The cover painting of the Little Prince picture album adopts this artistic-level printing method, while the other in-page illustrations are still printed by YK at a relatively low cost.
Finally stapled together.
"It would be great if all the illustrations could be color corrected and printed separately."
Anna is still a little unsatisfied.
"My little girl, just printing the cover like this is too much. If everything is printed like this, do you hope that the final price of the work will be more than 50 pounds?"
Au Siben burst into laughter.
Around the world, the cost of art albums is very high.
In East Xia, where book printing and labor costs are the lowest, a thin and exquisite picture album with dozens of pages often costs the same price as a packaged encyclopedia.
“In 2019, I dealt with Ms. J.K. Rowling to publish a new version of the book script for the stage play Harry Potter and the Cursed Child, and the price was only set at 25 pounds. That’s it, it’s all already collected. There have been countless negative feedbacks, and they think that we are shamelessly taking advantage of the fans' feelings. The survey report of the group's marketing department believes that if we want to obtain greater shipments, the bottom line is no matter how high the profit per unit is. It's not worth it if it can't make up for the decline in total volume."
"This is not a textbook that has to be bought. Readers are not the only ones in the Schostic Group to choose." Osborne shrugged.
"Printing costs are actually not a big expense. No matter how expensive the ink is, it is only worth a few pounds. If I were a publishing house, I would rather squeeze some profit margins."
Anna took a sip of the cup. Lemonade, suggests.
Haha.
Osborne laughed twice, rolled his eyes, and said nothing.
The price of books is a social phenomenon throughout Europe and the United States. Anna’s claims about suppressing profits do not count, and Osborne’s claims do not count.
Various publishing groups compete with each other in many aspects, but they have little interest in engaging in price wars.
The best-selling e-books and Star Wars comics in the KDE mall, even a small volume without any physical printing costs, still cost more than ten pounds.
"Okay, don't worry. YK is already a high-end printing method. The industry's common standard color difference is plus or minus 10. Schostic Group's own production line can control it to 3, and the effect will not be too bad. "
Osborne casually said, "You are really too interested in this set of books. His agent, Mr. Sloth, who is hiding his face, must have an old relationship with you."< /p>
"Your aunt's classmate or some other acquaintance"
The girl blinked her eyes and gave Uncle Osborne a mysterious "you guess" smile.
“This illustration is worth the hard work. Now that I have decided to re-draft it, I have to do a good color correction, control every color difference to perfection, and restore all the detective cat’s brushstrokes. It’s such a shame and it’s such a shame.”
Anna changed the topic, "Especially those eyes, Uncle Osborne, they are a pair of very magical and moving eyes, I am not wrong."
"So, I think the Little Prince project team will I understand my little waywardness," she said.
“The new illustrations are good, but the old illustrations are also good.” Osborne doesn’t think so, “Not everyone agrees that it is necessary to revise the manuscript.”
"What about you?" Anna looked at Osborne with a smile.
"I actually don't know."
Osborne hesitated for a moment, "From an artistic point of view, of course this illustration is good. But Anna, you know, your uncle, I He is a businessman. Businessmen believe more in marketing and brand gimmicks, but it is difficult to have great expectations for something like artistry, because it is uncontrollable."
Osborne cuts the Wellington steak. Throwing the next corner into his mouth, "I believe in your vision, Anna. I also think this is one of the best illustrations I have seen in all my years of working in the industry. But it is just an illustration, and I don't dare to What a great hope is placed in it."
"There are many scenes in the history of books where illustrations create miracles," Anna said softly.
“Of course, miracles may always happen, but this is always a matter of probability.”
“I can’t just see an illustration and think it can become a miracle. The next one will be Niels' Travels with a Goose or The Wind in the Willows. Maybe the artistry is comparable, but the business logic is different."
"No, from an artistic point of view"
Anna shook her head and corrected Osborne's statement, "She's not the next Niels in Travels with the Goose and The Wind in the Willows, it's higher than that."
"Beautiful things It is always touching. This is just the simplest physiological feeling and has nothing to do with artistic logic or business logic."
