The size of the poster is slightly taller than that of ordinary people. It is a large promotional page about two meters high and about half as wide.
Printed from polyethylene resin.
Resin is not a high-end printing material because of the differences in the adhesion of the ink and the refractive index of light. There is a certain color difference between the color of the promotional poster printed on resin and the color number of the original project file in the computer.
During the printing process, there is also a small amount of color cast that is difficult to correct.
The advantage of resin is that it is convenient and the cost of printing is very low.
After printing, according to different needs, it can be placed in the glass frame of the cinema window as a movie trailer.
You can also use glue to fix it on the aluminum alloy bracket at the back like the staff of Waterstones Bookstore now, and put it on the roadside outside as a Xuanfa sign.
So it is widely used in the printing industry.
The staff of Waterstones Bookstore erected several poster signs and stacked them on a small trailer, along the line of people waiting in line outside the store.
There will be one placed every few meters.
The staff has prepared a wide variety of posters.
The signboard for the book signing event of the Schostic Group’s Little Prince’s new book is written in cursive letters. There is a photo of translator Hawke sitting behind the table with his hands folded under his chin, meditating, and his personal information. There are also things to note about the signing process.
None of this matters.
What really made the crowd feel the magic of silence was the promotional poster placed on the innermost side of the trolley facing the team.
An enlarged book cover of The Little Prince.
The golden desert slowly unfolded under the black night. The little boy sat sideways on the top of the sand dune, looking up at the lonely and ethereal starry sky.
A thin evening mist like silver gauze gently covered the little prince.
Hazy and mysterious, like flowing mercury.
Can this outstanding picture expression really be painted by a human being?
The tool,
is actually just a hard oil painting knife
p>
My round-faced best friend Maka suddenly wondered if she had any misunderstandings about the rough and amateur art of drawing with a knife.
Maka seemed to be able to feel the coolness and moisture haze overflowing from the promotional posters and blowing on her face.
She couldn't help but cover her face gently.
It’s incredible
The sea of sand, the starry sky, the misty fog, the lonely prince
The scenery on the poster is like a bright relief on a dark background , forming a unique compressed three-dimensional feeling.
“This color rendering effect should be a three-dimensional color matching technique, which may be similar to the technique used by Manet when creating the Olympique, which uses external pressure to make the paint become layered and flat. Only in this way will the characters not be affected by repeated application of thick paint.of depth and realism. ”
Maka still has a prejudice against Detective Cat. She is also an art student in the top class of the Royal Academy of Arts.
The cultivation of art appreciation, she can’t help but feel that she has begun to analyze this This piece of work seems a bit difficult to understand.
The more educated I am, the more I can’t believe the quality of the illustrations in front of me.
Manet, a master of oil painting who studied drawing since he was a child and is known for his exquisite techniques among Impressionist painters, uses extremely fine brushstrokes to create a paint style bit by bit.
Some people use a hard oil paint. The knife is delicately expressed.
Is this a joke?
Think about it, making sculptures and carvings on a paste-like paint like condensed cream.
< p>This unique feeling that can only be expressed by drawing a knife is perfect here.Not only that.
The mystery of this painting is definitely more than that. So.
But it is difficult for Maka to continue analyzing
Her knowledge of knife painting techniques is not enough for Maka to dissect this painting in such detail.
She just has a macro-overall feeling.
It seems that the illustrator is not only expressing something on the surface of the scroll, but also expressing a kind of emotion. A unique sense of telling.
The oil painting knife covers the boundless space and time.
Detective Cat is not painting, but just like the jade merchant observing and polishing rough stones. The painting knife cuts out a small slice of this universe.
This promotional poster is the incision skylight through which readers can observe the fairy tale universe written by Saint-Exupéry.
The promotional poster.
The short distance of one foot between the little prince and the twinkling pole star in the sky is not a two-dimensional ink paint, but a real universe.
There is. Countless light-years of starry sky, suspended cosmic dust, burning stars, dead black holes, the ebb and flow of the sun, moon and stars, were all filled by a deep look.
Maka's eyes. Her thoughts followed that look.
