"A seven-year contract period. During the duration of the contract, the contracted painter will produce at least one hundred works for the gallery. The total sales must be committed by Mashi Gallery to no less than US$200,000. For the part below US$200,000, RMB750,000 will be drawn. If the amount reaches US$500,000, the commission will be RMB 65. If the commission exceeds US$500,000, the commission will be adjusted to half. During the contract period, you must participate in an academic exhibition or art exhibition planned by Mashi Gallery at least once every two years, and the total number of times will not be less than 65%. Four times. If the total sales of the works created under the contract exceed 500,000 US dollars, an additional special solo exhibition will be held for the contracted artist and a personal album will be published."
Hanks looked at Mrs. Sakai. Ladder-shaped data written on paper.
Halfway through, his head shook like a rattle.
“It’s ridiculous, it’s really ridiculous”
“The total sales are guaranteed to be no less than two hundred thousand US dollars, and the sales are determined by market acceptance and the level of the artist. We can't meet this condition. If he hands us a hundred pieces of blank paper, we have to promise to sell it for two hundred thousand dollars."
"There is a slang in the industry that a shoddy gallery can It may be an exaggeration to say that good galleries can sell shit into gold. However, as long as Ma Shi Gallery is willing to devote its sales resources to Xiao Gu, for example, it can hold more large-scale solo exhibitions. . Even if you sell a hundred blank sheets of paper for two hundred thousand dollars, it is actually very easy."
Mrs. Sakai said lightly.
"Pfft."
"Hold a few more large-scale solo exhibitions, Madam. You might as well ask us to spend two hundred thousand dollars to buy all his works."
Hanks was immediately amused.
Theoretically,
the works of emerging artists are the same as the countless new virtual currencies that will be developed on blockchain exchanges over time.
As long as you are willing to invest resources, have sufficient media channels for exposure, and are not willing to speculate.
Both white paper and air can easily be sold for sky-high prices.
The worst case scenario is that daring collectors are just beating drums and passing flowers together, betting that the bubble will not collapse in their own hands.
But the account cannot be calculated like this.
Publicity and marketing itself is also very expensive.
For a decent solo exhibition, the gallery’s cost is easily over a hundred thousand dollars.
A few hundred thousand dollars refers to a very small exhibition.
If you really need to scale up, invest a little resources and cooperate with some large museums, spending one or two million US dollars is just like playing.
Please note that
It is a very prudent expense to spend US$2 million to open a solo exhibition for a major artist that can attract the attention of a certain public and collectors. It also has to be that the gallery, like Ma Shi Gallery, has the human resources and connections with museums and art galleries that have been in operation for half a century, so that it can hold exhibitions at a cost-friendly price.
Otherwise the cost will rise.
If you really want to do that kind of world-famous eventThe purpose was greatly demonstrated, reaching the scale of "selling shit into gold" as Mrs. Sakai said.
Sorry,
Starting at 10 million US dollars, with no upper limit.
In order to win the prestigious Golden Lion Award at the Venice Biennale in 2017, Damien Hirst spent ten years preparing and brought his personal entry "treasuresfrotheneckoftheunbeievabe" to the Palazzo Grasci in Venice. "An incredible treasure trove of wreckage.
It is not a painting, but a group of 189 pieces of art works that resemble a personal exhibition.
For this solo exhibition, the support team behind Hirst spent more than 50 million pounds on basic costs alone, excluding labor costs and venue expenses.
It’s not 50 million US dollars, it’s 50 million pounds.
In the end, I didn’t get the award.
When art is making money, money is being made every day, but when it is really burning money, even if you throw in the listed companies on the New OTC Market, there won’t even be a splash.
In contrast,
Mrs. Sakai’s request to publish a personal picture album for Gu Weijing was easier to accept.
The artist's related albums or art monographs are published, usually to gain fame in the academic field.
The sales volume of art albums is not high, but printing is very expensive. Basically, the gallery must publish it at its own expense, which may cost hundreds of thousands of dollars.
"It is impossible for us to agree to such conditions, and no large gallery of the same level would offer such conditions to an emerging painter who is not famous."
Hanks Sneered.
"I'm sorry, I respect you, madam, but this request is really outrageous. You know, he is a newcomer, a newcomer without any accumulation of fame."
