Illustrators and serious painters are two industries that are highly similar but fundamentally different.
Illustrators are like slobbery singers, pursuing a sinking market that is easy to understand, and their highest ideal is to become a popular cultural symbol.
The most profitable illustrator is Kas, who pursues the career path of creating trendy brands and art toys.
Every year, millions of co-branded luxury goods are sold around the world, with each item earning dozens of dollars and a net income of hundreds of millions of dollars.
Among the people who buy kas co-branded products.
It has a large number of non-trend art lovers.
They don’t even know what trendy art is. Nine out of ten people cannot understand the connotation of kas artistic symbols. However, under the influence of religious fanaticism and social popular environment, it will naturally bring about a circle-breaking effect.
A top-notch illustrator would want his work to be as brainwashing as the Little Apple of Chopstick Brothers.
From kindergarten children to square dancing aunts, it doesn’t matter whether you like it or not, you can always hum a few lines of "You are my little apple".
The hardest working bottom of this industry sells cheap illustrations online.
Middle and high-level people earn money from publishing houses, game companies, and film and animation distributors.
The top bosses earn directly from the dividends of mass traffic. To achieve the goal of "if people all over the world give me one dollar, I will be a rich man".
Serious painters are composers who conduct classical symphonies in the golden hall, pursuing timeless works that can defeat time.
They hope to establish a sect and conquer art history with epoch-making works of art.
The market for illustrations is moving downwards, while the market for painters represented by serious galleries is moving upwards.
The more money you make, the more high-end you are, and the easier it is to be arrogant.
You don’t need billions of people to know you, you don’t need to consider the opinions of any employer like an illustrator, and you don’t need to draw too many works.
There is only one thing that needs to be done to conquer the richest handful of collectors with outstanding artistry.
Fashion artists who sell trendy brands, no one knows his name, so they kill him.
A serious painter sells tens of millions of dollars of paintings every year. He is well known in the industry and has never been heard of outside the industry. It is really normal.
The great oil painters of the Renaissance often only cared about what the nobles and high priests thought. They were originally servants of the upper-level power.
Big painters usually have very low sales and very high unit prices.
A painter who can sell a record-breaking $100 million for just one painting is more qualified than a painter who sells ten paintings for $10 million. A painter whose average price is tens of millions of dollars is more qualified than a painter who sells a hundred works worth one million dollars.
Andy Warhol was able to become the favorite of the "mythical" gallery back then because this guy had so many works and the average selling price was higher thanWorthy of Monet.
At some point, the distinction between the two professions will become blurred and they can transform into each other.
In classical music, there is also something like "Athletes' March" that sounds almost vomiting when played during running time that every primary and middle school student hates.
Popular music Bob Dylan can also win the Nobel Prize for Literature.
But given Gu Weijing’s current development route choice,
his wise judgment allowed him to overlap the identity of Detective Cat and the name Gu Weijing under the spotlight. , is not a very necessary choice.
If I can win an award at the Singapore Art Exhibition and successfully become Mr. Cao Xuan’s disciple.
He is a legitimate heir to the top "academic school", a serious painter with a well-established background.
In the eyes of his potential future audience, being an illustrator is not necessarily a plus.
What’s more important is that after the gallery learns the news, future agency contracts will most likely require it to split money from its own illustration business.
It doesn't help much.
If nothing else,
Mashi Gallery is certainly very prestigious among collectors, but the groups it serves are different, so it may not be possible to get it from the publishing house. A quality contract like The Little Prince.
"The gallery promises to package and promote the artist and has exclusive rights, and its geographical representation includes all countries and regions around the world."
Gu Wei signed the contract.
Seeing this kind of clause is completely expected. Mashi Gallery has been in this industry for almost a hundred years, and there cannot be any obvious loopholes left.
"What are exclusive rights?" Gu Weijing asked.
"Exclusivity, uniqueness, whatever you want to call it, after signing the contract, you cannot work for other galleries, cannot be joint agents with other galleries, and cannot submit works for consignment. Note, it is any other gallery, ugly words mentioned earlier , you are not allowed to contribute to your own calligraphy and painting shop. In principle, you are also not allowed to participate in art exhibitions, academic conferences and art competitions held by any other galleries."
Hanks shrugged. "However, if necessary, we can obtain the written consent and authorization of Mashi Gallery in advance. If there is a way to expose it to other places, we don't mind too much."
"Is it just a gallery?"
"Besides the gallery, what else is there?" Hanks suddenly thought with caution, "It is not allowed to go to the auction company privately. There is an appendix on the back of the contract with specific details."
