Chapter 548: Green Plums Boiled in Wine and Discussing Heroes (5)

Chapter 548 Green Plum Cooking Wine and Discussing Heroes 5

Perfectly made all the strategic mistakes that are most likely to be made at this stage

When Niu Qiangdong heard this, he immediately My face feels worse than constipation.

What made him feel uncomfortable was not that he answered wrongly.

What made him uncomfortable was that at this moment, he could vaguely see the shadows of the professors in the university in the 18-year-old young man in front of him.

It's a bit too much. He is obviously 11 years older than Qing Yun, Qing Yun is only 18 years old, and he is still a few months shy of his thirties.

I can’t get rid of my face.

But after just two breaths, Niu Qiangdong adjusted his mentality.

What can you say if others are powerful when they are dancing like elephants, but they cannot stand up in their own years?

Those who are successful come first, and learn with humility.

Besides, he could see that Qing Yun was sincerely helping him.

Because these can be called Tao, which means that each family passes down the inheritance from son to daughter, or even from direct descendants to concubines, and from elders to elders but not to younger ones.

He raised his glass and toasted respectfully, "Please teach me, Mr. Xiaoqing."

Qing Yun held his hand and touched the glass flatly. , indicating equality.

However, Emperor Yun still used his little finger to separate them slightly, so as not to let the rim of the cup touch.

Otherwise it would be too disgusting.

When any disaster occurs in our country and society, our nearest warehouse manager has the right and must donate all the goods in the warehouse to the people in the disaster area.

The great strong man who said such words and practiced them is worthy of his teaching.

“In this link, the first mistake is to educate consumers.”

Looking at Da Qiangzi’s hesitant look, Qing Yun chuckled, “I I know, in fact, many people are not convinced. They will ask what’s wrong with educating consumers about a new product. If I don’t educate them, will they buy it? I guess you think so too.”

Da Qiangzi nodded honestly, that's what he really thought.

In his opinion, the biggest problem, or the biggest bottleneck, in the current development of e-commerce platforms is that many people do not know how to operate computers for online shopping.

A larger statement is that there are not enough Internet users, but this is far from the truth.

That is the future, let’s just talk about the present. At the moment, 80% of Internet users go online to play games. The younger ones play online games like Legend, the older ones play chess and cards like Lianzhong. Those who really know how to shop online are a group of people. Young and middle-aged people with purchasing power.

Therefore, Da Qiangzi believes that if he wants to expand the crowd, he must first educate consumers and let them learn to shop online.

Qing Yun gave him a playful look, "Are we educating consumers? Come on, let me give you a scene. Back to 20 years ago, you told farmers to have balanced nutrition and eat more. Vegetables, don’t eat red meat, eat more fruits, because this is healthier and less likely to cause high blood pressure, diabetes, do you think it’s useful?”

Da Qiangzi’s face turned green when he heard this, “I still have a lot of good life to enjoy. ”

Let alone 20 years ago, this kind of thing went back to 10 years ago. Even if he goes back to the countryside now, he might be beaten to death by the old people in the village.

Qing Yun shrugged his shoulders and continued, "Why is it useless and has no consumption power?

Not to mention 20 years ago, even now, in rural areas, people are just going to the market. They sell vegetables and eggs to get some money and save it. During the holidays, they buy some meat and fruits and come back to have toothpaste. Who would have had it 20 years ago? Do you have the spending power to buy fruits as daily food?

Not to mention rural areas, even in cities, 20 years ago, most consumers did not have this spending power. How do you educate

Education is useless, consumers are never educated by you.

Children can play games, but the old man can play chess when shopping online. Where did he get the money from? But if you shop online, you are really embarrassing the elderly.

You have to agree with this. At a certain point, you don’t need to educate him to eat more vegetables and less meat. He will understand it himself and he will find something to eat, because the per capita GDP has reached a certain dimension. Consumption habits and concepts will change, and he himself will burst out with this demand.

In other words, when computers become popular to a certain extent, online shopping people will naturally sprout up like bamboo shoots.