"Anna, it seems that you are very confident about the sales of this book. Well, I also hope that under my leadership, I can publish a set of classic books that will be popular for many years to come." Osborne tilted his head and said, "It would be best if the text and illustrations complement each other."
“I have read the translation version by Dean Hawke of Oxford University. The writing is elegant and does not have the habit of being rotten and indiscriminately using long words that are common among old academics who study traditional British literature. The text is very classic.”
“If Uncle Osborne calls the illustrations of Detective Cat a classic, the previous set of illustrations has actually fulfilled this requirement perfectly, and the current cover painting has fulfilled this requirement perfectly. "
"If what you need is a miracle, then it can give you a miracle."
Anna knocked on the table with her white jade knuckles and said with full confidence. And decisively.
Osborne said nothing.
He just looked at the determined Anna quietly for a few seconds, and finally smiled helplessly, "Little Anna, I don't know whether this persistence and seriousness is your advantage or disadvantage. All I can say is, you are still the same as you were when you were a child. ”
Osborne gently wiped the corners of his mouth with a tissue and took out the large-screen Samsung Galaxy phone from his pocket.
Unlock the screen,
Small Prince’s cover painting comes into view.
“This is indeed an impressive piece of work. " Osborn thought.
He didn't know if Anna's assertion just now was just blind confidence in the detective cat.
At least Osborne believed that the girl should be right.< /p>
Detective Cat’s new illustration is indeed a very charming work.
Especially the little boy on the sand dunes has magical eyes. Even after he received the drawing, he subconsciously drew it. This picture of The Little Prince on the Dunes at Night was set as a mobile phone cover.
Osborne had never felt this way before when he received a manuscript from the art department led by Charlie.
Perhaps
It’s really possible, Miss Elena is right
“Then I’ll lend you some good advice, Anna. "
Osborne licked his lips, and was a little excited by what the girl said.
"By the way, speaking of marketing, I have something here that may interest you. Stuff, Anna, you should see. "
Osborne clicked a few times on his phone, and then passed the phone along the dining table, "This is our new publication advertisement. ”
Advertisement
Anna wiped her fingertips with a wet wipe, and then took Osborne’s mobile phone.
Marketing is a must for majors related to book publishing.
The publishing industry not only talks about "good books will be popular", but also talks about "excellent marketing investment is a prerequisite for the success of publications"
Excellent text addition. A large-scale exposure strategy can achieve the effect of a good wind sending me to the blue sky.
Defoe's Robinson Crusoe, JD Salinger's The Catcher in the Rye and Phil. Zgerald's The Great Gatsby are classic examples that must be learned in the book marketing industry.
The latter publisher's slogan in the New York Times in 1925 was "the epoch-making work of this century." , "The greatest in American history" and "Condensation of the era mark of the 20th century" are all very classic advertising slogans, attracting many people to enter the store and choose to buy a copy of The Great Gatsby to see what is going on, creating a world that was
Schostic’s largest book promotion in the past two decades is for Harry Potter and the Deathly Hallows, the final work in the Harry Potter series. A series of marketing activities conducted before the book market
Including holding various large-scale press conferences, holding pilot autograph sessions around the world, inviting professional voice actors to read certain plot passages live, and bridge some stories. Duan was compiled into a stage play and performed at the event.
The publishing house directly arranged for Ms. J.K. Rowling to appear on "The Ellen DeGeneres Show", "The Today Show" and "The Oprah Show".These top variety shows with millions of viewers hold symposiums.
Advertising spending in London alone amounts to millions of pounds. This kind of generous marketing has pushed the sales of Deathly Hallows to the outrageous and terrifying figure of 100 million copies.
Anna understood that the little prince could not be qualified to be invested in such a huge amount of resources by the group.
She didn’t even expect that the project team would shoot a professional advertisement for this book.
The video on the phone is not long, about tens of seconds.
There are only a few simple shots, but it is not purely promotional content with celebrities speaking out to promote books, but with a small and brief plot, which is the so-called story-based advertisement.
