Chapter 551 Green Plum Cooking Wine and Talking about Heroes 8
“For example, in the IT industry where I work, let me take computers as an example. In the past, in our country, computers were scientific research tools and were completely different from ordinary people. Unrelated.
But in the 1990s, with the accumulation of reforms, some people became rich, and computers became their productivity tools, which directly gave birth to a track, computers. The title has become an easy-to-understand computer.
At this moment, with the further improvement of Moore's Law and per capita GDP, another function of computers, entertainment, is widely used, which is the chain. There have been changes. Computers for gaming and computers for business are conceptually two completely different things.
The simplest example is that laptops are divided into consumer laptops and commercial laptops. The former does not require components. How reliable, they value performance, because they will replace it every three years, while the latter focuses on data security and reliability. Abby's laptop is designed to have a service life of 810 years.
The previous era and the next era that we often hear refer to the opportunities and risks brought about by the progress of the times.
If the king cannot keep pace with the times during the harvest period, then the emerging forces will. The rise is not a threat in the early stages. After all, the demand for upgrades begins in the initial stage. However, once it enters the growth stage, the status of the giants will be quickly shaken, because the industry cycle of the next era is opposite to the industry cycle of the previous era. Enterprises may also be defeated.
For example,"
Qing Yun smiled, "There are already many enterprises deploying new energy vehicles, which is the direction of future development. ."
At this point, Emperor Yun looked steadily at Niu Qiangdong, who was breathing rapidly, "And the e-commerce you are planning to engage in now is actually an industry for the physical commercial department store industry.
This is why I have to go and see Wal-Mart. It has gone through the development cycle of the industry."
Later generations thought that Wal-Mart and Amazon were the two eras. A life-and-death relationship.
But in fact, Walmart and Amazon have common shareholders such as Vanguard Group and BlackRock Group.
The same is true for Jingdong in later generations.
Walmart is the second largest shareholder of Jingdong, and Vanguard Group and BlackRock are the fourth and fifth largest shareholders.
We see today that large companies are becoming more and more professional. After entering the harvest period, they are not simply making steady profits and sitting on the Diaoyutai, but are more urgent in discovering, searching and integrating the next cycle.
These people who have experienced it know very well the rules and playing methods of the next cycle. Therefore, some people choose to participate in the early start-up period and become a part of self-change.
There are also some companies that are constantly looking for the leaders in the next growth cycle. They use their abundant capital, huge industrial resources, and professional operating methods to control or merge these rising stars to promote them to become future oligarchs. ,Entering a new harvest period.
So, the so-called business war of the century between Wal-Mart and Amazon was a dimensionality reduction attack by Wal-Mart from the beginning.
If Amazon loses, Wal-Mart will eat Amazon. If Amazon wins, Wal-Mart's shareholders will eat a lot.
Both Vanguard Group and BlackRock Group are asset management companies, which can be simply understood as public funds, and the largest investor in their e-commerce sector is the Wal-Mart family.
Therefore, Niu Qiangdong in later generations would say very cluelessly in front of the public, "If I lose control of Jingdong, I will not hesitate to take over Jingdong as soon as possible." Jingdong sold it and left with the money.”
When public intellectuals and economic experts continued to criticize AB’s different rights for the same shares, the state took action and stood firmly behind Jingdong.
At this point, he paused, a little enlightened, "My father-in-law said that as an entrepreneur, your life is to go back and forth in these seven cycles.
So, when he had just completed the unification of the Western Sichuan market and started to look at the country, he did not immediately enter the wealthy market in the south, but went to the northern expedition."
Niu Qiangdong listened attentively. From the historical data and news reports, he could only see the process of the ancient business war between Hopu and Zhengda, but he did not know the logic behind it and the thinking of the parties involved. What Qing Yun said was a king who stood at the pinnacle of business. thinking at the time.
“Because in the early 1990s, the utilization rate of feed in the north was greatly accelerated, while the south had already completed its popularization. Looking back at the industry cycle stages, the north is the fastest growing period, and the south is the fastest growing period. It has entered a mature stage.
When he entered the north, why did he acquire a northern feed company instead of setting a model himself?
That’s what I said before, don’t be wrong. During the growth period, there is no time to set a model. By the time you set a good example, the time has been lost. At that time, it was the fastest horse racing stage between Magnolia officinalis and Zhengda.
Magnolia officinalis was just right. When Northern formed a group advantage, why did he exchange shares and merge more small companies? Instead of taking money back, he continued to invest a lot of money in the industry
This is because at this point in time Expansion was the most efficient, because at that time there were a lot of blank markets in the north, and the faster the expansion, the greater the profits.