You don’t need to educate them, it’s enough to establish a reputation and guide them. If you have a good reputation, these new people will naturally come over, because they will ask who and who and which platform is reliable.

You should remember that educating consumers is a taboo. You spend a lot of time cultivating and educating consumers every day, but in fact you waste a lot of time and money. This is not following the trend, it is counterproductive. "

After that, he chewed a few peanuts by himself. After Niu Qiangdong thought about it and nodded, he continued, "The second biggest taboo is your first sentence before. Talking about horse racing and staking the land, there is actually nothing to talk about.

Brother, there are not many people in the initial stage. You are making a fool of yourself. You have worked hard to expand. After the expansion is completed, you realize that it is over. There are no customers. You can only hold on to the huge investment in the early stage. Then stupidly wait for when the customer will show up.

The third taboo is to hold it in and work behind closed doors.

What is the most important thing to do in the early stage and start-up period?

Prototypes

This is the stage where the cost of trial and error is lowest for an enterprise. It is necessary to constantly test what kind of model is the best model and what kind of model is the optimal model.

It is enough for you to set up a factory and serve one or two customers, but for these two customers, you must create a model that can be scaled up and replicated in the future.

How to deliver, how to produce products, how long is my time cycle, how big is a standardized factory, how much input, how much input, what is the input, must be a model.

You build a chain and a store, thisWhat is the profit model of each store, how much investment, what is the return period, whether it is joint operation, direct operation, or franchising, and what method is used

In the early days, model testing is the most important. For example, when I just started, I was not making any money in Digital Plaza, and I was even running the production line by paying for it."

Qing Yun told Niu Qiangdong about the years when Sun and Moon Guanghua was working in Digital Plaza.

This is how he ran the lean production line in the Digital Plaza in advance, and copied it to the park the next day.

At first, he was confused by Qing Yun's series of questions. Niu Qiangdong, who was shocked, immediately understood under this vivid example, and asked questions from time to time and took notes.

Qing Yun took a sip of tea and continued, "Remember, in the future. At this stage, size means nothing.

But in the early days, you have to look for a variety of competitors across the country or even around the world to compare and research to find a real model model and After testing, make it to the point where you can quickly copy it. You can understand it

In the initial stage, it is more important not to do most things than to do them.

What needs to be done

Be a true benchmark.

You have to wait for a strategic opportunity to appear. "

After that, after leaving enough time for Da Qiangzi to take notes, Qing Yun saw that he stopped writing and then said, "The second stage, after a certain period of accumulation, this time may be very long. It may be long or short. As per capita GDP and the terminal market begin to increase in volume, a growth period begins to appear.

Customer demand and the supply of this industry have gradually reached the point of adaptation, and the real tipping point of this industry has begun to appear.

At this time, companies are providing customers with products on a large scale, and the industry model is slowly maturing. People will suddenly find that a large number of consumers begin to flood in to receive products and services.

On the contrary, more and more companies are entering the market along mature models, and the market has truly entered a cycle of prosperous supply and demand. This is the growth period of the industry.

In the growth period, all customer demands are blank demands, and the increase rate of demand will be higher than the rate of supply. Therefore, all companies will not crash, and there will be blank markets everywhere.

This is the best era in the development of the industry and the first golden period for the entire industry. "

At this point, Qing Yun smiled and did not embarrass Da Qiangzi, "Entrepreneurs at this stage are also the stage where they are most likely to make mistakes, the stage where they make decisive mistakes.

The big taboo at this stage, the first one, is to stop cashing out.

Countless entrepreneurs, after working hard for many years when an industry really took off, finally made money, began to take money from the company, and began to enjoy a good life. ”

Qing Yun shook his finger, “This is definitely not the time to take money from the company. On the contrary, this is the time when the entire market explodes on the largest scale.

At this time, you are a company in Lin'an, a company in Zhijiang, a leader in the Yangtze River Delta, a national leader, or a world-class dominant company

This depends to a certain extent on whether you are expanding aggressively enough.

Because at this stage, it is all competition at the blank market level. This is the period of horse racing and staking. If you don’t go, someone else will. ”

Niu Qiangdong certainly agrees with this point of view. As an entrepreneur, this stage is actually what he likes the most.

