For college students, what kind of things attract their attention the most? One is cheap and affordable, and the other is novel.
And these two "Yigou" group buying models account for all.
Beiqing students not only spread the word of mouth, but also shared Tesco on the Internet.
Hundreds of posts about "E-Gou" and "Group Buying" appeared on Shuimu Beiqing overnight. Many Beiqing students shared their group buying experiences, and some even made one The list of the most worth buying items on "Yigou" attracted many people in Beiqing Canteen. Xie Qiao, Xu Lin, and Wang Ying came to Qinchuan's pancake stall and found that the business was not bad.
"Of course. With Dalong's craftsmanship and the special pancakes we secretly developed, everyone who has tasted them says they are good." Qin Chuan patted his chest and said.
Seeing the smug look on his face, Xu Lin couldn't help pouring cold water on him: "No matter how good you are at making pancakes, you can only sell them for such a small amount in a day. You Look at Lao Qin, the same surname is Qin. Isn’t there a big gap between you two?”
Qin Chuan scratched his head: “Then you can’t compare me with Lao Qin, don’t say it’s me.” Well, with so many top students in Beiqing, there is only one Lao Qin. I am self-reliant and can barely be considered a Xiao Qin."
Wang Ying sneered: "You are the only one. Xiao Qin, do you know how much Tesco’s sales were in one day yesterday? It’s just one day since it opened, and it will only be more today.”
Qin Chuan blinked when he heard this: “Yigou is another one. What the hell?”
Xie Qiao patiently explained to Qin Chuan how Tesco operates.
I've been busy making pancakes all day." Qin Chuan's eyes suddenly lit up as he spoke, and he took off his apron and said hello to Dalong: "I'm going to Lao Qin, please hold on for a while."
"No, boss, I'm busy right now. Why are you going?"
Xie Qiao and Xu Lin looked at each other and followed, wanting to see what Qin Chuan was doing. ghost.
Wang Ying hesitated for a moment and then rushed to the Tesco store.
Qin Chuan ran very fast all the way, but when he arrived at the Yiguo store, he found that there was a long queue outside. Just when he rolled his eyes and planned to find a chance to jump in line, he happened to see Qin Hao and Xiao Qian. Xi Zai set food for the employees of Tesco and hurried over.
"Old Qin, is this your new business? The business is good enough."
Qin Hao doesn't know why, but he always feels that this kid Qin Chuan smiles in a sneaky way: " You don’t go to the Three Treasures Palace for anything, just say it if you have anything to say, you’re busy.”
“Hey, Lao Qin understands me,” Qin Chuan said to Qin Hao after getting closer. "Old Qin, you are so popular on Tesco. Can you also organize a group buying event for my pancakes?"
Xiao Qianxi was light-hearted after hearing this.He coughed twice: "Qin Chuan, don't be ridiculous. How do you do group buying for pancakes?"
"Why can't we do group buying? I can also sell them at a discount."
"But , Your pancakes have to be freshly baked to be delicious. If we wait in line for customers to get them, they won’t go sour.”
Qin Chuan was stopped by this question. It was something he hadn't thought of before.
At this time, Xie Qiao and Xu Lin also came over and felt that Qin Chuan was unreliable.
However, Qin Hao's eyes lit up when he heard what Qin Chuan said.
"It's not like you can't buy pancakes in a group."
After receiving Qin Hao's affirmation, Qin Chuan immediately swept away the decline and puffed up his chest proudly: "Whatever happens, I'll tell you what I'm doing This idea is okay."
Xu Lin was a little unconvinced: "How can I buy these pancakes in a group, Lao Qin?"
"It's actually very simple. I can make a separate backstage for the pancake shop. , after the user places an order, I will generate a several-digit redemption code. After the user goes to the pancake shop to make a purchase, he will show the redemption code to pick up the goods. Then Qin Chuan will use this redemption code to cancel it, and then come to Yiguo to check out. ”
After listening to Qin Hao’s words, Xiao Qianxi’s bright eyes were filled with admiration.
Xie Qiao and Xu Lin had expressions on their faces: That's okay.
Wang Ying carefully chewed on the plan Qin Hao had just proposed. The more she thought about it, the more feasible it became, and she looked at Qin Hao with more appreciation.
