Chapter 208: This young man took his pretense to the extreme
Liu Juanjuan attacked Qingyun not only to seek justice for himself.
What’s more important is that she is going to seize the dirty information about this transaction with the Yanhuang Group and give the Yanhuang Group a hard beating.
It is of no use if your reputation is not realized.
Being in it, she knew very well how many inside stories there were, and she even had a clear understanding of many things.
The peace of Song Ruhua was the result of the exchange of interests under the compromise of many parties. In fact, the public was only separated by a layer of paper.
Now that she has a halo, she happens to be the one who can reveal the truth.
But exposing the truth would not be of much benefit to her. It would be more practical to exchange some money.
The Yanhuang Group, which stood on the corpse and was reborn, is the best trading partner.
Looking at the young man opposite, Liu Juanjuan smiled and ignored it, giving the opportunity to others to ask questions.
There is no need to pursue and fight fiercely on the surface. Many things have to be dug out below.
She can guess the process, but she still needs some strong evidence to support it.
Otherwise, she would be helpless if someone gave her a slanderous name.
Speaking of digging
Liu Juanjuan, who was sitting in his seat, crossed his legs quietly by crossing his legs.
The student from Sakura Country last night was really good at it
The skills are very good. The only drawback is that the time is not very long, not as long as in the movie.
"Mr. Xiaoqing, the group has not launched new products for a long time. Could you please tell us about the product positioning or brand positioning of Yanhuang Group, which took over the group?"
This This question made Liu Juanjuan curl his lips unconsciously.
I don’t really think this guy is engaged in industry, do you?
Qing Yun smiled slightly, "To be honest, I haven’t thought about it yet. The group is too big and involves many industries. , our current energy is also focused on asset disposal.
But we are also sorting out the content of our main business. In general, we will focus on the corporate positioning, brand positioning and subsequent products of Yanhuang Group.
Youth has no limits. I am a young person myself, and I also hope that our products can be designed and created for the younger generation.
But we still need to sort out and investigate what to do.
We will inform our media friends in a timely manner.”
“Mr. Xiaoqing, I’m not questioning you. , but in our impression, adults or if we break down the age, people over 30 years old may have more purchasing power." Qing Yun spread his hands and said, "Look, you all. We are born in the 60s and 70s. Now I am the only one born in the 80s. Here, the post-80s generation is a very small minority.
But in the young consumer market that Yanhuang Group is targeting.However, those born in the 1980s are the majority. After all, only graduate students are born in the 1970s. ”
Everyone around him laughed.
Qing Yun continued to talk, “As more and more people born in the 1980s enter the consumer goods market of electronic products, the new generation Young people are increasingly becoming the main consumer group, and the era of market rejuvenation has arrived.
A variety of hobbies, extensive subculture influence, and the huge and convenient access to information in the Internet era have cultivated a group of young people like us born in the 1980s.
One of the biggest characteristics of young people born in the 1980s is their distinctive personality.
They have a passion for fresh and unique products, interesting and good-looking aesthetics, and a unique and impressive identity that far exceeds that of other groups.
This is giving rise to young people’s demand for personalized products. "
"But Mr. Xiaoqing, with all due respect, they have no money. "
Facing the reporter's reluctance, Qing Yun just smiled and said, "The market is discovered and cultivated. ”
It wasn’t until the text message “Thank you for watching” appeared in the live broadcast room that Zhiliu signaled someone to turn off the projector.
Picking up the cigarette case on the table, he took out one and lit it, but He fell into a deep silence, letting the cigarette burn between his fingers.
The conference room was silent, and everyone looked thoughtful.
There was no way, the big leaders were all there. Meditate, don't you dare to meditate?
Anyway, Yang Zhiyuan didn't see anything that needed to meditate.
However, at this moment, he could only watch, nose, nose, and remain silent. .
This meeting was held by Zhiliu specifically to deal with the Yanhuang Group.
But he, the dignified CEO of the Fantasy Group, is not the protagonist.