He was particularly aggravated In a tone of voice, he knocked on the table and almost shouted.
"This condition may be enough to recruit a famous mid-level and high-level painter from a second-tier gallery. This condition is simply a fantasy."
"Xiao Gu is still the same now. Gu Weijing will be participating in this year's Lion City Art Exhibition. The painting you see is the concept of the entry he prepared for the art exhibition. You will also know the effect of the painting. Make your own judgment."
"Lion City Art Exhibition, oh, no wonder"
Hearing this word,
Hanks was slightly stunned.
He recalled the painting of the orphanage under the sun, and immediately discovered that this painting was really suitable for participating in this year's Human Bust Biennial Art Exhibition in the Lion City.
If Gu Weijing can really participate in the Singapore Art Exhibition. Even if you win an award, your net worth will naturally increase significantly.
As for this painting,
Although Hanks thinks that the pen and ink are a bit green, in an occasion like Singapore, choosing the right painting method may be better.The quality of the painter's own technique is more important.
It may not mean that there is really no possibility for this kid to win a small prize.
"Not only that, Mr. Cao Xuan's current eldest disciple, Mr. Lin Taolin from the Central Academy of Fine Arts, also admires Gu Weijing very much and wants to accept him as a disciple."
"Is Lin Tao, who ranked 43rd on the Hurun Artist Rich List last year, really a disciple?"
The agent was more than just shocked by Gu Weijing's ability to build connections. One word can describe it.
Lao Cao’s disciple and Uncle Sakai’s possible son-in-law
He made some calculations in his mind and couldn’t help but lick the corner of his mouth.
"Finally, Gu Weijing is co-writing a paper on dark-tone impressionism with my daughter. I have full confidence that this paper will be published in top ahci such as Asian Art Journal.”
This is not a time for humility.
If you have some ability, you must show some ability.
Mrs. Sakai showed Gu Weijing’s advantages one by one in front of Hanks.
Even the papers are not spared.
“He not only has painting potential, but also academic potential. In the past half century, intellectual painters who have the ability to take academic routes have become more and more popular. These advantages are just what you call them. Something that no famous mid-level or high-level painter can do."
Hanks became silent.
He realized that he had not done enough background research before coming, and might have underestimated the potential of this young painter.
If Gu Weijing can really win an award at an art exhibition, then add this other information.
The price Mrs. Sakai wrote on the contract still seemed very high, but it was already worth considering.
"Do you have any inside information about this year's Lion City Biennale? Does he have access to specially invited painters to participate?"
Hanks thought for a moment.
He now dare not underestimate Gu Weijing's network of contacts.
"I don't think it is necessary. Relying on one's own strength to compete is the most valuable result."
Mrs. Sakai raised her eyebrows, looking disdainful of such small tricks. look.
Hanks just listened to such high-sounding rhetoric, he didn’t believe it.
"Well, the competition at the Lion City Art Exhibition this year is indeed very fierce, and off-site channels are more difficult to find."
After thinking about it, he still shook his head.
“With the current level of Gu Weijing’s painting, without outside help, I think it’s hard to say whether he can participate in the competition of the master group in the main exhibition area.”
"He still has several months to improve his work, and the probability of being selected into the master group is at least 70%."
Mrs. Sakai said.
“The probability of winning is no more than 30%.” Hanks shrugged., "Madam, this is a blank check."
"There is a 30% chance that you will make money, and a 70% chance that you will not lose."
Mrs. Sakai gently put her calves on each other. Together, we hold the initiative of discourse in our hands, "If your gallery is willing to use your network resources to help Gu Weijing gain higher exposure during the competition, I think the chance of winning is far more than 30%. If not, why do we Don’t wait until after the exhibition to wait for the price.”
The Biennale is not only a competition between different artists.
High-end exhibitions are also a competition between different galleries for promotional resources.
Many people may have seen professional public relations teams lobbying for the Oscars or the Venice Film Festival in gossip tabloids.
In fact, the famous Venice Film Festival is one of the sub-units of the Venice Biennale.
In traditional serious painting exhibitions, the operating logic is similar.
The painting art exhibition is relatively pure than the film exhibition.
Outright financial transactions rarely occur, but the ways to influence the organizing committee are far more than just financial bribery.
First of all, during the duration of the art exhibition, galleries with vast resources can hire art critics to write articles through the Internet and traditional paper media to build momentum for their agent painters.
