Chapter 547 Green Plum Cooking Wine and Talking about Heroes 4
Niu Qiangdong was silent for a while, "Li Yanhong launched Qiandu with internationally leading technology. Through bidding ranking and the standard of the highest bidder, he took the lead. The search engine has become profitable, and in a very short period of time it has established the image of not asking Qiandu for internal affairs and not asking Gugou for foreign affairs. In June this year, Qiandu surpassed Gugou and became the number one search engine in China. It can be said that Are you a hero?
Qing Yun smiled slightly and shook the cup gently, "Old Niu, you only know one thing, but you don't know the other. Li Yanhong's search technology is indeed advanced. This is his strength, but he The shortcomings cannot be ignored.
He relied too much on technology and ignored human and social factors. As a result, although his products were technically powerful, they were not as effective as people expected in practical applications, and his success was even more severe. Most of them relied on the support of the state. Like Ding Sanshi, he followed the trend and seized the strategic window of the Great Firewall. It was not about how strong he was, that's all.
And, his. Leadership skills are also open to question, otherwise there wouldn’t be so many people leaving Qiandu. He can be great, but not strong.
So, I don’t think he is a hero.”
Niu Qiangdong was stunned for a moment and then asked, "Wu Ying founded utStarcom and became famous in PHS. He once led the company to conquer cities and territories in China's wireless communications market. He can be described as a hero."
After hearing this, Qing Yun poured a glass of wine and drank it in one gulp before speaking calmly, "Wu Ying is a practical person, and he is down-to-earth and hard-working. He is a good person. However, his character is too conservative. He cannot compare with Ding Sanshi's courage to do what others cannot do, and Cheng Tianqiao's courage to be the first in the world.
His success is just because he chose the right game. It's just a matter of course. He is opportunistically trying to seize a place in the wireless communications market through a technical speculation.
But he doesn't understand the trend. Our country is developing rapidly. You should have heard of it. One of the country's arguments is that it is moderately advanced.
In other words, the backward PHS technology will soon be eliminated. It is a transitional product in itself and does not have much market prospects and development space.
There is no problem in accumulating original capital in the early stage, but it requires rapid transformation, but Wu Ying did not do this. He followed the same path to the end, and his product line was too single.
You see, Huating already banned PHS from building base stations in June this year. This is a strong signal, but he has not adjusted and continues to conquer cities and territories across the country, going against the general trend of the world.
Can't see the general trend of the world, he is not worthy of being called a hero, that is, he is just Zhang Lu
Hehe, this suits him quite well. He sees the problem, hits the nail on the head, does it himself, and his eyes are black. ”
After all, this is a gangster with the ability to persuade two horses to make peace.
When the Lin'an horse and Pengcheng horse were fighting fiercely, Wu Ying put his arm around the other to persuade the two horses to make peace.Even though I was dissatisfied in my heart, I had to accept it with an open mind and not be dissatisfied.
Heavenly Master.
Very vivid.
Niu Qiangdong originally wanted to add a few more for fun, such as Qinshan Lei, Hangzhou Horse, and Pengcheng Horse, but he estimated that Mr. Xiaoqing’s answer would probably be that such mediocre villains are of no concern
p>Clinking glasses with Qing Yun, Da Qiangzi frowned and asked, "Wait a minute, Mr. Xiao Qing, when you just criticized them, you kept talking about the word momentum. How can this momentum be smoothed?" , what kind of trend is it going smoothly?”
Qing Yun didn’t rush to say anything, drank the glass, touched a cigarette and held it in his hand, thought about it, and then smiled, “I want to What I said is just my personal thinking, I don’t know if it’s right or not. I’m just saying it, so just listen to it.”
Niu Qiangdong nodded solemnly and picked up the lighter to protect Huo. He lit.
He knew that this should be completely practical.
He even took out a notebook to record.
This Thunder of Emperor Yun is not light. After so many years, it seems that he also took notes during that court appearance
Shaking his head, Qing Yun blew out a smoke ring, Then he slowly said, "Why do some people work hard to stay in the same place, but some people grow tenfold and hundreds of times without trying very hard?
Can you tell me what makes it possible? The fundamental difference between one enterprise and another."
Qing Yun did not expect the Great Hadron to be able to answer this question.
Because this is a dimensionality reduction talk, his dimensionality reduction of the large hadron.