< p>"Xiaowei, what do you think?"Everyone said that they were familiar with this scene.
Before 2000, the seven crises that Fantasy encountered were solved this way.
Everyone looked at Guo Wei's position habitually.
But at this time, Guo Wei did not answer, still frowning and looking at the person in front of him. Notebook.
Zhiliu was stunned for a moment when he saw this.
But thinking about it, this crisis is not necessarily more dangerous than the previous ones, at least. The first big crisis emerged in the early 1990s, when multinational companies competed with local companies. Shock wave. The background is that the country has abolished the import license system for high-tech products, and domestic IT companies and multinational companies are directly confronting each other without state protection.
That was a sharp moment when they either failed or were forced to enter into joint ventures. .
The second major crisis began in the late 1990s. Multinational companies were deeply involved in localization strategies, and the second wave of strategic competition with local companies intensified. At the same time, domestic large home appliance companies were In the unprecedented fierce price war in the home appliance industry, strategic breakthroughs enterc. Make trouble.
That was a moment worthy of the battle of the gods.
But this time, the background was completely inferior to these two crises, but it made Zhiliu very uncomfortable.
Because he doesn’t know where the opponent is attacking from.
At this time, his chief secretary Lin Min suddenly walked into the office, whispered a few words in his ear, then sat down at the computer table on the conference table and inserted the USB flash drive.
"Dear leaders, the video to be played below is a corporate image promotional video shot by Yanhuang Group through Shibang Advertising Company."
Li Qinpi, the leader of the Executive Committee of Legend Holdings He curled his lips and said, "Young people just love to play with these fancy things.
We don't have any products yet, so let's start with a corporate image promotional video."
After that, he pointed at Lin Min. He raised his eyebrows and said, "Hey Lin Min, which director did they invite?"
This was an ordinary question, but it caused a group of people in the conference room to laugh evilly and looked at Ben in deep thought. Guo Wei in.
Guo Wei was also dumbfounded by these words. He repeatedly clasped his fists at Li Qin and begged for mercy, "Uncle Qin, please forgive me."
Everyone saw him This look of embarrassment made me laugh even harder.
Guo Wei, who had a brief marriage, was in his second spring and was in love with Zeng Tao, a beautiful host, director and producer of Yanjing TV.
Zhiliu also laughed easily. The atmosphere before was too depressing, but his old partner knew how to adjust the atmosphere.
Li Qin smiled and said, "Xiao Zeng is a good person. Hurry up and get the wedding done as soon as possible. You, a second-married person, have the nerve to dislike others."
Guo Wei blushed and said, "I'll treat you to a wedding banquet next year. The video has started."
Lin Min winked at him and said, "It's okay, Mr. Guo, I can pause." ”
After that, he paused the player.
There was even more laughter in the conference room.
Zhiliu came out to help his beloved disciple, "Okay, okay, let's watch the video."
A simple melody rang in the conference room.
“You only smelled my perfume, but didn’t see my sweat.
You have your rules, I have my choices.
You deny my present and I decide my future.
You laugh at me for having nothing and not being worthy of love. I pity you for always waiting.
You can despise our youth. It will prove whose era this is.
Dreams are destined to be lonely journeys, and there will be doubts and ridicules on the way.
But so what, even if you are bruised and bruised, you must live a beautiful life
p>
I am Qing Yun, I speak for myself."
After the video was played, the screen dimmed. After a few seconds of silence, Li Qin turned around, his face full of absurdity. "This is a corporate image promotional video"
Yang Zhiyuan sneered, "I look at it, it’s more like a personal promotional video. But should I say it or not, this Mr. Qing is quite handsome. "
Zhu Linan shook his head, "I think the heroine is still beautiful. Oh, by the way, Lin Min, why don't their actors have any stars?
Lin Min opened his notebook and looked at it, "The people in front of me, including the heroine, are all employees of Yanhuang Group. The entire advertising copy was personally designed by Qing Yun, the chairman of Yanhuang Group." "
"Should I say it, the scene in which the father scolds his son moved me deeply. "Zhiliu took off his glasses and rubbed the corners of his eyes quietly.