Many collectors and art lovers will spend money to subscribe to some well-known art newspapers, such as Art Expo, Artrevie, and Oil Painting.
These large media outlets push columns to their paying readers every day or every week.
For example,
Even though Gu Weijing’s small book gallery is just a small grocery store like a grass-roots team, he still subscribes to the oil painting magazine membership on time. This is like Companies engaged in graphic design must subscribe to Adobe Family Bucket.
Approximately necessary for eating.
In addition to the monthly membership fee of 75 euros paid by Gu Tongxiang, he can browse the corresponding information in the buyer's guide section.
The editorial department of Oil Painting Magazine will also push an email news to Mr. Gu’s registered email account every Wednesday.
In this email, senior column editors from the magazine will select and write some important art industry news and professional art analysis, including corresponding investment suggestions and new evaluations of certain noteworthy painters.
The influence of these review articles is great.
Oil painting magazines with a long history are not short of money. As the big brother in this industry, they do not publish soft articles except for the membership payment system.
Most of these art media are accepted.
Especially for free electronic media, making money depends on business cooperation.
Gu Weijing wants to participate in the Lion City Art Exhibition if he has sufficient resources behind him.
You can find it in places like the Lion City Art Observer, which has a large local readership in Singapore.In the media, corresponding articles of praise are published to exert external influence on the organizing committee.
This is a horizontal batch of email news with a clear price tag of 50,000 Singapore dollars, approximately US$350,000.
If you are willing to spend money, the mainstream popular current affairs news paper media without special placement ads costs 560,000 US dollars per issue. If you are willing to spend 100,000 US dollars, you can buy the first double issue of the daily news weekly. Page large section promotion.
There are also more advanced ways to play.
A large gallery like M&A will usually rent a castle or a blue water garden in a high-end hotel, and invite famous art critics, collectors, and industry authorities to hold art galleries. "Reception".
The usual entertainment standard is more than 3,000 US dollars per person. Inviting 100 people to play for one night is 300,000 US dollars.
If you spend this money, you may not be able to win a prize.
If you don’t spend the money, you may not get the prize.
But the probability of winning is really not on the same level.
The operating rules of the gallery industry have been jokingly called by the public opinion that money speaks for itself.
Galleries use the banknotes thrown out like a sea to promote their artists, and collectors use the banknotes in their hands to pursue famous painters, which in turn allows the gallery owners to profit.
Everything,
As long as you are willing to spend money to "lubricate" it, there is rarely anything you can't get.
The Venice Biennale, the most important exhibition in the history of art, may be able to remain aloof in the face of money, and switch to an emerging art exhibition like the Singapore Biennale.
To put it bluntly,
If there were an artist and his gallery, they would be willing to spend tens of millions of dollars to exhibit here.
No matter whether the work itself is good or bad, based on this investment, the organizing committee would be embarrassed not to award a gold medal.
The organizing committee would be embarrassed.
After learning that Gu Weijing wanted to participate in the Singapore Art Exhibition, Mrs. Sakai focused on the publicity channels of Mashi Gallery.
Anyway, for an international gallery, important branches on all continents have special public relations costs every year, which are astronomical.
Leaders such as Gagosian, Leeson, and Ace all have budgets in tens of millions of euros.
These budgets are not wasted and can be spent on other painters. Why not give Xiao Gu a small prize or something?
One fish can eat more,
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Mrs. Sakai thought she was simply a planner
When Mrs. Sakai and Hanks discussed the details of the contract, Gu Weijing did not speak.
He knew that Miss Katsuko’s mother knew more than he did.
What others say is more effective than what you say yourself.
Gu Weijing was quietly reading the copy of the contract that Hanks had just given. He was concentrating on studying the pages of artist authorization and obligations.
When a middle- and lower-class painter signs a contract, the first contract usually does not restrict him too much.
Painters at this level need to do everything possible to solve the problem of survival.
In fact, after signing up with galleries in the industry, small painters who secretly sell their paintings to make extra money in various online circles have really gone viral.
For this kind of small money, the gallery also falls into the category of turning a blind eye and closing one eye.
But Gu Weijing didn’t want to play with this kind of fire. Please remember to collect it, the latest and fastest website is free to read without anti-theft