, August 5th.
Pengcheng.
Hu Xiao was sitting at home, busy explaining this new mission to his navy brothers.
At just 8 o'clock in the morning, Hu Xiao started bombarding the group with information.
"It's time to work, it's time to work!"
"Have you all arrived at your work stations? If you're here, hit 1 and I'll take a look."
< p>"If there is no reply after more than half an hour, we will treat it as late!"Hu Xiao gave the order and immediately saw various "11111" messages in the navy group. Obviously, these trainings have Su's navy troops are already in their respective positions.
Hu Xiao was very satisfied with this.
These naval forces were carefully trained by him, and each one was well-trained. Although I work from home, my time is very punctual, which is better than many office workers.
After all, when you work at home, you don’t need to catch the subway or bus, and there is no excuse for being late.
When everyone had almost arrived, Hu Xiaocai said in the group: "Everyone, cheer up. Today's task is given by one of our regular customers. This is a very generous financial backer. Although this time he The previous discount amount has been used, but everyone must complete the task satisfactorily! Do you understand?”
Another “understanding” passed through the group.
Hu Xiao continued: "The task for this time has been sent to your mailbox. Check it yourself. To put it simply, it is to give a negative review to a game called "Tailored"."< /p>
“Of course, it’s not all mindless one-star bad reviews. It’s too fake and obvious. We have to try to make a right-angled triangle or C-shaped structure for him, which will be more confusing. Be more sexual."
"We will write different comments according to each person's division of labor, but all comments must adhere to one principle, which is to attack the poor gameplay of this game."
"As for the specific attack method, we are all skilled workers, so there is no need for me to go into details, right?"
Everyone in the group is eager to try it.
"Don't worry, we are all in the clear!"
"There is also a specific template for game reviews, just follow the template."
"Either direct blackmail, high-level blackmail, or explicit praise and covert criticism. We are all familiar with these routines!"
Hu Xiao was very happy: "Okay! Let's do it while it's still early. , let's be prepared."
"After the game is launched, we will spread these negative comments as soon as possible, whether it is the official website or other forums or social platforms."
“If you have Moyu Internet Cafe or Xinniao Interactive Entertainment Experience Hall nearby, you can also go there to log in to the game and read a few sets of bad reviews, which will make it look more real.”
"There are still relatively few players now, so writing bad reviews can have the most real effect. Everyone, hurry up and don't waste time."
Whether it is a game or a movie, it is obviously the most effective to get bad reviews at the time of launch.
Because at this time, there are still a small number of netizens who have played games or watched movies. Most of them are people who do not know the truth and are most vulnerable to being misled by trolls.
One of the trolls raised a question: "Would it be too obvious if these negative reviews were published too early? Moreover, the early killings were too harsh, which in turn would increase the popularity of this game."
p>Hu Xiao said: "It doesn't matter, the developer of this game is not a fool. After the game is launched, there will definitely be a large-scale publicity campaign. Let's set an advance amount to coincide with this publicity campaign."
"When the time comes, players will see our negative reviews as soon as their attention is transferred to this game. The timing is perfect."
The trolls have He said that he had learned another trick, and then went to do his own thing.
According to the information provided by previous customers, the game "Tailored" should be released at ten o'clock this morning.
Hu Xiao didn’t know why this game chose such a weird release time of 10 a.m. on Monday. But since Chi Xing Studio made this choice, there must be reasons for it, and there will definitely be no shortage of corresponding publicity resources.
……
12 noon.
After Hu Xiao finished his lunch, he opened the webpage to see the results of the sailors today.
As a result, after opening various forums and looking at netizens’ comments about the game “Tailored”, Hu Xiao suddenly realized that something was wrong.
“Has Chi Xing Studio’s new game been released? I don’t know!”
“Yes, I only realized this when I saw a lot of people scolding me on the Internet today. Well, it turns out that the new game "Tailored" has been released, and it is a game where you can design your own clothes."
"The official website seems to have quietly updated a new version of VR glasses, this time. It turned out to be an 8K version. This configuration shocked me, and of course the price also shocked me."
"Why is Chixing Studio so low-key? There is no promotion for the game. There are a lot of people online criticizing it, but I didn’t even know they had released a new game.”
“These people are so consistent in their tone. They keep saying that the gameplay of this game is not good. Okay, is it a navy?"
"It looks like, although their words are different, they all use the gameplay to make fun of it. This is a bit strange, but it is still on point. But the speed is too fast. Most players don’t know about this yet, let alone experience the game. Where did they get the news?”
