Chapter 209 He is eyeing the group of female college students
Guo Wei nodded, "Yes, that's it."
Yang Zhiyuan couldn't help but sneered. , but he didn't say anything, just looked at the ceiling above his head in a joking manner.
After a long and intense analysis, I finally came to a nonsense conclusion.
It seems that my original operation was correct.
Place Guo Wei away from the hardware market, and over time, Guo Wei will become useless.
Qing Yun wants the young market, this is clearly stated in the interview, and as for your sane analysis of advertising
Li Qin nodded on the table, "Xiaowei , be careful."
Li Qin, who has always been the de facto second-in-command of the Fantasy Group, does not think that Guo Wei can talk nonsense.
But the biggest shortcoming of this guy is that he is arrogant and arrogant
Relying on his quick thinking, his words often jump very fast, making it difficult for people to keep up with his rhythm.
So when Zhiliu gave up Guo Wei and chose Yang Zhiyuan and asked him for advice in private, he knew Zhiliu's thoughts under the table and could only vote in favor.
Guo Wei has great talent and can be a handsome man, but he cannot be a king with his ambition.
The uninformed Guo Wei sighed at this time, "We all know the direction of his main attack, but everyone, do we think we can stop it?"
"Can't stop it" Yang Zhiyuan heard Yan chuckled lightly, "We all blocked the joint efforts of Aibi Aimu, Dell and HP, and we were still afraid of an 18-year-old baby."
Guo Wei glanced at him sideways and was too lazy to follow. He was talking nonsense, looked at Zhiliu and said seriously, "Teacher, don't underestimate Qingyun."
Zhiliu smiled when he heard this, "How could I underestimate him?"
Said After he laughed, there was obvious dissatisfaction on his face, "Qin Tianchuan has treated me as a whetstone for his son-in-law. How dare I underestimate him?"
< p>The more Zhiliu thought about it, the angrier he became. He slammed the table and said, "Continue talking."Guo Wei looked stern, but a thought came to his mind.
No, the teacher's defense has been broken
This
He glanced at Zhiliu's face in surprise, and then said slowly
"We all know that he wants the young people market, but I remind everyone that he is not just shouting slogans like others.
He has put himself and The young people got together, and the two had a strong connection. He was born to be invincible in this market." After that, Guo Wei turned on the computer and wrote on the screen with "t". three nouns.
Harvard Girls, Han Han, Qing Yun.
“The first two were spokespersons for the post-80s generation before Qing Yun was born. Liu Yuting, who was admitted to Harvard, conforms to the mainstream values of society, while Han Han, who dropped out of school, represents the rebellion of young people.
p>The collision of the two also represents the post-80s generationThe fragmentation of young people.
I don’t say right or wrong here, I only say Qing Yun.
Liu Yuting is a product of elite family education. Ordinary people from old to young only have envy and no sense of substitution.
Han Han gives the public the impression of being full of rebelliousness, which is very in line with the demands of today's young people who want to break the constraints and pursue individuality.
The more society praises Liu Yuting, the more young people support Han Han. This is how Han Han’s sales of tens of millions of books come from.
Young people are like this. The more you say something, the more I say the opposite.
However, which young person, deep down, does not want to be recognized by social evaluation
So, Han Han is a spokesperson of the era who is destined to be abandoned.
These two people have a kind of ideological trend that is either left or right, but the appearance of Qing Yun made everything calm.
The top scorer in the National College Entrance Examination, who achieved the highest total score in history under this hellish difficulty this year, coupled with his unbreakable spirit of constantly getting up from setbacks, has attracted both parents and students. Has a high rating.
A rural boy, who can be said to be an orphan, changed his destiny through hard study and changed his destiny. This is a path that the general public is willing to see.
He has brought hope to the people at the bottom of society, and also to the middle-class people. He has also given young people a sense of refreshment
Continuous counterattacks in academics, In terms of career, we continue to overthrow the old forces in their eyes, reach the pinnacle of life, and then marry a fair and beautiful woman like Qin Manman, which makes them happy.