The round-faced best friend quietly closed her mouth. The moment her eyes made contact, she even forgot what she had just said. .
No criticism.
Maka had no desire to comment.
I want to quietly appreciate this peaceful illustration.
The passage of time has slowed down at this moment.
If Gu Weijing were standing at this moment. Here on Oxford Street.
He will definitely have a new and deeper understanding of the saying "beauty itself is a power" and the efficacy of legendary skills.
According to the Italian tabloid. Exaggerated rhetoric, when Audrey Hepburn was put on makeup for the first timeWhen the photographer dressed up and walked into the set of Roman Holiday, all the men in the room fell silent.
All creatures were so shocked by Miss Hepburn’s classical beauty that they forgot to breathe, and even the sparrows outside the window stopped chirping.
It’s like this scene happened again yesterday.
On March 25, in London in the afternoon, there was such a brief moment.
Everyone around the Waterstones Bookstore area on Oxford Street was silently staring at the illustrations on the trolley.
Even a family shopping group carrying large and small shopping bags passing by on the roadside suddenly twisted their necks and interrupted their conversation when they accidentally saw the promotional poster on the trolley of Waterstones Bookstore.
It’s like being in a silent movie.
People in Britain consider themselves gentlemen, but they still have the same active genes as football hooligans buried in their bones.
When it's time to make a scene, the John Bulls are no more quiet than their American relatives. Full martial displays have been staged in Parliament, including on solemn occasions such as the recent coronation of Charles III.
The noise outside Westminster Abbey was loud.
And this is the noisiest commercial street in the UK
If you want to calm down the people here, you can't even send out riot police.
But an illustrated poster actually did it
Although it was only a fleeting moment, even the reporter who was interviewing was completely attracted by the promotional poster of the little prince and did not pay attention. to this point.
But it really did.
Art can moisturize people's hearts better than power, and this truth has been verified once again.
"Hey"
The black guy in the front row was too fascinated by the illustration.
The hot Starbucks drink in his hand accidentally spilled on the pants on his calf, which made him stomp his feet.
His complaints were like a hammer breaking glass, shattering the strange atmosphere surrounding the barrier.
Everyone finally got out of the inexplicable silence just now.
As their minds broke down, many people were finally able to look away from the illustrated poster of the little prince.
They all have feelings that they cannot accurately describe.
What the hell just happened
"Wow, I like it. aazg, unbeievabe"
The boy's legs were obviously burned, but the black boy Brother's eyes are still staring at the promotional page in front.
His thick lips spit out various interjections like a goddess, like a fast-paced rap.
"So weird, so weird"
The artistic young woman with pink earrings also stared at the promotional poster, frowning as she realized the impact of this illustration, and whispered of chanting.
The literary young woman thinks.
This cover with the picture feels very special.
Obviously, it has been a long time since the French writer created this fairy tale.More than half a century has passed.
A later illustration,
gives her a look and feel that complements the childish and confusing text temperament of the little prince.
It’s like it and the little prince I’ve read before are a match made in heaven.
No,
it’s more than just good cooperation.
“I actually feel that this promotional cover is more relevant to the work than Saint-Exupéry’s original illustration. It’s unbelievable.”
Kelly said softly. It came out from the heart of a literary girl: "Looking at this painting, it's like reading The Little Prince again in one second, watching thousands of stars flowing past in front of my eyes."
"It's really intoxicating. ”
Her eyes were full of affection.
"Hey, friend. Among the souvenir gifts for the book signing, are you able to choose this illustration poster?"
The staff of Waterstones Bookstore took the cover poster of The Little Prince from the small trailer He took it off and placed it a few meters in front of Kelly and her besties.
Seeing this scene, Kelly asked hurriedly.
Kelly is an illustration enthusiast and amateur illustrator. She collects various illustration posters, including some rare illustrations.
The coolest collection of illustrated posters currently is a movie poster drawn by New York illustrator Drew Stuck for the 2001 Spider-Man movie.
Drew Stuck's status in the illustration world is even more senior than Wehrlein's as a first-line artist. The image of Spider-Man spinning a web between the Twin Towers in that movie poster became an orphan after the 9/11 terrorist attacks in the same year.