So in this way, Hopu grew rapidly in just 9 months.
Then, you will find that Magnolia officinalis suddenly slowed down at this time, and did not take advantage of the great victory in the north to quickly move south. Magnolia officinalis stagnated for three years.
What was my father-in-law doing back then?
He was accumulating strength, which is what I said before: digging deep and accumulating food, not only his own business income, but also a large amount of Bank credit.
Hopu has never had a loan, but Hopu has always maintained a huge bank credit line.This is not a virtual quota, but can be withdrawn at any time. All contracts have gone through the process.
He is waiting for the southern market to enter a period of consolidation.
Three years later, the integration period came, and the old man did not hesitate for a moment. The four brothers launched a cross-river battle with a million-strong army crossing the river. After three months of price war, Hopu lost 1.7 billion. At a price, they unified the southern market and completely defeated the Chia Tai Group.
The 1.7 billion in the mid-1990s was not too small, but my father-in-law and the others had mobilized nearly 40 billion in cash to compete with the CP Group’s 6 billion.
Lao Niu, please pay attention to this. Two boxers are fighting face to face on the stage. The most painful thing is that the level of the two is evenly matched.
That is the most tragic situation. You can’t kill me, and I can’t kill you. The two of them have to fight until each other is almost dead, and then the battle will end.
How to end a fight as quickly as possible
One is in the 200kg class, the other is in the 50kg class, and it ends with a punch and the integration period is passed perfectly.
Your kilogram level at the beginning of the integration period depends on your speed and size in the growth period, and whether you have accumulated enough resources and strength in the maturity period, which determines the entire cycle. How quickly it traverses this market.
The development of Magnolia officinalis has captured the context of the industry's cyclical development.
So, what did Chia Tai Group do wrong in this business war?"
Qing Yun waved his hand, stopping Niu Qiangdong's urge to answer the question, "Think about it yourself slowly . What I want to tell you is that Hopu and Zhengda, these two giants who have also entered the market, live in tandem and die together, what is this called?
In the same industry cycle , the fundamental difference between the two companies lies in the rhythm.
Cycle is rhythm.
In an industry, if the sense of rhythm is not right, you will not stop when you should stop, do not expand when you should expand, and will not adjust when you should adjust. In the end, you will find that you cannot do it.
The seven-segment cycle accompanies you and me. A professional racer must be able to penetrate the cycle. From the first day you enter this market, you must know that every situation you will face in the future What a stage is like is like a person's birth, old age, illness and death.
After each cycle, new themes and new opportunities will inevitably appear. After each round of cycles, there will be a round of greater cycle opportunities. From the early accumulation of momentum to blindfolded running, and then From laying a solid foundation, to mergers and reorganizations, to peak showdowns, to profit harvesting, and then to seeking the future.
Every cycle of the industry requires us entrepreneurs to have a corresponding main strategy in this cycle and stage. If we do the wrong beat, it is like dancing. The music is cheerful and you have to get the best. Dance slowly, the music is soothing, but you have to dance cheerfully, which is out of place and very ugly.
The cyclical trend requires an entrepreneur not toWe not only need to see the end of the industry, but also the end of the industry, and the rhythm between the end and the end. Each stage has its core strategy, and what needs to be done at each step can live up to the cycle of this stage. theme.
But at the same time, we must start with the end in mind and handle the opening issues with the end-game perspective. ”
Among the two horses, Lin’an horse is the most dazzling, but Lin’an horse cannot get out of the cycle because he is a scumbag. He can get lucky once and twice, but he cannot always be lucky. In the cycle, he made mistakes every step of the way.
Of course, the more important thing is that he has never taken an ideological and political course.
Pengcheng Ma is different.
Pengcheng Ma is at least a non-undergraduate student and has heard of it.
Big Qiangzi is different.
The top scorer in the city's college entrance examination, 985c9 famous school, this class. The National People's Congress was asked to do well.
Niu Qiangdong was silent for a long time, nodded, and put a five-pointed star on the trend of the second structural efficiency cycle that Qing Yun spent a lot of time talking about in his notebook. .
Qing Yun glanced at his notebook, reached over and clicked, "The third is structural efficiency, overall momentum. ”
Niu Qiangdong’s heart shivered.
Hearing the name, he knew how important this was.
When Qing Yun asked his question He knew that Qing Yun knew him well, but he also knew Qing Yun very well.