Just when Qin Chuan was overjoyed, Qin Hao poured cold water on him: "But it will take some time to build this backstage, at least a month or two."
"Huh? Why does it take so long?"
"It's equivalent to me redesigning an exe software for you. Do you think it's that easy? A software code of this size would require at least several thousand lines of code. The test alone will take half a month."
Qin Chuan stuck out his tongue and said, "It's so troublesome to do it together."
Xie Qiao said quickly: "Qin Chuan." He just said casually, "Old Qin, don't worry about him. There are only two people in his pancake shop. If so many people place orders, they will be too busy."
Qin Hao smiled at the two of them. Laughing: "It's okay. Originally, this was also in my group buying plan. Actually, I would like to thank Qin Chuan for reminding me, otherwise I might have to wait two or three years before launching this plan."
Group buying is divided into two modes. One is the online group buying that Tesco is doing now. Although Qin Hao has made some improvements, allowing users to pick up goods directly offline, saving the delivery link, it is still an online group buying. .
What Qin Chuan proposed was the offline group buying model.
Online group buying has many advantages, such as being small and flexible, and not limited to service radius. However, it also has a fatal disadvantage, that is, the threshold is low and it is easy to imitate.
Relatively speaking, offline group buying is limited by the service radius because it requires offline stores to receive services. However, it also has its own advantages, that is, the threshold is high, and once a regulation is formed,Model, it is difficult for latecomers to leverage the basic market. This is also the main reason why Meituan was able to survive in the "Thousand Regiments War".
Of course, it was definitely not easy to do offline group buying in 2002. After all, the most common computer cost three to four thousand yuan. Coupled with the high Internet access fee, it was enough to discourage many store owners. .
However, as the saying goes, those who start first are often the first to eat crabs.
Qin Chuan winked at Xie Qiao proudly: "Look, Old Qin even said he wanted to thank me."
"Come on, I was blinded by you accidentally. That's all." Xie Qiao still knows how much money he has in his belly.
In the next month, Tesco has become the first choice for shopping among Beiqing students. Except for some products that are needed immediately, most Beiqing students will choose to place orders on Tesco in advance. Because it's so cheap.
There is a very interesting phenomenon. As users purchase more and more popular products, Tesco’s purchasing department gets more and more discounts. According to Qin Hao’s request, these products The prices of the products have also been reduced to rock-bottom prices, and some are even only 30% off the price at the school supermarket.
After understanding Tesco’s pricing rules, some students posted on the forum, calling on their classmates in Beiqing to buy some less popular products and lower the prices of these products.
The key is that these people actually succeeded in lowering the purchase prices of many commodities. Although the prices will rise after a while due to the reduction in order quantity, these students are still happy with it.
Of course, in this way, Tesco has become a thorn in the side of supermarkets and small shops around the school. Since Tesco opened, their business has plummeted, especially the turnover of the supermarkets inside the school. Directly dropped by 60%.
The supermarket owner once arranged for employees to block the entrance of Tesco to prevent students from entering, and there was a physical conflict between the two parties, which made the students even less willing to go to the school supermarket to buy things.
In the end, the school intervened and the supermarket owner was forced to transfer the store.
After a month of accumulation, Tesco already has 430,000 registered users, most of whom are students, teachers, and employees from Beiqing, and a small number are students from other schools.
Because students from Beiqing kept posting news about E-commerce online, students from some nearby colleges were very envious. At first, they came to take a look with the mentality of giving it a try, but when they arrived at the site, they took a look. , things are really so cheap, you can’t live without them after using them once.
"Mr. Qin, I think the current number of user registrations has become saturated. Should we consider expanding the coverage?"
The director in charge of daily operations of Tesco reminded us .
Qin Hao nodded. Over the past month or so, Tesco's operating model and employee quality have basically matured. It is indeed time to consider expansion.
However, Tesco isThe reason why Beiqing was able to get the green light all the way was because Qin Hao was a student of Beiqing himself and was an entrepreneurial model set by Dean Li, which saved him a lot of trouble.
The issues involved in expanding to other institutions are relatively more complicated.
For this reason, Qin Hao specifically asked Dean Li for advice.
"You know more about business than me. As for policies, higher authorities have been encouraging college students to start their own businesses, especially high-tech enterprises like yours."