The Great Qiangzi at this time is not the famous entrepreneur ten years later. The Great Qiangzi at this time is just a small businessman.
As for Qingyun, he only needs a little practice to master the knowledge accumulated in his previous life and Qin Tianchuan's godfather-level skills in this life.
“Actually, today, you can see that 99% of business owners spend 99% of their time improving a lot of operational efficiency. Therefore, they can only be business owners and cannot become entrepreneurs.< /p>
You can reduce the cost by one point. How long do you think it will take for your opponent to do it?
I believe he can do it without giving him half a year.
Unless you can reduce costs to the extreme like my fiancée’s second uncle, his method is only suitable for large-scale industrial systems.
You can use an amoeba method to reduce costs. To increase efficiency, can he use the amoeba method?
Can you make marketing changes at the terminal? Can he learn that method?
The answer lies in his heart.”
Speaking of this, Qing Yun smiled and said, "The real fundamental difference between one enterprise and another cannot be at the operational level. The fundamental difference lies in structural efficiency.
What is structural efficiency?
Potential and force
In my opinion, if a company wants to become bigger, it must become stronger., if you want to be evergreen after becoming strong, the core is four words, follow the trend and leverage.
If you violate these four words, no matter how good a person is, you will not be able to run a business, and no matter how powerful a business empire is, it will quickly decline.
In this world, there are many talented people, those with resources and money, and there are also many second-generation people.
But you will find that many people, even if they have money and resources and are very good in themselves, can't start a business because they violate the first law of business and follow the trend.
No matter how big the resources, how much power, how much money, if it is on the wrong trend, it will be a big cannon to swat mosquitoes, and in the end it will be a mess.
Some things have no results.
So the first word I summed up is to follow the trend, and we must follow the trend. "
After pausing, he glanced at the Great Hadron and continued, "First of all, the first structural efficiency is called the future trend, or the industry trend, the ultimate trend.
Whether an entrepreneur follows the ultimate trend of his industry is very important, just like the four stages of e-commerce I just mentioned. You definitely can't play according to the four-stage pattern at the beginning, but you must see what you do now to survive in the fourth stage. ”
Actually, there is a good example, but at this time, it has not happened yet.
Huiyuan Juice.
Huiyuan did not do anything wrong. The founder worked hard, but it still lost, and it suddenly lost the entire war at its peak.
But it was not unfair at all, it lost to the trend.
When the per capita GDP in China exceeded 1,000 US dollars, it was the time when Chinese people started to eat fruits. Slowly, fresh fruits came to the table, and Huiyuan juice began to rise. Juice represents health.
p>When the per capita GDP exceeds 5,000 US dollars, you will find that everyone not only wants to drink a glass of juice. The shelf life of concentrated juice is 365 days. No one drinks the juice with preservatives and a very jerky taste. < /p>
Behind the trend is the per capita GDP.
If China’s per capita GDP has been below 5,000 US dollars, Huiyuan will not survive because of our consumption habits and consumption. Ability, can only accept Huiyuan.
But when the per capita GDP exceeded 5,000 US dollars and quickly approached 10,000 US dollars, Huiyuan, who had done nothing wrong, died in the process. < /p>
The speed of its death depends on the growth rate of gd.
Because at this time, the people no longer care about the twenty or thirty dollars they have.
At the time of 2023, if you go back to 20 years ago, if you go to a restaurant and the restaurant gives you an order menu, it clearly says that a cup of freshly squeezed juice costs 20 yuan, you will remember that timeAny ideas?
It’s so expensive
What a pitfall
For 20 yuan, you can buy 20 kilograms of oranges, as long as you can’t bear this meal. Drink, I can buy 20 kilograms of oranges when I get home, peel them and eat them today, squeeze the juice and drink them tomorrow. I can eat them for ten days and a half, but at worst, they will rot and be thrown away.
I only need to endure one meal without drinking, why don’t I drink some free tea?
It’s really not possible, the child is hungry for juice, so I will buy a bottle of Huiyuan Concentrate worth 10 yuan and mix it with water. Drink it, you can drink it for several days.
However, today, freshly squeezed juice is readily available in milk tea shops on the streets for 20 yuan a cup, and people can even queue for two or three hours.
So, how many people still have the same idea as 20 years ago at this time
Consumption is upgrading. Even in such a difficult year 2023, people will not be able to go back to what they were 20 years ago. consumption level.