Therefore, the more successful Qing Yun becomes, the stronger the young people’s support for him becomes. "
Li Qin curled his lips, "They don't even think about how many people in the world can have Qing Yun's talent."
Guo Wei smiled and said, "One is enough." , enough for them to see a light illuminating the unknown darkness in the repressive adult society. "
His words made Zhiliu silent for a long time, "It means that you think we can't beat him in this market."
After a while, Guo Wei nodded apologetically. He nodded, "Yes, teacher. Unfortunately, in the market of young people, as long as Qing Yun makes no mistakes, we have no chance of winning. "
Yang Zhiyuan laughed out loud, "Mr. Guo, this is not like your style. "
Without waiting for Guo Wei to refute, he suppressed the smile on his face and said quickly, "I admit that your analysis just now is correct. Qing Yun has become an idol among young people.
However, the market ultimately has the final say on product quality and price.
Let’s not talk about quality for now.
Young people are a price-sensitive group because they have no money. This is a problem that Qingyun cannot solve.
Just like what the reporter asked, he could only laugh and say that the market needs to be cultivated.
You and I were both young. When we first bought things, when did we care about which idols bought them cheaper?Hard truth.
In my opinion, it is nothing more than a price war.
How much is Qing Yun’s image worth in the selling price
100200
I don’t think it can be more.
As long as we lock the price below him, he can’t sell it, and if he produces one unit and loses one unit, how much money will he have to lose?
Although, we are very unhappy I am willing, but since our fantasy is being used as a whetstone, it is impossible for Hopu to save him.
Maybe Qin Tianchuan still has an idea. If you, Qingyun, lose all your money, just come back and inherit my hundreds of billions. ”
Everyone in the conference room smiled bitterly.
After losing money, go back and inherit the country
“It’s so good to be rich”, including Zhiliu. He was so angry.
Yang Zhiyuan spread his hands and said with a helpless expression on his face, "That's the fact. "
After speaking, he tapped his fingers on the table, "Young people are pursuing cost-effectiveness because they have little money. We only need to compete with them in terms of cost-effectiveness and that's it.
My opinion is that we increase the intensity of summer promotions and back-to-school season promotions, come up with several special-priced desktop computers, and fight with them from the beginning. "
Guo Wei laughed angrily, "Mr. Yang, let alone other things, are you sure that Qing Yun is talking about desktop computers?"
Everyone heard this Yan was stunned for a moment, and Li Qin hissed, with a confused look on his face, "It's not a desktop, it's a laptop."
Guo Wei spread his hands, "I don't know, he has too many licenses." , anything is possible for him.
I just thought for so long that this is the reason why he has just emerged. I can't figure out this young man's thinking.
3. Digital cameras, desktop computers, and notebooks, no matter how mysterious they are, they can all be made into mobile phones. "
After hearing this, Li Qin patted his forehead and could only smile bitterly.
Guo Wei continued to complain, "But I know that every sentence of an entrepreneur during an interview is not nonsense.
He said that young people are far more enthusiastic about fresh and unique products, interesting and good-looking aesthetics, and unique and impressive identities than other groups.
It means to pursue personalization. How to pursue personalization for desktops and notebooks?
It is impossible to make the chassis and monitor into weird shapes
So, it is very difficult. Maybe his product is not a computer. "
Zhi Liu frowned and looked at Yang Zhiyuan, "Zhiyuan, is there any special move by the Yanhuang Group?"
Yang Zhiyuan also looked helpless when he heard this, " Qingyun adopts closed management, and we can't get any accurate information at all.
The current level of news is still in the past. He organized a group of people to take over the installation business of several computer cities in Jincheng.
However, some time ago there was news that Qin Tianchuan Qingyun poached a dozen master-level masters from Compal Wistron a month ago. ”
Li Qin lit a cigarette, his face full of confusion, "Do you think he is lying to us again this time?"
He wanted to say that he secretly cheated on Chen Cang, but he thought about it. I wanted to hold back and didn't say anything.
At least let’s save some face for our old partner.