Qin Haoxin understood: "With your words, I feel at ease."
As President Li said, he later contacted the leaders of several nearby universities, although they were not as caring as President Li. , but it did not stumble Qin Hao.
As for the student level, there is no problem.
Originally, Tesco’s user group included many students from nearby universities. Now Tesco is finally coming to its own universities, and many even organized voluntary organizations to help promote it.
With Qin Hao spending a lot of money, in early May, Tesco's stores had expanded from one to five, covering five universities, and the number of users had also increased from less than 100,000 to 100,000. Fifty thousand people quickly exceeded 300,000.
This is the almost abnormal development speed of Internet companies.
In mid-May, after Liu Qiangdong visited some logistics companies and even worked as an "undercover" for home delivery for a week, he finally made up his mind to set up his own logistics company.
Qin Hao also kept his promise and signed a logistics and transportation contract with Liu Qiangdong in the capital area, which is valid for five years.
I have to say that Brother Dong is indeed a practical person. Before the start of the World Cup at the end of May, he set up a logistics company with ten trucks.
The logistics problem has been basically solved, and Qin Hao has also stepped up the expansion of Tesco. He no longer sticks to schools and begins to enter the bustling business districts and office buildings in the capital.
Yes, Qin Hao’s second target group is those white-collar workers who work in office buildings.
These people all have a certain knowledge of computers and are Internet users themselves, and young white-collar workers are also relatively receptive to novel things.
Qin Hao just needs to cultivate their habit of online shopping.
In this regard, Qin Hao's method is relatively simple and crude-coupons.
New users who have just registered will be given a five-yuan coupon directly, which can be used if they spend six yuan or more.
With this one trick, even 80-year-old white-collar workers couldn’t bear it, so they just registered an account and placed an order.
After the 80 users received the goods and found out that they were not fake, more than 15 of the remaining 20 joined the operation.
As for the remaining 5, they are basically die-hards. They can only use time and environment to change their ideas, so Qin Hao will not force it.
Of course, just registering new users with coupons will definitely not be able to retain all users. Qin Hao asked people to design a system toFive will issue coupons to users who have not placed an order for a period of time.
Don’t mention it, the repurchase rate has increased a lot immediately.
However, Qin Hao also encountered some problems. For example, white-collar workers and students have different needs for goods. Students only need to be cheap and usable, while white-collar workers have higher requirements for goods. , also has a certain pursuit of brand.
Due to threats from the Yang family, some dealers refused to supply goods to Tesco. Qin Hao had to take the person in charge of the purchasing department to visit them one by one. of sales.
At first these dealers were unwilling to meet with Qin Hao, but they gradually relented after seeing Tesco's sales and inspecting Tesco's stores.
The news reached Yang Cheng’s ears, and he cursed these dealers as white-eyed wolves.
This time, the dealers were completely offended. They were originally dissatisfied with the Yang family for hindering them from making money. Although the Yang family was powerful, they could not defeat them, but if there were so many dealers, the Yang family would not be able to fight each other one by one. Cleaning up is not only time-consuming and labor-intensive, but also gives rise to a reputation of being domineering and bullying.
"Beibei, don't worry about business matters anymore. Just study with peace of mind. You will go out to study in two years." Yang's mother had no choice but to call Yang Cheng to her and told her. road.
Yang Cheng was indignant: "Then let's just forget about him beating me?"
Mother Yang sighed, put a magazine on the table, and pointed at the cover Said: "He has now appeared on the cover of Beiqing's school magazine. It is better to dissolve enemies than to make enemies. Our family is in business. You must remember that there are no eternal enemies, only eternal interests."
Yang Cheng angrily tore the school magazine into pieces, then slammed the door and walked out.
"This child still hasn't grown up!" Yang's mother sighed and shook her head.
At the same time, since Qin Hao appeared on the cover of the Beiqing school magazine, he attracts the attention of many people wherever he goes, including some beauties, which doubles the pressure on Xiao Qianxi.
Over the years, Xiao Qianxi found that no matter where she went, people would secretly point fingers at her.
While Xiao Qianxi was wondering, Xu Lin found a very popular post on the Shuimu Beiqing Forum. The transcoding has been serious recently, which makes us more motivated and updates faster. Please use your little hands to exit the reading mode. Thank you