His son Zhilin, just like the boy in the advertisement, wanted to study art when he was young, but was interrupted by himself.< /p>
But
Zhilin is not as persistent as the boy in the advertisement.
Of course, maybe he is not as incompetent as the father in the advertisement, Zhilin. It is possible to study secretly and fill in the application form.
Now it seems that I am just wishful thinking. I always think that my son must inherit his father's career.
My son is not this material.
My daughter Zhiqing is very talented.
But why is Zhiqing a girl?
Suddenly, a voice sounded in the conference room, " Lao Lin, please let me go again. "
It was Guo Wei who spoke. At this time, Guo Wei's face was solemn, causing everyone present to shut up.
Lin Min did not dare to neglect, and quickly let go
Once.
Twice.
On the third time, Guo Wei sat down directly in front of the computer and read the video section by section.
No one had any objections to this, including Yang Zhiyuan.
Although he was impatient, he could only smoke.
Because, in addition to being a management genius who can save illusions, Guo Wei is also an extremely powerful advertising genius.
"What will happen to the world if humans lose their illusions?"
"The world cannot be without illusions"
These two advertising slogans became popular in China at that time and influenced the advertising industry for the entire 20 years.
This. These two sentences were written by Guo Wei.
“This promotional video is actually an advertisement, but unlike traditional advertisements that focus on product selling points, Yanhuang Group’s promotional video focuses on emotional appeals. This is to impress consumers.
In fact, it is the same as Marlboro back then and the tobacco advertising routines of previous years. "
Guo Wei's voice slowly sounded in the conference room, and everyone looked solemn and listened carefully to his analysis.
"Whether it is based on product selling points Whether it is advertising that is mainly based on emotional appeal or advertising that focuses on emotional appeal, the main purpose is to impress consumers.
I have to say here that if what Lin Min said is true and this advertising copy was written by Qing Yun, then I am very sorry that the opponent we are facingHand is the strongest opponent I have ever seen in my life. "
Yang Zhiyuan blinked his eyes and interrupted, "Mr. Guo, it's not that bad."
He sneered in his heart, lifting an eighteen-year-old boy to such a high level
Yang Kou respects himself and uses his identity as a battle commander to overthrow himself, right?
Guo Wei didn’t even look at him, "Enterprises, private enterprises, especially It is a private enterprise in our country. Nowadays, there is no concept of a century-old store. For most enterprises, the founder is the enterprise and the enterprise is the founder.
To defeat a private enterprise, the biggest battlefield is how to defeat the founder.
How strong Qingyun is, I will talk about it later. Let me talk about this advertisement first. ”
After that, he turned on the player again, but turned down the volume and played it in a loop.
Yang Zhiyuan was so angry that he wanted to lift the table, but at this moment he also knew that he could only calm down. Come on, after all, the arrogant Guo Wei is really capable.
"The creative positioning of Yanhuang Group's entire advertisement is not focused on promoting the advantages of the product, but on expressing it. He expressed a positive attitude, advocated the realization of dreams, and conveyed positive energy.
This is an emotional appeal advertisement that touches people's hearts, triggers thinking and resonates.
The background of our current era is that while embracing the world, we are receiving severe beatings from the world. Rounds of price wars have caused many of our companies to disappear.
As a result, young people are under great employment pressure and the cost of living is high. The living conditions and spiritual level of many young people are relatively sluggish.
The diaosi culture and the ideology that you will lose if you take it seriously and that gods and horses are just floating clouds are widely popular in society and on the Internet, expressing young people's self-deprecation and helplessness, lack of confidence in the country and the future, and Optimistic and positive attitude.
We can see that many businesses are now taking advantage of them and placing some advertisements that appear to be funny and absurd, but in fact lack emotional elements and humanistic care. If you think about it carefully, you will feel sad. Although in the short term, Attracting eyeballs, the long-term effects of advertising are not ideal.