Per capita GDP has increased tenfold in 20 years, and he is the director of this trend.
Why did people all over the country start eating durian crazily overnight?
Would this happen 10 years ago?
Why 10 years ago, 20 years ago It didn't enter thousands of households before
Is it because of the passage of time that durian varieties have changed and it has become more fragrant
It still doesn't smell the same.
The essential reason is that people can afford it now and know that durian tastes delicious.
Huiyuan juice is a representative of concentrated juice, which represents the consumption stage of a society.
The other track is juice. It was also the same era. When Huiyuan was developing rapidly, some companies began to deploy freshly squeezed juice. The unit price per 100 ml of juice was 10 times that of Huiyuan. product.
The choice of direction directly leads to huge differences between people and between enterprises.
In 2010, Huiyuan was at its peak. Huiyuan’s market value in Pearl Island had already reached 20 billion, forcing Coca-Cola to spend 30 billion to acquire Huiyuan.
Twelve years ago, no one knew what Heytea Naixue was, but just 12 years later, Huiyuan went bankrupt in the commercial capital.
Everyone will remember that Hongxing Erke was the light of the nation at that time, but how many people can remember that Huiyuan Juice also donated money like Hongxing Erke.
After the founder donated the last few million in cash on his account, he officially declared bankruptcy and reorganization.
This boss does not engage in real estate, does not engage in non-diversified main businesses, does not speculate in stocks, does not have any bad habits, and does not have children who are prodigal and cheating. He just runs his own juice business honestly for 12 years. In a matter of seconds, a company with a market value of 20 billion was destroyed.
Whose fault is this?
He must be working very hard
He is constantly improving operational efficiency. He makes orange juice today and apples tomorrow. Juice, make grape juice the day after tomorrow, make soft packaging today, make flat packaging tomorrow, todaySell offline, sell online tomorrow, everything follows the pace of the market, achieves the ultimate at the operational level, and then
still dies.
Personal efforts are worthless in the face of trends.
Strength is stronger than people.
Unfortunately, this case cannot be told to the Great Qiangzi.
After taking a sip of the tea next to him, Qing Yun continued, "The second structural efficiency is called cycle, the trend of cycle.
The state of each industry from today to the future , it doesn’t happen overnight, it has to go through a process.
In my opinion, the industry cycle is divided into seven stages.”
Niu Qiangdong hissed. Although he majored in sociology, he was engaged in business after all, and he often read books. The industry cycle is not divided into four stages: start-up, growth, maturity, and decline.
Qing Yun smiled playfully and ignored his doubts. This was an economist raised by the Qin family, using the experience summed up by the four brothers of the Qin family in a large number of practical cases.
In his previous life, he could only hear Qin Manman's voice.
This kind of think-tank economist can pay millions in consulting fees for one lecture.
Qing Yun continued, "Understanding the cycle can save people. The cycle can kill people and at the same time help them up. If you grasp the laws of the cycle, you can win while lying down. If you violate the cycle, you can win." If you work hard, you will definitely lose.
Even if you enter a good industry and a good track, but the cycle is wrong, you will not win in the end.
No. The first stage is the initial stage.
All industries are in their infancy.
At this time, there are not many market participants and there is no market demand. The quantity is not large, because there are not many people who can accept this thing, so there are very few on both sides of supply and demand." Niu Qiangdong stopped writing, picked up the glass and took a sip, "This is the same as before. The first stage of e-commerce mentioned is very similar. So, what should we do at this stage?" Qing Yun looked at him with interest, "What do you think?"
Niu Qiangdong thought about it carefully and asked uncertainly, "Hurry up and recruit troops and enclose the land."
After saying that, he shook his head. If he follows Qing Yun's four-stage theory of e-commerce, The fourth stage is the final outcome. It is definitely wrong to be so blind in the first stage.
Niu Qiangdong didn’t think Qing Yun would ask a question with a simple answer.
After thinking again and again, he said firmly, "First, I need to look more, do research, position myself, cultivate the market, educate consumers, and spread my new products and ideas."
< p>Qing Yun laughed loudly after hearing this, "Congratulations."Just when Da Qiangzi wanted to humble himself, the smile on Emperor Yun's face suddenly disappeared, "You are perfect." Make all the strategic mistakes that are most likely to be made at this stage. "Please remember to collect it. The latest and fastest free anti-theft website to find books and add books can be added to QQ group 95."2868558