At the fan exchange meeting, someone once offered 220 pounds to buy it, but Kelly was not willing to sell it.
The first moment I saw this poster.
The blonde girl knew that the name of her favorite poster collection was about to be changed.
"Sorry, the commemorative gift should be a small bookmark with a rose printed on it. There are 200 copies in total."
The staff glanced at the long queue in front of the store. The reporter who took the photo scratched his hair in surprise. "Judging from the number of people queuing now, there is a high probability that it will only be a first-come, first-served basis."
"See you soon."
The staff muttered quietly.
The number of customers waiting this time was more than the clerks imagined.
It’s not a big problem.
The Waterstones Bookstore on Oxford Street is nicknamed the "Celebrity Bookstore".
When you work here, you may meet all kinds of famous writers every day. Even the Nobel Prize winners have held book signings here.
It can be called the Holy Mountain of Olympus in the field of books.
He has seen scenes much bigger than this before.
In the publishing industry, the influence of writers is limited, and the capacity of each bookstore is also limited.
According to the consensus of the British publishing industry, usually 200 readers can participate in a book signing event and purchase it, which is considered a big sale.
Embarrassing scenes of young authors selling three to forty copies or even less often happen.
At Waterstones Bookstore on Oxford Street, the criteria for a successful first-day book signing are at least double that of other branches.
Taking into account the distribution number of Waterstones branches across the UK and the experience summarized by past sales statistical models.
General books are newly released.
How many copies of the book were sold at the book signing at Oxford Street Bookstore? Add a 0 after the sales volume, and you can roughly estimate how many copies of this book were sold on the e-commerce platform in the UK. Total shipments.
In other words, if the first-day book signing here sells two hundred books. The book's daily sales across the British Isles were approximately 2,000 copies.
Alan Garner’s Syrup Walker sold 497 books at a book signing on Oxford Street. First-day sales in the UK were 5,321 copies, and first-week sales were 150,000 copies, ranking first at that time. The Moon's weekly book sales ranking ranked sixth.
The annual sales volume of Syrup Walker in 2022 is approximately 260,000 copies.
For children's books, it is very good, and in terms of the historical sales record of books that can hold a first-day book signing on Oxford Street, it is considered to be a barely passing standard.
According to this estimation model,
Only if the sales volume of the new version of Little Prince at today’s signing party reaches more than 400 copies, can it possibly reach the annual sales volume of 300,000 copies set by the board of directors. Target.
Basically all super best-sellers have sold more than 1,000 copies on the first day at Waterstones.
The historical sales record was set fifteen years ago by Harry Potter and the Deathly Hallows, the current cash cow of the Schostic Group.
Sold 3,200 copies, and JK Rowling only had time to sign a small half of them even after dark. First-day sales in the United Kingdom were 5.3 million copies, and first-day sales in the United States were 6.7 million. Twelve million copies were sold on the first day, which is more books than countless great writers have sold in their lifetimes combined.
This monster-level sales volume only depends on how many books the bookstore has in stock.
A creator who can bring such benefits to the publishing house is worthy of the entire board of directors of Schostic Group kneeling down and calling them ancestors.
The little prince and the detective cat are not in conflict.
According to Osborne's estimation, 600 copies of the book will be sold during today's signing, and the sales volume on the first day will be more than 5,000 copies. It is worth his troubles, and the board of directors will also pay attention to it. This result is generally satisfactory.
What really surprised the staff was the scene where all the audience in front of them were in a daze together.
This is the first time he has seen an illustration produce such outrageous effects in more than ten years of work.
When bookstore employees like him saw the Little Prince fairy tale books, they were immediately blocked.I was shocked by the wonderful visual communication of the above illustrations.
However,
everywhere you look is a little prince who has piled up books.
After a few seconds of shock, he got used to it a lot.
After showing it to the crowd, the effect is more than shocking.
It’s like witchcraft
The new product launch party of Burberry next door failed to do it.
Syrup Walker didn’t make it.
Even the legendary Harry Potter didn’t do it. Please remember to collect it, the latest and fastest website is free to read without anti-theft