Zhiliu’s brows were kept tightly knitted. He couldn’t understand what was going on and could only look at Guo Wei out of habit.
Guo Wei shook his head, "Compal Wistron is itself a foundry and makes all kinds of electronic products. To judge that Qing Yun will definitely enter the computer field, there is insufficient evidence."
"Evidence Haha Mr. Guo, have you taken over Digital China now and don't want to care about fantasy at all?" Yang Zhiyuan sneered, "You have to wait until someone kills you in front of you before you care about it, right?"< /p>
Guo Wei’s argument at the meeting made Yang Zhiyuan feel very uncomfortable.
He probably knew what Guo Wei was thinking, but if he followed Guo Wei's thinking, once Qing Yun really broke into the computer field, he, Yang Zhiyuan, would suffer heavy losses if he tried to deal with it at the time.
Guo Wei seemed to think that talking to Yang Zhiyuan was dirty, so he turned to look at Zhiliu,
"Teacher, I don't think we can mess up.< /p>
There are two major markets for brand computers, one is for home use and the other is for commercial use.
In the current market environment, foreign-funded companies will use foreign-funded brand computers. At present, no one can do this. There is no way.
State-owned enterprises and government agencies use centralized procurement, and it is very clear who gets which piece of the cake.
Private enterprises rely on channels and channels. Although the fight for relationship marketing is fierce, no one can say that there will be a breakthrough.
Even if the Yanhuang Group enters the above three business machine businesses, it will not get much share. Even if he gets it, he will have to pay a huge price. I personally think that no one would think Qing Yun is a fool, except Zhu."
Yang Zhiyuan was so angry that he wanted to throw the cup.
Zhi Liu glared at Guo Wei, "Xiaowei, you should pay attention to your words."
He was also very helpless at the moment. When will Guo Wei grow up? It's so big
Guo Wei shrugged his shoulders and continued, "In terms of home computers, although most people who use computers are young people, most of the people who spend money to buy computers are adults. Qing Yun The method is ineffective for adults.
This is a stock market. Of course, we must also look at the increase. More and more college students are buying computers. Qing Yun’s approach is actually intercept it at the source.
Even if he makes computers, he will not compete for the stock market in the Red Sea, but will create an era of confrontation from the beginning. ”
"Era rivalry" Zhu Linan, who had been sitting silently on the side, frowned, "It seems he didn't come up with this, right?"
Guo Wei shook his head, "Indeed, he did not come up with the term "post-80s" , and in the past, it was also those born in the 50s,Those born in the 60s and 70s, like their fathers and uncles, suppress those born in the 80s.
And today, when you see him criticizing reporters reporting on education, it is clear that he is starting to counterattack. You owe us born in the 1980s an apology.
Although he kept saying that he did not represent the post-80s generation but only himself, by saying this, he basically pulled the post-80s generation group behind him, or directly kidnapped this group. "
"It's not so mysterious, right?" Zhu Linan was stunned.
Guo Wei shrugged his shoulders, "So I say, you have underestimated this young man from the bottom of your heart. "
He rubbed the wings of his nose, "When Xiao Zeng and I fell in love, I was indeed influenced by some public opinion and media knowledge. I have just looked at the industry from the perspective of the media, and I have discovered a terrifying aspect of Qingyun. This is something that everyone here, including me, has never realized before. "
Zhiliu nodded, "Sometimes a problem really needs to be looked at from an intersection between industries and disciplines. You continue. "
Guo Wei stretched out his palm and pointed at Zhiliu, and then Yang Zhiyuan gestured one by one on the table, and then returned to himself and pointed,
"Let's do it Look, we are all CEOs and senior executives of listed companies and large groups. What do you think the chairman of a listed company should generally look like in people’s minds? ”
Without waiting for anyone’s answer, he spoke up himself, “In the eyes of the general public, the so-called chairman of a listed company should be a man with a three-high profile, half-protruding hair, a big belly, and more than 200 pounds. He is surrounded by people every day. With Xiaomi, the fat-headed person actually has no ability.
