Chapter 550 Green Plums Cooking Wine and Discussing Heroes 7
The great Qiangzi’s nostalgia for the past ended before it even began.
Because Qing Yun continued talking after picking up another cup, he quickly put down the cup and listened carefully while recording.
Not just the key points, but the full text.
He felt that he not only needed to read and recite everything Qing Yun said today, but also needed to take it out from time to time to rethink and comprehend again.
“The first taboo in the integration period is isolated competition.
At this stage, people who commit this taboo actually have the same idea: I will not beat others. , others don’t come to hit me.
This is called wishful thinking. How can such a good thing happen?
The humiliation in our country’s history has been proven countless times. If you don’t go, If you hit others, someone will definitely hit you, because you are the one who is not attacking.
The second taboo is to stop moving forward.
If you do this, you will be hit. People who are facing competition will be left alone, but this is impossible.
As the industry consolidates, at least 80 people will fall. The industry will not be good."
After saying this, Qing Yun smiled, took out his BlackBerry, opened an email, and handed the phone to Da Qiangzi.
Niu Qiangdong took it and took a look at the attendance confirmation letter from the organizing committee of the 2003 China IT Industry Summit Forum.
He glanced at Qing Yun doubtfully, feeling a little baffled.
Da Qiangzi did not think that the young man in front of him was a superficial person. More importantly, Qing Yun did not need to show his superiority in front of him.
Qing Yun took the phone back and smiled coldly at the confirmation letter for attending the industry peak forum.
This made Niu Qiangdong even more confused.
In his opinion, Qing Yun's invitation to such a forum is the industry's early recognition of him.
After all, Yanhuang does not have any extraordinary achievements at the moment.
Others’ praise for Qing Yun is their praise for his amazing capital operation ability.
Anyway, if it were him, he would be very happy.
Qing Yun shook his head, put the phone aside, and said with a weird look, "Actually, sometimes you will find that there is a very funny scene in this world."< /p>
He pointed to his mobile phone, "Industry forums are not new. Many industries have them. A conference hall is full of partners in the industry.
Everyone sat together, Discussing the future of the industry, listening to the boss’s talk, and studying where the industry will go.”
Liu Qiangdong’s neck twitched.
He has not participated in industry forums.
Although it was still possible for him to make tape recorders occupy half of the country, after all, it was an insignificant industry segment.Xiaoqing, in general, it is a niche industry with a very low ceiling.
Just when Da Qiangzi felt sour in his heart, Qing Yun’s sarcasm became more and more obvious, "Then everyone complained that the industry is so difficult now and business is so difficult."
Niu Qiangdong heard something about it.
As expected, Qing Yun chuckled and said, "This is just a completely meaningless topic. How can there be a future veteran in this industry? In this industry, when did the industry forum stop opening? This The industry has a future.
The reason why this industry has no future is because hundreds of people in the conference hall are working in the same industry.
They are still talking about the future, but the future is actually. It has nothing to do with them. When 80 companies in the conference die, the future of the industry will appear.”
This counter-intuitive statement made Niu Qiangdong stunned for a moment, and then laughed out loud. The pig brayed.
As expected of Mr. Xiaoqing.
You have a really vicious mouth.
But hit the nail on the head.
Qing Xiaoyun, the cold-faced smiler, spread his hands and said, "So, during the integration period, 80% of the companies must be abandoned. At this stage, the big fish eats the small fish, and the fast fish eats the slow fish."
p>Niu Qiangdong stopped smiling, but at this moment Emperor Yun sighed again and patted his shoulder, "Old Niu, we Chinese people have a very good quality, that is, we are better able to fight protracted wars. .
I have analyzed many companies in America. At every stage I mentioned, America is very fast and will be over in a few years, because many entrepreneurs in their country will be over soon. They will give up.
When they enter the integration period and find that they can’t defeat others, they think that since I can’t defeat others, I will be out of the game.
I will do other things if they can’t defeat them. If you don't fight, or even if you can't fight, just join, and give the enterprise to whoever deserves it, and you will make money anyway.