"If you want to be Hearst, you're still a little far away." He curled his lips half as a joke and half as a warning. "If you want to secretly open a special auction, no serious auction house will undertake it."
Restrictions on auctions were urgently added to the treaty by Ma Shi Gallery after 2008.
In the past half century, the original term “exclusive agent” in painters’ contracts has often beenPainters will only be restricted from cooperating with competing galleries and other dealers.
No restrictions except galleries.
In social concepts, this is generally considered to be the only channel for painters to monetize their artworks.
Just pinch the source.
As a general rule, painters cannot go to auction companies directly, and auction companies are not allowed to bypass galleries and first-level dealers to cooperate with artists themselves.
This is a common unspoken rule in the industry. No one will do this. It is a bad rule and is not in line with the healthy development of the industry.
Even top galleries such as Mashi, ACE, and Gagosian.
The contents of the contracts are also very different.
Until 2008, Hirst bypassed Gagosian, his acting gallery at the time, and directly persuaded Sotheby's executives to hold an unprecedented auction with "no middlemen making the difference". Probably more than 200 million pounds worth of works were sold.
This violation of market rules shocked almost the entire art world.
The industry has received mixed reviews on Hearst. Various half-truths and half-false behind-the-scenes news about this transaction have been circulating for more than ten years, and there are different opinions.
There is a popular argument that this auction was one of the important triggers for Hearst and Gagosian, who had collaborated for many years, to announce their breakup.
After the incident, Ma Shi Gallery immediately added relevant "anti-Hearst" clauses to its template contract.
Why doesn’t the gallery just say one sentence in the contract and take away the commercial ownership of all artists’ future commercial endorsements, i peripherals, and even future trend designs and all possible peripheral rights?
It’s not that the gallerist is kind.
But because this is not the Middle Ages, this is not a contract of sale, there are relevant legal provisions.
If this kind of general overbearing clause is brought to court, will there be a risk that the judicial officer will judge the clause to be invalid because vague clauses are used to control the final interpretation in contract law or it is unfair? It’s also hard to say and uncontrollable.
The gallery looks down upon the small amount of money the painter secretly earns.
A painter who can make a lot of money secretly can also afford a team of luxurious lawyers.
There will be lawsuits over this kind of treaty.
The Calder case, the Jeff Koons Gallery case, and the Henri Matisse Foundation v. Warren case are all similar previous convictions.
Some results have been obtained after lengthy litigation, and more commonly, in the face of ever-increasing lawyers, both parties to the lawsuit can no longer play and reach an out-of-court settlement agreement.
Big galleries like Ma Shi Gallery are more willing to clearly list what the painter can and cannot do, as well as his responsibilities and rights before signing the contract.
"Madam, this share is too high. I really can't give such a contract." Hanks didn't take Gu Weijing's inquiry too seriously and turned to faceMrs. Sakai.
"It's better to put our quotation here. You can go back and think about it yourself at night and talk to someone who can make the decision." Mrs. Sakai suggested.
When Hanks thought about it, he simply stopped struggling.
He came today with the expectation of "looking for ignorant old farmers in the countryside of Yangon to buy cheap ownerless donkeys."
Hanks only brought money to buy the little donkey with mud-legged legs.
When he discovered that Miss Sakai was riding on this little donkey, and its butt was covered with the fire seals of two great artists, Professor Sakai and Lin Tao.
Regardless of whether the deal can be concluded,
This is no longer something that Hanks, an ordinary hunter agent, can make. He really needs to call his superiors for instructions.
Gu Weijing turned to the appendix at the back of the contract, which contained dozens of clauses.
He took a rough look at it.
The requirements are very detailed, including auctions, tax returns, including even if you can participate in high-end sales exhibitions such as international art fairs in the future, the gallery will bear the exhibition fees, and the painter will need to pay an additional 5% of the sales share. Every little thing is considered.
However, there are no restrictions related to cooperation with publishers.
Serious painters in galleries make money by illustrating books for publishers. There is no precedent in the industry.
Theoretically, according to the restrictions of this contract, future projects like The Little Prince should not require commissions
That should be the case
Gu Weijing originally wanted to ask Hanks explicitly about illustrations.
He was also afraid that he would be self-defeating, as he did not have the corresponding conditions. As soon as I mentioned it, others added it conveniently when they got back.
Anyway, it looks like I won’t be able to sign today.
Gu Weijing felt that he should discuss this matter with Mr. Sloth.