On the other hand, the promotional videos of ordinary companies constantly talk about the past glory and achievements of the company, about the present and the future, and mainly use serious preaching to tell young people what to do. "
Yang Zhiyuan's neck twitched twice, it was like pointing at his nose and scolding him.
"This advertisement of Yanhuang Group is different and does not cater to the current situation. The sub-health culture that is generally popular among young people does not have the taste of joking and ridicule. It expresses the theme of the advertisement in a positive and humanistic way.
It uses keywords such as sweat, choice, future, era, and dreams to connect the storyline. Through the contrast between positive and negative, it encourages young people to actively face pressure, be brave in innovation, and pursue their dreams.
The message conveyed by the advertisement is in line with the current situation in which most young people are living.In the contemporary context, the desire to realize one's own life value through one's own efforts has resonated with the majority of young consumers.
In my opinion, this advertisement will definitely succeed.
It calls out the voices of young people, promotes the spirit of the times, and triggers long-term topics and humanistic thinking.
Everyone knows what the name Yanhuang means, and through this advertisement, Qingyun injects a youthful element into this noun with its own history.
This is the genius of this advertisement. "
After that, he loosened his tie, picked up the teacup and took a sip, and then continued to talk based on the plot on the screen at the moment, "From the perspective of the entire advertising technique, its rhythm The use of crescendo is also very clever.
A good sense of rhythm can make the advertisement full of appeal, fully mobilize the audience's emotions, deepen the memory, and enhance the effect of the advertisement.
The plot of the advertisement is composed of several unrelated stories. In terms of plot organization, the contradictions in each plot gradually escalate and gradually develop to the final climax.
At the same time, between each plot, the ideas advocated by the Yanhuang Group gradually improved with the development of the advertising plot, until finally, in conjunction with Qing Yun's performance, he proposed to speak for himself and live. Beautiful and other declarations advocating the realization of one's own life value.
It can be seen that in this inspirational advertisement, the use of a crescendo-style plot description is more suitable for a coherent expression than the contrast of strong and weak, soothing and tranquil, twists and turns and other expression techniques. The storyline heightens the atmosphere and arouses the audience's emotions.
The pictures of the advertisement also follow the trend of the plot. Especially after Qing Yun appears, the number and frequency of characters gradually increase. The first half of the period changes from the description that focuses on details such as personal movements and expressions to Qingyun's macro-scene description of multiple people by one person created the image of a lone hero born in the 1980s who faced secular prejudice.
The recurring Yanhuang Group o in the background space, the press conference scene with flashing spotlights, and the space where Qing Yun faces countless mirror images and smashes them with a punch, the layering of the picture becomes more and more distinct. The space becomes vast, which is a crescendo to match the development of the plot. "
When Li Qin heard this, he touched his bald forehead and said, "In the words of you young people, this is just showing off."
Guo Wei was stunned for a moment, and then He nodded, "Yes, it's just pretentious, but I have to say that this young man Qing Yun has taken pretentiousness to the extreme.
After saying that, he smiled bitterly and said, "But young people just fall for him." ”
Li Qin laughed and said, “Xiaowei, your analysis is somewhat similar to the professionalism of Xiao Zeng and others. It seems that you have put a lot of thought into pursuing others.” "
Everyone burst out laughing. Guo Wei rolled his eyes speechlessly, and then looked at the disrespectful Li Qin jokingly.
"Uncle Qin, I heard that Back then, in order to study history, youMy aunt also memorized the history of Rome."
Li Qin threw a cigarette over with a smile, "You should think about how to deal with it."
Zhiliu Wan next to him He frowned and thought for a moment, then asked with a puzzled look on his face, "Xiaowei, do you want to say that his main focus is the young people market?"
What Zhiliu was confused about was that he didn't think Guo Weilao I have created such a big circle, I want to say a fact that everyone has seen from the beginning. Please remember to collect it. The latest and fastest website to find books and add books for free without anti-theft can be added to the qq group 952868558