But we Chinese are not like this, especially the older generation. They think it must be done. I won’t believe that I can’t survive you until the end.
So, our integration period is extremely long.”
At this point, he looked at Niu Qiang thoughtfully. Dong said, "So, Lao Niu, during the integration period, fight to the death. Don't hesitate. Don't take life or death seriously. If you don't accept it, just do it. Don't give the enemy any chance to survive, and kill him with your first blow."
Niu Qiang Dong completely understood and nodded heavily.
“The third taboo during the integration period is to passively wait for the opportunity for the industry to pick up.
Many entrepreneurs cannot accept the status quo of changes in industry fundamentals, thinking that this is the so-called Annual or phased issues, while ignoring the essential laws of industry cycle evolution.
In this case, frankly speaking, maintaining a constant attitude in response to changes is like being a deserter in a war. It is difficult to survive in the end.
The fourth taboo is to go it alone and fight against the industry on your own.
The biggest opportunity in the industry consolidation period is integration, or integrating others. Or be integrated.
Only by merging similar items and achieving economies of scale can we move forward during the integration period.
Many entrepreneurs have a passive mentality and actions, neither actively looking for integration opportunities nor actively looking for integration opportunities to join a stronger team.
Unless there are extremely strong barriers, such companies will be gradually marginalized and eventually become eliminated during the integration period. ”
In fact, Qing Yun really wants to say that in China, entrepreneurs, especially the older generation of entrepreneurs, really regard the enterprise as an enterprise and have feelings for the enterprise. Although they obviously have no core competencies, they But if you are lucky enough to survive to the end,
With the mentality of persisting until the end, entrepreneurs will only suffer more and more, wasting opportunities and wasting time.
, is actually a commodity.
But Qing Yun can't say this. This is the final thought, and it is not suitable for his business philosophy.
He can only say that if it is his. When the next generation cannot support the Yanhuang Group, he will go out on his own, whether it is dedicating this product to the country or disposing of it to others.
After saying this, I drank a glass of wine. Qing Yun chewed a few more peanuts.
Niu Qiangdong could clearly feel that Mr. Xiao Qing's expression was much more relaxed.
He also knew that the integration period was complete. Naturally, there is a bright future.
A smile bloomed on Qing Yun’s face, “The integration period has entered the second half, more and more companies have been eliminated, and the market has begun to clear up.
Some companies have closed down and left because the market has been continuously occupied;
Some companies have been integrated and merged into a leading company to develop together and become bigger and stronger;
< p>Some companies have transformed and changed careers, and their original businesses have gradually declined;Some companies have failed to recover because the entrepreneurs have reached their age and have no successors.
No matter what the reason is, it is ultimately the result of survival of the fittest. The market is slowly concentrated in the hands of a few companies, and 80% of the market is captured by 20% of the companies.
These companies are getting larger and larger, and their market status and influence are getting higher and higher.
In the end, the efficiency of the integrated industry has improved, the threshold for integrated industry has increased, and the market has entered the fifth stage of industry development, the Nirvana period.
Phoenix Nirvana is a perfect description of this cycle.
Enterprise competition at this stage is actually a matter of survival. The most regrettable group of entrepreneurs are those who quit at the end of the integration period and on the eve of the nirvana period. They fell in the darkness before dawn. ”
At this stage, the price war begins to disappear, manufacturers enter the range of rational profitability, market demand has not decreased, supply has decreased, and everyone remaining in the industry has strong enough customers. Products and barriers, they have divided up the huge industry market
There is only one big taboo at this stage, and there are too many such examples: integration. In the later stages of the period, faced with a fierce price war, many companiesEntrepreneurs really have a restless mentality. Frankly speaking, entrepreneurs in this period are very easy to lose their temper.
However, if you want to hand over the gun, you must hand it in early. Don’t wait until this time to hand over the gun.
The value of a company is different in different cycles.
In the initial stage, what everyone calculates is the future. At this time, the valuation of the company has no anchor point and depends on how pleasing the investor is to the entrepreneur, just like I invest in you.