Hey, teacher, I’m not telling you to put down the tea cup, put down the tea cup.”
After Zhiliu laughed and scolded him for a few words, he asked him not to play tricks and continue talking.
Guo Wei chuckled, "I heard Xiao Zeng say that this is all the influence of film and television dramas. ”
At this moment, a smile appeared on the corner of his mouth unconsciously. When the Hanhan saw him for the first time, he asked him in surprise, are you really the CEO of a listed company?
Guo Wei opened the Yanhuang Group's promotional video again, fixed the scene on the last frame where Qing Yun wrapped his palm with a strip of cloth, and continued, "When such a young man appears in front of everyone, do you think he Does it have such a terrifying attraction to women?
Look, I feel jealous when I see this beautiful face, stubborn expression, tight figure, and well-fitting vest. .
In Xiao Zeng’s words, Qing Yun single-handedly improved the appearance of the chairman of the listed company by 5 percentage points.
The college entrance examination champion, futures genius, and business tycoon is only 18 years old, as strong as an ox, and really handsome.
He fulfills all the girls’ imaginations of a domineering president who is young and rich. He is the most perfect marriage partner in the eyes of girls and the most perfect son-in-law in the hearts of all mothers-in-law.
So, he brought a female consumermarket. "
Seeing everyone's stunned look, Guo Wei smiled and said, "Everyone, if I were Qing Yun, I would not go head-to-head with all the manufacturers in the market.
I specialize in the young female market, or to put it more bluntly, the female college student market
Because male college students prefer DIY, this part of the demand is invalid demand.
Female college students are just the opposite. They don’t want to DIY, and they are even more lazy about DIY.
This market does not care about cost-effectiveness, or even performance, but only looks. "
Li Qin nodded in agreement, "I deeply understand what Xiaowei said.
Isn’t my daughter just starting to work? Some time ago, I took my daughter to buy a car.
I explained to her the quality of a car from all aspects and took her on a test drive.
Guess what, she just saw the good-looking Beetle on the 4S store’s flyer, so she bought it.
It doesn’t care about power, control, and post-maintenance at all. ”
Everyone burst out laughing and talked about the beauty of their wives and daughters.
Guo Wei summed up with a smile, “The market for female college students is gradually emerging.” In the incremental market, the inherent brand positioning of other manufacturers, including us, makes it impossible for us to transform.
Fantasy is synonymous with office computers. If we start a price war now, I don’t even know whether we will hit the wrong market. The key is that we won’t be able to beat it
We don’t even ask celebrities to endorse it. Yes, I can even say that Qing Yun at this moment is the top star in China. You can see for yourselves how popular Magnolia officinalis milk is now, and supermarkets have even implemented purchase restrictions. "
Zhiliu covered his forehead and felt that it hurt, "Xiaowei, there is no way"
Guo Wei sighed, "Teacher, our country is very big, and the entire IT industry is also big." It’s huge. I don’t think we need to go head-to-head with Yanhuang Group in the young market.
If you have to think of a way, it’s not impossible. ”
“Let’s talk and listen. "
Guo Wei looked helpless, "I just said that fantasy is synonymous with office.
Let me give you an example. According to our negotiations with Aibi Aimu, after acquiring Aibi Aimu’s personal computer business, we can have two product positionings.
A high-end business computer of the thk series, and an office computer of the fantasy itself. Now, to deal with the young people market targeted by Yanhuang, we need to launch a new brand, redesign its image, and give it a new meaning.
This is a systematic project that cannot and does not need to be done hastily.
So, I suggest that when we have no idea how Qing Yun will move, we should remain unchanged in response to all changes.
Teacher, to defeat the Yanhuang Group, it will not take just a month or two, it may take several years. ”
Zhiliu’s brows furrowed more and more tightly, and he became increasingly angry.
He knew very well that Guo Wei's analysis was correct.
But he just couldn't hold it in. Please remember to collect it. The website is the latest and fastest without anti-theft. To find books and add books for free, you can join the qq group 952868558