"Dear Madam. For the two steak Wellingtons you ordered, Chef Gordon said that if you are willing to sign and take a photo on the wall at the entrance of the restaurant, you will be free of charge for this meal. "
The waiter in white uniform presented a white porcelain plate with fried golden meringue wrapped steak to the table and said softly.
"You attract so much attention wherever you go, little Anna." Osborne joked, taking a sip of sparkling champagne.
In traditional impression, London is known as the capital of dark cuisine, but it has the highest density of high-end restaurants on the Michelin and Black Pearl lists in the world.
Among them, restaurant Don Rasay is one of the most famous ones.
Its host Gordon Ramsay, the Scottish Hell Chef God, once ranked among the top ten in the selection of the most attractive men in the UK. His Douyin, YouTube and Twitter followers combined Over fifty million.
There is no one coming and going in the restaurant.
Anna glanced at the promotional board on the porch not far away that was covered with various signed photos, including Tom Cruise.A superstar like Ronaldo.
“Don’t Mr. Ramsey’s restaurants only invite public figures with more than one million followers to sign autographs?”
“The video you appeared in has been played more than 300 million times. , Mr. Chef believes that if you are such an impressive beauty, as long as you are willing to open an account, it will only take a short time to have a million followers."
Men in corrupt countries are not like France or Italy. People are just as promiscuous as they are, but if you can work as a waiter in a restaurant like this, flattering people casually is a piece of cake.
“If it’s convenient for you, madam, Mr. Chef would also like to invite you to participate in the recording of his next Douyin cooking class.”
“When will I be interested in learning? I'll call Mr. Ramsey for the cooking. Just sign." Anna shook her head politely and sent the waiter away.
"Well, don't think about it."
Looking at the waiter's retreating figure, Osborne shook his head with regret, "The signature Wellington steak here costs 89 pounds." It’s a pity that no one comes to ask for the autograph of a middle-aged uncle like me.”
“My treat, Uncle Osborne.” Anna said with a smile, “Thank you for your help.”
She flew to London specially for this trip, just to see Osborne.
She promised Ms. Detective Cat that she could handle the replacement of the cover painting.
In fact, there are many obstacles in actual operation, which are far beyond the word "difficulty" to describe it.
On the Little Prince project team, there was no motivation to change the draft and rework it from top to bottom.
After Anna sent a few emails, but seeing little effect, she simply flew here from Austria and met with President Osborne face to face.
She spent a lot of effort and finally finalized the matter this afternoon.
"Okay, I feel comfortable eating this meal. Anna, you don't know how troublesome this is. The entire project team was complaining. We were supposed to catch up with the Easter promotion, and the time was very limited. Well, the pre-publication and distribution has already started. The production lines of the printing factory are all scheduled. Actually, the rearrangement is still a small matter, but the printing teacher is going crazy."
Osborne smiled. , "From last night to today, I blocked him in the office and asked him to revise the draft over and over again. In the end, the poor guy was a little hysterical. I have no doubt that he wanted to eat me alive."
The printing cost of art albums is several times higher than that of ordinary publications.
In addition to the cost of the paper itself, the most expensive thing is the color correction.
The two most common printing methods in the industry are single-color printing or yk four-color printing. Monochrome printing is printing a book in pure black, the cheapest printing method.
As for four-color printing,
c represents cyan, represents magenta anta, y represents yellow yeo, and k represents black bck. All other colors use these four bases. Mix and match paintsYes, more than 99% of the color books available on the market are printed in YK four-color printing mode.
But the expressive power of excellent artists' brushstrokes goes beyond the coverage of four simple colors.
There will be problems such as gray not enough, blue not enough, and purple not enough.
Single-color pigments may have color differences during printing depending on storage conditions, storage cycles, ambient temperature and other factors. Not only are the original paintings of the artist different. In mass printing, two different books from different batches will also have slight color differences.
The problem of color difference and color cast is not serious. In order to reduce costs, many artwork album pictures are all printed with YK four-color printing.
However, if the publisher has more demanding requirements and a sufficient budget, then there is a better option, using specially formulated special inks and special production lines for mimeographing.
Not only printing albums, but also currency printing will use a similar method, but mass printing can dilute the cost.
In Wushuangli, the "color-changing ink" developed by Fa Ge is a type of special ink.
In addition to ink, printing and color correction teachers also need to perform manual fine-tuning to achieve an effect that is almost consistent with the printed document in the final product. Please remember to collect it, the latest and fastest website is free to read without anti-theft