In the growth period and the maturity period, what do people calculate? S accounts and e accounts. How much is your company worth? Multiply sales by 5 times S. If you sell 200 million, it is worth 10 Hundreds of millions.
Why
Because you have broad room for growth. Your profit is 20 million, multiplied by 20 times e, it is worth 400 million, because I think you can double it again and again. Calculating accounts in the growth and maturity stages means calculating incremental accounts.
When it comes to the integration period, you will find that the logic of settling accounts has changed again.
Because the entire industry is losing money, or there is no profit, what kind of accounting should be done?
Calculating b accounts, calculating the net assets of a company is only how much it is worth.
If you have net assets of 70 million on the books, then the company is only worth 70 million, because you have no ability to create profits.
So, giving you 70 million to buy your company is not bad.
You even find that when the vast majority of people collapse at the last moment, they sell their businesses at low prices or even break their bones.
This is true for Shi Yuzhu, and it is also true for Song Ruhua, tens of billions."
Qing Yun shrugged his shoulders. Although there are many reasons for his collapse, the fundamental point is that from the main business In other words, he has fallen behind in this era of great competition.
Niu Qiangdong also understands this truth and does not insist on words. Conversation is not a forum. Sometimes the meaning is enough.
"When they are out with cash, the nirvana period reaches its peak, that is, the fruit-picking stage has completely arrived. ”
Qing Yun said calmly, “Since then, a new good era has arrived, and the industry has entered the sixth stage of the development cycle, the harvest period.
At this stage, the remaining people share the vast majority of the market. The leader of East China and the leader of South China are fighting back and forth. Everyone is at peace. You can't defeat me, and I can't defeat you. Everyone occupies their own side and lives in peace.
Of course, there is another situation where you don’t dare to kill me, and I don’t dare to kill you. This must be combined with the general trend of national economic development.
When the country focuses on developing its domestic economy, you must have opponents. When the country launches national economic competition, the country will help you beat your opponents to death, or help your opponents beat you to death.
In this cycle, the survivors have become the winners, and the entire industry has entered a stage of long-term stability and stability.
For example, my father-in-law made his fortune in the feed industry. This industry used to be dominated by hundreds of schools of thought, but now there are less than five brands left. After a long period of time,After the integration period and nirvana period, it successively entered the harvest period of steady-state development.
The stable market structure, stable customers, and stable upstream and downstream relationships have allowed these leading companies to achieve the same level of profits as in the growth period. However, after rounds of survival of the fittest, the scale of these companies has increased. It is dozens or even hundreds of times higher than before.
You can imagine that these companies can easily recover all the large losses incurred during the past integration and nirvana periods, and the companies finally ushered in their most wonderful development state and made large-scale profits.
This is the greatest reward for companies that have gone through cycles and the greatest reward for professional entrepreneurs in the industry.
In a sense, they are the last industry kings and the ultimate winners in this competition to capture Antarctica.
We look at many of the world's top 500 companies, such as Wal-Mart, Ford, Sansan, Shell, V Group, Kyocera, Pfizer and other very large companies in various industries. In fact, they all finally won in rounds of fighting. The nirvana and the reaper.
Many large companies have been hoarding profits for decades, far from the revenue and strength we see now. They are as rich as the country, which is amazing
At this time, The big taboo is to stop progress as a vested interest, because the development of the industry does not stop. "
Qing Yun nodded on the table, "I said that there are seven stages of industry development cycle. If progress is stopped in the sixth stage, then in the seventh stage, the company will die without a burial. In this land, death is faster and more brutal than in the previous six stages.
As the industry enters a stable harvest period, a new force begins to brew.
New technological innovations and business model innovations have begun to develop. Essentially, with the progress of society, end customers have put forward higher demands for faster, more convenient and more comfortable products
This It is a new driving force for change in an industry.
On this basis, a new industry will be born on the original industry, or the original industry will undergo dual disruptive changes in industry logic and business logic.
This means new opportunities are brewing.
New technologies, increases in GDP per capita, end-user profiles, and national infrastructure construction
These will lead to major changes in the underlying logic of the entire social economy, which will give rise to the same New tracks appear in the industry, or even another new industry. ”
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