After An Yue met, he collected a lot of information about Qing Yun and kept trying to figure out the young man's personality. Business logic.
Contrary to everyone’s view that Qing Yun is a master of capital market integration, Niu Qiangdong believes that Qing Yun’s greatest strength is his ability to control the overall situation.
The 18-year-old boy in front of him was a chess player.
Deconstructing the process of annexation, everyone was lamenting Qing Yun's unparalleled ingenuity in building a plank road in secret to defeat Chen Cang, but what Niu Qiangdong saw was. Qing Yun's super vision of taking the world as his game
constantly mobilizes the power of all parties, even his father-in-law and even the strongest business group of the four brothers of the Qin family are pawns in his hands. .
The top prestigious school Fudan University is a chess piece, the listed company Fudan Fuhua is a chess piece, Shi Yuzhu is a chess piece, Sun Hongbing is a chess piece, Song Ruhua is a chess piece, and the business godfather Zhi Liu is a chess piece.
Everything is under his control.
This young man who walked out of the mountains, dressed in commoner clothes and full of evil plans to cause chaos in the world, then stood on the top of the mountain, carrying beauty in his arms, and went as he pleased. Song.
"What is the overall situation? If an entrepreneur only thinks about his own one-third of an acre of land, how to do a good job in his one-third of an acre of land, how to make money, and how to reduce costs, then He ignored a problem.
What is the problem? In an industry, in a large industry, you are not the only one.
There are thousands of people in this industry, hundreds of famous entrepreneurs in your industry who can participate in industry forums.
HeWe are also struggling and working hard, and they are also playing chess on this chessboard with you.
In this context, if you only look at your own pieces, you are dead.
You need to integrate all the forces in the industry, all participants on both sides of supply and demand, and their demands into your plan, do you understand?"
Niu Qiang Dong nodded.
After all, with Qing Yun as a living case in front of him, he would be able to understand after a little bit of experience.
"Really top chess players will think about it. And he must think about other people's chess moves, look at other people's strategies after five moves, and decide what he can do based on this.
So on both sides of supply and demand, a third type of structural efficiency is formed, which is the overall trend.
The energy of potential has distinguished this group of entrepreneurs from the vast majority of other entrepreneurs. "
After saying this, Qing Yun smiled and summed it up, "Follow the trend, follow the trend of the future, follow the trend of the cycle, and follow the trend of the overall situation. ”
Niu Qiangdong was silent for a long time. After writing this sentence heavily in his notebook, he raised his head and looked at the young man in front of him with admiration.
No wonder
No wonder he looks down on the big guys he mentioned just now.
This is not a one-dimensional thought at all.
The great Qiangzi drank three glasses in a row. He respectfully lit up the cup and asked Xiao Qing to do whatever he wanted.
Qing Yun laughed and kept him company for three cups.
He wanted to conquer the hero and make him his own. , how can it be so easy?
The one who can control the hero must be a hero. If he cannot suppress the strong man, Qing Yun will not be able to achieve his own safety strategy.
The two fall in love. After looking at it with a smile, Niu Qiangdong picked up the pen and asked Qing Yun to help him explain.
But Qing Yun shook his head, "It's not that I don't want to tell you, but you are now. It won't do any good.
Two years, two years later, when you have burned through the fixed amount I gave you, I will give you a detailed explanation. "
Niu Qiangdong frowned and thought for a moment and understood.
No wonder Mr. Xiaoqing said at that time, as long as you dare to borrow, I dare to give.
There must be something fishy in this.
He didn’t dwell on anything. He hadn’t reached that point yet, so Qing Yun’s explanation was in vain, so he simply nodded. < /p>
Qing Yun picked up the wine glass and clinked it with him again, jokingly saying, "Now according to the procedure, should I say that the only heroes today are Qiangdong and Yun'er?"
Niu Qiangdong dropped the pen in his hand.
The two laughed loudly.
Qing Yun patted him on the shoulder, "How about this 8,000." If I have everything covered, I will issue an investment agreement if you agree. "
After Niu Qiangdong heard this, he nodded heavily after a brief silence, and replied briefly, "Okay"
This actually made Qing Yun happy.He was stunned, and after a while, he laughed dumbly, "You don't even want to bargain, let's talk about the investment terms."
Niu Qiangdong also laughed, and then looked into Qing Yun's eyes and quickly turned away. Smiling, he said softly,
"Mr. Xiaoqing, in this world, you are the only one who believes that I will succeed."
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