Having just broken up, what he wants most is to become bigger and stronger. Then his first love girlfriend's family regretted it. He would never take money from the company at this stage, and every penny would be used to expand reproduction.

Qing Yun also knew this very well and did not say too much. Entering the next step, “The second biggest taboo in the growth period is refusing to cooperate.

When your life is good, many people will come to you for cooperation, but you will not cooperate. You say that I don’t lack anything and I have many customers. Do I need to cooperate with you?

This is extremely wrong.

Storing more food in good times is the basic quality of a professional entrepreneur.

Do you think it is easier for an enterprise to accommodate strength when it is developing or when it stops?

Everyone is willing to get on the express train.

When you go from 10 million to 30 million, 30 million to 80 million, and 80 million to 1.6 billion, everyone is willing to get on the bus.

When you go from 1.6 billion to 1.6 billion, many people on the bus want to get off.

If you don’t take advantage of this peak period to finish what you need to do, and wait for the company to stop growing before you ask for strength, this is called mismatch.

So, when you are not short of money, it is the time when you are most short of money.

Only in the rapid development stage, it is easy to obtain the intervention of many cooperative forces, capital and strategic resources.

If you choose to close the country at this time, then once growth stagnates, if you try to collect grain, you will not get what you ask for, and the final outcome will be exactly the same as the consequences of closing the country. ”

This applies to most companies, but there are exceptions, such as the Qin family.

Hopu is too special, there is no way, Huangshang, it is short of money

“The third taboo is to refuse to expand, which is different from the first one to stop cashing out.

He is not taking the money back, but questioning that the industry is too hot and too impetuous.

He felt that his product was not quite right, so he went back to polish the product again, focusing on polishing the product from 80 points to 90 points, and wanted to create a better product.

When you create this awesome, awesome, awesome product, the market battle is basically over. Even if your product is better, it won’t help because the market volume has already been occupied by others. . ”

Speaking of this, Qing Yun pointed at himself, “Frankly speaking, I am here now.At this stage, I dare not start a war with Fantasy in the brand phone market at this moment. It is for this reason that I have no access. "

Niu Qiangdong was stunned when he heard this, and then his eyes slowly widened, and his finger slowly pointed at himself.

He understood.

He knew why Qing Yun valued him so much.

The words "I'll do it" were not Niu Qiangdong's. question.

When he said this, the corners of his mouth slowly turned up.

Qing Yun’s first investment of 20 million, he thought. Investing in him is normal in the investment field.

As for the investment conditions proposed by Qing Yun today, how much is promised each year, and some even require no equity but just debt, which is what Niu Qiangdong thinks. There are only four words.

How can one be virtuous?

Furthermore, he is thinking of another four words:

At this moment, Niu Qiangdong found the value of his existence.

Qing Yun smiled, nodded affirmatively, but shook his head, "Don't worry, I definitely won't. Maybe put your eggs in one basket. "

Niu Qiangdong picked up the cup and touched it with him at this time, "Don't worry, you will definitely choose me. "

Qing Yun didn't say anything, and both of them drank the wine in one gulp.

Tearing down a piece of air-dried beef, Qing Yun gnawed on it while saying, "This kind of Ideas often happen to companies that are not well prepared in the initial stage.

When the industry is in a period of rapid growth, it doesn’t matter whether your product scores 80 or 90 points. It is whether you can gain a larger market share that determines your ability to continuously upgrade your products in the future. ”

“The fourth taboo is choosing customers.

This customer has too many things to do. Although the volume is large, the gross profit is too low. There are many things and no profit. If I don’t do it, I have many customers to choose from. This customer is good. He is rich and does not have many things to do, and the profit is still high. , I do his products.

It’s hard to tell if you have this kind of business owner.

But, Lao Niu, you have to remember that every time you reject a customer, especially a customer you think is difficult, you are cultivating a potential competitor.

Because, his needs were finally met.

But whoever can satisfy the more difficult customers means that your giving up will actually create a stronger competitor. "

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