“Maybe it’s the beta players? ”
“I’ve never heard of this game having so many closed beta players! And these comments didn’t mention the fact that they were in closed beta testing. It stands to reason that if they were really closed beta testers, they would be the ones posting the comments. You should identify yourself, right?”
"Most likely the competitors started in advance and failed to cooperate with Chi Xing Studio."
"Then wouldn't this be exposed?"
"So how is this game?"
"You see, the pirates can only hack its gameplay, which means that it is perfect in other aspects. And in my opinion This game actually has quite a lot of gameplay, but it’s just not as fun in the general sense and is different from other games. I recommend you to experience it yourself to find out! ”
< p>Looking at the comments from these netizens, Hu Xiao was confused.He hurriedly found the customer this time, but before he could figure out how to explain, angry questions came from the other side.
"What's going on?"
"I thought you were professional trolls and wouldn't make such stupid mistakes."
"As a result, this game The popularity hasn’t started yet, so you should let the whole world know about it first!”
Judging from the message sent by this customer, he seems to be very angry.
Hu Xiao was also wronged and quickly explained: "Accident! This is definitely an accident!"
"Originally, we had a good plan and started developing the game as soon as it was launched. Military activities. Generally, the official will release some promotional resources to warm up the game at the same time, with a certain amount of advance. "So according to normal circumstances, our activities should be in line with the official promotion. The resources were synchronized. As soon as the popularity started, netizens would be able to see our negative reviews, and they would not appear too abrupt."
"Unexpectedly, Chixing Studio does not follow martial ethics. The game was released but no initial publicity resources were arranged at all!"
"How could we have imagined that such a big game company would launch a naked game?"
Hu Xiaoyitong explained. , and then wait patiently for the other party's reply.
After a long time, the other party seemed to be reluctant to reply with two words. "Okay."
Hu Xiao let out a sigh of relief. It seemed that his sincerity impressed the customer, which meant that there was still room for redemption.
So he hurriedly tried again. "Don't worry, you are our regular customer, and we will definitely guarantee the quality of service!"
"Well, in order to make up for your loss, we will hire an influential gamer for you for free. Reviewers, please publish a game review about "Tailored" and discuss the gameplay problems of this game. You will be satisfied!"
The customer was silent for a while and then replied: "Do you want more money?"
Hu Xiao quickly replied with a shaking head: "No need at all! We give this to you for free in order to make up for our work mistakes."
The customer immediately replied: "Okay, thank you very much."
Hu Xiao finally breathed a sigh of relief, and he did not expect that he would make a reservation in advance.Why, something unexpectedly happened. I quickly went to the Internet to find a game reviewer I was familiar with, and prepared to pay him to write a negative article to thoroughly criticize the game "Tailored" and restore the image of my own navy in the minds of customers.
......
On the other side, Pei Qian closed the chat interface, feeling a little dumbfounded.
I didn’t expect that the navy over there would actually be ahead of schedule, which was perfectly in line with the popularity of the game!
This indeed cannot be blamed on the unprofessionalism of the navy. It is precisely because the navy is so professional that this kind of oolong happened.
It’s not that Chi Xing Studio doesn’t want to engage in initial publicity, it’s mainly because it was influenced too much by Pei Qian, and now it doesn’t care about initial publicity at all.
In other words, it is completely developed.
Tengda Group’s publicity strategy is that there is no strategy, no rules, no tricks to win. As long as there is no reverse propaganda, it is already President Pei's mercy!
As the company that most thoroughly implements the Tenda spirit, Chixing Studio has naturally learned this marketing strategy.
At first, Pei Qian had to tell Ming Wan and Cai Jiadong not to do too much publicity in the early stage, but now there is no need for him to tell them. Lin Wan and Cai Jiadong have become accustomed to the inexplicable popularity of this kind of project.
But fortunately, it was a blessing in disguise. The navy company promised to send a high-quality black manuscript for free.
This kind of manuscript is written by well-known game reviewers on the Internet. Such a black manuscript is better than thousands of responses from the online army!
Pei Qian feels that he should have made a profit!
Sure enough, having sex for free is the most comfortable!
He didn’t know how effective such a black manuscript could be, but it was better than nothing. I hope this game reviewer can seize the shortcomings of "Tailored" in terms of gameplay and directly attack with a heavy blow, killing all parties and delaying the popularity of this game for at least half a year.