A story about a crying little girl.
The video Anna is seeing now is a work that the publishing house asked the BBC's professional advertising team to complete based on what happened in the bookstore with the approval of Director Morgan.
The director team simply wrote the script after research and discussion based on the needs of the publishing house.
He did not re-shoot any camera movements, but directly used shots from different angles collected in the monitoring room to retain the true sense of the scene.
Through professional editing, the team quickly perfectly expressed the theme concept of "fairy tales make crying children smile" in this advertisement.
One thing to say,
The stage design and lighting conditions in the video are not very good.
Fortunately, the monitoring system of the market simulation bookstore in the European headquarters building of the Schostic Group is very advanced. It was just renovated two years ago, and it is enough to see the subtle expressions on the faces of customers while shopping, which is not comparable to road surveillance.
The advertising team then performed corresponding post-processing on the surveillance video using film and television post-production software such as image quality enhancement and algorithmic frame filling.
There are still differences between the video images and highlight dynamics on mobile phones and those shot by professional 8k movie cameras, but they are better than those of common mobile phone cameras.
It is also available for TV commercials.
Anna doesn’t care about the picture quality.
She was pleasantly surprised to find that although the scene in this advertisement was extremely simple and the creativity was not new, the expressions of all the actors were very real.
Especially the ignorant and innocent smiling face with missing teeth at the moment when the little girl’s expression changes, which can easily penetrate into people’s hearts.
Anna read the advertisement several times.
She dragged the progress bar of her mobile phone back from the slogan "Schostic Publishing Group allows children to encounter a beautiful world while reading" at the end of the screen and fixed it on the little black girl.
"It's very true. This little girl's acting skills are really good. Is she a child star?"
"Child star, no, this is Detective Cat and Weill Lain's market research activity. I don't think there's anything better than the live footage they captured.This is something more real. "
Osborne smiled "The video you see is 96 seconds long and will be updated on the group's official account and YouTube account. There are also two 60-second and 30-second versions, and the content is quite different. It's just that the editing choices are different, and they will be put into urban rail subway and different TV station programs according to the advertising expenses. "
"The director team suggested"
Osborne even raised the thumb and index finger of both hands to his chest, making a bracket gesture, "We will officially launch it when the time comes. The advertising content at the bottom of the video is completely taken from real events and is based on real scenes. Explanation of non-scripted plot interpretation. The BBC team feels that the marketing effect must be very good. ”
“Such a large investment in buying ads on a TV station is not a small amount of money. "
Anna looked Osborne up and down, her tone full of gratitude, "I don't even know what to say. ”
“No need to thank me. It's not my decision. In Stratford and London Bridge subway stations alone, which have a footfall of more than 100,000 people, video ads cost 3,000 pounds per second. The budget of the Little Prince project team cannot afford expensive TV advertisements. "
Osborne waved his hand, "What you are seeing is this year's Schostic Group's corporate video and the planned advertisement for the Easter book buying season, not the Little Prince's advertisement. ”
Publishing groups with a market value of more than 10 billion US dollars produce their own corporate videos every year.
During the Easter promotion season, Christmas holidays, Black Friday and other important consumption events in the West, During shopping times, just like Dongxia’s Dangdang Book Season and Double Eleven Shopping Festival, they will place their own shopping promotion ads on various media channels.
Director Morgan likes this ad very much. The effect shown.
“I think Director Morgan successfully persuaded the North American board of directors to replace the originally planned promotional video advertisement and determine it to be the publisher’s corporate video this year. It mainly promotes the children's book business of the Schostic Group"
"And our little prince was lucky enough to catch this ride. ”
Anna praised her and Ms. Detective Cat’s good luck in her heart.
The girl felt that this was not only luck, but also inevitable. The little girl’s reaction just proved that Detective Cat Excellent lady.
Good luck just allowed the camera to record this scene.
“No, this is not a free ride but a free rocket. "The corners of Osborne's mouth couldn't help but reveal a smile as if he was hit by a pie. Please remember to bookmark the latest and fastest website for free reading without anti-theft